New York City's Digital Roadmap: Progress and InnovationNew York CityNYC_2443d7da-8815-11e2-97db-3d7afe1f21e9Michael R. BloombergMayorRobert K. SteelDeputy MayorKatherine L. OliverCommissioner, Mayor’s Office of Media and EntertainmentTodd AsherFirst Deputy Commissioner, Mayor’s Office of Media and EntertainmentChristopher M. CoffeyAssistant Commissioner, External and Intergovernmental Affairs, Mayor’s Office of Media and EntertainmentAllie KlevaAssociate Commissioner, Marketing and Strategic Partnerships, Mayor’s Office of Media and EntertainmentRachel SterneChief Digital Officer, nyc digitalIvy LiDigital Communications Director, nyc digitalBrooklyn Public Library (BPL)THE BROOKLYN PUBLIC LIBRARY -- The Brooklyn Public Library (BPL) is Brooklyn’s largest provider of free Wi-Fi and offers access to computers and the internet for tens of thousands of Brooklynites. System-wide, BPL offers approximately 1,300 public-access computers, and each year, on average, the Library provides 2.3 million personal computer sessions. Since 2010, BPL has expanded its broadband internet capacity by 77%, and last year, BPL significantly enhanced technology programs and resources at eight of its libraries located in underserved communities. These libraries now offer a total of 95 new lending laptops for use inside the library, roughly three times as many computer classes, and increased broadband internet speed. Since July 2011, these libraries have offered more than 40,000 laptop sessions, for a total of over 60,000 hours of laptop usage. In December 2011, BPL also opened a state-of-the-art, 50-seat Computer Center at the Central Library. The new Center is the largest technology hub in the Brooklyn Public Library system and features the first rollout of the Library’s next generation of public computers.New York Public Library (NYPL)THE NEW YORK PUBLIC LIBRARY -- Bibliocommons -- Over the past year, the New York Public Library (NYPL) partnered with the company Bibliocommons to launch a new catalog that has quickly become the most popular page at nypl.org. The new catalog has better search functionality and interactive features such as user generated “lists” of recommended books. This interactive resource brings together patrons from NYPL and beyond, including all of Bibliocommons’ participating libraries.PotionBiblion -- To increase access to NYPL’s materials and reach a wider group of individuals, NYPL partnered with design and technology firm Potion to transform its old collections magazine into the Library’s first-ever iPad app. The first edition launched in May 2011 and highlighted the Library’s 1939-1940 World’s Fair collection. Through original essays, digitized photos and letters, video and audio and more, the app—which Apple Inc. named best education app of 2011—recreated the feel of exploring the Library’s holdings at home, giving anyone the opportunity to research the World’s Fair. A second edition of the app launched in spring 2012.Queens LibraryQUEENS LIBRARY -- In Queens, more than three million library users access 1,550 public-use computers and 600 laptops, and many more use Wi-Fi with their own devices. Queens Library also offers courses to improve digital literacy and free computer workshops available in English, Spanish, Chinese and other languages. In addition to adult education at all levels, Queens Library offers a free, open portal for advanced online training and internationally-recognized certifications for high-value tech skills, such as Cisco certification, Six Sigma, CompTIA Strata and more. In total over 1,000 people are counseled every month on job-specific technology skills from resume writing to software training. Finally, the library reference service is now available via text, email or chat, and users have the option to borrow a Nook with their library card.... becoming the world’s premier digital city_2443db4a-8815-11e2-97db-3d7afe1f21e9To lead our digital evolution and ensure our city’s preeminence as a capital of innovation._2443dc8a-8815-11e2-97db-3d7afe1f21e9ACCESS_2443dd5c-8815-11e2-97db-3d7afe1f21e91Next Steps for Access -- To establish a truly connected city, the City of New York will continue to expand public Wi-Fi access through partnerships that pose no cost to taxpayers, responding to the top request from the public for technical innovation. In June 2011, Mayor Bloomberg and AT&T CEO Randall Stephenson announced a public-private partnership that would bring unlimited free public Wi-Fi to City parks. Currently, 23 locations in New York City parks have Wi-Fi hotspots with work underway on the remaining three locations at Hunts Point Riverside, the High Line and Foley Square. When the $5 million project is complete, New Yorkers will be able to choose from 26 Wi-Fi hotspots locations in 20 City parks. In addition, through a $10 million commitment by Time Warner Cable and Cablevision in the City's cable franchise agreements, Wi-Fi access will grow to an additional 32 public parks and spaces. Access is free for up to 30 minutes per month, $0.99 per day thereafter, and free at all times to Time Warner Cable and Cablevision broadband subscribers.NYC ConnectedConnect high-needs individuals through federally funded NYC Connected initiatives_2443de24-8815-11e2-97db-3d7afe1f21e91.1High-Needs IndividualsNYC Connected LearningThe largest of the federally funded BTOP initiatives in New York City, NYC Connected Learning will serve 18,000 low-income sixth graders and their immediate families, ultimately benefiting 40,000 New Yorkers who will receive free computers, discounted broadband service and digital literacy training. As part of this program’s comprehensive approach, students will participate in a school curriculum that encourages the educational use of technology. To date, this program, funded by $22 million in federal grants, has served 72 schools and more than 16,000 students over the course of nearly two academic years.NYC Connected CommunitiesIn addition, the City has allocated $14 million of BTOP funding to NYC Connected Communities, a program that expands the scope and capacity of public technology centers in high poverty areas through investments in libraries, public housing computer labs, senior centers and community centers. These efforts provide digital literacy training, employment services, community outreach and other critical resources and will serve 40,000 new users each week with 1,000 additional work stations. Already, 61 centers have opened or benefited from upgrades of new or improved connectivity, hardware, software, training programs or outreach efforts.NYC Connected FoundationsFinally, the City will serve at-risk students at 43 public high schools with free computers, access to discounted broadband service and comprehensive digital literacy training via “Connected Foundations,” a credited course that aims to facilitate long-term adoption of broadband and support a successful transition out of secondary school. Through this program, 36 locations and 506 students have been served to date, over nearly one academic year.Community Technology CentersAs part of its franchise contract renewal with the City of New York announced last summer, Time Warner Cable will create a total of 40 Community Technology Centers, in partnership with local non-profit organizations, to provide free broadband access in low-income communities in its service footprint. These facilities are in addition to the approximately 100 public computing centers being enhanced through NYC Connected Communities. The first four Community Technology Centers opened in 2011, with another four to open by the end of 2012.Bridging the Digital Divide and Increasing -- Broadband Adoption -- BTOP AND NYC CONNECTED LEARNING INITIATIVES With its mission to expand technology accessibility, the federally funded Broadband Technology Opportunities Program (BTOP) provides resources to establish or upgrade computer facilities across U.S. communities. The City’s Department of Information Technology & Telecommunications secured $42 million in BTOP funding, more than any other state or municipality, to fund three programs: NYC Connected Learning, NYC Connected Communities and NYC Connected Foundations. To learn more about these programs, visit http://www2.ntia.doc.gov/grantees/NYCDeptITT.Broadband InternetLaunch outreach and education efforts to increase broadband Internet adoption_2443def6-8815-11e2-97db-3d7afe1f21e91.2LAUNCH A SUITE OF NEW INITIATIVES TO EXPAND NEW YORK CITY’S BROADBAND CONNECTIVITY -- After a series of conversations with the Council and leading businesses and technology entrepreneurs throughout New York City to determine the most critical issues as well as solutions that will ultimately allow the expansion of broadband connectivity, the Mayor's administration announced the following initiatives to be implemented over the course of 2012: • ConnectNYC: a competition to build out fiber wiring for commercial and industrial buildings • WiredNYC: a grading program for connectivity in New York City buildings • NYC Broadband Connect Map: a crowd-sourced digital map highlighting wired buildings citywide • Broadband Express: a streamlined process for broadband-related permitting as well as exploring the streamlining of regulatory issues • Digital Divide: a competition to develop mobile applications to help residents access critical online services provided by the City and community based organizations Potential Two-Year Broadband Program Impact: • 600 buildings • 30 million sq. ft. of office space • 6,000 companies • 160,000 employees • Up to 24,000 permits • Thousands of buildings on the map • 18,000 sixth graders • 27,000 low-income family members • 100,000 computers for households and programs • Thousands of residents to online resourcesBroadband ChoicesSupport more broadband choices citywide_2443e00e-8815-11e2-97db-3d7afe1f21e91.3VerizonVERIZON FIOS To provide New Yorkers with more cable television broadband options, the City has partnered with Verizon to expand fiber optic internet service (FiOS) throughout the five boroughs. FiOS ensures greater competition among internet providers and gives New Yorkers more choices when it comes to picking a provider, encouraging greater capacity and lower rates. Today, approximately two-thirds of New York City households have access to FiOS (with access for at least 60% of homes in all boroughs), and the franchise agreement requires FiOS service to be available to 79% of residential households by the end of 2012, 93% by the end of 2013, and 100% by the end of 2014.Building on a strong foundation of broadband access, education is key to the City's innovation potential, and ensures that New Yorkers are able to successfully leverage technology. Through game-changing City investments in science, technology, engineering and mathematics education, New Yorkers will benefit from schools and programs that equip them to learn and innovate in the technology ecosystem. Milestones that took place over the past year include: the historic announcement of the Cornell-Technion Innovation Institute on Roosevelt Island, the Academy for Software Engineering and the new NYU/NYU-Poly Center for Urban Science and Progress. The developments underscore Mayor Bloomberg’s commitments to education and investment in a vibrant, skilled workforce that meets the demands of a growing technology industry.Wi-FiIntroduce Wi-Fi in more public spaces, including parks_2443e144-8815-11e2-97db-3d7afe1f21e91.4AT&TTime Warner CableCablevisionDepartment of Information Technology & Telecommunications (DoITT)T-MobileBoingoNew York City Taxi and Limousine Commission (TLC)MOBILE PAYMENT SYSTEMS IN NYC TAXIS: SQUARE PILOT -- The New York City Taxi and Limousine Commission (TLC) recently approved a pilot program to test alternatives to existing in-taxi technology