About Content Authenticity InitiativeThe Content Authenticity Initiative is a group working together to fight misinformation and add a layer of verifiable trust to all types of digital content, starting with photo and video, through provenance and attribution solutions. We’re creating a secure end-to-end system for digital content provenance through open-source development, cross-industry collaboration, and interoperability of tools.Content Authenticity.orgCAO_e536ce98-b86c-11ec-957a-f0cc1883ea00CAI Founding MembersThe Content Authenticity Initiative (CAI) was announced by Adobe in 2019 in partnership with Twitter and the New York Times. We are now a group of hundreds of creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. We are focused on cross-industry participation, with an open, extensible approach for providing media transparency that allows for better evaluation of content provenance. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, photojournalism, and academic researchers to develop content attribution standards and tools.AdobeTwitterNew York TimesCoalition for Content Provenance and Authenticity (C2PA)In February 2021, Adobe, Arm, BBC, Intel, Microsoft, and Truepic launched a formal coalition for standards development: The Coalition for Content Provenance and Authenticity (C2PA). It is a mutually governed consortium created to accelerate the pursuit of pragmatic, adoptable standards for digital provenance, serving creators, editors, publishers, media platforms, and consumers. As standards specification work is taken up by the C2PA, the CAI continues its mission to foster a broad and diverse community of stakeholders through three areas of focus: education and advocacy, prototype implementations in real-world contexts at scale, and developing an engaged community of implementors and users of this technology. ArmBBCIntelMicrosoftTruepicCAI MembersWe are focused on cross-industry participation, with an open, extensible approach for providing media transparency to allow for better evaluation of content.Active ImageAirbusaiRightAK MediaAl DiaAlpha WalletAlsaabAmerican Association of Insurance Services (AAIS)Appligent, Inc.Art BlockArtZioneerAssociation of Medical Illustrators (AMI)AttestivAuthentify ArtBCP LabsBitfari FoundationBlack Women In Artificial IntelligenceBooksGoSocialCanGlobal MediaCarl Seibert SolutionsCBM HoldingsCCNOAICentinlChainkitCinema TouracoCLink Media, Inc.ClippnCloudinaryCode for AfricaComfactConnactContent ScienceCREOpointCryptowerkCVS HealthDAM Ops ConsultingDarioStudioDark Wolf SolutionsDeBidDECaDE Centre for the Decentralised Digital EconomyDeepReelDescriptDFINITYD-IDDigetechDigicertDigimarcDMLADonald W. Reynolds Journalism InstituteDPAdresticHausDysturbEcho&CoEG+ WorldwideEnigio Time ABEntrustEntrepreneurship CollectiveErik Verheggen PhotographyEthnovisionThe Everyday ProjectsEverypixelEuropean CommissionEviideWitness Media IncFacing Change: Documenting AmericaFact ProtocolFakeNetAIFerrari mediaFirst Draft NewsFoto CheeseFoundation for Interwallet Operability (FIO)FPFFrance TélévisionsGirlZSpaceGlobalGiants.ComThe Globe and MailGNP PhotosGraflrGrant Thornton LLPGuardian ProjectHacker FactorHAIXHarbourHead On Photo FestivalHFBKThe HinduHistoryHitHorizontalHour OneHouse of InspireHumanitarian AIHuobiHypertext LabsIFESAImage RanksImage RightsImageShieldImageSnippetsImatagImpressionsInaossienIndependent Educational SolutionsInternational Fact-Checking NetworkInternational Foundation for Electoral Systemsinvest.toolsIPTCISCC FoundationiViewJohn Simmons ConsultingJournalism.designKaizenTaoKnownOriginKroop AIKuruma NFTLanseraLead StoriesLennett Newell PhotographyLevent Efe P/LLikeCoinliveit.chLogicallyLononautLuis Muñoz PhotographyMarkzwareMATTRMcClatchyMelcherSystemMerlinOne Inc.Microstocksolutions LLCMindset VenturesMintedMobiNet