<?xml version="1.0" encoding="UTF-8"?>
<StrategicPlan xsi:schemaLocation="http://www.stratml.net  http://xml.gov/stratml/references/StrategicPlan.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.stratml.net"><Name>Strategic Plan for Fiscal years 2009 to 2014</Name><Description></Description><OtherInformation></OtherInformation><StrategicPlanCore><Organization><Name>Federal Trade Commission</Name><Acronym>FTC</Acronym><Identifier>_c86ff34b-c8f9-4e38-b66a-d31eec3022fe</Identifier><Description>The FTC is headed by a Commission composed of 
five members who are nominated by the President 
and confirmed by the Senate, and who serve staggered seven-year terms. The President chooses one 
Commissioner to act as Chairman. No more than 
three Commissioners can be of the same political 
party. As of May 2009, the Chairman is Jon Leibowitz. The other Commissioners are Pamela Jones 
Harbour, William E. Kovacic, and J. Thomas Rosch. 
One Commissioner seat is vacant.
The FTC has two major law enforcement bureaus, 
Consumer Protection and Competition, supported 
by the Bureau of Economics, regional offices, and 
mission support offices. The agency enforces laws 
that prohibit business practices that are anticompetitive, deceptive, or unfair. It also promotes 
informed consumer choice and public understanding of the competitive process. The work of the FTC 
helps protect consumers and preserve competition 
in the United States and, increasingly, the world.</Description><Stakeholder><Name>Jon Leibowitz</Name><Description>Chairman</Description></Stakeholder><Stakeholder><Name>Pamela Jones Harbour</Name><Description>Commissioner
</Description></Stakeholder><Stakeholder><Name>William E. Kovacic</Name><Description>Commissioner
</Description></Stakeholder><Stakeholder><Name>J. Thomas Rosch</Name><Description>Commissioner</Description></Stakeholder><Stakeholder><Name>Bureau of Competition</Name><Description>The Commission gratefully recognizes the significant contributions of the following individuals in the preparation of this plan:
Marian Bruno, Jeanine Balbach, Holly Frost, Nathan Hawthorne, Stefano Sciolli</Description></Stakeholder><Stakeholder><Name>Bureau of Consumer Protection</Name><Description>The Commission gratefully recognizes the significant contributions of the following individuals in the preparation of this plan:

Eileen Harrington, Daniel Kaufman, Jonathan Soileau, Beth Wiggins</Description></Stakeholder><Stakeholder><Name>Bureau of Economics</Name><Description>The Commission gratefully recognizes the significant contributions of the following individuals in the preparation of this plan:

Pauline Ippolito, Liz Callison</Description></Stakeholder><Stakeholder><Name>Office of the Executive Director </Name><Description>The Commission gratefully recognizes the significant contributions of the following individuals in the preparation of this plan:


Charles Schneider, Steven Fisher, James Baker, Darlene Cossette, Karen Leydon, Randy Maples, Jeff Nakrin, Mark Oemler, Lori Walsh-Van Wey</Description></Stakeholder><Stakeholder><Name>Office of International Affairs</Name><Description>The Commission gratefully recognizes the significant contributions of the following individual in the preparation of this plan:

Russ Damtoft
</Description></Stakeholder><Stakeholder><Name>Office of the General Counsel</Name><Description>The Commission gratefully recognizes the significant contributions of the following individual in the preparation of this plan:

Kathleen Johnson</Description></Stakeholder><Stakeholder><Name>Policy Planning</Name><Description>The Commission gratefully recognizes the significant contributions of the following individuals in the preparation of this plan:  Susan DeSanti, James Cooper, Christopher Grengs</Description></Stakeholder></Organization><Vision><Description>A U.S. economy characterized by vigorous competition and consumer access to accurate information, yielding a wide range of products at competitive prices and rewarding efficiency, innovation, 
and consumer choice.</Description><Identifier>_ca6f378e-0dbe-11e2-9e46-51410bc9daa5</Identifier></Vision><Mission><Description>To prevent business practices that are anticompetitive or deceptive or unfair to consumers; to 
enhance informed consumer choice and public 
understanding of the competitive process; and to 
accomplish this without unduly burdening legitimate business activity.</Description><Identifier>_ca6f3e64-0dbe-11e2-9e46-51410bc9daa5</Identifier></Mission><Value><Name></Name><Description></Description></Value><Goal><Name> Protect Consumers</Name><Description>Prevent fraud, deception, and unfair business practices in the marketplace.</Description><Identifier>_ca6f40b2-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><OtherInformation>The FTC has jurisdiction over a wide range of consumer protection issues. To carry out its broad mission, it must make effective use of limited resources 
by targeting its law enforcement and education 
efforts for maximum impact and by working closely 
with federal, state, international, and private sector 
partners in joint initiatives. In addition, the agency 
engages in dialogue with a variety of stakeholders 
to understand market concerns, and engages in 
and encourages study of and empirical research 
on consumer protection topics.</OtherInformation><Objective><Name>Fraud, Deception &amp; Unfair Practices</Name><Description>Identify fraud, deception, and unfair practices that cause the greatest consumer injury.</Description><Identifier>_ca6f421a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>To fulfill its consumer protection goal, the FTC 
must identify consumer protection problems and 
trends in the fast-changing, increasingly global 
marketplace. The agency strives to understand the 
issues affecting consumers, including any newly 
emerging methods of fraud or deceit, so that it can 
target its enforcement, education, and advocacy 
to those areas where consumers suffer the most 
harm. The FTC reports this information to other law 
enforcement authorities and encourages those authorities to assist in its efforts, either independently 
or jointly. In this way, the FTC can leverage its resources by ensuring multiple &#8220;cops on the beat.&#8221;
To fulfill this objective, the FTC is using new technologies creatively and building on its broad base 
of private and public sector partners. The agency 
continues to collect consumer complaint information directly through four principal sources: (1) a 
toll-free helpline (1-877-FTC HELP); (2) an identity 
theft hotline (1-877-ID-THEFT); (3) the National Do 
Not Call Registry (1-888-382-1222); and (4) the online consumer complaint forms that support each 
of these efforts, as well as online forms dedicated 
to complaints from members of the U.S. Armed 
Forces and to cross-border fraud complaints. In 
addition, the FTC continues to gather consumer 
complaint information from other sources, including law enforcement agencies, Better Business Bureaus, and private entities. The agency makes this 
and other information available, through a secure 
Internet website called the Consumer Sentinel Network, to more than 1,700 law enforcement partner 
agencies in the United States, Canada, and Australia. In addition, the FTC maintains an electronic 
mailbox (spam@uce.gov) to which Internet users 
are encouraged to forward spam. This spam is 
stored in a searchable database enabling the FTC 
staff to track trends and identify law enforcement 
targets when researching potential cases. The 
agency augments identification of targets from 
its databases with other strategies for generating 
enforcement leads, such as ad monitoring, Internet 
surfs (monitoring the Internet for potentially false or 
deceptive advertising for a targeted product or 
service), and direct referrals from government and 
private sector partners.