systems. The TLC was approached by Square, Inc. with a viable proposal for a mobile, in-taxi technology system that allows customer to use their credit card swipe technology. Additionally, the TLC invited authorized providers of in-taxi technology system to submit proposals for similar alternative in-taxi technology systems.WI-FI IN CITY PARKS -- To enable New Yorkers to stay more connected in more places, the City continues to work with private sector partners to bring Wi-Fi to more public places at no cost to taxpayers. In June 2011, Mayor Bloomberg and AT&T CEO Randall Stephenson announced a public-private partnership that would bring unlimited free public Wi-Fi to 20 City parks across the fi ve boroughs. When the $5 million project is complete, New Yorkers will be able to choose from Wi-Fi hotspots at 26 locations in 20 City parks. In addition, the City will provide Wi-Fi access in at least 32 additional parks and public spaces as part of a $10 million commitment by Time Warner Cable and Cablevision, included in the City’s cable franchise agreements. Access is free for up to 30 minutes per month, $.99 per day thereafter and free at all times to Time Warner Cable and Cablevision broadband subscribers. The Wi-Fi installations are underway, and the City expects to finish over 30 installations in all by the end of the year. In addition, dozens of privately operated public parks have entered into independent agreements. For a complete listing of current Wi-Fi access in City parks, visit nycgovparks.org/highlights/places-to-go/wi-fi. CELL SERVICE IN SUBWAYS -- In the summer of 2011, the MTA launched a pilot program with Transit Wireless to equip subway stations along the 14th Street corridor with 3G connectivity for cell phones and Wi-Fi. From June 25 through September 7, 2012, Google Offers sponsored free Wi-Fi connectivity for subway riders in six subway stations in Manhattan’s Chelsea neighborhood. With a franchise from the Department of Information Technology & Telecommunications (DoITT), 30 more stations will have 3G connectivity by the end of 2012, mostly in the Midtown West area. Currently, AT&T and T-Mobile are participating in the program, and Transit Wireless is negotiating with other carriers to expand service and is partnering with Boingo for Wi-Fi installations in stations. Public Library Digital Initiatives -- Public libraries across the five boroughs are experiencing a renaissance thanks to their vital role in connecting New Yorkers to technology resources and the internet. Today, there is WiFi in every branch of every library in the City’s three library systems: Brooklyn Public Library, New York Public Library and Queens Library. To serve public demand, libraries are investing in infrastructure with federal broadband grants, expanding technology training and digitizing their offerings.Payphone KiosksParticipate in pilots that transform payphone kiosks into Wi-Fi hotspots._4f530aa8-882a-11e2-8cad-1faafe1f21e91.4.1WI-FI HOTSPOTS AT PAYPHONE KIOSKS -- The City is also exploring others ways to evolve existing public infrastructure—and connect more New Yorkers. To this end, the City is participating in two innovative pilots that transform payphone kiosks into Wi-Fi hotspots. Begun in April 2012, the pilots involve public pay telephone franchisees that operate more than 600 public pay telephones in the City, giving New Yorkers access to free Wi-Fi hotspots at 15 existing Van Wagner-franchised payphone kiosks for six months. Additionally, Titan, another public pay telephone franchisee, is currently deploying a Wi-Fi hotspot 11-month pilot at three kiosks in midtown Manhattan. The City will evaluate the Wi-Fi pilot programs to determine the long-term viability of free Wi-Fi as part of the next generation of payphone infrastructure.EDUCATION_2443e248-8815-11e2-97db-3d7afe1f21e92Next Steps for Education -- In order to maintain New York City’s competitiveness and economic vitality for decades to come, Mayor Bloomberg continues to invest in a 21st Century education system that equips the City’s children and workforce for a successful future. The following programs and institutions provide science, technology, engineering and mathematics training for students from high school to the doctorate level, engaging local entrepreneurs and community at every opportunity to ensure the holistic development of a vibrant innovation ecosystemApplied Sciences NYCIntroduce Applied Sciences NYC, the initiative to bring more STEM institutions to New York City_2443e374-8815-11e2-97db-3d7afe1f21e92.1New York City Economic Development Corporation (NYCEDC)Applied Sciences NYC: World-Class Engineering in NYC -- Introduced in 2010, Applied Sciences NYC is the City’s initiative to build and expand worldclass applied sciences and engineering campuses in the five boroughs. Led by Deputy Mayor Robert K. Steel and New York City Economic Development Corporation (NYCEDC) President Seth Pinsky, the program aims to strengthen New York City’s workforce and economy through the significant growth in the applied sciences sector. The program was inspired by the input of hundreds of local entrepreneurs, academics and community organizations. Asked to identify groundbreaking but attainable steps that the City could take to spark economic development, a consistent theme emerged: the demand for top engineering talent. In early 2011, the City formally launched Applied Sciences NYC, welcoming leading global institutions to submit proposals for a new or expanded applied sciences and engineering campus in New York City. To support institutional participation, the City offered to provide municipally owned land, a seed investment of City capital and the administrative support necessary to realize the monumental program. The results of NYCEDC’s Request for Expressions of Interest surpassed expectations: the City received 18 proposals from 27 outstanding institutions across six states and eight countries—a testament to the enormous potential of Applied Sciences NYC.Cornell-Technion Innovation InstituteIntroduce Cornell-Technion Innovation Institute on Roosevelt Island_2443e4aa-8815-11e2-97db-3d7afe1f21e92.2Cornell-Technion Innovation InstituteAPPLIED SCIENCES NYC: CORNELL-TECHNION INNOVATION INSTITUTE -- Perhaps nothing has captured the imagination of the technology community as powerfully as the landmark announcement of the new Cornell-Technion Innovation Institute, CornellNYC Tech, to be constructed on Roosevelt Island. In December 2011, Mayor Bloomberg announced that the City would help develop the first initiative in Applied Sciences NYC, the Cornell-Technion Innovation Institute, an historic partnership of two of the world’s top institutions in science, engineering, technology and research to build a two-million-square-foot applied science campus on Roosevelt Island in New York City. Responding to resource needs expressed by the rapidly growing technology industry, the campus is expected to host thousands of faculty and students, and the NYCEDC projects that it will lead to the creation of hundreds of new technology companies, generate billions of dollars in new economic activity, spark expansion in under-developed neighborhoods and employ tens of thousands of New Yorkers in a variety of well-paying jobs. The technology community has rallied around the school, which will be led by Dean Daniel Huttenlocher. Dean Huttenlocher has also begun to identify ways in which Cornell-Technion will connect with the local education and technology community. This includes an initiative that will train 200 public school teachers to teach math and science and a mentoring program that pairs local startup entrepreneurs with budding innovators in the Cornell-Technion campus. In addition, it will include a $150 milllion revolving financing fund for NYC-based startups. While the University completes its campus on Roosevelt Island, Google Inc. announced that it would allocate 22,000 square feet of its New York headquarters to CornellNYC Tech, starting July 1, 2012. This donation marries one of the world’s most innovative companies with one of the most innovative economic development strategies any city has undertaken.Center for Urban Science and ProgressIntroduce Center for Urban Science and Progress, led by NYU and NYU-Poly_2443e5ea-8815-11e2-97db-3d7afe1f21e92.3Center for Urban Science and ProgressNYUNYU-PolyMetropolitan Transit Authority (MTA)Center for Urban Science and ProgressCity University of New YorkCarnegie Mellon UniversityUniversity of TorontoUniversity of WarwickIndian Institute of Technology BombayIBMCiscoAPPLIED SCIENCES NYC: NYU/NYU-POLY CENTER FOR URBAN SCIENCE AND PROGRESS -- Building on the success of the initial Cornell-Technion announcement, in April 2012, Mayor Bloomberg announced the NYU Center for Urban Science and Progress (CUSP), to be located in Downtown Brooklyn, following an agreement among the City, the Metropolitan Transit Authority (MTA) and a consortium of top institution and technology companies. The Center for Urban Science and Progress will be a partnership of top global institution, led by NYU and NYU-Poly, and will focus on research and technology development that addresses urban challenges such as infrastructure, technology integration, energy efficiency, transportation congestion, public safety and public health. Other highly-regarded members of the consortium include: the City University of New York, Carnegie Mellon University, University of Toronto, University of Warwick, Indian Institute of Technology Bombay and technology leaders IBM and Cisco. The school will seek to apply math and science to better the City of New York and serve as an urban innovation model for the world.Academy for Software EngineeringIntroduce Academy for Software Engineering, a high school that teaches development and design_2443e734-8815-11e2-97db-3d7afe1f21e92.4Academy for Software EngineeringNew York City’s High School StudentsACADEMY FOR SOFTWARE ENGINEERING -- Finally, to prepare New York City’s high school students for a successful future in a technology-driven world, in April 2012, Mayor Bloomberg announced the City would open the Academy for Software Engineering in September 2012. This new school, sited at Washington Irving High School, serves students in grades 9-12 and exposes them to innovative career options in technology and programming. In order to ensure that the school’s curriculum is centered on skills in high demand by the internet industry, the board of the Academy for Software Engineering includes NYU Professor and hackNY co-founder Evan Korth, Facebook New York’s head of engineering Serkan Piantino and venture capitalist Fred Wilson, who is also a major funder of the institution. In addition, the proposed program connects students with local entrepreneurs to expose them to professional work environments and opportunities for experiential learning. Public response to the school has been overwhelming, and the City seeks to replicate its success throughout the five boroughs.Innovation ZoneIncrease number of participants in Innovation Zone from 80 schools to over 250_2443e89c-8815-11e2-97db-3d7afe1f21e92.5Innovation ZoneNYC Department of EducationNew York City SchoolsMOUSEMouse is an innovative youth development organization that empowers underserved students to provide technology support and leadership in their schools, supporting their technology careers in more than 300 locations in the United States, including New York City, Chicago, California and Texas. Mouse Squads improve a school’s ability to use technology to enhance learning, while also providing a powerful, hands-on 21st century learning experience for students. In partnership with the New York City Department of Education, Mouse has established Mouse Squads in all five boroughs across the city. Starting