About CCCLet’s immunize the Internet against the disinformation pandemic.“Fake News”? When consumers see news on social media platforms or from contacts, “real” and “fake” news is commingled. There are no obvious distinctions as bad actors intentionally disseminate disinformation designed to appear legitimate. And... the fake stuff, research shows, is just so much more fun to share. This broadly used (and incorrectly attributed) expression fits: “A lie gets halfway around the world before the truth has a chance to get its pants on.” A new solution: Working with -- and for -- many of the excellent solutions that exist now, it's time for all the industries involved to work together to immunize the Internet to prevent weaponized content from spreading in the first place.Certified Content CoalitionCCC2_80907a08-a677-11e8-82de-81d2d3f816ddThe Certified Content Coalition is organized under U.S. Tax law as a 501(c)6 not-for-profit organization.Advertisers Free Speech ExpertsPrivacy ExpertsInternet ProvidersNews PublishersTechnology PlatformsUpRamp at CableLabsThe Certified Content Coalition✓ is a product of the innovation suite of programs known as UpRamp at CableLabs, the research arm of the cable and broadband industry.Scott YatesThe CCC✓ was created by Scott Yates, a journalist, author, and three-time startup founder. He was an "Innovator in Residence" at CableLabs when he developed the first draft of this organization.Cable IndustryThe cable industry has invested billions into making the internet reliable, accessible, and safe. The spread of deceptive content undermines faith in the underpinnings of information, and therefore the internet. But everyone understands that the “fake news” problem is so big that no one company or even an industry as big as cable can fix it alone. We need solutions that involve platforms, publishers, advertisers, free speech advocates, and many more working together in a cross-industry coalition. So that's just what we're doing.Standards Development OrganizationsCableLabs belongs to 27 different standards-setting bodies, so naturally our approach was to join another one related to misinformation. Before joining anything, we came up with a list of requirements of any organization we would join. Those are: * Operate Globally * Require no workflow changes for content creators * Consistent with Free Speech and Open Web philosophies * Slow down weaponized content before it spreads * Work with content and advertising * Have meaningful compliance * Scalable to anything transported over HTTP While there are many excellent solutions, there was none that met all seven requirements. That’s why we decided to start the Certified Content Coalition✓.CCC BoardThe board for the CCC will consist of nine people, all of whom will self-identify as filling a particular seat: Two people from journalistic publishers, two from tech platforms, two from advertisers, one from internet service providers, one from free-expression civil society groups, and the executive director.CCC Knowledge ContributorsThese are a few of the people who've helped shape the CCC idea:Craig BuchholzVice President for Global Company Communications, Proctor & Gamble -- “We are glad to see that advertisers will be part of the Certified Content Coalition, and we look forward to participating in the process.”Cristophe DeloireSecrétaire général, Reporters Sans Frontieres -- “As part of our overall mission to protect journalists, we are launching the Journalism Trust Initiative. The goal is to incentivize and reward journalists for complying with professional standards. We are most pleased to be working with the CCC to develop and implement these standards.”Dell HarveyVP for Trust and Safety, Twitter -- “Twitter is committed to helping increase the collective health, openness, and civility of public conversation through encouraging more healthy debate, conversations, and critical thinking; abuse, spam and manipulation detracts from that, and scalable signals we can use to help combat those challenges are always welcome.”Sharon MoshaviSenior Vice President, New Initiatives, International Center for Journalists -- “Working with newsrooms around the world, ICFJ is exploring new ways to fight the growing disinformation problem and elevate high-quality journalism. We welcome creative approaches to tackling this global challenge with global solutions, and look forward to seeing what the CCC contributes.”An Xiao MinaCo-Founder, Credibility Coalition -- “Our goal at CredCo with creating an indicator framework is to support frameworks for credibility assessments, and we're pleased to see that the CCC is planning to use our framework as part of its process.”Christy TannerExecutive Vice President and General Manager of CBS Digital -- “I’ve looked at dozens of different solutions to the misinfo problem, and the CCC is the first I’ve seen that could really make a difference. In addition, I really like that it does’t add an additional burden onto already overtaxed newsrooms.”Consumers have confidence in journalistic content_80907ae4-a677-11e8-82de-81d2d3f816ddTo certify trustworthy publishers that meet fundamental standards_80907b7a-a677-11e8-82de-81d2d3f816ddPreventionComprehensive and Collaborative -- The key to staying a step ahead of the disinformation pandemic is prevention: a system that certifies news publishers before they publish information and then continues to hold them accountable.ComprehensivenessCollaborationAccountabilityCertificationImplement a broadly accepted system to certify online publishers that meet minimal standards_80907c06-a677-11e8-82de-81d2d3f816ddContent Certification StakeholdersAs you might expect, the process is technically complex, and not all of the details are worked out. That’s why we’re reaching out to a wide range of stakeholders participate in an open and transparent development process.The Certified Content Coalition will implement a broadly accepted system to certify online publishers that meet minimal standards. The public will be able to have more confidence in news if they know the social networks and others are using this third-party system to downplay suspect news sources before they go viral.RegistrationRegister publishers_80907cc4-a677-11e8-82de-81d2d3f816dd1Our solution proposes that publishers register and demonstrate they meet fundamental standards such as a documented editorial processes and an established and validated identity.Editorial ProcessesDocument editorial processes_80907d5a-a677-11e8-82de-81d2d3f816dd1.1IdentitiesEstablish and validate identities_80907df0-a677-11e8-82de-81d2d3f816dd1.2ReviewReview applications_80907e86-a677-11e8-82de-81d2d3f816dd2Journalistic Certification AuthoritiesApplications will be reviewed by independent Journalistic Certification Authorities from around the globe.Digital CertificatesIssue digital certificates to publishers_80907f1c-a677-11e8-82de-81d2d3f816dd3Once approved, publishers will receive a digital certificate that lives within their Transport Layer (SSL) certificate, which will indicate to platforms that online publishers are who they say they are and adhere to an established process for addressing concerns about the accuracy of their content.2018-08-22https://www.certifiedcontentcoalition.org/OwenAmburOwen.Ambur@verizon.net