Performance Measures: 
* Complaints and inquiries collected and 
entered into the Consumer Sentinel Network 
database. 
* The percentage of the FTC&#8217;s consumer protection law enforcement actions that target 
the subject of consumer complaints to the 
FTC.
* The rate of customer satisfaction with the 
FTC&#8217;s Consumer Response Center.
The first performance measure will ensure that the 
agency assimilates a large number of consumer 
complaints, including complaints about Do Not 
Call violations. The agency will receive these complaints from a variety of sources, including direct 
consumer complaints to the FTC and complaints 
received by the FTC&#8217;s partners. In this manner, the 
FTC will be collecting robust information to inform 
its law enforcement efforts. The second measure 
will ensure that FTC law enforcement actions target 
the subject of concerns identified by consumers. 
The third measure will ensure that the agency&#8217;s 
Consumer Response Center is providing satisfactory service responding to consumers.</OtherInformation></Objective><Objective><Name>Consumer Sentinel Network</Name><Description>Continue to upgrade and enhance the Consumer Sentinel Network.</Description><Identifier>_ca6f44c2-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consumer Complaint Data</Name><Description>Expand the pool of entities that make their consumer complaint data available to the law enforcement community through the Consumer Sentinel Network. </Description><Identifier>_ca6f46ac-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Monitoring</Name><Description>Monitor the marketplace to identify illegal practices that may not be fully captured by the consumer complaint database, for example, through the FTC Internet Lab, spam database, Web surfs, and consumer surveys.</Description><Identifier>_ca6f4828-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consumer Complaint Information</Name><Description>Make comprehensive consumer complaint information, as well as the analysis of that information, available to the FTC&#8217;s law enforcement partners through the Consumer Sentinel Network.</Description><Identifier>_ca6f4ada-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Functional Review</Name><Description>Review current functions and determine what changes or upgrades to the Consumer Sentinel Network would be helpful. 
 </Description><Identifier>_ca6f4cce-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Law Enforcement &amp; Education</Name><Description>Assess whether the FTC&#8217;s law enforcement and education efforts are addressing the leading areas identified by the consumer complaint information gathered by the agency.</Description><Identifier>_ca6f4ef4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.1.6</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Information Usage</Name><Description>Assess the extent to which the consumer complaint and other information made available by the agency is used by staff and its law enforcement partners.</Description><Identifier>_ca6f51d8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.1.1</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><Stakeholder><Name>FTC Law Enforcement Partners</Name><Description></Description></Stakeholder><OtherInformation>The FTC mines the 
complaint data and other information it collects to identify and target the most serious 
cases of fraud and deception and respond 
quickly to emerging problems. The agency 
also makes this information available to its law 
enforcement partners. Information sharing 
helps the agency coordinate its efforts to fight 
the many serious problems facing consumers. It also helps the agency leverage law 
enforcement resources, as other agencies 
who have access to the complaint data can 
take appropriate action to address consumer 
problems. </OtherInformation></Objective><Objective><Name>Consumer Sentinel Network</Name><Description>Assess security and integrity protections for the Consumer Sentinel Network and proposed enhancements to the database and evaluate the policies in place. </Description><Identifier>_ca6f589a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Law Enforcement</Name><Description>Stop fraud, deception, unfairness, and other unlawful practices through law enforcement.
</Description><Identifier>_ca6f5a8e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The FTC protects consumers by enforcing Section 5 
of the FTC Act, which prohibits unfair or deceptive 
acts or practices in or affecting commerce, as well 
as by enforcing an increasing number of statutes 
and rules proscribing specific unlawful practices. 
The agency initiates civil cases, primarily by filing 
actions in federal court, which allege that defendants have violated these laws and rules and seek 
injunctions and other relief. The Commission also 
conducts administrative proceedings.


Performance Measures:
* The percentage of all cases filed by the FTC 
that were successfully resolved through litigation, a settlement, or issuance of a default 
judgment. 
* The FTC&#8217;s effectiveness in stopping prohibited 
business practices in three high priority areas 
over the next five years.
* The percentage of redress cases in which the 
FTC distributes redress dollars designated for 
distribution to consumers within 6 months.
* Investigations or cases in which the FTC obtains foreign-based evidence or engages in 
other mutual assistance that contributes to 
FTC law enforcement actions or in which we 
cooperate with foreign agencies and/or multilateral organizations.
The first measure will ensure that the FTC successfully resolves cases, though it aims to file large, 
difficult, or precedent-setting cases when appropriate, including cases that raise challenging and 
legal and factual issues. The second measure will 
ensure the agency&#8217;s success in changing business 
practices within priority areas and demonstrate 
the change through research methods. The high 
priority areas will be identified by Bureau management in consultation with Commissioners. The third 
measure will ensure that the FTC returns redress 
dollars to consumers as quickly as possible. Dollars 
are considered &#8220;designated for distribution&#8221; when 
the FTC is in receipt of all funds, legal issues are resolved, and a usable claimant list is ready. The last 
measure helps gauge law enforcement efforts from 
an international perspective, including continuing 
to use and further develop new powers authorized 
under the &#8220;Undertaking Spam, Spyware, And Fraud 
Enforcement With Enforcers beyond Borders Act of 
2006&#8221; (&#8220;Safe Web&#8221;) to achieve the objective. </OtherInformation></Objective><Objective><Name>Consumer Injury</Name><Description>Stop injury to consumers through aggressive law enforcement.
</Description><Identifier>_ca6f5d9a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.1</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advertising &amp; Marketing Practices</Name><Description>Halt advertising and marketing practices that are most injurious to consumers or that prey on specific groups of vulnerable consumers.
</Description><Identifier>_ca6f5f84-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.2</SequenceIndicator><Stakeholder><Name>Advertisers</Name><Description></Description></Stakeholder><Stakeholder><Name>Marketers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consumer Privacy</Name><Description>Challenge practices that threaten consumer privacy.</Description><Identifier>_ca6f62d6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consumer Credit Statutes &amp; Rules</Name><Description>Enforce consumer credit statutes and rules to protect consumers from deceptive lending practices, illegal credit practices, and unfair and deceptive mortgage loan practices.</Description><Identifier>_ca6f65ba-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Order Enforcement</Name><Description>Create and implement a comprehensive order-enforcement program that targets 
those individuals and corporations that violate federal court and administrative orders obtained by the FTC. </Description><Identifier>_ca6f67cc-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Criminal Prosecution</Name><Description>Promote the criminal prosecution of the most egregious fraud violators through coordination and cooperation with criminal law enforcement authorities.</Description><Identifier>_ca6f6984-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.2.6</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Enforcement Activities</Name><Description>Evaluate whether enforcement activities are tracking the areas of greatest concern and injury to consumers and whether there are new 
practices or technologies that require additional consumer protection law enforcement.</Description><Identifier>_ca6f6c86-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.2.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Education</Name><Description>Prevent consumer injury through education.</Description><Identifier>_ca6f6eb6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>Consumer and business education serves as the 
first line of defense against fraud, deception, and 
unfair practices. Most FTC law enforcement initiatives include a consumer and/or business education component aimed at preventing consumer 
injury and unlawful business practices, and mitigating financial losses. From time to time, the agency 
conducts pre-emptive consumer and business 
education campaigns to raise awareness of new 
or emerging marketplace issues that have the potential to cause harm. The agency creatively uses 
new technologies and private and public partnerships to reach new and under-served audiences, 
particularly those who may not seek information 
directly from the FTC. The FTC will continue to publicize its consumer complaint and identity theft website addresses and toll-free numbers in an ongoing 
effort to increase public awareness of its activities 
and inform the public of the ways to contact the 
FTC to obtain information or file a complaint.

Performance Measures: 
* Consumer protection messages accessed 
online or in print.
* Customer satisfaction rate with an FTC consumer education website or microsite.
* Organizations requesting consumer education 
publications. 
Consumer and business education are crucial tools 
in preventing and reducing consumer harm efficiently and effectively. The first performance measure will help ensure that the agency is engaging 
in a sufficient amount of educational activity and 
that the educational materials are aimed at new 
trends and at particularly vulnerable populations. 
The second measure will ensure that the agency&#8217;s 
consumer education websites are effective and 
helpful for consumers. The third measure will ensure 
that the FTC is publicizing its activities in the best 
way possible and that the agency has a wide array of partners to leverage resources. </OtherInformation></Objective><Objective><Name>Focus</Name><Description>Focus consumer and business education efforts on areas where fraud, deception, unfair practices, and information gaps cause the greatest injury. 
 </Description><Identifier>_ca6f708c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Leverage</Name><Description>Leverage resources (by working with federal, state, local, international, and private sector partners) to maximize the reach of consumer and business education campaigns.</Description><Identifier>_ca6f73b6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.3.2</SequenceIndicator><Stakeholder><Name>Federal Education Partners</Name><Description>
 