with a pilot of three NYC schools in 2000, this program has grown to involve thousands of New York City public school students providing a valued tech support role in their schools. Mouse Corps is a youth-centered design and technology program which develops emerging leadership, professional and technical skills of select high school students from Mouse Squads Citywide. After participating in several professionalism activities and building digital portfolios, students are placed in after-school “shadowships” and summer internships at partnering organizations including the City’s Department of Information Technology & Telecommunications (DoITT). mouse.org/resources/partners Mouse is also one of several DoITT partners participating in the federally funded NYC Connected Learning initiative to promote sustainable broadband adoption, as described above. The Mouse Squads program has significantly grown its presence in New York City as part of the Connected Learning Program, providing new opportunities for hundreds of middle school students to become technology leaders in their schools and communities.iZone -- The Innovation Zone (iZone), a Department of Education program that supports a community of innovative New York City schools committed to personalizing learning, has grown significantly over the past year, expanding from 81 schools across all five boroughs to nearly 250 schools. By meeting the needs, motivations and strengths of each child, students are better prepared for success in grades K-12, college and career. Across the iZone, schools achieve personalization in a variety of ways based on those ideas, technology and tools that work best for their school community. In iZone schools: • Real-time information is used to support each student, evaluating their level at the start of a lesson and charting their progress, so teachers may provide extra help or new challenging opportunities as needed. • Teachers are equipped to provide collaborative learning and cultural exchange opportunities, and students are exposed to the real-world through guest lectures, internships and externships. • Digital resources supplement a teacher’s instruction, allowing students to take interesting online courses (under the guidance and support of a classroom teacher) that meet their needs, such as college level, credit recovery, elective or language courses. • Teachers have more time to plan lessons alone and with fellow teachers to collectively address each student’s needs and create engaging curricula that will adhere to college and career readiness standards.OPEN GOVERNMENT_2443e9f0-8815-11e2-97db-3d7afe1f21e93Mayor’s Office of Media and Entertainment (MOME)TRANSPARENCY IN REAL-TIME: LIVE ONLINE NEW YORK CITY COUNCIL HEARINGS -- A key element of the City’s Open Government plan is greater transparency, and to engage New Yorkers more deeply in civic life, City Council Speaker Christine Quinn and the Mayor’s Office of Media and Entertainment (MOME) announced in April 2012 that live coverage of City Council hearings are now available online at council.nyc.gov. This development makes New York City the largest municipality to carry live legislative hearings. Additionally, NYC Media, part of MOME, has worked to rebrand and redesign many of the aspects of the NYC Gov channel to now include government facts, informative City Council maps and committee profiles of each member.New York City's Chief Business Operations OfficerPROVIDE ACCESSIBILITY AND TRANSPARENCY IN OPENING AND OPERATING BUSINESSES IN NEW YORK CITY -- In June 2012, the Mayor appointed Tokumbo Shobowale as the City’s first Chief Business Operations Officer to lead a concerted initiative in making government more responsive and efficient when working with New York City businesses. A primary focus of the initiative is to provide a more efficient and transparent online experience at NYC.gov for businesses to meet the City’s permitting, licensing and other regulatory requirements. Businesses will be able to access clear information for operating in the city, apply and pay online for licenses, permits and other credentials and follow the status of their applications, plans and inspections.Tokumbo ShobowaleNew York City's Chief Business Operations OfficerNew York City BusinessesThe City of New York is committed to constant innovation and transparency, and an Open Government approach enables the City to collaborate with developers to better serve New Yorkers through technology. Open Government systems apply the successful models of technology companies such as Facebook or Foursquare, whose open Application Programming Interfaces (APIs) enable them to exponentially scale services and compound the “network e¤ects” of their platform. In the same way, the City of New York aims to serve as a platform for technology innovation by opening its data resources to spark ideas and tools that serve New Yorkers. Over the past year, led by the Department of Information Technology & Telecommunications (DoITT), the City of New York’s Open Government achievements have been unprecedented, including landmark open data legislation; the release of hundreds of new, real-time data sets and the biggest year yet for NYC BigApps, the City’s developer contest co-hosted by the New York City Economic Development Corporation (NYEDC). Next Steps for Open Government -- Open Government measures have demonstrated that by working together, the private sector and public sector can achieve far more to benefit society than ever before possible. Digital technology has exponentially increased the potential of the public-private partnership, and some of the most exciting initiatives of the past year, including the Reinvent NYC.gov hackathon and the Made in NY Digital Map have been the product of such partnerships.NYC OpenDataDevelop NYC OpenData, an Open Government framework featuring APIs for City data_2443ebb2-8815-11e2-97db-3d7afe1f21e93.1Office of Policy and Strategic PlanningMayor Bloomberg has assembled an expert analytics team in his Office of Policy and Strategic Planning to lead the City into this new era of data-centered innovation. The team conducts the kind of aggressive data mining and analysis that brings the complete “digital fingerprint” of just about any complex urban problem into focus—and helps determine which tools of government, across agency boundaries, can best address it. That includes some of the trickiest problems—those that do not fit neatly within agency portfolios and that seem insurmountable given the strain on existing resources. For example, illegal conversions, apartments that unscrupulous landlords have illegally subdivided to cram tenants in for greater profit, continue to be a problem. Every year, the City receives thousands of complaints about these properties, which are often unmonitored and unsafe for the families who live in them. For a long time, City agencies had no way to hone in on the properties that posed the greatest risk of fire where residents could be hurt or killed. Then analysts began looking at several previously unexamined sources of data about fires across the city—and a pattern emerged. The data used, including the property owner’s financial condition, the building’s history of complaints, the construction date and neighborhood demographics all showed a link to fire risk. Strategic data targeting allowed building inspectors to prioritize properties that required immediate investigation and streamline the process for examining complaints. As a result of this efficiency, high priority complaints were addressed faster, resources were strategically deployed, and the rate for vacating illegal conversions jumped from 13% to 70% with no increase in the operating budget. Another example of the benefits of strategic data targeting concerns cigarette tax violations. By examining pertinent data points, the City has been able to identify a greater number of cigarette tax violators—hitting a rate of 77% using targeting methods compared to only 29% previously. Finally, data analysis is sharpening more than just enforcement. The City is improving health and human services delivery by employing information across agencies to deliver care and benefits better tailored to each individual citizen’s needs—while also cutting costs, and the City is finding new efficiencies using data analytics to examine operational challenges that range from routing garbage trucks to defending against tort litigation.Develop NYC Open Data, an Open Government -- Framework Featuring APIs for City Data -- In the fall of 2011, in tandem with NYC BigApps, DoITT unveiled the new NYC Open Data platform (nyc.gov/data) now running on the Socrata platform. The site features a series of new tools to improve usability, including: • Data sets in a variety of machine-readable formats and as application programming interfaces (APIs) for direct connectivity to data feeds • Enhanced browsing and search capabilities allowing users to search by full dataset or by datum within datasets • Visualization tools such as maps, charts and graphs • Discussion forums for user feedback and suggestions • Regular refreshes of data sets, with metadata informing users how often particular data sets will be updated. EFFICIENCY THROUGH STRATEGIC DATA ANALYSIS -- Performance data shines a bright light on how well cities are addressing the public’s diverse concerns—from potholes to playgrounds. And the best data efforts draw not just on agency records and systems, but also on New Yorkers themselves, including questions they ask of and complaints they file with 311. Combined, this information helps agencies manage workloads, leverage strengths and close gaps. To this end, New York City is moving beyond mere performance measurement; the City is weaving together data from sources across local, state and federal agencies to gain unprecedented insight into public conditions and trends, and it is applying the latest technology and predictive analyses to get ahead of the difficult issues facing our communities.Open Data PlanOutline a plan for opening all of the City’s data._2443ed6a-8815-11e2-97db-3d7afe1f21e93.1.1NYC LOCAL LAW 11 OF 2012: A NATIONAL MILESTONE IN OPEN DATA LEGISLATION -- A significant milestone in New York City’s open government strategy was the passage of NYC Local Law 11, the most ambitious and comprehensive open data legislation in the country. The law outlines a three-step plan for opening all of the City’s data by 2018:Technical Standards ManualPost a technical standards manual online._2443ef0e-8815-11e2-97db-3d7afe1f21e93.1.1.1To begin, DoITT will post a technical standards manual online, providing City agencies with a playbook for gathering, structuring and automating their public data.Data ConversionConvert all public data from “locked” (e.g. PDF) to open formats._2443f0a8-8815-11e2-97db-3d7afe1f21e93.1.1.2Following the manual publication, each City agency will convert all public data from “locked” (e.g. PDF) to open formats within one year. Open formats will enable computer programmers to build datapowered apps and allow data scientists to analyze City resources.Compliance PlansWork with agencies to develop and publish compliance plans._2443f27e-8815-11e2-97db-3d7afe1f21e93.1.1.3Finally, DoITT will work with each agency to develop and publish a compliance plan that includes a description of each agency’s public data.These steps form the basis for the City’s strategy to open all public data by the end of 2018Developer FeedbackLaunch a central hub for engaging and cultivating feedback from the developer community_2443f436-8815-11e2-97db-3d7afe1f21e93.2New York City Developer CommunityDoITTNYC FacetsLaunch a Central Platform for Cultivating -- Feedback from the Developer Community -- To engage the New York City developer community in the future of open