DesignMONNFTSMotionElementsMy Claim ConnectionNabletNational Press Photographers Association (NPPA)Netherlands Institute for Sound and VisionNeu.ro IncNewsflareNewsMobileNFTbNFT NDXNikonNight of the NerdsNimbus Technologieberatung GmbHNKG OnlineNOORNumbersObservatorio BlockchainOpenID FoundationOpinion.PAMCO ImagingPatrnPersistenceThe Photo SocietyPicvariopixnetiqPrescient Innovations Inc.Profcheck LtdPulseVerseRaribleReality DefenderRed FogRefinableRene’VisionsRetro MessageRockton-Roscoe NewsRR TechnologiesSafe CreativeSamsung SDSSentinelSerelaySharkarooSloikaSmartlabsSoLVBLSoftware.orgSporesStation91Steg.AISternStimler AdvantageStokeNFTStoryblocksSupport GenieSWNSSword Drawn LtdTerentiaTips for SuccessTonic AudioToo Young to WedTruTruefyTruestampTurtle Bay VenturesUCLA Center for Critical Internet InquiryUniversity of HelsinkivAIsualVerdatVerifi MediaVeritoneVidBoardVidentifier TechnologiesVidere Est CredereVidrovr IncVinnie De Craim - FotografieVirtual Recruitment DaysVisuraVngle LLCVocinityVoxographVoiceWacomWeb CommodoreWebBadgeWellineuxWorld Wildlife FundXenYepic AI LimitedZemanaA secure end-to-end system for digital content provenance_e536cff6-b86c-11ec-957a-f0cc1883ea00To fight misinformation_e536d244-b86c-11ec-957a-f0cc1883ea00InformationTrustProvenanceVerificationPrinciplesOur guiding principles:PrivacyCAI work respects the privacy of creators, journalists, publishers, and consumers.AccessibilityWe strive to ensure that secure provenance is readily available to anyone, regardless of location or technical proficiency.InteroperabilityWe’re fostering an ecosystem of tools that work together seamlessly for people to create, maintain, and communicate content provenance.SimplicityWe avoid undue technical complexity and cost burden for community members who want to use our tools or build their own.ExtensibilityThe CAI will embrace emerging use cases and support the evolution of the technology.OpennessOur work is meant to evolve in community and partnership across industries and use cases.Verifiable TrustAdd a layer of verifiable trust to all types of digital content_e536d33e-b86c-11ec-957a-f0cc1883ea00CreationProvide verifiable, tamper-evident signatures that the image and metadata haven’t been unknowingly altered_e536d41a-b86c-11ec-957a-f0cc1883ea001PhotojournalistsCreatorsWe use cryptographic asset hashing to provide verifiable, tamper-evident signatures that the image and metadata hasn’t been unknowingly altered. At creation, choose what information to attach to the content being created. Throughout this process, the creator of content can choose to preserve attribution or to remain anonymous. Privacy and security of photojournalists and other creators are of the utmost consideration in our work.EditingPreserve metadata and the history alterations to content_e536d4f6-b86c-11ec-957a-f0cc1883ea002Using tools like Photoshop, secure capture metadata will be preserved and amended with history data of any alterations to content. Publishing & SharingPreserve, publish and share capture information and any relevant content edits_e536d5d2-b86c-11ec-957a-f0cc1883ea003News OrganizationsSocial NetworksContent Management SystemsThrough partnerships with news organizations, see secure capture information and any relevant content edits preserved through the publishing process, through integration with publishers’ CMS. When content is shared on social networks, the product flow will preserve CAI metadata. ViewingEnable viewing of historical information about content with CAI metadata_e536d6a4-b86c-11ec-957a-f0cc1883ea004Digital Content ConsumersAs a consumer of digital content, anyone can view historical information about content with CAI metadata through the Verify site.2019-12-312022-04-10https://contentauthenticity.org/how-it-worksOwenAmburOwen.Ambur@verizon.net