</Description></Stakeholder><Stakeholder><Name>State Education Partners</Name><Description></Description></Stakeholder><Stakeholder><Name>Local Education Partners</Name><Description>
</Description></Stakeholder><Stakeholder><Name> International Education Partners</Name><Description></Description></Stakeholder><Stakeholder><Name>Private Sector Education Partners</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Targeting</Name><Description>Target particular demographic groups with messages about marketplace issues that impact their health, safety, and economic well-being.</Description><Identifier>_ca6f7654-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Education Messages</Name><Description>Measure the number of education messages disseminated each year relating to high profile or emerging issues, such as mortgage rescue foreclosure scams, where consumer and business education can help alleviate consumer injury.</Description><Identifier>_ca6f7870-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Media Mix</Name><Description>Assess whether the appropriate mix of media is being used to communicate consumer education messages and whether the FTC is making the most efficient use of available media and technology.</Description><Identifier>_ca6f7b9a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Outreach Partners</Name><Description>Assess the range of public and private sector organizations that partner with the FTC on outreach.</Description><Identifier>_ca6f7dde-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>New Audiences</Name><Description>Determine whether the FTC needs to reach new audiences, in light of any changes in demographics, advertising, and marketing practices, and what strategies or partnerships may allow the FTC to reach those audiences.</Description><Identifier>_ca6f7fb4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Education Focus</Name><Description>Review the focus of FTC education efforts and adjust them based on changing consumer and business needs.</Description><Identifier>_ca6f82e8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Special Populations</Name><Description>Continue to assess and address the consumer information needs of the Hispanic, African American, and elderly populations.</Description><Identifier>_ca6f850e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.3.6</SequenceIndicator><Stakeholder><Name>Hispanics </Name><Description></Description></Stakeholder><Stakeholder><Name>African Americans </Name><Description></Description></Stakeholder><Stakeholder><Name>The Elderly</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Research, Reports, Rulemaking &amp; Advocacy</Name><Description>Enhance consumer protection through research, reports, rulemaking, and advocacy.</Description><Identifier>_ca6f86d0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The FTC uses a variety of strategies in addition 
to law enforcement and education to enhance 
consumer protection. The agency convenes and 
co-sponsors conferences and workshops through 
which experts and other experienced and knowledgeable parties identify novel or challenging 
consumer protection issues and discuss ways to 
address those issues. The FTC also issues reports 
that analyze consumer protection problems and 
provide recommendations to address them. 
Further, the FTC files comments with federal and 
state government bodies advocating policies that 
promote the interests of consumers and highlight 
the role of consumer and empirical research in 
their decision making. The agency testifies before 
Congress on consumer protection issues. The FTC 
also files amicus briefs to aid courts&#8217; considerations 
of consumer protection issues. 

Performance Measures:
* Workshops and conferences convened or cosponsored that address consumer protection 
problems.
* Advocacy comments and amicus briefs on 
consumer protection issues filed with entities 
including federal and state legislatures, agencies, or courts. 
* The percentage of respondents finding the 
FTC&#8217;s advocacy comments and amicus briefs 
&#8220;useful.&#8221;  (Note that &#8220;usefulness&#8221; is assessed 
by the recipient; the target percentage 
recognizes that comments critiquing a recipient&#8217;s proposed action may not be assessed 
positively.)
* The percentage of proposed Administrative 
Procedure Act (APA) rulemakings, conducted 
solely by the FTC, completed within 9 months 
of receipt of final comments in the Final Notice of Proposed Rulemaking.
Public policy that enhances consumer protection 
is based on a thorough understanding of complex 
issues, which arises from dialogue, study, and 
empirical research. Such policy also appreciates 
that stakeholders other than government, such as 
industry associations or private standard-setting 
organizations, are at times better placed to address certain consumer protection issues. These 
performance measures will help ensure that the 
agency augments its enforcement and education efforts by encouraging discussions among all 
interested parties, through careful study of and empirical research on novel or challenging consumer 
protection problems, by urging adoption of policies 
and legal principles that promote consumers&#8217; interest, and by conducting rulemaking as appropriate. 
These activities will help guide the FTC&#8217;s consumer 
protection policy decisions, as well as those of other state, federal, and international policymakers.</OtherInformation></Objective><Objective><Name>Workshops &amp; Conferences</Name><Description>Focus workshops and conferences on emerging or challenging consumer protection problems, especially those related to new technologies and financial concerns. </Description><Identifier>_ca6f89fa-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.4.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Reports</Name><Description>Issue reports mandated by law and other reports that articulate concrete measures that the public and private sectors could take to address consumer protection problems, particularly those related to new technologies or 
financial concerns.</Description><Identifier>_ca6f8c34-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.4.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Rules</Name><Description>Update, rescind, or promulgate trade regulation rules and other agency rules in response to regulatory reviews, Congressional mandates, and emerging consumer protection issues.
 </Description><Identifier>_ca6f8e1e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.4.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advocay</Name><Description>Target advocacy activities to encourage state, federal, and foreign government policymakers to evaluate both the costs and benefits of their policies for consumers, emphasizing the impact on consumers of policies that unnecessarily affect the dissemination of truthful, non-misleading information to consumers.</Description><Identifier>_ca6f9166-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.4.4</SequenceIndicator><Stakeholder><Name>State Government Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Federal Government Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Foreign Government Policymakers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Letters &amp; Public Comments</Name><Description>Use letters and public comments to urge state, federal, and foreign government policymakers to consider consumer research and other empirical data in their decisions regarding the costs and benefits of their policies for consumers.</Description><Identifier>_ca6f93aa-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.4.5</SequenceIndicator><Stakeholder><Name>State Government Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Federal Government Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Foreign Government Policymakers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Comments &amp; Engagement</Name><Description>Evaluate whether the FTC is filing comments or otherwise engaging in advocacy with state, federal, and foreign government bodies on consumer protection policies that will have a significant impact on consumers.
</Description><Identifier>_ca6f95a8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.4.1</SequenceIndicator><Stakeholder><Name>State Government Bodies</Name><Description>
</Description></Stakeholder><Stakeholder><Name>Federal Government Bodies </Name><Description></Description></Stakeholder><Stakeholder><Name>Foreign Government Bodies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Evaluation, Monitoring &amp; Advocacy</Name><Description>Assess whether industry gives weight to the FTC&#8217;s evaluation, monitoring, and advocacy.</Description><Identifier>_ca6f98f0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Evaluation 1.4.2</SequenceIndicator><Stakeholder><Name>Industry</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Global Marketplace</Name><Description>Protect American consumers in the global marketplace by providing sound policy and technical input to foreign governments and international organizations to promote sound consumer policy.</Description><Identifier>_ca6f9b84-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder><Name>American Consumers</Name><Description></Description></Stakeholder><OtherInformation>The FTC increasingly works around the globe to 
address new and emerging consumer protection 
and privacy challenges and concerns. A myriad 
of issues &#8211; spam, phishing, spyware, telemarketing 
fraud, identity theft, data security, and privacy 
&#8211; cross national borders. The resulting challenges 
require the FTC to cooperate with counterparts in 
foreign agencies and international organizations. 