data platform and policies, DoITT has partnered with BigApps 3.0 Grand Prize winner NYC Facets to provide a public wiki for drafting standards and encouraging feedback: nyc.gov/datastandards. The newly launched platform has garnered accolades and active involvement from good government groups and technologists alike, with Next American City describing it as a “double leap into the future of open government.” americancity. org/daily/entry/tktk1Visualization ToolsIntroduce visualization tools that make data more accessible to the public_2443f5ee-8815-11e2-97db-3d7afe1f21e93.3Introduce Visualization Tools that Make Data More Accessible to the Public -- In addition to providing developers with powerful resources, the City of New York is committed to ensuring that nontechnical New Yorkers can take advantage of open data advances. Leveraging the enhanced data visualizations tools available on the new NYC Open Data platform as well as external applications, the NYC Open Data Tumblr (nycopendata.tumblr.com/) showcases thought-provoking NYC Open Data visualizations of information that matters most to New Yorkers. While the NYC Open Data repository on Socrata is geared to developers, the Tumblr allows researchers, academics, journalists and other non-technical New Yorkers to explore featured datasets in an accessible format while further encouraging public submissions.App WishlistsLaunch app wishlists to support a needs-based ecosystem of innovation_2443f7ec-8815-11e2-97db-3d7afe1f21e93.4Launch App Wishlists to Support a Needs-Based Ecosystem of Innovation -- In 2011, New York City challenged the public to share ideas for apps for residents, businesses and visitors. Participants submitted over 600 ideas to the NYC BigApps Ideas Challenge and cast more than 1,600 votes of support. The 25 application ideas with the most votes were named as finalists, and each was awarded $100. The 25 finalists were then evaluated by a panel of judges, who selected the 10 best overall ideas, each of which received an additional $250 for their winning idea.Apps HubLaunch an official New York City apps hub_2443f9c2-8815-11e2-97db-3d7afe1f21e93.5NYCEDCDoITTBMW iVenturesChallengePostNYC StartupsEntrepreneursrebounty.comBEST APP FOR CITY CROWDSOURCING: REBOUNTY -- rebounty.com -- ReBounty is an easy way to find and list curb alerts in an effort to reduce the amount of unwanted waste that is thrown out in urban areas every year.FreshFixNYC.comBEST APP FOR PARKS AND PUBLIC SPACES: FRESHFIXNYC -- freshfixnyc.com -- Enabling New Yorkers to have better and easier access to Farmers Markets... After the winners were selected, fans of the City of New York’s Facebook page voted for their favorite app among the five—choosing the winner of the sixth prize category—the Popular Choice award. At the end, the Popular Choice Award went to FreshFixNYC.com.GreenCanBEST APP FOR RECYCLING/WASTE REDUCTION: GREENCAN -- green-can.com -- GreenCan will let users locate their nearest public recycling trash can, provide information for recycling organics and electronics and provide valuable feedback to NYC for future recycling can placement.bikepool.coBEST APP FOR TRANSPORTATION: BIKE POOLING -- bikepool.co -- Car pooling for bikes. Find people who commute on the same path as you and start riding with them every morning and evening.greenerneighbor.comJUDGES’ PICK: GREEN, GREENER, GREENEST! -- greenerneighbor.com -- Competition between each neighborhood as to who is the greenest. Shows what the neighborhood should do to beat the one above it in the league table.OpenPlansBIKE SHARE MAP -- To help determine locations for the City’s upcoming bike share program, the Department of Transportation partnered with local development firm OpenPlans to create a participatory website featuring a dynamic map that allows New Yorkers to pinpoint their desired bike share locations on a map of the five boroughs. So far, there have been over 9,900 submissions. To view the map, visit nyc.gov/bikeshare/.TumblrNYC HEALTHY RECIPES TUMBLR -- New Yorkers can share and learn how to prepare healthy recipes on the NYC Healthy Recipes Tumblr, a crowdsourced digital cookbook that has garnered over 100 recipes from the public and nonprofit organizations such as City Harvest. Featuring recipes for herb-roasted chicken with broccoli, yogurt-cucumber dipping sauce, leek soup and many other dishes, the Tumblr was launched by the Food Policy Coordinator to encourage healthy eating for all New Yorkers. nycfoodrecipes.tumblr.comNew York City Department of Health and Mental HygieneNYC QUITS SMOKING SOCIAL MEDIA CAMPAIGN -- In March 2012, the New York City Department of Health and Mental Hygiene launched a digital campaign to support the Health Department’s Nicotine Patch and Gum Annual Giveaway. As part of their goal to create conversations and engagement around the Giveaway program, the agency identified and reached out to digitally savvy influencers, including Jeff Meltz, Jill Hanner, Jennifer Lee and many others in the NYC area to share what “Quitting is…” means to them. As the influencers shared their storylines through creative PSAs on the NYC Quits Facebook Page and on their own social networks, conversations started to rally around personal stories of overcoming smoking and built awareness for the Giveaway program. With a wide range of personal stories being shared on the NYC Quits Facebook Page, the Health Department also used Facebook ads and sponsored stories to drive increased social awareness to the campaign. facebook.com/nycquitsLaunch an Oœcial New York City Apps Hub -- Shortly after the Digital Roadmap was released in 2011, the City launched its first App Hub, featuring the City’s ten official apps and selected winners from NYC BigApps. Since the introduction of the Digital Roadmap, the City of New York has launched or updated five new apps, including ABCEats, which enables New Yorkers to instantly look up the health inspection grades of restaurants nearby; NYC Stuff Exchange, which helps users donate, buy or sell gently used goods; and NYC Media, which provides on-the-go, location-aware access to short videos about interesting restaurants and cultural venues across the five boroughs. Visit nyc.gov/html/digital/html/apps/apps. shtml to see the available apps, which are all free of charge. NYC BIGAPPS -- New data sets, prizes and resources helped attract a record-setting 96 app submissions in the City’s third annual NYC BigApps contest, a software competition developed by NYCEDC and DoITT that challenges developers to create online and mobile applications using NYC Open Data. NYC BigApps continued its strategic partnership with BMW iVentures and ChallengePost and secured new partnerships with over 20 leading NYC startups that provided APIs for the new “NYC Mashup.” This year, TechStars and NY Tech Meetup provided prizing for the winners. In addition, NYC BigApps hosted its first hackathon, a weekend-long event generating 10 demos eligible for $2500 in additional prizes; a Developer Day for teams to meet and work on their apps; and an Ideas Challenge, which crowdsourced application ideas from the public. NYC Big Apps and NYC Open Data together demonstrate the power Open Government initiatives have in increasing transparency and accountability and sparking innovation and cultivating entrepreneurship.Reinvent NYC.gov HackathonHost New York City’s first hackathon: Reinvent NYC.gov_2443fbac-8815-11e2-97db-3d7afe1f21e93.6Host New York City’s First Hackathon: Reinvent NYC.gov -- In July 2011, the City partnered with General Assembly to host its first of- ficial hackathon, welcoming over 100 participants to collaboratively build prototypes that will guide the future development of NYC.gov, the public’s primary digital gateway to City government. The event, titled Reinvent NYC.gov, was supported by access to leading technology APIs and City data, and participants generated 14 proposals for the upcoming redesign of NYC. gov. A panel of judges from the public and private sectors, including Meetup’s Chief Executive Officer Scott Heiferman, General Assembly’s Mimi Chun and TechStars’ David Tisch, selected five winners based on innovation, usability, social integration, location technology and ingenuity. The goal of the Reinvent NYC.gov hackathon was to bridge government and technology sectors, kick off the NYC.gov redesign process with transparency and bring fresh eyes and innovation to the challenge of updating the City’s website.Winning proposals demonstrated innovative approaches to civic engagement and communication. The five themes consistently demonstrated were search, crowdsourced question & answer platforms, locationbased customization, social media integration and gaming mechanics. Winners were invited to demonstrate their prototypes to Mayor Bloomberg during a breakfast at which the Mayor personally thanked the winners and discussed the future of NYC.gov. The Reinvent NYC.gov Hackathon, one of the first of its kind in government, established an effective template for sparking innovation, accelerating development and encouraging greater civic collaboration. The formal redesign process for NYC.gov was initiated in January 2012, when the City released a Request for Proposals to identify a design and front-end development vendor. The results of the Reinvent NYC.gov Hackathon will help the City to work with the winning vendor to develop a functional, well-designed user experience of NYC.gov, which is expected to be completed in 2013. In addition to the Reinvent NYC.gov Hackathon, DoITT has introduced the NYC Open Data Platform to thousands of developers through presentations at numerous events including hackathons hosted by Spotify, Cleanweb, NYC BigApps, Foursquare, General Assembly and HackNY.Reinvent Green HackathonHost New York City's first sustainability hackathon: Reinvent Green_2443fde6-8815-11e2-97db-3d7afe1f21e93.7Reinvent Green -- Inspired by the success of the City’s first hackathon, Reinvent NYC.gov, the City announced in April 2012 its first sustainability hackathon: Reinvent Green, a joint initiative of NYC Digital and the Mayor’s Office of Long-term Planning and Sustainability. Hosted at NYU-Poly in Downtown Brooklyn over the weekend of Saturday, June 30 and Sunday, July 1, 2012, the hackathon rallied and incentivized the City’s best technology talent to create digital tools, web and mobile applications that encouraged a greener, greater New York City. To this end, a number of City agencies released new data sets around information on City-owned infrastructure, energy usage, public spaces data, as well as updated information on the City’s sustainability indicators. The City partnered with two established Brooklyn technology institutions on this initiative–NYU-Poly and Brooklyn Beta, and was proud to team up once again with the talented technology community, as well as prominent API and technical partners, to collaboratively address the City’s most important sustainability challenges. Over one weekend, more than 100 developers and designers gathered to create digital tools and apps using the City’s open data sets that focus on encouraging sustainability. A panel of judges evaluated 13 team projects and selected the five winning apps in the pre-determined categories.ENGAGEMENT_2443ffee-8815-11e2-97db-3d7afe1f21e94New York Public LibraryTHE NEW YORK PUBLIC LIBRARY -- Digitization of Historical Documents Today libraries serve a crucial role in connecting the public to information online and offline, and thanks to upcoming developments, their scope will expand dramatically. Thousands of historical documents, including handwritten material by George Washington and Thomas Jefferson and papers from authors such as Mark Twain, will soon be accessible to the public online, thanks in large part to a generous gift of $500,000 