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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About Juro</Name><Description>Making legal more human.</Description><OtherInformation>Closing new deals, forging new partnerships, hiring new talent: contracts are agreed at the happiest points in your business’ life, but legacy processes make contracts painful for everyone.

We believe there’s a better way. We believe that contracts are necessary, but they don’t have to be evil. We’re rebuilding contracts from the ground up to make legal process faster, smarter and more collaborative, with a product built with love, powered by AI and designed for people.</OtherInformation><StrategicPlanCore><Organization><Name>Juro</Name><Acronym>JR</Acronym><Identifier>_b750b3ae-cac6-11e9-8e56-9675530b412a</Identifier><Description>We’re an international team, working to change contracts from being the end of something painful to the start of something great.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Juro Team</Name><Description>Juro is powered by an international team of lawyers, designers and engineers, united by a shared purpose: to make legal more human.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Richard Mabey</Name><Description>CEO at Juro</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pavel Kovalevich</Name><Description>CPO - Cofounder at Juro</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aleksej Ermolaev</Name><Description>Developer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Adrienne Murphy</Name><Description>People Operations Associate at Juro</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Valerijs Lapchenoks</Name><Description>Developer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matthew Upson</Name><Description>Lead Data Scientist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Emily Zukauskas</Name><Description>Sales Manager</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alice de Courcy</Name><Description>Marketing Manager</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrejs Volkovs</Name><Description>Fullstack javascript developer at Juro</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Juro Investors</Name><Description>Proudly backed by world-class investors.
We are fortunate to have as investors and advisers the people behind success stories like TransferWise, Gumtree, Indeed, Zoopla, Zendesk and Revolut.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Point Nine</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Seedcamp</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Taavet Hinrikus</Name><Description>Co-founder | TransferWise
</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael Pennington</Name><Description>Co-founder | Gumtree</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Forster</Name><Description>Co-founder | Indeed</Description></Stakeholder></Organization><Vision><Description>The legal process becomes faster, smarter and more collaborative</Description><Identifier>_b750b4bc-cac6-11e9-8e56-9675530b412a</Identifier></Vision><Mission><Description>To rebuild contracts from the ground up with a product powered by AI and designed for people</Description><Identifier>_b750b55c-cac6-11e9-8e56-9675530b412a</Identifier></Mission><Value><Name>Simplicity</Name><Description>Keep it simple -- 
It’s harder to find simple solutions than complex ones. We’re design minimalists, striving for the simplest solutions to the hardest problems. And having fun while doing it.</Description></Value><Value><Name>Focus</Name><Description>Raise the bar -- 
We don’t bill by the hour. We judge ourselves on delivering exceptional results for our customers, with love and killer attention to detail. This level of focus, commitment and grit is what sets us apart from the rest.</Description></Value><Value><Name>Commitment</Name><Description/></Value><Value><Name>Results</Name><Description/></Value><Value><Name>Challenge</Name><Description>Challenge everything -- 
We’re an international team with a new approach to an old problem. We are challenging the status quo in an archaic industry filled with painful process and amazing people. And we challenge each other and ourselves at the same time to do our best work.</Description></Value><Value><Name>Humanity</Name><Description>Be more human -- 
Software isn’t about products or buttons or faster horses. It’s all about people. We strive to enable customers to do more of the work they love and deliver better experiences for those they work with.</Description></Value><Goal><Name>Sales Contracts</Name><Description>Help businesses speed up the authoring and management of sales contracts</Description><Identifier>_b750b5fc-cac6-11e9-8e56-9675530b412a</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Lawyers</Name><Description>This Legal Tech Entrepreneur Thinks Good Lawyers Shouldn't Fear Technology -- 
Lawyers aren't famed for their innovation. However, one former Freshfields lawyer has decided to call time on the archaic and outdated practices of the legal services industry. Richard Mabey founded Juro to help businesses automate...</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Skyscanner</Name><Description>Juro bags Skyscanner in major client coup -- 
Travel comparison giant Skyscanner has selected Juro as its contract management/automation provider in a significant client win for the UK-based legal tech pioneer following a successful proof of concept phase that completed in August.</Description></Stakeholder><OtherInformation>Juro grabs $2M to take the hassle out of contracts -- 
UK startup Juro, which is applying a “design centric approach” and machine learning tech to help businesses speed up the authoring and management of sales contracts, has closed $2m in seed funding led by Point Nine Capital.</OtherInformation><Objective><Name>Zapier</Name><Description>Integrate with Zapier</Description><Identifier>_b750b69c-cac6-11e9-8e56-9675530b412a</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Zapier</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>SAML</Name><Description>Integrate SAML</Description><Identifier>_b750b73c-cac6-11e9-8e56-9675530b412a</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Periscope Data</Name><Description>Integrate with Periscope Data</Description><Identifier>_b750b7dc-cac6-11e9-8e56-9675530b412a</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Periscope Data</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Looker</Name><Description>Integrate with Looker</Description><Identifier>_b750b8b8-cac6-11e9-8e56-9675530b412a</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>Looker</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-08-29</PublicationDate><Source>https://juro.com/about.html</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>