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<StrategicPlan><id>http://xml.gov/stratml/drybridge/ASPStratPlan.xml</id><Name>Overview</Name><Description></Description><OtherInformation></OtherInformation><StrategicPlanCore><Organization><Name>Association for Strategic Planning</Name><Acronym>ASP</Acronym><Identifier>_6a6449f8-0e60-4221-9d13-e08ff76abf13</Identifier><Description>Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations. ASP provides opportunities to explore cutting-edge strategic planning principles and practices that enhance organizational success and advance members' and organizations' knowledge, capability, capacity for innovation, and professionalism.</Description><Stakeholder><Name>Organizational Leaders</Name><Description>Business, government and non-profit leaders responsible for strategy design and execution, from CEO through those leading a division, department, or team that has a critical strategy component</Description></Stakeholder><Stakeholder><Name>Strategy Practitioners/Consultants</Name><Description>Internal and external practitioners/consultants who provide content and process expertise for setting and implementing strategic direction</Description></Stakeholder><Stakeholder><Name>Academics</Name><Description>Professors, authors and students who create and transfer new knowledge to enhance the effectiveness of strategy and further the profession</Description></Stakeholder></Organization><Vision><Description>The Association for Strategic Planning (ASP) is recognized as the pre-eminent professional association for those engaged in strategic thinking, planning, and action.  Leaders concerned with steering an organization through strategic thinking, planning and action know of and turn to ASP for access to knowledge, leading thinking, and for community.</Description><Identifier>_6f0b05a9-e58a-47c9-a194-7d82f229db38</Identifier></Vision><Mission><Description>To advance thought and practice in strategy development and deployment for business, non-profit and government organizations.</Description><Identifier>_d241ea66-9384-455f-bd0e-6a0fd7c2fa69</Identifier></Mission><Value><Name></Name><Description></Description></Value><Goal><Name>Self-Sustenance</Name><Description>Strengthen ASP</Description><Identifier>_ab50a116-b52e-4dd9-adf2-5a2c3cdd8d9d</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Membership</Name><Description>Grow and retain membership</Description><Identifier>_b8c2b392-fdb9-46a7-a742-1ba834de5cb7</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Chapters</Name><Description>Develop and support active and financially sound chapters</Description><Identifier>_b5f88ad4-3424-4684-bbe5-264688f318ff</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Brand Recognition</Name><Description>Strengthen our brand and recognition</Description><Identifier>_17bc7692-e738-4697-a651-6f3dd19c7923</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Alliances and Partnerships</Name><Description>Develop alliances and partnerships</Description><Identifier>_fe481e43-cd8a-47c8-a3c8-0ce6fd3ab453</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Operations</Name><Description>Strengthen ASP's operations</Description><Identifier>_ea161958-f87e-4e3b-ae26-ed7263ac9a1e</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Value to Members</Name><Description>Deliver increased value to members</Description><Identifier>_124bff09-fac2-465b-b2b1-4195e8e42307</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Supported Activities</Name><Description>Strengthen ASP-supported activities</Description><Identifier>_bb92f500-1055-4fd6-849b-1cea6745bad0</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Community of Practice</Name><Description>Build a strategic planning community</Description><Identifier>_cf89f410-eff4-463d-a294-a7dc864afa67</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Recognition</Name><Description>Recognize outstanding performance</Description><Identifier>_15bbe78e-4aa4-44ea-af44-aadb752f5938</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Strategic Planning Discipline</Name><Description>Strengthen and promote strategic planning</Description><Identifier>_a5d65467-4957-4ab2-8f0a-9444ac27ef06</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name>Knowledge Center</Name><Description>Become the focus for knowledge and thinking about strategic planning</Description><Identifier>_eae69235-651d-4bf6-b35d-950a0c822dd8</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advocacy</Name><Description>Advocate strategic planning to the world at large</Description><Identifier>_5a788106-7d5a-4507-803c-0b5a46d719c8</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Vision</Name><Description>Strengthen the future of strategic planning</Description><Identifier>_43ab56cb-869b-4355-9e6d-7a7ef8fae904</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate></StartDate><EndDate></EndDate><PublicationDate>2011-12-11</PublicationDate><Source>http://www.strategyplus.org/about.shtml</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber></PhoneNumber><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>