Performance Measures:
* Policy advice provided to foreign consumer 
protection and privacy agencies, directly and 
through international organizations, through 
substantive consultations, written submissions, 
or comments 
* Technical assistance to foreign consumer protection and privacy authorities.
These measures address the scope of our contact 
with international counterparts and help determine 
if our efforts are sufficiently broad-based.</OtherInformation></Objective><Objective><Name>Consumer Protection Model</Name><Description>Pursue the development of an international consumer protection model that focuses on protecting consumers while maximizing economic benefit and consumer choice.</Description><Identifier>_ca6f9da0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.5.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Cutting-Edge Issues</Name><Description>Focus on understanding cutting-edge issues in technology and globalization that present challenges to American consumer interests.</Description><Identifier>_ca6fa12e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.5.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Policy</Name><Description>Influence policy development and implementation by advising multilateral organizations, regional entities, and foreign government agencies through substantive consultations and written comments.</Description><Identifier>_ca6fa3a4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.5.3</SequenceIndicator><Stakeholder><Name>Multilateral Organizations</Name><Description></Description></Stakeholder><Stakeholder><Name>Regional Entities</Name><Description></Description></Stakeholder><Stakeholder><Name>Foreign Government Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Technical Assistance</Name><Description>Provide technical assistance to newer consumer protection agencies to enhance their ability to apply sound consumer protection policies.</Description><Identifier>_ca6fa5c0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 1.5.4</SequenceIndicator><Stakeholder><Name>Consumer Protection Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advice &amp; Comments</Name><Description>Where feasible, evaluate whether the advice and comments that the FTC provides to foreign government agencies and international organizations have been considered by the recipients in their policy development. </Description><Identifier>_ca6fa944-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 1.5.1</SequenceIndicator><Stakeholder><Name>Foreign Government Agencies </Name><Description></Description></Stakeholder><Stakeholder><Name>International Organizations</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Technical Assistance</Name><Description>Evaluate completed technical assistance missions to determine, from the perspective of participants and their managers, whether the assistance was deemed valuable.</Description><Identifier>_ca6fabd8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 1.5.2</SequenceIndicator><Stakeholder><Name>FTC Partners</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Maintain Competition</Name><Description>Prevent anticompetitive mergers and other anticompetitive business practices in the marketplace.</Description><Identifier>_ca6fae08-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The work of the FTC&#8217;s Maintaining Competition 
Mission is critical to protect and strengthen the free 
and open markets that are the cornerstone of a 
vibrant economy. Aggressive competition among 
sellers in an open marketplace gives consumers 
the benefit of lower prices, higher quality products 
and services, maximum choice, and innovation 
leading to beneficial new products and services. 
The FTC&#8217;s goal is to promote vigorous competition 
by using the antitrust laws to prevent anticompetitive mergers and stop business practices that 
diminish competition, such as agreements among 
competitors about prices or other aspects of competition (referred to as nonmerger enforcement), 
while at the same time minimizing the burdens 
on legitimate competitive activities. The FTC also 
engages in a dialogue with state, federal, and 
international policymakers to advocate on behalf 
of free and open markets and to urge these other 
policymakers to restrict competition as little as 
possible when pursuing other regulatory goals. In 
addition, the agency engages in dialogue with a 
variety of stakeholders to understand market concerns, and engages in and encourages study of 
and empirical research on competition topics. The 
FTC also files amicus curiae briefs in cases presenting important competition issues that urge courts to 
adopt rules that benefit consumers by promoting 
competition. And finally, the agency enters into 
agreements with foreign competition authorities 
to facilitate the exchange of information about 
investigations.</OtherInformation><Objective><Name>Mergers &amp; Practices</Name><Description>Take action against anticompetitive mergers and practices that may cause significant consumer injury.</Description><Identifier>_ca6fb18c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The FTC takes action to block or remedy anticompetitive mergers and to stop anticompetitive 
conduct. This antitrust enforcement provides 
substantial benefits to consumers by preventing 
anticompetitive mergers and other coordinated or 
unilateral conduct that are likely to lessen competition and innovation and cause consumers to pay 
higher prices or obtain lower quality goods and 
services than they otherwise would. 
The FTC investigates proposed and consummated 
mergers, as well as anticompetitive conduct and 
agreements, and takes action when it has reason 
to believe that mergers or conduct will likely harm 
consumers. The FTC&#8217;s enforcement actions result 
in litigation, consent orders, and abandoned or 
restructured transactions or agreements. The FTC 
strives to maintain strong litigation capabilities and 
works to ensure that the remedies imposed by its 
consent orders are effective in maintaining competition in the marketplace.
The Hart-Scott-Rodino (HSR) Premerger Notification 
Act provides the FTC an effective starting point for 
identifying anticompetitive mergers and taking 
action to block or remedy these mergers before 
they are consummated. The FTC administers the 
HSR program both for itself and for the Department 
of Justice&#8217;s (DOJ) Antitrust Division, which shares 
authority to challenge anticompetitive mergers. 
The FTC also uses trade press articles, consumer 
and competitor complaints, and other means to 
identify potentially anticompetitive mergers that 
were not required to be reported under HSR, or 
that were not reported in violation of HSR.
On the nonmerger side, there is no comparable 
statutorily mandated program to help identify 
anticompetitive business practices. The FTC must 
instead employ a variety of methods to identify 
potentially anticompetitive practices (for example, 
consumer and competitor complaints, referrals 
from other government agencies, and monitoring 
the trade press).

