<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="stratml.xsl"?>
<StrategicPlan><id/><Name>About Hippo</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Hippo</Name><Acronym>H</Acronym><Identifier>_aaae9a5a-bc9b-11e4-ac63-460258876c4e</Identifier><Description/><Stakeholder><Name>Hippo Clients</Name><Description>Together with its global network of Certified Partners, Hippo serves a rapidly growing number of enterprise clients around the world including Condé Nast, Bell Aliant, Autodesk, Couchbase, the Dutch Foreign Office, Mailchimp, Randstad, Veikkaus, the University of Maryland, NHS, 1&amp;1 Internet, Bugaboo and Weleda. </Description></Stakeholder><Stakeholder><Name>Condé Nast</Name><Description/></Stakeholder><Stakeholder><Name>Bell Aliant</Name><Description/></Stakeholder><Stakeholder><Name>Autodesk</Name><Description/></Stakeholder><Stakeholder><Name>Couchbase</Name><Description/></Stakeholder><Stakeholder><Name>Dutch Foreign Office</Name><Description/></Stakeholder><Stakeholder><Name>Mailchimp</Name><Description/></Stakeholder><Stakeholder><Name>Randstad</Name><Description/></Stakeholder><Stakeholder><Name>Veikkaus</Name><Description/></Stakeholder><Stakeholder><Name>University of Maryland</Name><Description/></Stakeholder><Stakeholder><Name>NHS</Name><Description/></Stakeholder><Stakeholder><Name>1&amp;1 Internet</Name><Description/></Stakeholder><Stakeholder><Name>Bugaboo</Name><Description/></Stakeholder><Stakeholder><Name>Weleda</Name><Description/></Stakeholder><Stakeholder><Name>Hippo Partners</Name><Description/></Stakeholder><Stakeholder><Name>EMC Documentum</Name><Description/></Stakeholder><Stakeholder><Name>HintTech</Name><Description/></Stakeholder><Stakeholder><Name>Netpioneer</Name><Description/></Stakeholder><Stakeholder><Name>theFactor.e</Name><Description/></Stakeholder><Stakeholder><Name>Finalist</Name><Description/></Stakeholder><Stakeholder><Name>NorthPoint</Name><Description/></Stakeholder><Stakeholder><Name>Capgemini</Name><Description/></Stakeholder><Stakeholder><Name>MRM//McCann</Name><Description/></Stakeholder><Stakeholder><Name>Web Technology Group</Name><Description/></Stakeholder><Stakeholder><Name>Oshyn</Name><Description/></Stakeholder><Stakeholder><Name>Statzmedia</Name><Description/></Stakeholder><Stakeholder><Name>CGI</Name><Description/></Stakeholder><Stakeholder><Name>Boston Interactive</Name><Description/></Stakeholder><Stakeholder><Name>Kanban Solutions</Name><Description/></Stakeholder><Stakeholder><Name>Thought Matrix</Name><Description/></Stakeholder><Stakeholder><Name>AuthXConsulting</Name><Description/></Stakeholder><Stakeholder><Name>YoungSoft</Name><Description/></Stakeholder><Stakeholder><Name>Affinity Systems</Name><Description/></Stakeholder><Stakeholder><Name>ISDC</Name><Description/></Stakeholder><Stakeholder><Name>DigitasLBi</Name><Description/></Stakeholder><Stakeholder><Name>CCgroup</Name><Description/></Stakeholder><Stakeholder><Name>Nubizz</Name><Description/></Stakeholder><Stakeholder><Name>BlueTrade</Name><Description/></Stakeholder><Stakeholder><Name>Ordina</Name><Description/></Stakeholder><Stakeholder><Name>Ostudio</Name><Description/></Stakeholder><Stakeholder><Name>Trifork</Name><Description/></Stakeholder><Stakeholder><Name>Siteworkers</Name><Description/></Stakeholder><Stakeholder><Name>Indivirtual</Name><Description/></Stakeholder><Stakeholder><Name>comSysto</Name><Description/></Stakeholder><Stakeholder><Name>Incentro</Name><Description/></Stakeholder><Stakeholder><Name>Viseo</Name><Description/></Stakeholder><Stakeholder><Name>Hippo Management Team</Name><Description/></Stakeholder><Stakeholder><Name>Jeroen Verberg</Name><Description>CEO and Founder -- Under Jeroen's leadership, Hippo has grown from a startup to an international enterprise-class product company powering some of the largest and most visited web properties in the world.  Jeroen’s management philosophy emphasizes openness and a nonhierarchical structure. He is known for his accessibility and involvement in cultivating a tightknit team culture within Hippo.</Description></Stakeholder><Stakeholder><Name>Arjé Cahn</Name><Description>CTO and Founder -- 
As CTO, Arjé is the technical brain behind Hippo CMS. He earned his merits in the open source world as an elected Member of the Apache Software Foundation in 2007 after becoming an Apache Cocoon Committer in 2005. He is a frequent speaker at international conferences on content management, open source and information management. Arjé shares his fourteen years of business experience with the growing Dutch tech community as a mentor at Rockstart.</Description></Stakeholder><Stakeholder><Name>Tjeerd Brenninkmeijer</Name><Description>CMO and Founder -- 
