Table of contents


Vision

Mission

Values

Writing Talent

Publishing Talent

Research

Quality

1: Research

2: Blogs

3: Articles

4: Radio Programs, Webinars & Podcasts

5: IT Books

6: Website

7: Services

7.1: The Briefing Room

7.2: Web Reports

7.3: Live Web Radio & Webinars

7.4: Keynotes & Educational Presentations

7.5: White Papers

7.6: Book Authoring

7.7: Technology Consultancy

7.8: Marketing Consultancy

7.9: Primary Research

7.10: The Virtual Circle

7.11: Content Licensing



StrategicPlan

The Company and Its Goals

Source:
http://bloorgroup.com/

Start: 2012-10-23 End: Publication Date: 2013-08-18

Submitter:

First name: Owen

Last name: Ambur

Email Address: Owen.Ambur@verizon.net

Organization:

Name: The Bloor Group

Acronym: TBG

Description: Founded by Eric Kavanagh and Robin Bloor, The Bloor Group has the goal of expanding normal analyst activities into broadcasting and publishing. Like other analyst companies, it will pursue a planned research program, write blogs and publish technology articles. However it will also broadcast a series of live radio programs and webinars (to be made available also as podcasts) and it will publish IT books. The primary activities of The Bloor Group are orchestrated via Inside Analysis – a web site that is both a web magazine, a broadcasting hub and a business/IT social network. This network is currently in the process of being established.

Stakeholder(s):

Eric Kavanagh: Co-Founder -- Broadcasting: Eric Kavanagh established DM Radio for SourceMedia’s Information Management Magazine as a broadcasting phenomenon within the IT industry in a few short years. It was counter-intuitive to many that Live Radio could regularly attract audiences in their hundreds in the Internet Era, and yet DM Radio does exactly that – and the audience numbers continue to rise. Eric is now also the producer and, in many cases, the host of The Bloor Group’s live broadcasting events, which are an inherent part of its research programs.

Robin Bloor: Co-Founder

Vision

Mission

To expand analyst activities into broadcasting and publishing.

Values

Writing Talent: Publications: The Bloor Group’s reputation rides or falls on the basis of writing and publishing talent. It is evident in the blog postings we produce, in the editorial commentary, in the white papers we write and in the artwork with which we enrich our publications.

Publishing Talent

Research: Our research program is centered around the publishing or two major research books each year. Our goal is to provide the highest quality of research to the widest IT audience in a way that enhances their business decisions and their businesses.

Quality


Goal 1: Research

Pursue a planned research program

Objective(s):


Objective


Goal 2: Blogs

Write blogs

Objective(s):


Objective


Goal 3: Articles

Publish technology articles

Objective(s):


Objective


Goal 4: Radio Programs, Webinars & Podcasts

Broadcast radio programs and webinars (to be made available also as podcasts)

Objective(s):


Objective


Goal 5: IT Books

Publish IT books

Objective(s):


Objective


Goal 6: Website

Orchestrate our activities via Inside Analysis -- a web site that is both a web magazine, a broadcasting hub and a business/IT social network.

Objective(s):


Other Information:

This network is currently in the process of being established.

Objective


Goal 7: Services

Provide a range of services

Objective(s):

7.1: The Briefing Room

7.2: Web Reports

7.3: Live Web Radio & Webinars

7.4: Keynotes & Educational Presentations

7.5: White Papers

7.6: Book Authoring

7.7: Technology Consultancy

7.8: Marketing Consultancy

7.9: Primary Research

7.10: The Virtual Circle

7.11: Content Licensing


Other Information:

The Bloor Group provides the following range of services.