Performance Measures:
* Actions to maintain competition, including 
litigated victories, consent orders, abandoned 
transaction remedies, restructured transaction 
remedies, or fix-it-first transaction remedies in 
a significant percentage of substantial merger 
and nonmerger investigations.
- &#8220;Actions&#8221; include consents, abandoned 
transactions, and final litigated victories. 
Not included in &#8220;actions&#8221; would be filed 
Preliminary Injunctions or Permanent 
Injunctions, administrative litigations still 
pending, transactions abandoned before 
the investigation is reached or the second 
request/compulsory process stage, or 
nonmerger consents where staff logged 
less than 150 hours.
- &#8220;Significant percentage&#8221; refers to the 
40%-60% target (which is shown on the 
Performance Measure table that begins 
on page 40.)
- &#8220;Substantial investigation&#8221; includes, for 
merger investigations, second request 
and compulsory process investigation. For 
nonmerger investigations, this refers to investigations where staff logged more than 
150 hours. 
* Consumer savings of at least $500 million through merger actions to maintain 
competition.
* Actions against mergers likely to harm competition in markets with a total of at least $25 billion in sales.
* Consumer savings of at least six times the 
amount of FTC resources allocated to merger 
program.
* Consumer savings of at least $80 million 
through nonmerger actions taken to maintain 
competition.
* Actions against anticompetitive conduct in 
markets with a total of at least $8 billion in annual sales.
* Consumer savings of at least four times the 
amount of FTC resources allocated to nonmerger program.
* The percentage of cases in which the FTC had 
at least one substantive contact with a foreign antitrust authority in which the agencies 
followed consistent analytical approaches 
and reached compatible outcomes. 
These measures evaluate agency performance 
in several ways: the percentage of substantial 
investigations that have positive results (i.e., litigated victories, consent orders, or abandoned, 
fix-it-first, or restructured transactions), the volume 
of commerce affected (benefitted) by merger 
and nonmerger actions to maintain competition, 
the estimated dollar savings to consumers resulting from merger and nonmerger actions, and the 
estimated dollar savings to consumers per dollar of 
enforcement resources. In the absence of casespecific information, the dollar savings to consumers is conservatively estimated as one percent of 
the volume of commerce in the affected markets 
(for two years in merger cases and for one year in 
nonmerger cases). It is not intended as a precise 
estimate of consumer savings, but, rather, as an 
indication of general magnitude. A more precise 
estimate based on case-specific information will 
be used whenever possible. The use of a volume 
of sales performance measure does not mean that 
the FTC will only investigate and take enforcement 
action in markets with large sales volumes. The FTC 
will continue to investigate and take enforcement 
action as necessary in all markets where considerable consumer harm is likely. The benchmarks for 
the estimated dollar savings to consumers per 
dollar of enforcement resources for merger and nonmerger actions are based on historical experience, reflecting the different mix of cases and the 
different investigative and enforcement processes.
These measures will help guide the agency in challenging conduct that causes substantial consumer 
injury through targeting of its resources effectively 
and efficiently. These measures evaluate appropriate investigation, case selection, and resolution, 
whether through litigation or settlement, as well as 
the crafting of sufficient and effective remedies.</OtherInformation></Objective><Objective><Name>Orders</Name><Description>Continue to benefit consumers by challenging anticompetitive mergers and other nonmerger anticompetitive conduct, negotiating consent orders, and winning litigated orders.</Description><Identifier>_ca6fb42a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>HSR Filings</Name><Description>Continue to make efficient use of the initial 
30-day period after HSR filings (or 15 days for 
a cash tender offer) to determine whether 
a more detailed investigation is needed to 
assess whether a merger is likely to harm competition, and to avoid unnecessary extended 
investigations, including prompt inter-agency 
clearance and timely review. </Description><Identifier>_ca6fb696-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>When appropriate, issue requests for additional information 
under HSR to determine whether a merger is 
likely to be anticompetitive.
 </OtherInformation></Objective><Objective><Name>Press Articles, Consumer &amp; Competitor Complaints</Name><Description>Use trade press articles, consumer and competitor complaints, and other means to identify potentially anticompetitive mergers that 
were not required to be reported under HSR, 
or that were not reported in violation of HSR, 
and potentially anticompetitive nonmerger 
business practices. 
 </Description><Identifier>_ca6fba60-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.3</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><Stakeholder><Name>Competitors</Name><Description></Description></Stakeholder><Stakeholder><Name>Press</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Compulsory Process</Name><Description>When appropriate, use compulsory process in 
merger and nonmerger investigations to obtain additional information needed to make 
an informed judgment about the anticompetitive potential of mergers and nonmerger 
practices.</Description><Identifier>_ca6fbd26-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Monitoring &amp; Enforcement</Name><Description>Monitor and enforce compliance with consent decrees and orders.
 </Description><Identifier>_ca6fc03c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Investigations</Name><Description>Promptly use compulsory processes in merger and nonmerger investigations.
 </Description><Identifier>_ca6fc578-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.6</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Investigatory Process</Name><Description>Expedite the investigatory process including possible revisions to Part 2 of the FTC Rules of Practice.</Description><Identifier>_ca6fc88e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.7</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Communication</Name><Description>Ensure effective communications between staff and the Commission about pending investigations.</Description><Identifier>_ca6fcaf0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.8</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><Stakeholder><Name>FTC Commissioners</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Enforcement Guidelines</Name><Description>Assess whether revisions to the enforcement guidelines are required.
</Description><Identifier>_ca6fcfaa-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.9</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>HSR Reporting</Name><Description>Monitor and enforce compliance with HSR reporting obligations.</Description><Identifier>_ca6fd31a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.10</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Integrated Teams</Name><Description>Employ integrated teams of lawyers, economists, and other professionals to conduct an economically sound, fact-based analysis of 
mergers and other potentially anticompetitive 
business practices. </Description><Identifier>_ca6fd5d6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.11</SequenceIndicator><Stakeholder><Name>Economists</Name><Description></Description></Stakeholder><Stakeholder><Name>Lawyers</Name><Description></Description></Stakeholder><OtherInformation>Retain outside experts and 
consultants in relevant fields of expertise, as 
needed, when enforcement outcomes would 
be enhanced by specialized supplementary 
resources.</OtherInformation></Objective><Objective><Name>Remediation, Precendent &amp; Deterrence</Name><Description>Negotiate merger and nonmerger consent orders and win litigated orders that have significant remedial, precedential, and deterrent effects.</Description><Identifier>_ca6fda18-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.12</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Timeliness</Name><Description>Ensure that administrative litigation and adjudication reach a timely resolution.</Description><Identifier>_ca6fdd4c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.13</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Burdens &amp; Conflicts</Name><Description>Work with state or local officials, other federal agencies, and international agencies to maximize resources in taking action against anticompetitive mergers and business practices, and to minimize, to the extent possible, burdens on enforcers and business and duplication of effort, and to avoid conflicting remedies.</Description><Identifier>_ca6fe012-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.14</SequenceIndicator><Stakeholder><Name>Enforcers</Name><Description></Description></Stakeholder><Stakeholder><Name>Businesses</Name><Description></Description></Stakeholder><Stakeholder><Name>Local Officials</Name><Description></Description></Stakeholder><Stakeholder><Name>Federal Agencies</Name><Description></Description></Stakeholder><Stakeholder><Name>International Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Workshops, Hearings &amp; Research</Name><Description>Apply information gained through workshops, hearings, and research projects to improve the FTC&#8217;s understanding of significant antitrust issues and emerging trends in business practices, technology, and the marketplace. </Description><Identifier>_ca6fe4f4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.15</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Merger Process Reforms</Name><Description>Apply the merger process reforms to conduct investigations more efficiently, in order to enhance enforcement outcomes while minimizing burdens on business.</Description><Identifier>_ca6fe832-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.16</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Skills &amp; Tools</Name><Description>Improve negotiation and litigation skills and refine investigative and decisional tools through continuous learning.
</Description><Identifier>_ca6feb48-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.17</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Timeliness</Name><Description>Track and maintain the timeliness of investigations and merger review under the HSR program.</Description><Identifier>_ca6fef58-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.18</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>E-Government Initiatives</Name><Description>Continue to integrate e-government initiatives into mission activities. </Description><Identifier>_ca6ff246-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.19</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Budget &amp; Performance Integration</Name><Description>Improve the integration of budget and performance by linking goals and objectives to results; develop improved processes for use and analysis of management data.</Description><Identifier>_ca6ff4da-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.1.20</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Merger Actions</Name><Description>Assess the scope of the FTC&#8217;s annual merger actions to maintain competition, as reflected by the volume of commerce in markets in 
which the agency took merger actions. 
 </Description><Identifier>_ca6ff8ea-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Volume of Commerce &amp; Level of Consumer Savings</Name><Description>Determine whether the total volume of commerce in such markets is likely to reach $25 billion and determine whether the level of consumer savings is likely to reach $500 million. 
 </Description><Identifier>_ca6ffbe2-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Impact Versus Resources</Name><Description>Compare the likely impact in these markets to the resources spent on the mission. </Description><Identifier>_ca6ffe76-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Nonmerger Actions</Name><Description>Assess the scope of the FTC&#8217;s annual nonmerger actions to maintain competition, as reflected by the volume of commerce in markets in which the agency took nonmerger actions. 
 </Description><Identifier>_ca7003ee-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Volume of Commerce &amp; Level of Consumer Savings</Name><Description>Determine whether the total volume of commerce in such markets is likely to reach $8 billion and determine whether the level of consumer savings is likely to reach $80 million. 
</Description><Identifier>_ca7006f0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Impact Versus Resources</Name><Description>Compare the likely impact in these markets to the resources spent on the mission.
 </Description><Identifier>_ca70098e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.6</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Deterrence &amp; Precedence</Name><Description>Assess qualitatively the deterrence value and precedential significance of the enforcement actions brought during each year.</Description><Identifier>_ca700e02-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.7</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Litigation</Name><Description>Evaluate litigation performance for lessons that may be applicable to future litigation.</Description><Identifier>_ca7011e0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.8</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Competition Research</Name><Description>Review the results of major competition research initiatives to identify their usefulness in guiding FTC decisions and influencing other policymakers&#8217; approaches to competition issues.</Description><Identifier>_ca701488-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.9</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Nonenforcement Impacts</Name><Description>Assess markets where investigations were closed without enforcement action and consider whether competition was harmed in the markets resulting in substantial consumer injury, and use this information to guide and 
enhance the agency&#8217;s future investigations and enforcement actions.</Description><Identifier>_ca7018d4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.10</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Burdens</Name><Description>Assess the burden imposed on merger parties by the HSR merger investigation process, explore ways of reducing that burden without compromising effectiveness of investigations, and explore methods of measuring HSR compliance burden.</Description><Identifier>_ca701bf4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.11</SequenceIndicator><Stakeholder><Name>Merger Parties</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Efficiency</Name><Description>Assess the FTC&#8217;s efficiency in conducting antitrust investigations, explore ways to increase efficient use of investigatory resources and reduce burdens on business, and explore whether efficiency in conducting investigations can more meaningfully be measured.</Description><Identifier>_ca701ea6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.1.12</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Consumer Education</Name><Description>Prevent consumer injury through education.</Description><Identifier>_ca70231a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><OtherInformation>Educating consumers and businesses about 
competition law and policy is a critical part of the 
FTC&#8217;s mission. Informing businesses and their legal 
advisers about potential antitrust violations deters 
anticompetitive mergers and anticompetitive business practices from being proposed and reduces 
businesses&#8217; cost of compliance. Educating consumers about their rights and their ability to bring 
violations to the FTC&#8217;s attention reduces the cost 
of identifying anticompetitive conduct. Providing 
consumers and businesses with information about 
how antitrust enforcement benefits the common 
good also encourages cooperation with the FTC&#8217;s 
investigations and enforcement actions.