Under Tjeerd's leadership as co-founder, Hippo has grown from an organization of three to a company with  headquarters in Amsterdam and Boston. He writes regularly for CMS related magazines, looks after strategic alliances and has extensive experience as an international speaker at events including Gilbane, J. Boye, Open World Forum, Nuxeo World and Couchbase Connect. He shares his fourteen years of business experience with the tech community as a Startup Bootcamp mentor.</Description></Stakeholder><Stakeholder><Name>Linda Neijenhuis</Name><Description>EVP Services -- 
As EVP Services, Linda is responsible for consulting, education and support services at Hippo. Linda has a background in Law, and has worked as Human Resources Manager at Dutch academic publishing company Elsevier Science and IKEA.</Description></Stakeholder><Stakeholder><Name>Stefan Schinkel</Name><Description>EVP Global Sales &amp; Business Development -- 
As EVP Global Sales and Business Development, Stefan is responsible for all of Hippo's direct and indirect Business Development. Before joining Hippo, Stefan worked worked in the outsourcing practice at Accenture, Verizon Business and TNT.</Description></Stakeholder><Stakeholder><Name>Sonja Wraith</Name><Description>VP Marketing -- 
Sonja is responsible for Marketing within Hippo. Prior to Hippo, Sonja worked for SDL (Tridion) and Oracle (Stellent) in global marketing, consulting and sales roles.</Description></Stakeholder><Stakeholder><Name>Stephan Westen</Name><Description>EVP Research &amp; Development -- 
As EVP of Research and Development, Stephan is responsible for all the core software development at Hippo. Prior to Hippo, Stephan has worked as Senior Development Manager for Business Intelligence at Informatica.</Description></Stakeholder><Stakeholder><Name>Robbert Driessen</Name><Description>EVP Finance &amp; Operations -- 
Robbert is in charge of all finance and operations matters at Hippo. Before Hippo, Robbert worked on four continents as a Project Manager for HPP Worldwide and as Operations Manager for a Dutch real estate holding.</Description></Stakeholder><Stakeholder><Name>Hippo Technology Leaders</Name><Description/></Stakeholder><Stakeholder><Name>Ate Douma</Name><Description>Hippo Chief Architect and Magician who gets the big picture. Apache Jedi, contributing and mentoring many projects like Apache Rave. Sets OASIS standards. </Description></Stakeholder><Stakeholder><Name>Ard Schrijvers</Name><Description>Uber performance wizard. Main developer of Hippo Delivery Tier. Committer to Apache Cocoon and Apache Jackrabbit.</Description></Stakeholder><Stakeholder><Name>Bart van der Schans</Name><Description>Mister 99,99% uptime. Master of Infrastructure. Committer to Apache Jackrabbit and contributing to Apache HTTP Server.</Description></Stakeholder><Stakeholder><Name>Frank van Lankvelt</Name><Description>Hippo's Lead Developer and BigData Mastermind. Keeps things as simple as possible and no simpler.</Description></Stakeholder><Stakeholder><Name>Jeroen Reijn</Name><Description>Lead Architect for Hippo Professional Services. Gets things done. Apache Cocoon committer and JCR advocate.</Description></Stakeholder><Stakeholder><Name>Woonsan Ko</Name><Description>Incredible Java and Spring Guru. Committer to the Apache Jetspeed project. Can get anything to work.</Description></Stakeholder><Stakeholder><Name>Marijan Milicevic</Name><Description>Java and JavaScript virtuoso and the guy everybody wants to have on their project. Apache Rave Committer.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_aaae9bae-bc9b-11e4-ac63-460258876c4e</Identifier></Vision><Mission><Description>To make the digital experience more personable for every visitor.</Description><Identifier>_aaae9cbc-bc9b-11e4-ac63-460258876c4e</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Content Delivery</Name><Description>Help businesses understand their visitors and deliver the content they value</Description><Identifier>_aaae9d5c-bc9b-11e4-ac63-460258876c4e</Identifier><SequenceIndicator/><Stakeholder><Name>Businesses</Name><Description/></Stakeholder><Stakeholder><Name>Website Visitors</Name><Description/></Stakeholder><OtherInformation>We're redefining the CMS space by engineering the world's most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value in any context and on any device. </OtherInformation><Objective><Name/><Description/><Identifier>_aaae9df2-bc9b-11e4-ac63-460258876c4e</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2015-02-24</PublicationDate><Source>http://www.onehippo.com/en/about-us</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>