from The Polonsky Foundation to the New York Public Library. The project, which began in January 2012, and continues through 2014, will digitize approximately 11,000 manuscripts from the Thomas Addis Emmet Collection, located within the Manuscripts and Archives Division, and almost all the papers of several major American authors in the Henry W. and Albert A. Berg Collection of English and American Literature at The New York Public Library. The Emmet Collection documents the founding and early years of the United States—the move toward independence, the Revolutionary War and the establishment of the federal government. The Berg Collection’s holdings of Nathaniel Hawthorne, his wife Sophia Peabody Hawthorne, Henry David Thoreau, Mark Twain and Walt Whitman will also all be digitized. An estimated 35,000 pages will be scheduled for digitization beginning in January 2013 and will be made available through the Library’s website.Brooklyn Public LibraryTHE BROOKLYN PUBLIC LIBRARY -- In addition, in 2013, the Brooklyn Public Library will open the Leon Levy Information Commons, a physical space with powerful digital infrastructure to meet the evolving needs of library users. The facility will be a flexible, technology-rich center offering a 30-seat wireless training space; seven private meeting rooms featuring electronic whiteboards; bar-style seating for laptop users; 25 PCs featuring standard software and advanced editing programs; and a help desk providing reference and information services and on-demand training. This groundbreaking new space will further enable patrons to exchange ideas, learn new skills and access information in a digital context.The ways through which New Yorkers communicate, find information and connect with friends and family are changing rapidly as a result of the explosive growth of social media. In order to serve and inform New Yorkers in a way that is accessible, convenient and rewarding, the City of New York is committed to enhancing its digital media presence, from NYC.gov to social media. Fueled by enthusiastic agency engagement, the City’s social media reach has expanded to over 2.4 million followers across more than 280 channels, including existing channels such as Facebook, Twitter and iOS apps and new adoptions of Foursquare, Instagram, Pinterest, Soundcloud, Tumblr and the Android mobile operating system. The public success of the City’s digital media e¤orts has been recognized over the past year by several awards and studies, including New York City’s first time ranking as No. 1 for civic engagement online by the University of Chicago at Illinois and O’Reilly Media’s GovFresh City of the Year award1 . The Webby Awards presented Mayor Bloomberg with a Webby Award for Lifetime Achievement. And at this year’s Shorty Awards, the Mayor was honored by Dennis Crowley with the “Foursquare Mayor of the Year” Award. Other City agencies won awards in social media including the FDNY, which won a Shorty Award for the #LifeSavingHero category. The Department of Transportation’s Daily Pothole Tumblr was named one of “The 100 Best Tumblrs of All Time” by Complex Magazine while NYC & Company received a Webby Award in the tourism website category. ENGAGE NYC: SOCIAL MEDIA SUMMIT FOR CITY GOVERNMENT -- Guided by SMART, the City hosted Engage NYC, its first annual social media summit, in September 2011. Held at the Paley Center for Media, the event welcomed over 100 people from across City government and featured presentations and strategic training on how to effectively use social media platforms to engage, inform and serve New Yorkers. The morning kicked off with inspiring remarks by Deputy Mayor for Government Affairs and Communications Howard Wolfson and a surprise visit by Mayor Bloomberg, energizing the audience and conveying the importance of social media to the City’s communications strategy. Throughout the event, representatives from social media platforms including Bit.ly, Facebook, Foursquare, Tumblr and Twitter answered questions and presented best practices for leveraging their tools. Next Steps for Engagement -- The City of New York’s digital media audience has doubled over the past year thanks to the strategic efforts of agency social media managers, and the launch of the central NYC Gov channels in February 2012. In addition, the City was ranked #1 in a national study of digital engagement performed by the University of Illinois at Chicago. Plans for digital media engagement add to these achievements with steps to overhaul New York City’s website and programs to leverage social media in emergency scenarios.311 OnlineExpand 311 Online through smartphone apps, Twitter and live chat_2444020a-8815-11e2-97db-3d7afe1f21e94.1311 API -- Another major achievement in the City’s open government roadmap was the introduction of the 311 Inquiry API in conjunction with the Reinvent NYC.gov Hackathon, enabling participants to develop functional, realistic prototypes. This “Read” API provides developers with access to the same helpful information that 311 call center representatives use to answer more than 22 million calls annually. Currently, the 311 Inquiry API lists 6,612 different facilities and 1,759 services offered by the City. While the API is currently read-only and thus cannot process service request transactions, more than 70% of calls to 311 are resolved by providing information alone, showing that the 311 Inquiry API has the ability to handle a majority of customer concerns. Expand 311 Online through Smartphone Apps, Twitter and Live Chat -- Today, users can connect with 311 to access New York City government services and information through telephone, 311 Online, a smartphone app, text messaging, Skype or Twitter, where @311NYC has over 30,000 followers. And to make government services more accessible to non-English speakers, 311Online is available in over 50 languages. With the 311 iPhone app, users can report problems, tag locations using GPS, take a photo and access frequently asked questions regarding City services. The City also introduced 311 via SMS on mobile phones, allowing New Yorkers to simply text service requests to 311692. COMING NEXT FROM 311: In 2012, 311 will continue to expand 311 Online through the addition of Frequently Asked Questions and creating a new interaction experience by incorporating customer-generated questions and 311-provided answers as part of the 311 Online offering. THE FUTURE OF 311 -- Building on the launch of the expanded NYC Open Data Platform and the 311 Inquiry API, 311 will pursue a phased 311 “Write” API, allowing external applications to send service requests to 311. This architecture stands to dramatically increase the scale, reach and efficiency of 311. Much like the open API structures of Facebook and Twitter, which have sparked the development of hundreds of thousands of applications and entire industry verticals, the 311 Write API will start to complete the process of truly opening City data to developers.Self Service311 will also increase customer self-service options for submitting service requests via 311 Online by integrating with existing systems and leveraging the existing 311 Inquiry API as source information for other self-service options._fbff4734-8826-11e2-84ea-e3e1fe1f21e94.1.1Customer Channels311 will scale its one-to-many approach by expanding customer channels, including moving the text program from pilot to production, re-launching a robust mobile app for iPhone and Android users and implementing a trial program for an online chat feature._fbff4dc4-8826-11e2-84ea-e3e1fe1f21e94.1.2Social Media311 will expand its social media presence by re-launching the NYC311 Facebook page, enhancing its Twitter presence and exploring an NYC311 presence in other sites based on customer needs and interests._fbff5076-8826-11e2-84ea-e3e1fe1f21e94.1.3YouTubeINNOVATIONS IN DIGITAL VIDEO -- NYC Gov’s newly launched YouTube channel features curated playlists of videos from all City agencies. Residents can find visual answers to the most common 311 questions through Inform NYC and enjoy entertaining videos on the history of the City. Viewers can also watch videos of Mayoral events, interviews with New Yorkers and videos from NYC Media, the City’s official network. youtube.com/nycgov.TwitterINFORM NYC -- Creating useful, effective content goes hand-in-hand with developing a successful social distribution strategy. One of the City’s priorities is to streamline information about City services, in line with New York’s widely praised 311 customer service system. To help achieve that goal, the Mayor’s Office of Media and Entertainment unveiled the 50-video series Inform NYC, providing New Yorkers with concise, useful shorts featuring information based on the most frequent questions asked of 311. The videos provide helpful tips on what to do for a variety of situations, including how to report street noise, request a birth certificate and locate an item left in a taxi, among others. Inform NYC is available on NYC.gov, the NYC Gov social media channels, on the City’s television stations and in taxi cabs.bit.ly url Redirection ServiceImplement a custom bit.ly url redirection service on NYC.gov to encourage sharing_2444046c-8815-11e2-97db-3d7afe1f21e94.2Implement a Custom Bit.ly URL for NYC.gov to Encourage Sharing -- The City has partnered with Bit.ly to provide a custom link-shortener that shortens any NYC.gov webpage link to begin with on.nyc.gov. With the NYC Gov Bit.ly shortlink, users know that anytime they see a custom on.nyc.gov link, it will direct them to an official New York City government webpage. To date, thousands of on.nyc.gov links have been generated, providing valuable insights to agencies on the most widely shared and visited content available to the public.Facebook PresenceLaunch official Facebook presence to engage New Yorkers and customize experience_244406a6-8815-11e2-97db-3d7afe1f21e94.3FacebookLaunch Offiœcial Facebook Presence to Engage New Yorkers and Customize Experience -- THE CITY OF NEW YORK ON FACEBOOK -- NYC Gov’s Facebook page, which has over 30,000 likes, enables New Yorkers to get all the information they need in one place and share it with friends. NYC Gov’s Facebook includes videos, new City initiatives, interactive features such as polls and contests and a Citywide events calendar, allowing residents to engage with the City of New York and other New Yorkers on NYC Gov’s Facebook wall. Visit facebook.com/nycgov. #LOVENYC To kick off the new Facebook presence, the City hosted its inaugural Facebook photo contest #loveNYC in March of 2012, encouraging New Yorkers to submit photos showing why they love their city. Fans submitted nearly 2,000 photos, from snapshots of local neighborhoods and parks to favorite NYC moments. A panel of digitally creative judges, which included Jen Bekman, founder of 20x200, and @Fashion Instagram photographer, Malachy Sherlock, picked the top 10 photos to post to Facebook for public voting. The winning photo was featured on the City’s Facebook, Twitter and YouTube pages and displayed in Times Square, and the winning photographer was NYC’s official Instagrammer for a day.