Performance Measure:
* Competition resources accessed via the FTC&#8217;s 
website.
Successful outreach and education efforts, as reflected by the above measure, will help consumers 
because increased knowledge and understanding of the antitrust laws will help businesses stay in 
compliance. This measure also helps ensure that 
the agency engages in consumer, business, and 
international education that advances the culture 
of competition.</OtherInformation></Objective><Objective><Name>Antitrust Issues</Name><Description>Educate consumers and businesses about antitrust issues through traditional means such as guidelines, advisory opinions, reports, articles in professional or other publications, speeches, and participation in professional organizations.</Description><Identifier>_ca702630-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.1</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><Stakeholder><Name>Businesses</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Agency Actions</Name><Description>Educate consumers through detailed information regarding agency actions on the FTC website, and in press releases, reports, articles, and other publications.</Description><Identifier>_ca7028f6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.2</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><Stakeholder><Name>Press</Name><Description></Description></Stakeholder><Stakeholder><Name>Publishers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Business Information</Name><Description>Educate businesses through detailed information regarding agency actions on the FTC website, and in press releases, reports, articles, and other publications.</Description><Identifier>_ca702d56-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.3</SequenceIndicator><Stakeholder><Name>Businesses</Name><Description></Description></Stakeholder><Stakeholder><Name>Press</Name><Description></Description></Stakeholder><Stakeholder><Name>Publishers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Participation</Name><Description>Seek the participation of businesses and consumer groups in conferences, workshops, and hearings.</Description><Identifier>_ca70308a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.4</SequenceIndicator><Stakeholder><Name>Businesses </Name><Description></Description></Stakeholder><Stakeholder><Name>Consumer Groups</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Information Dissemination</Name><Description>Continue to conduct and disseminate the results of public hearings, conferences, and workshops on practices and developments in the marketplace and the results of economic research on how markets operate.
</Description><Identifier>_ca703364-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Avenues of Communication</Name><Description>Continue to enhance avenues of communication with consumers and business, such as email and the FTC website.
 </Description><Identifier>_ca70380a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.6</SequenceIndicator><Stakeholder><Name>Consumers</Name><Description></Description></Stakeholder><Stakeholder><Name>Businesses</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Transparency</Name><Description>Ensure that the content of complaints, press releases, and analyses to aid public comment are &#8220;transparent,&#8221; that is, that they explain in sufficient detail and with sufficient clarity the evidence and theory of a case, within the constraints of confidentiality requirements.
 </Description><Identifier>_ca703b3e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.7</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Public Statements</Name><Description>Expand the use of other public statements to explain why the Commission elected not to take enforcement action in certain matters to further improve the public&#8217;s understanding of the FTC&#8217;s enforcement policies. 
 </Description><Identifier>_ca703e18-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.8</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Lay Group Outreach</Name><Description>Engage in outreach to lay groups such as schools to provide information about the work of the FTC and basic principles of economics and competition.</Description><Identifier>_ca7042a0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.9</SequenceIndicator><Stakeholder><Name>Lay Groups</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Foreign Outreach</Name><Description>Engage in outreach to foreign competition agencies to facilitate the agency&#8217;s efforts to promote convergence toward sound consumer-welfare-based competition enforcement and policy.</Description><Identifier>_ca7045de-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.2.10</SequenceIndicator><Stakeholder><Name>Foreign Competition Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Website</Name><Description>Evaluate what antitrust content on the FTC website generates the largest amount of public interest, and why, and use this information in setting future priorities.</Description><Identifier>_ca7048cc-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.2.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Input</Name><Description>Seek input from consumer groups, business groups, bar groups, international competition organizations, and other FTC &#8220;customers&#8221; on the effectiveness of FTC educational efforts.</Description><Identifier>_ca704e6c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.2.2</SequenceIndicator><Stakeholder><Name>Consumer Groups</Name><Description></Description></Stakeholder><Stakeholder><Name>Business Groups</Name><Description></Description></Stakeholder><Stakeholder><Name>Bar Groups</Name><Description></Description></Stakeholder><Stakeholder><Name>International Competition Organizations</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Transparency</Name><Description>Evaluate the transparency of FTC merger review policy by assessing the extent to which significant changes in such policy are communicated to stakeholders.</Description><Identifier>_ca7051d2-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.2.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Research, Reports &amp; Advocacy</Name><Description>Enhance consumer benefit through research, reports, and advocacy.</Description><Identifier>_ca7054ca-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>In addition to its enforcement authority, the FTC has the unique jurisdiction to gather, analyze, and make public certain information concerning 
the nature of competition as it affects U.S. commerce. The FTC uses that authority to hold public 
hearings, convene conferences and workshops, 
conduct economic studies on competition issues 
of significant public importance, and issue reports 
of its findings. This authority advances the competition mission in numerous ways. The agency uses 
the information internally to refine the theoretical 13
framework for analyzing competition issues and 
the empirical understanding of industry practices, 
which contributes substantially to an effective 
response to changing marketplace conditions. 
The information gained through this authority, 
combined with the agency&#8217;s professional expertise 
on competition issues, also contributes to a better understanding of business practices and their 
competitive and economic implications on various 
entities, including the business sector, the legal 
community, other enforcement authorities, the 
judiciary, and governmental decision makers and 
policymakers at the federal, state, and local levels. 
In particular, the agency testifies before Congress 
on competition issues. The FTC uses its expertise to 
encourage governmental actors at all levels to 
evaluate both the costs and the benefits of their 
policies for consumers, and to ensure such policies 
promote consumer benefit. This advocacy includes 
formal and informal dialogue with state and federal policymakers and amicus curiae briefs filed 
with state and federal courts.

Performance Measures:
* Workshops, seminars, conferences, and hearings convened or cosponsored that involve 
significant competition-related issues.
* Reports and studies issued on key competition-related topics.
* Advocacy comments and amicus briefs on 
competition issues filed with entities including 
federal and state legislatures, agencies or 
courts.
* The percentage of respondents finding the 
FTC&#8217;s advocacy comments and amicus briefs 
&#8220;useful.&#8221; (Note that &#8220;usefulness&#8221; is assessed 
by the recipient; the target percentage 
recognizes that comments critiquing a recipient&#8217;s proposed action may not be assessed 
positively.)
* The volume of traffic on www.ftc.gov relating to competition research, reports, and 
advocacy.
These measures will help ensure that the agency is 
engaging in appropriate types and sufficient levels 
of research, reports, and advocacy to ensure that 
they are relevant to consumers, policymakers, business, and the legal community.</OtherInformation></Objective><Objective><Name>Hearings, Conferences &amp; Workshops</Name><Description>Conduct public hearings, conferences, and workshops that bring together interested parties to enhance understanding of various practices and developments in the marketplace.</Description><Identifier>_ca70595c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Studies</Name><Description>Conduct studies as requested by Congress and other studies as appropriate. </Description><Identifier>_ca705cd6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.3.2</SequenceIndicator><Stakeholder><Name>Congress</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Economic Studies</Name><Description>Conduct economic studies of the effects of business actions on competition and consumers in accordance with agency data quality standards, as applicable, to ensure the quality of information that may be disseminated publicly.</Description><Identifier>_ca706032-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advocacy</Name><Description>Target advocacy activities to encourage state and federal government policymakers to evaluate both the costs and the benefits of their policies for consumers, emphasizing the impact on consumers of policies that unnecessarily restrict competition.</Description><Identifier>_ca7064f6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.3.4</SequenceIndicator><Stakeholder><Name>State Government Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Federal Government Policymakers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Amicus Curiae Briefs</Name><Description>File amicus curiae briefs with state and federal courts deciding important competition policy issues urging them to adopt legal rules that benefit consumers by promoting competition.</Description><Identifier>_ca706a5a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.3.5</SequenceIndicator><Stakeholder><Name>State Courts</Name><Description>
</Description></Stakeholder><Stakeholder><Name>Federal Courts</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Evaluation Forms</Name><Description>Include evaluation forms with workshop and conference materials to help assess whether the workshops and conferences are an effective means of joining the debate relating to these issues. </Description><Identifier>_ca706dd4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Input</Name><Description>Seek input from consumer groups, business groups, bar groups, and others on the value of the agency&#8217;s research, reports, advocacy submissions, and international activities relating to the competition mission.</Description><Identifier>_ca7072b6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.3.2</SequenceIndicator><Stakeholder><Name>Consumer Groups </Name><Description></Description></Stakeholder><Stakeholder><Name>Business Groups </Name><Description></Description></Stakeholder><Stakeholder><Name>Bar Groups</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Comments &amp; Advocacy</Name><Description>Evaluate whether the FTC is filing comments or otherwise engaging in advocacy with state and federal policymakers on competition policies that will have a significant impact on consumers and whether the recipients of 
these comments have given weight to the views expressed in these comments in making policy decisions that affect consumers.</Description><Identifier>_ca707644-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.3.3</SequenceIndicator><Stakeholder><Name>State Policymakers</Name><Description></Description></Stakeholder><Stakeholder><Name>Federal Policymakers</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Global Marketplace</Name><Description>Protect American consumers in the global marketplace by providing sound policy recommendations and technical advice to foreign governments and international organizations to promote sound competition policy.</Description><Identifier>_ca707978-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder><Name>American consumers</Name><Description></Description></Stakeholder><OtherInformation>The FTC continues to build cooperative relationships with foreign antitrust agencies to ensure 
close collaboration on cross-border cases and 
convergence toward sound competition policies. 
The FTC seeks more effective, coordinated reviews of multijurisdictional mergers, and is working 
towards achieving consistent outcomes in cases 
of potential unilateral anticompetitive conduct. 
Participation in multilateral competition organizations provides valuable opportunities to promote 
international cooperation and convergence and 
for competition officials to share insights on law 
enforcement and policy initiatives. 

