The Goals of Social MediaMy guess is that the goals and measurements stated here are fairly standard for government, associations and nonprofits as well as colleges.Most organizations (regardless of research) seem pleased with the results of their social media efforts dispite the lack of precision of measurement tools.LeonardSipes.comLSC_7838a690-122c-11e2-b945-ec5a97258a28Consultant trainer for very large, nationally known agencies on public relations and social media. ... content that will please your audience and satisfy their learning styles._7838a848-122c-11e2-b945-ec5a97258a28To document the goals of educational institutions in using social media tools._7838a8e8-122c-11e2-b945-ec5a97258a28Student RecruitmentRecruit students_7838a974-122c-11e2-b945-ec5a97258a281Prospective College StudentsHigh School Students_7838aa0a-122c-11e2-b945-ec5a97258a28Alumni EngagementEngage alumni._7838aaa0-122c-11e2-b945-ec5a97258a282Alumni_7838ab36-122c-11e2-b945-ec5a97258a28BrandCreate, sustain, and improve brand image._7838abcc-122c-11e2-b945-ec5a97258a283_7838ac6c-122c-11e2-b945-ec5a97258a28Awareness, Advocacy & RankingsIncrease awareness, advocacy, and rankings._7838ad16-122c-11e2-b945-ec5a97258a284_7838adc0-122c-11e2-b945-ec5a97258a28Student EngagementEngage current students._7838ae92-122c-11e2-b945-ec5a97258a285College Students_7838af96-122c-11e2-b945-ec5a97258a28Faculty & Staff EngagementEngage current faculty and staff._7838b054-122c-11e2-b945-ec5a97258a286College FacultyCollege Staff_7838b112-122c-11e2-b945-ec5a97258a28Admitted Student EngagementEngage admitted students._7838b1da-122c-11e2-b945-ec5a97258a287Admitted Students_7838b2a2-122c-11e2-b945-ec5a97258a28CrisesCrisis issues and management._7838b37e-122c-11e2-b945-ec5a97258a288_7838b45a-122c-11e2-b945-ec5a97258a282012-10-09http://leonardsipes.com/the-goals-of-social-media/?goback=%2Egde_4019123_member_173053994OwenAmburOwen.Ambur@verizon.net