@NYCgovLaunch @NYCgov, a central Twitter account and one-stop shop of crucial news and services_244408e0-8815-11e2-97db-3d7afe1f21e94.4TwitterLaunch @NYCgov, a Central Twitter Account and One-stop Shop of Crucial News and Services -- Reaching over 31,000 followers, @nycgov captures the pulse of New York City government with tweets about news and services that affect their lives. Residents can find out if alternate side parking rules are in effect and whether schools are in session, read about free events in their neighborhood, receive emergency notifications, watch live video broadcasts from Mayor Bloomberg and learn about new City programs as soon as they launch. twitter.com/nycgov. NYC Gov Streamlines Social -- Independent research with New York City’s digital partners reveals that New York City engages in social media more than any other region in the country. In February 2012, Mayor Bloomberg launched five central digital media channels for City information as part of Social Media Week. In response, the NYC Gov social media channels—on Twitter, Facebook, Tumblr, Foursquare and YouTube—allow the City to effectively engage residents by providing instant access to relevant and useful information about life in the City. NYC Digital maintains each of the pages, as outlined in the first Digital Roadmap. The Citywide accounts provide a one-stop shop for New Yorkers to stay tuned into City news and services, and help them discover interesting information curated from across the City’s agency-specific channels.@nycgobLaunch @nycgob, a Spanish-language feed of crucial City government news, services and announcements._64539840-883f-11e2-8d25-b18ffe1f21e94.4.1Spanish-Speaking New YorkersLAUNCH @NYCGOB -- To build on the success of the citywide @nycgov Twitter account and to engage the Latino community via social media, the City of New York launched @nycgob, a Spanish-language feed of crucial City government news, services and announcements. Among the estimated 200 languages that are spoken in New York City, Spanish is the second most prevalent language after English, and the 2009 U.S. Census Bureau reported that over 1.8 million Spanish speakers live in New York City. In addition, the most recent Pew Internet Report on Twitter Use found that 14% of Hispanic adult internet users use Twitter in general and that Hispanic cell phone owners are almost twice as likely to use Twitter as white, non-Hispanics (12% and 7% respectively). With @nycgob, the City of New York is able to serve and engage more Spanish-speaking New Yorkers via social media.New York City TumblrLaunch a New York City Tumblr vertical, featuring content and commentary on City stories_24440b60-8815-11e2-97db-3d7afe1f21e94.5TumblrLaunch a New York City Tumblr Blog Featuring City Stories -- NYC Gov’s Tumblr is a microblog with over 13,200 followers that publishes frequent updates on the topics that matter most to New Yorkers, like schools, jobs, getting around the City and more. The NYC Gov Tumblr features up-to-the-minute announcements, exclusive photos from City events and Mayoral visits, as well as quick videos that answer frequently asked questions on City services. The Tumblr also regularly “reblogs,” or features, photos by Tumblr users showing life in the City through the eyes of New Yorkers. Users can browse posts by major themes, share them by reblogging, and even submit a question to Mayor Bloomberg with the #AskMike feature. The innovative design theme is unique to the City of New York and features a dynamic city skyline graphic that reflects changes in the color of the sky based on real-time feeds from the NSKYC project managed by Mike Bodge. nycgov.tumblr.comFoursquare BadgeLaunch a Foursquare badge that encourages use of New York City’s free public places_24441060-8815-11e2-97db-3d7afe1f21e94.6New York City Department of Parks & Recreation (NYCDPR)NYC PARKS MAPS FOURSQUARE CHECK-INS -- New York City Department of Parks & Recreation (NYCDPR) unveiled an interactive map, displaying markers for each time a visitor checks in using Foursquare to one of over 1,250 NYC Parks locations. These visitors can get tips on fun and interesting things to do as they explore the park or recreational facility and view “to-do” lists created by NYCDPR. The City expects to see more than one million Foursquare check-ins to public parks and spaces over the next year. Nycgovparks.org/web/foursquare/map.phpFoursquareLaunch a Foursquare Badge that Encourages Use of New York City’s Free Public Places -- NYC Gov’s Foursquare presence includes a custom Big Apple Badge, lists and tips for a range of public City spaces across the five boroughs. Whether New Yorkers are riding the Staten Island Ferry or walking in Central Park and interested in finding out about more to do in the area, NYC Gov’s Foursquare account, which has nearly 25,000 followers, brings them fun, helpful facts each time they check in to City places—all while they earn a Foursquare badge. foursquare.com/nycgov.Crowdsourcing ToolsIntegrate crowdsourcing tools for emergency situations_244421ae-8815-11e2-97db-3d7afe1f21e94.7Twitter AmplifyIntroducing Amplify: A Crowd-Powered Twitter Application for Emergency Messaging -- In addition to tools for agency social media managers, the City of New York will introduce a new Twitter application called Amplify that engages the public to increase the reach of information in an emergency. With Amplify, the public is able to register to retweet messages from the Office of Emergency Management (OEM) in the event of a “severe and imminent” danger. The application has the potential to exponentially increase the distribution of key information from the City as it gains users. As with any Twitter application, users are able to remove the application at any time. Amplify was developed by students of Professor Evan Korth from New York University’s computer science program, in partnership with the Office of Emergency Management and the Department of Information Technology & Telecommunications.Office of Emergency ManagementDepartment of Information Technology & TelecommunicationsProfessor Evan KorthINTEGRATE CROWDSOURCING TOOLS FOR EMERGENCY SITUATIONS -- In August 2011, when Hurricane Irene threatened to batter the East Coast and the City issued an evacuation order for certain areas, New Yorkers needed to know if they were at risk of flooding or other damage. To keep the public informed and monitor the situation digitally, the City leveraged a range of social media and crowdsourcing tools online. The results demonstrated the potential of these technologies to assist emergency preparedness and response efforts. The City published evacuation maps and updates on Facebook, and at several press conferences, Mayor Bloomberg encouraged New Yorkers to follow updates on @nycmayorsoffice. Twitter also partnered with the City to support communication, featuring tweets from @nycmayorsoffice prominently to users who self-identified as based in the boroughs. Over the course of that weekend in late August, the City’s Twitter follower count soared from 24,000 to over 54,000, and over 400,000 tweets, resulting in more than two million impressions that included the @nycmayorsoffice handle. On the video front, all nine press conferences were streamed live online to web, iPhone and iPad devices. The videos were added to YouTube and garnered more than 60,000 views during the weekend. In open data, NYC Digital reached out via Meetup to the data analysis community in the early days of Hurricane Irene’s trajectory, encouraging expert designers and developers to take advantage of the geographic shape-files corresponding to hurricane evacuation zones, available free of charge on the NYC Open Data platform. Several major media outlets ultimately used the NYC Open Data platform to launch their own versions of the hurricane evacuation zone maps, helping crucial, official City data reach an estimated 1500% more New Yorkers. This development illustrates the potential for open data to help the City of New York scale its reach and serve individuals at little to no cost. Public response to the social media engagement was overwhelmingly positive, with New Yorkers stating —on Twitter—that they felt secure, informed and connected to New York City government throughout the incident. SOCIAL MEDIA SAVING LIVES: EMERGENCY MANAGEMENT -- Powerful Tools for Greater Efficiency: For the first time, the City of New York will implement a Citywide social media management platform, a decision motivated by the effectiveness of the tool during Hurricane Irene in informing and engaging with millions. Leveraging the platform Hootsuite, the City will be able to do more with less—increasing productivity, measuring impact and engaging with New Yorkers to help them utilize City services. Most crucially, Hootsuite provides the capability for centralized messaging in the event of an emergency—ensuring that the widest possible audience benefits from a consistent message. During Hurricane Irene, the results of City broadcasting on social media were staggering: there were over two million impressions of City tweets, and the City of New York doubled its following, rising to over 54,000 followers on @nycmayorsoffice. Importantly, the City implemented policies to make sure that during the course of the emergency situation, City social media managers maintained absolute accuracy, ensuring an informed, connected public. With Hootsuite, the City will be able to send a single tweet from over 70 City Twitter accounts and reach hundreds of thousands of followers with a consistent message. The City will also be able to field questions and concerns, enabling two-way dialogue with millions to better allocate resources and respond to needs.Digital Citizen ToolkitsIntroduce digital Citizen Toolkits for engaging with New York City government online_24442456-8815-11e2-97db-3d7afe1f21e94.8Citizens of NYCSMARTIntroduce SMART, a team of the City’s social media leaders_244426b8-8815-11e2-97db-3d7afe1f21e94.9NYC Social Media LeadersNYC SMART CommitteeCity of New York’s Social Media Advisory and Research TaskforceJohn LaDucaSMART Committee Member - Department of EducationTom HughesSMART Committee Member - Department of Parks and RecreationRobin Lester KentonSMART Committee Member - Department of TransportationAmanda KonstamSMART Committee Member - Mayor’s OfficeAdam KubanSMART Committee Member - NYC & CompanyStephen LouisSMART Committee Member - Law DepartmentChristopher LongSMART Committee Member - Department of Information Technology & TelecommunicationsMichael FlowersSMART Committee Member - Office of Policy and Strategic PlanningTrista SordilloSMART Committee Member - New York City Economic Development CorporationJean WeinbergSMART Committee Member - Department of Health and Mental HygieneJudith Graham KaneSMART Committee Member - Office of Emergency ManagementMargot SchlossSMART Committee Member - Mayor’s OfficeRachel SterneSMART Committee Member - NYC DigitalEllis WhitmanSMART Committee Member - 311Katherine WinninghamSMART Committee Member - Law DepartmentJulie WoodSMART Committee Member - Mayor’s OfficeIntroduce SMART, a Team of the City’s Social Media Leaders -- In June 2011, NYC Digital introduced SMART, the City of New York’s Social Media Advisory and Research Taskforce. Members include leading social media managers across the City who help shape policy and identify new tools for adoption. SMART members meet monthly and participate in new product trials, evaluate emerging digital services, provide recommendations on social media guidelines and policies and advise the Mayor’s Office. Through SMART, the City has recommended a range of new social media platforms for agency use, including Bit.ly, Broadcastr, Foursquare, Instagram, SoundCloud and Tumblr. SMART has also been integral to the development of the NYC.gov redesign, Engage NYC, the #lovenyc photo contest and the .nyc TLD as well, offering input and feedback as all of these varied initiatives have progressed.Listening SessionsLaunch ongoing listening sessions across the five boroughs to encourage input_2444291a-8815-11e2-97db-3d7afe1f21e94.10Department of Information Technology & TelecommunicationsLAUNCH ONGOING LISTENING SESSIONS ACROSS THE FIVE BOROUGHS TO ENCOURAGE INPUT -- To ensure the success of public-private partnerships and constantly evaluate engagement efforts, NYC Digital, in partnership with the Department of Information Technology & Telecommunications, will conduct