Performance Measures: 
* Policy advice provided to foreign competition 
agencies, directly and through international 
organizations, through substantive consultations, written submissions, or comments. 
* Technical assistance provided to foreign competition authorities.
These measures address the scope of our contact 
with international counterparts and help determine 
if our efforts are sufficiently broad-based.</OtherInformation></Objective><Objective><Name>Competition Model</Name><Description>Pursue the development of an international market-based competition model that focuses on the maximization of consumer benefit.</Description><Identifier>_ca707e5a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.4.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Policy</Name><Description>Influence policy development and implementation by advising multilateral organizations, regional entities, and foreign government agencies through substantive consultations and written comments.</Description><Identifier>_ca708242-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.4.2</SequenceIndicator><Stakeholder><Name>Multilateral Organizations</Name><Description></Description></Stakeholder><Stakeholder><Name>Regional Entities </Name><Description></Description></Stakeholder><Stakeholder><Name>Foreign Government Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Technical Assistance</Name><Description>Provide technical assistance to newer competition agencies to enhance their ability to apply sound competition policies.</Description><Identifier>_ca70858a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 2.4.3</SequenceIndicator><Stakeholder><Name>Competition Agencies</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Advice &amp; Comments</Name><Description>Where feasible, evaluate whether the advice and comments that the FTC provides to foreign government agencies and international organizations have been considered by the recipients in their policy development. 
 </Description><Identifier>_ca708abc-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.4.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Technical Assistance</Name><Description>Evaluate completed technical assistance missions to determine, from the perspective of participants and their managers, whether the assistance was deemed valuable.</Description><Identifier>_ca708e72-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 2.4.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Advance Performance</Name><Description>Advance the FTC&#8217;s performance through organizational, individual, and 
management excellence.</Description><Identifier>_ca7091b0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The FTC recognizes that a strong foundation of 
organizational, individual, and management excellence is a driver of mission success. Goal 3 embodies cross-cutting, ongoing efforts to advance 
mission performance and enable Goal 1 and Goal 
2 to focus on protecting consumers and maintaining competition. Collaborative in nature, this goal 
captures shared responsibility for agency excellence on behalf of all who rely on the FTC to be an 
effective guardian of informed consumer choice 
and free and open markets. 
The four objectives supporting this goal align 
with four key functional areas: human resources, 
infrastructure and security, information resources, 
and finance and acquisition. In carrying out our 
strategies, we will undertake a range of efforts&#8212;
from managing employees effectively to exercising 
responsible stewardship of taxpayer dollars. Work in 
these areas is intended to foster a culture of leadership and accountability and to create conditions 
that enable decision making while establishing a 
framework of planning, administration, and management. At the individual level, all employees are 
expected to assume leadership roles in their areas 
of responsibility by exhibiting a willingness to develop and coach others, a commitment to teamwork 
and collaboration, and a drive to meet challenges 
with innovation and urgency. Collectively, these 
efforts lay the groundwork for achieving organizational, individual, and management excellence.</OtherInformation><Objective><Name>Human Resources</Name><Description>Provide effective human resources management.</Description><Identifier>_ca7096a6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>This objective is aligned with our Human Capital 
Plan that encompasses leadership and knowledge 
management, a results-oriented performance culture, talent management, and job satisfaction.  We 
use an integrated approach that ensures human 
capital programs and policies are linked to the 
mission, goals, and strategies, while providing for 
continuous improvement in efficiency and effectiveness.  This objective captures our work ensuring 
that we have the right talent in the right positions 
at the right time to meet the challenges of the 21st 
century by attracting, developing, motivating, and 
retaining a highly skilled and diverse workforce.

Performance Measures:
* The extent employees believe their organizational culture promotes improvement in processes, products and services, and organizational outcomes.
* The extent employees think the organization has the talent necessary to achieve organizational goals.

These performance measures address central 
aspects of this objective. The FTC recognizes that its 
employees are its greatest asset and places great 
emphasis on the importance of human resources 
management to the successful accomplishment 
of its mission. The FTC seeks employee feedback 
on the extent they believe the organization culture 
promotes improvement in processes, products and 
services, and outcomes and the extent the FTC has 
the right talent in the right positions at the right time 
to carryout the mission. </OtherInformation></Objective><Objective><Name>Recruitment, Development &amp; Retention</Name><Description>Implement programs and processes that will enable the agency to quickly recruit, develop, and retain a qualified, diverse workforce through an integrated workforce plan.</Description><Identifier>_ca709a52-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Integrated Workforce Plan</Name><Description>Use the integrated workforce plan to identify and fulfill current and future human resources needs to carry out the mission.</Description><Identifier>_ca709db8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Culture &amp; Accountability</Name><Description>Create an agency-wide performance culture focused on individual and organizational accountability toward the achievement of the 
FTC&#8217;s programmatic goals and priorities.</Description><Identifier>_ca70a40c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Employee Survey</Name><Description>Implement an employee survey to measure employees&#8217; perceptions about conditions that characterize successful organizations, such as leadership quality, performance culture, and talent capacity at the FTC.</Description><Identifier>_ca70a7d6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.4</SequenceIndicator><Stakeholder><Name>FTC Employees</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Training &amp; Outreach</Name><Description>Provide human resources management training and outreach to staff.
 </Description><Identifier>_ca70ab3c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.5</SequenceIndicator><Stakeholder><Name>FTC HR Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Knowledge &amp; Skills</Name><Description>Support employees&#8217; efforts to improve their knowledge base and skills in a variety of ways, e.g., by participating in professional activities related to the FTC&#8217;s mission.</Description><Identifier>_ca70b0b4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.1.6</SequenceIndicator><Stakeholder><Name>FTC Employees</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Human Capital Policies, Programs &amp; Processes</Name><Description>Assess whether the FTC&#8217;s human capital policies, programs, and processes are addressing the areas identified by employees gathered by the agency annually through the employee survey.  
 </Description><Identifier>_ca70b6fe-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.1.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Programs &amp; Processes</Name><Description>Review current programs and processes, identify what changes would be helpful, and implement those changes.</Description><Identifier>_ca70ba6e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.1.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Infrastructure &amp; Security</Name><Description>Provide effective infrastructure and security management.</Description><Identifier>_ca70c202-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>This objective encompasses building, modernizing, and maintaining physical and information technology infrastructure to ensure a safe and secure workplace, to achieve mission goals, and to respond to and anticipate both routine and emergency agency requirements. The agency&#8217;s Continuity of Operations Plan (COOP) represents a principal initiative under this objective. The Federal Emergency Management Agency (FEMA) conducts annual testing of all federal agency COOP programs. Each federal agency is graded on its responses to the questions and their communication methods by FEMA staff. A second important initiative involves facilities management and space 
usage. The FTC works with General Services Administration (GSA) to lease space and assesses staff requirements to anticipate needs for outfitting the 
buildings with adequate work space, conference space and storage space. Finally, managing technical infrastructure and ensuring the availability 
and reliability of the agency computer and communication facilities represents another important dimension of our work under this initiative.