Objective 7.1: The Briefing Room

Other Information:

Tuesdays @ 4 ET -- We designed The Briefing Room to focus on the how and why of today’s enterprise software products. Each session features an innovative vendor who gives a detailed technical presentation, followed by a respected analyst who offers industry insights and then conducts a live, unscripted briefing. The analyst and vendor do not coordinate directly before the show. This format exposes the informative part of an analyst briefing for the benefit of a live audience. Each episode includes a: * 5-minute topical intro by your host assisted by the industry analyst * 15-minute technical presentation by the vendor (7-10 slide maximum) * 5-minute response by the analyst (1-3 slides) * 15-minute unscripted briefing * 15-minute Q&A, involving attendees and tweeters** * 5-minute wrap up by the host ** note that the Twitter hashtag for The Briefing Room is #briefr The goal of The Briefing Room is to help the audience learn exactly how enterprise software products work. There’s no fluff, no marketing speak, just granular details about the product design, its architecture, why it was built a certain way and what it can accomplish. Each month focuses on a specific product area (such as database, analytics, MDM, etc.) to help audience members better understand a family of technologies and be better able to differentiate between options. Topics change every month. To see the current editorial calendar, [visit] The Briefing Room [at] http://insideanalysis.com/webcasts/the-briefing-room/

Objective 7.2: Web Reports

Stakeholder(s):

Software Vendors

Other Information:

Quarterly Research Programs: Web Reports are research programs carried out by Bloor Group Analysts and Associate Analysts. Each Web Report involves an in-depth focus on a specific topic. The nature of the research program exposes the research process itself, allowing registrants, consultants, analysts and end users to collaborate on defining and explaining the nature and use of specific disciplines in the field of enterprise IT. Software vendors can participate in these research programs through sponsorship of the whole program or specific elements. Each program continues for at least three months. Our Web Reports will include a combination of the following components: * Pre-survey used to determine appropriate questions and areas of focus * Exploratory webcast in which the report analysts brainstorm about the project * Detailed survey to The Bloor Group subscription and registrant list soliciting feedback from the online community * One or more radio-style broadcasts in which guests discuss the topic or some focus area within the topic * Publication of Preliminary Findings to the online community for feedback * A live webcast in which the research findings are explained and discussed * Executive summary (2-4 pages) that discloses key conclusions * Full research report (15-20 pages) that summarizes and analyzes findings * eBooks that provides access to each of the individual components * Generally published paperback book (available on Amazon) that includes all written materials, including transcripts

Objective 7.3: Live Web Radio & Webinars

Objective 7.4: Keynotes & Educational Presentations

Objective 7.5: White Papers

Stakeholder(s):

Mary Jo Nott

Other Information:

To Order: The key to success with white papers is quality, talented writing, good illustration and expert articulation. If it fails to inform, it won’t get the message across and if the editorial and production quality is low, it probably won’t get read. White paper writing is an activity in which we take particular pride and have a wealth of experience. The white paper process includes the following stages: * Agreement on structure, content and flow. * Detailed technology briefing * Production of a complete first draft, including illustrations * Edits and production of the final draft in PDF We take a decidedly focused approach in creating these publications. Each white paper receives the full attention of a well-respected analyst and follows The Bloor Group methodology, which in the case of product oriented white papers involves a detailed SWOT assessment of a product or service. This assessment takes into consideration market conditions and competition, in an effort to help organizations articulate their unique value propositions clearly and thoughtfully. The average turnaround time is about 8 weeks. The Bloor Group also produces its own white papers as part of its Web Report-based research programs which are often sponsored by vendors. If you are interested in commissioning a white paper or sponsoring any of the white papers produced in our Web Reports, click on the following link to contact Mary Jo Nott.

Objective 7.6: Book Authoring

Other Information:

Book Authoring, including eBooks and Minibooks

Objective 7.7: Technology Consultancy

Stakeholder(s):

IT Users

Objective 7.8: Marketing Consultancy

Stakeholder(s):

Vendor Community

Objective 7.9: Primary Research

Objective 7.10: The Virtual Circle

Objective 7.11: Content Licensing

XMLDatasets.net
(Stylesheet revision: 2012-09-20)

01 COMMUNICATIONS INC.
http://stratml.DNAOS.com/stratml.html

Stylesheet revision (main): 2010-10-20T20:10:10.20Z
Stylesheet revision (base): 2010-10-20T20:10:10.20Z

XMLDatasets.net
http://www.xmldatasets.net/StratML