listening sessions with local communities and partners with the aim of collecting feedback concerning the main areas of focus of the digital roadmap: access, education, open government, engagement and industry. Through these sessions, the City will share updates with the public and encourage feedback and suggestions to make improvements that serve New Yorkers. To facilitate these listening sessions, the City, in partnership with the New York Tech Meetup, launched an NYC Gov Meetup, leveraging the homegrown startup’s format used widely within the tech community. New Yorkers interested in participating in the first listening session in fall 2012 are encouraged to sign up for the NYC Gov Meetup: meetup.com/nycgovNYC.govRelaunch NYC.gov to make the City’s website more usable, accessible and intuitive_24442bc2-8815-11e2-97db-3d7afe1f21e94.11RELAUNCH NYC.GOV TO MAKE THE CITY’S WEBSITE MORE USABLE, ACCESSIBLE AND INTUITIVE -- The City’s website, NYC.gov, is the digital face of New York City government to the world, and the City is committed to enhancing it to best serve the needs of the public. Using the valuable insights gleaned from the Reinvent NYC.gov Hackathon in January 2012, the City of New York issued a Request for Proposals (RFP) from vendors to provide design and front-end development for the relaunch of NYC.gov. The RFP was a vital step in the Reinvent NYC.gov initiative to re-architect and redesign the user experience of the City’s website, which attracts over 25 million visitors a year. The Reinvent NYC.gov strategy is guided by design references from the Reinvent NYC.gov Hackathon, and is centered on three core goals ... To achieve these aims, the City will pursue a five-part, user-centric content strategy to: * Anticipate needs with navigation and most requested links based on common search terms. * Respond to needs with vastly improved search. * Approximate needs with personalization. * Inform with user-tailored content creation and curation. * Engage users with dynamic social and mobile features. The City of New York received a large number of RFP responses and held a public hearing in June 2012 to announce the selected vendor, Brooklyn based design firm HUGE. The re-architecture is underway, and the full website relaunch is planned for 2013. The new NYC.gov website will be more intuitive, usable and efficient than ever before, demonstrating the administration’s commitment to customer service and transparency. In addition, a data-driven model will be used to determine navigation and taxonomy, helping to ensure that resources are deployed where they are most needed. Finally, the new NYC.gov will operate as browser-agnostic mobile website to serve the fast growing number of mobile users accessing NYC.gov. Wherever possible, the content presented on NYC.gov will be also be made available to the public via API or RSS Feed.Usability Help the user find what he or she wants, as quickly as possible, without specialized or internal government knowledge—in the model of 311._6453a772-883f-11e2-8d25-b18ffe1f21e94.11.1EngagementProvide information and media that inform New Yorkers of services and spark engagement._6453af10-883f-11e2-8d25-b18ffe1f21e94.11.2Accessibility Make NYC.gov more accessible to more people through search and mobile optimization._6453b226-883f-11e2-8d25-b18ffe1f21e94.11.3INDUSTRY_24442e2e-8815-11e2-97db-3d7afe1f21e95Economist Intelligence UnitIn March 2012, New York City was named the most economically competitive city in the world by the Economist Intelligence Unit. The distinction is a testament to the policies and focus of Mayor Bloomberg, and one that the administration knows must never be taken for granted. To maintain the City’s competitiveness, the administration is committed to supporting the future of New York City’s schools, economy and infrastructure with a significant expansion of the City’s Digital Roadmap. New York City’s powerful strides have established a strong foundation for this future achievement. The following initiatives in the areas of access, education, open government, engagement and industry will accelerate the momentum of the City’s digital initiatives.As venture capitalist Fred Wilson remarked at the opening of the Academy for Software Engineering, “There has never been a more exciting time in New York City tech.” New York City is where the best and brightest come to launch their world-changing ideas. The past year has seen unprecedented growth in New York City’s technology scene, with momentum bolstered by groundbreaking announcements of long-term investment in the City’s future. New York City continues to surpass Boston as the top venture-funded area in the country after Silicon Valley. In addition, a recent Center for Urban Future study found that New York City was the only region in America to see a dramatic 32% increase in venture funding from 2007 – 2011, while all other regions surveyed, including Silicon Valley and Boston, experienced decreases. Today, New York City Economic Development Corporation programs such as the NYC Tech Talent Draft, NYC Next Idea and NYC Venture Fellows continue to attract more engineers and entrepreneurs to make New York City their base. Mayoral visits to the growing New York City o²ces of technology companies including Etsy, Facebook, Foursquare, Tumblr and Twitter demonstrate the administration’s commitment to supporting these pioneers and shining a light on their achievements. And new initiatives such as the digital expansion of youth employment programs are poised to increase diversity in the sector. Finally, this year New York became the nation’s first city to apply for its own top-level domain, .nyc, a bold step toward embracing New York City’s digital future. Next Steps for Industry -- PROGRAM OVERVIEW: In April 2012, the City of New York convened its first Youth Employment Symposium with the aim of connecting New York City’s technology industry with public programs that provide employment and professional development to tens of thousands of young New Yorkers. Hosted by NYC Digital and the Mayor’s Fund to Advance New York City, the technology community responded with strong interest in civic partnerships to support diversity, and early sector commitments include involvement from Buddy Media, Facebook, Huge, Shapeways and others. To build on the positive response to the Symposium, NYC Digital and the Mayor’s Fund to Advance New York City will introduce a new initiative that seeks to realize the City’s technology potential, primarily through two programs: • Diversity and Workforce Development: Increase diversity in the technology sector through professional placement and development programs for minorities and women. • Innovation Pipeline: Match students and volunteers with digital projects at no cost to taxpayers. Increasing Diversity The program will begin by placing the inaugural class of minority and female students in jobs at technology companies. In addition to work opportunities, the students will attend courses at partnering technology companies and education institutions to learn HTML and CSS. In total, the program aims to place 100 students by the end of 2013. Adopt-an-App Innovation Pipeline: Matching Private and Academic Sectors with Civic Projects The new initiative will introduce a digital project matching program, partnering with the private sector as well as academic. Students in the program will complete one technology or design class, where they will develop and launch a new project in partnership with a City entity over the course of a semester. The success of the City’s apps wish-list, first piloted during the Reinvent Green hackathon, will serve as a model for Innovation Pipeline in matching civic volunteers with existing City needs. NYC Generation Tech In addition, the New York City Economic Development Corporation is developing several groundbreaking technology programs that seek to train New York City’s workforce and students. One of the pilot programs, NYC Generation Tech, which launched in summer 2012 and will include opportunities for students to build mobile apps, learn about the fundamentals of entrepreneurship, participate in a business plan competition and receive mentorship from NYC tech firms.Workforce DevelopmentExpand workforce development programs to support diversity in the digital sector_244430a4-8815-11e2-97db-3d7afe1f21e95.1Mayor’s Office of Media and Entertainment (MOME)Supporting the City’s Film Industry through Technology Training Recognizing that digital technology is significantly impacting the media industry, the Mayor’s Office of Media and Entertainment (MOME) plans to introduce new programs to further the goal of a diverse and well-trained workforce. Partnering with the Mayor’s Office of Small Business Services (SBS), MOME will introduce industry training grants that will support media companies who train their employees in new technologies and software. The City will also expand the SBS Strategic Steps Program to media and entertainment sectors. Through this nine-month executive education program geared towards women and minority owned businesses, media and entertainment entrepreneurs will learn from a comprehensive curriculum and engage in networking opportunities to help their businesses grow.New York City’s Film IndustryTechnology Startup InfrastructureSupport technology startup infrastructure needs_24443374-8815-11e2-97db-3d7afe1f21e95.2Mayor’s Council on Technology and InnovationSUPPORT TECHNOLOGY STARTUP INFRASTRUCTURE NEEDS -- In order to serve the constantly evolving needs of the startup community, Mayor Bloomberg established The Mayor’s Council on Technology and Innovation, a group of New York City-based leaders who identify new opportunities for the City and address areas of interest to the technology sector... The Council is currently exploring a number of public-private partnerships that incentivize the expansion of fiber connectivity for businesses, and welcomes additional input from the technology sector.Deputy Mayor Robert K. SteelDeputy Mayor Robert K. Steel chairs the Council, and members include:John BorthwickBetaworks, Founder & CEOMarc CenedellaTheLadders, Founder & CEOPerry Chen, Kickstarter, Founder & CEOSusan CrawfordCardozo School of Law, Professor, former Special Assistant to President Obama for Science, Technology, and Innovation PolicyNtiedo EtukDimensionU, Co-Founder & CEOJonah GoodhartMoat, Founder & co-CEOEric HippeauLerer Ventures, PartnerMitch JacobsOn Deck Capital, Founder & CEOLawrence LenihanFirstMark Capital, Managing DirectorSusan LyneGilt Groupe, ChairmanHilary Masonbit.ly, Chief ScientistBarry SilbertSecondMarket, Founder & CEODavid TischTechStars NYC, Managing DirectorSmall BusinessesSupport small businesses through streamlined online resources and digital training_244435f4-8815-11e2-97db-3d7afe1f21e95.3Small BusinessesMade in NY Media Center"MADE IN NY" MEDIA CENTER -- To further support the rapidly transforming media industry, MOME recently announced plans for the “Made in NY” Media Center, which will provide an opportunity for established media and entertainment industry firms in the city to interact with emerging ones, with the goal of shared innovation and mutual learning. Informative panels, lectures, training and events will bring industry subsectors together and provide a focal point for the growing community. The Center will also provide affordable workspace to emerging media entrepreneurs and companies, including a well-designed space for educational programming that serves the media community. In addition, NYC Digital will explore public-private partnerships with media center participants by helping them gain access to City programs and identifying potential points of collaboration. The Center will provide a space to connect the expertise of the digital