Performance Measures:
* A favorable Continuity of Operations (COOP) rating.
* Availability of information technology systems.
These measures gauge important dimensions of 
maintaining physical and information technology 
infrastructure and security. A COOP rating offers 
insight to agency preparedness across a wide 
spectrum of issues related to facility and operations 
management. Network availability addresses the 
reliability of the FTC computer and communications systems.</OtherInformation></Objective><Objective><Name>COOP</Name><Description>Promote staff awareness by regularly participating in COOP testing.</Description><Identifier>_ca70c5f4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.1</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Best Practices</Name><Description>Continue incorporating best practices and gleaning knowledge from FEMA staff.</Description><Identifier>_ca70c9be-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.2</SequenceIndicator><Stakeholder><Name>FEMA Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Space Usage</Name><Description>Align with GSA to determine best space usage alternatives, including identifying a new site for staff currently at the Washington, DC, New Jersey Avenue building.</Description><Identifier>_ca70cf40-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.3</SequenceIndicator><Stakeholder><Name>GSA</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Technology</Name><Description>Continuously take advantage of advances in technologies.</Description><Identifier>_ca70d36e-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Network Auditing &amp; Monitoring</Name><Description>Perform internal network auditing and monitoring.</Description><Identifier>_ca70d724-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.5</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Network Vulnerabilities</Name><Description>Work with customers within the agency to address network vulnerabilities and unusual network activity.</Description><Identifier>_ca70dc9c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.6</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Security Training &amp; Outreach</Name><Description>Provide security training and outreach to staff.
</Description><Identifier>_ca70e098-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.7</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Resource Materials</Name><Description>Ensure that staff have adequate access to current, authoritative resource materials in FTC mission areas.</Description><Identifier>_ca70e426-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.2.8</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>COOP Funding &amp; Staffing</Name><Description>Assess COOP funding against results, determine further staffing requirements, and determine cost to further maintain the program.</Description><Identifier>_ca70e98a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.2.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Tenant Surveys</Name><Description>Collect feedback from GSA Tenant Surveys and from FTC staff.</Description><Identifier>_ca70ed86-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.2.2</SequenceIndicator><Stakeholder><Name>GSA</Name><Description></Description></Stakeholder><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Space Utilization</Name><Description>Perform periodic reviews of the percentage of utilized space.</Description><Identifier>_ca70f114-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.2.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>IRM</Name><Description>Provide effective information resources management.</Description><Identifier>_ca70f68c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>The FTC recognizes that sound management of 
information resources is essential to meeting its strategic goals. The agency manages information in 
order to enable staff to make thoughtful decisions 
and perform their work, to facilitate appropriate 
public access, and to protect sensitive information 
from inappropriate access and release. The agency is undergoing a multiyear transition to managing 
information resources in an electronic format as 
one of the best means of meeting this objective.

Performance Measure:
* The percentage of Commission approved 
documents in ongoing and newly initiated 
FTC proceedings available via the Internet 
within 15 days of becoming part of the public 
record.
This performance measure facilitates public awareness of and participation in Commission activities. 
Timely availability of public documents gauges the 
depth and scope of our transparency in this area.</OtherInformation></Objective><Objective><Name>Records Schedule</Name><Description>Implement a comprehensive retention schedule authorizing maintenance and disposition of agency records in electronic format that has been approved by the National Archives and Records Administration (NARA).</Description><Identifier>_ca70faba-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.3.1</SequenceIndicator><Stakeholder><Name>National Archives and Records Administration (NARA)</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>EDMS</Name><Description>Utilize an electronic document management system (EDMS) to house work product and official records.</Description><Identifier>_ca7100b4-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.3.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Business Process Improvements</Name><Description>Identify and implement business process improvements through effective use of technology.</Description><Identifier>_ca710672-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Policies &amp; Procedures</Name><Description>Develop and implement additional information management policies and procedures.</Description><Identifier>_ca710a96-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.3.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Training &amp; Outreach</Name><Description>Provide information and records management training and outreach to staff.</Description><Identifier>_ca710e4c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.3.5</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>E-File Structures</Name><Description>Assess whether particular e-file structures are appropriate for organizing various types of information.</Description><Identifier>_ca7113f6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.3.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Sensitive E-Files</Name><Description>Review the means by which FTC maintains and monitors access restrictions to sensitive electronic files.
 </Description><Identifier>_ca711810-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.3.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Training</Name><Description>Assess training needs.</Description><Identifier>_ca711bc6-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.3.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Financial &amp; Acquisition Management</Name><Description>Provide effective financial and acquisition management.</Description><Identifier>_ca71217a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>Resource stewardship and financial oversight are 
fundamental to establishing the accountability 
and transparency through which organization, individual, and management excellence are fostered. 
Effective financial and acquisition management 
means that the FTC protects American consumers 
and maintains competition in a fiscally responsible 
manner. Doing so remains one of our top priorities.
Our work in this arena covers a wide range of 
administrative and operational efforts such as formulating and executing the agency budget, managing acquisition activities, overseeing the internal 
control program, managing accounting operations, spearheading audit resolution, and ensuring 
compliance with various financial management 
laws and regulations. By promoting consistency 
and integrity throughout the organization, these 
initiatives and others like them contribute not only 
to efficient program delivery, but also to effective and efficient agency administration overall. These 
efforts are critical to maintaining the management 
infrastructure needed to carry out our mission.

Performance Measures:
* Independent auditor&#8217;s financial statement audit results.
* The percentage of Bureaus/Offices that establish and maintain an effective, risk-based internal control environment.
* Performance against the Small Business Administration&#8217;s government-wide small business procurement goals.
Together, these measures address the most important aspects of this objective. The financial statement audit determines whether our financial statements are presented fairly, in all material respects, 
in conformity with generally accepted accounting 
principles. The audit also addresses internal controls 
over financial reporting, and compliance with applicable laws and regulations. The internal control 
measure demonstrates our commitment throughout the agency to promote integrity, efficiency, 
effectiveness, and economy. Achieving our small 
business procurement goal demonstrates that our 
procurements meet or exceed a major federal 
acquisition standard.</OtherInformation></Objective><Objective><Name>Financial System Integration</Name><Description>Integrate disparate legacy systems with the agency&#8217;s core financial system.</Description><Identifier>_ca7125d0-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.4.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Strategic Alignment</Name><Description>Align resources to strategic priorities and outcomes so we will be focused on our most important tasks and programs.</Description><Identifier>_ca7129b8-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.4.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Internal Controls</Name><Description>Enhance the internal control environment through developing and maintaining appropriate guidance and training for all staff.  </Description><Identifier>_ca712f76-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.4.3</SequenceIndicator><Stakeholder><Name>FTC Staff</Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Business Solutions</Name><Description>Implement the best business solutions to accomplish our goals through world-class acquisition and business processes.</Description><Identifier>_ca71339a-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.4.4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Audits &amp; Investigations</Name><Description>Cooperate with the Office of Inspector General on audits and investigations of FTC programs and operations.</Description><Identifier>_ca713778-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Strategy 3.4.5</SequenceIndicator><Stakeholder><Name>FTC Office of Inspector General </Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Administrative &amp; Programmatic Operations</Name><Description>Assess internal administrative and programmatic operations to address areas that need improvement.</Description><Identifier>_ca713d36-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.4.1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Acquisition Procedures</Name><Description>Assess our acquisition procedures to see if federal regulations and standards are met and that COTRs meet mandatory training requirements.</Description><Identifier>_ca71418c-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.4.2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective><Objective><Name>Financial &amp; Feeder Systems</Name><Description>Review financial and feeder system implementation goals to ensure that user needs and federal standards and requirements are met.</Description><Identifier>_ca714574-0dbe-11e2-9e46-51410bc9daa5</Identifier><SequenceIndicator>Program Evaluation 3.4.3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>2008-10-01</StartDate><EndDate>2014-10-30</EndDate><PublicationDate>2012-10-03</PublicationDate><Source>http://www.ftc.gov/opp/gpra/spfy09fy14.pdf</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber></PhoneNumber><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>