media community with the City’s resources and services. In partnership with NYCEDC, MOME issued a Request for Proposals for organizations or companies to develop, market and manage the “Made in NY” Media Center, and will review applications in the summer of 2012.EQUIP SMALL BUSINESSES FOR SUCCESS THROUGH DIGITAL TRAINING -- Building on its success in assisting small business owners through training and workshops, the Mayor’s Office of Small Business Services (SBS), together with NYC Digital, will introduce Digital Toolkit, a new program to equip small businesses with the tools and training they need to grow online. Through NYC Business Solutions Centers, the Digital Toolkit program will leverage partnerships with technology companies throughout the City, including founding partners Mashable, Tumblr and Google that are committed to creating curriculum and training materials that meet the digital needs of small businesses. Mashable will develop a “how-to” curriculum for building an Internet presence and leveraging social media, which will be made available online and in workshops led by NYC Business Solutions instructors. In addition, Tumblr will provide out-of-the-box Tumblr themes for small, New York City-based businesses, specifically designed for the Digital Toolkit. The goal of the program is to provide business owners with the training and resources they need to grow in a modern economy.Government RequirementsPresent Clear and Simple Information Online_6453b4a6-883f-11e2-8d25-b18ffe1f21e95.3.1The City will provide straightforward information about government requirements for starting and operating a business by providing new guides, online how-to videos, and a more unified customer experience on NYC.gov, including the Business Express site and 311 Online.Applications & PaymentsEnable online applications and payments._6453bb36-883f-11e2-8d25-b18ffe1f21e95.3.2Apply and Pay Online -- Businesses will be able to apply online for licenses, permits and credentials they need to open their doors and operate legally and safely in the city—with the goal of processing 80% of new business applications and renewals online by the end of 2013. In addition, business owners will be able to make payments for licenses, permits and other fees online at NYC.gov. Status CheckingEnable business owners to check the status of their licenses, permits, dates and results of scheduled inspections and plan exams._6453be60-883f-11e2-8d25-b18ffe1f21e95.3.3Business OwnersCheck Status Online -- Over the next year, business owners will be able to check on the status of their licenses, permits, dates and results of scheduled inspections and plan exams online, providing them with immediate insight and transparency in their transactions with the City at every step in the process.RecruitmentContinue to recruit more engineering talent and teams to New York City_2444386a-8815-11e2-97db-3d7afe1f21e95.4New York City Economic Development Corporation (NYEDC)NYC TECH TALENT DRAFT -- NYCEDC plans to expand its successful NYC Tech Talent Draft, a pilot series of on-campus information and networking sessions that provides top computer science and engineering students with a firsthand look at exciting tech start-up career opportunities. NYC Tech Talent Draft sessions feature founders, CEOs and CTOs from New York City’s leading startups who spoke candidly about their entrepreneurial experiences, job opportunities and career advice. In spring 2012, NYCEDC conducted successful Tech Talent Draft recruiting events at Carnegie Mellon, Cornell, Harvard, MIT and Princeton.StylsizeNYC NEXT IDEA -- In March, the City announced the winning teams of entrepreneurs for NYC Next Idea, the third annual global business plan competition that encourages innovative business ventures to launch and operate in New York City. Two winning teams, Stylsize and TaxiTreats, were selected from a highly competitive and diverse pool of applicants with more than 270 business ideas submitted from 62 countries. TaxiTreats is developing a vending machine to be used in taxicabs, and Stylsize is developing an app for online clothes shoppers to visualize how the clothing fits.TaxiTreatsNYC Venture FellowsNYC VENTURE FELLOWS -- NYC Venture Fellows is a selective program that provides 20-30 “rising star” entrepreneurs from around the world an opportunity to take their ventures to the next level. The program is designed to foster collaboration among startups and established businesses and to encourage national and international startups to locate and grow their businesses in New York City. Fellows benefit from mentorship from teams of industry leaders as well as networking opportunities through public-private dialogues and roundtable events.NYCEDC Incubator NetworkNYCEDC INCUBATOR NETWORK -- The City’s network of ten incubators includes six that help tech startups grow and thrive by providing them comprehensive sup port when they are at their earliest stages. Incubated companies have attracted approximately $83 million in funding and currently support up to 500 jobs. The incubators have graduated more than 42 companies that are now strong enough to be independent. These graduates—which include some of NYC’s hottest startups— have moved into market-rent office space and cre ated dozens of jobs—doing their part to strengthen the City’s economy.Continue to Recruit More Engineering and Entrepreneurial Talent to New York City -- In addition to the landmark investments in engineering education institutions, the following New York City Economic Development Corporation (NYEDC) programs help attract and nurture engineers and entrepreneurs:Events & AwardsPromote and celebrate NYC’s digital sector through events and awards_24443ba8-8815-11e2-97db-3d7afe1f21e95.5Promote and Celebrate New York City’s Digital Sector through Events and Awards -- To put a spotlight on New York City’s burgeoning technology industry, Mayor Bloomberg made several high profile visits to startups across the five boroughs. Increasing the visibility of these companies and shining a light on their successes helps illustrate the growth of the sector across the City and beyond. Building on his initial visit to Foursquare to officially proclaim Foursquare Day on April 16, 2011, over the past year Mayor Bloomberg has visited the offices of local success stories Efficiency 2.0, Etsy, General Assembly, Seamless and Tumblr. He has also welcomed with open arms the expansion of technology companies Facebook, Twitter and Yelp. As an entrepreneur who founded one of the world’s largest information technology companies, the Mayor can testify personally to New York City’s digital potential, helping to demonstrate why the technology industry is one of the top five sectors in the City. Mayor Bloomberg has even demonstrated his loyalty to the local technology scene—and his focus on engineering education—by publicly committing on Twitter to complete homegrown startup Codecademy’s Code Year program. In addition, Mayor Bloomberg and Commissioner Katherine Oliver of the Mayor’s Office of Media and Entertainment honored Kickstarter for supporting the creative ecosystem at the 2012 annual “Made in NY” Awards and will continue to highlight successful, locally-based tech companies. MADE IN NY DIGITAL MAP -- To further promote and celebrate the digital sector, at the fifth annual Internet Week New York festival, Mayor Bloomberg unveiled the Made In NY Digital Map, an online map that plots startups, investors and incubators across the five boroughs and shows the dramatic hiring numbers for a powerful representation of the thriving technology industry in New York City. The Made In NY Digital Map is a visual testament to the vibrant state of New York’s digital industry—showing a powerful constellation of over 1,800 homegrown startups, investors and incubators hiring for thousands of jobs across the five boroughs. Users can browse by neighborhood, review job postings or add their own startup to the digital landscape. The Made In NY Map is a living resource that reflects New York City’s dynamic innovation ecosystem. Led by Mayor Bloomberg’s commitment to realize New York City’s digital potential, the Made in NY Digital Map was created by the Mayor’s Office of Media and Entertainment in partnership with Internet Week NY and New York Tech Meetup. In addition, a print version of the map, designed by The Letter Office, was made possible by a grant from the Association for a Better New York. Explore the map at mappedinny.com..NYC DomainPursue a new .NYC top-level domain_24443e46-8815-11e2-97db-3d7afe1f21e95.6PURSUE THE .NYC TOP-LEVEL DOMAIN: WWW.YOURNAME.NYC -- Soon the prestige of a New York City address or area code will extend to the digital realm. With its application for .nyc in 2012, New York became one of the first cities in the world to pursue its own geographic top-level domain. A top-level domain, or TLD, is the last part of an Internet address, such as .com, .org or .edu. Following a public Request for Proposals, the City of New York entered into an agreement with NeuStar, which has assumed all upfront costs associated with the TLD, including marketing, promotion and over $185,000 in application and maintenance fees to the Internet Corporation of Assigned Names and Numbers (ICANN). ICANN will administer the allocation of TLDs. Following the public launch of .nyc (anticipated in 2013), the City of New York will receive 40% of revenue generated by sales of domain names in the .nyc TLD. The .nyc TLD will be made available to New York City individuals and organizations in strategic phases, beginning with public institutions and nonprofits, followed by locally licensed businesses and local residents, and finally entities providing a business or service specific to New York City. With the historic launch of the .nyc TLD, the City will embrace its digital future in a powerful way and bring an unprecedented level of geographic authority to the digital sphere. In addition, the City will generate revenue, help residents locate government services, encourage local businesses to thrive, market and promote tourism, and spread the dynamic image of New York City around the world. Crucially, the City of New York will establish a community advisory board and convene public listening sessions to encourage meaningful input into the development of the .nyc strategy.Progress & LessonsTrack progress and share lessons learned._6453c144-883f-11e2-8d25-b18ffe1f21e96BelfastBostonBuenos AiresCanton of Geneva ChicagoLondonLos Angeles NewarkPhiladelphiaRio de JaneiroSan FranciscoSingapore Tel Aviv VancouverMEASURING SUCCESS -- Tracking progress and sharing lessons learned is crucial to a city’s ability to realize its digital goals. The City of New York will continue to drive innovation in partnership with municipalities around the world who share universal, urban challenges and opportunities. Following the May 2011 release of New York City’s Digital Roadmap, a number of cities expressed interest in developing an international digital index to track municipal progress across the globe ... To further explore the global potential of digital cities, the City of New York will convene a symposium in 2013 with interested city governments, focused on digital development. The symposium will aim to establish a versatile framework for measuring digital progress, and evaluate shared tools and approaches to innovation across the five pillars of Access, Education, Open Government, Engagement and Industry. The City of New York welcomes expressions of interest in the symposium and looks forward to collaborating with international partners to explore their shared digital future._6453cb58-883f-11e2-8d25-b18ffe1f21e92012-08-312013-03-08http://www.nyc.gov/html/digital/downloads/pdf/digitalroadmap2012.pdfOwenAmburOwen.Ambur@verizon.net