<?xml version="1.0" encoding="UTF-8"?>
<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About Us</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>qualtrics</Name><Acronym>QT</Acronym><Identifier>_9574f770-f9a0-11e7-873a-db4ff8215f3c</Identifier><Description/><Stakeholder><Name/><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>qualtrics Offices</Name><Description>WORK WITH US
Just because you’re a global enterprise doesn't mean you have to always act like one.
We have offices in almost every corner of the world with no corner offices to be found.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Seattle</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Dublin</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Provo</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sydney</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Dallas</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>qualtrics Customers</Name><Description>8500+ COMPANIES RELY ON QUALTRICS TO CLOSE EXPERIENCE GAPS
We love our brands</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>qualtrics Partners</Name><Description>OUR PARTNERS:
Everyone needs a few good friends -- 
even hyper-growth-cash-flow-positive-global-juggernauts</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Accel</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sequoia</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Insight</Name><Description/></Stakeholder></Organization><Vision><Description>Human emotions, beliefs, sentiments and values are understood </Description><Identifier>_9574f856-f9a0-11e7-873a-db4ff8215f3c</Identifier></Vision><Mission><Description>To build technology that closes experience gaps</Description><Identifier>_9574f932-f9a0-11e7-873a-db4ff8215f3c</Identifier></Mission><Value><Name>Transparency</Name><Description>TRANSPARENT -- 
We are a meritocracy and hold ourselves accountable. We reward the competent over the confident.</Description></Value><Value><Name>Commitment</Name><Description>ALL IN -- 
We bet on Qualtrics and Qualtrics bets on us. This is our company. We deliver whatever it takes.</Description></Value><Value><Name>Customer Obsession</Name><Description>CUSTOMER OBSESSED -- 
If a customer is upset, we failed. Period. We learn, and we fix it.</Description></Value><Value><Name>Teamwork</Name><Description>ONE TEAM -- 
There is only one team at Qualtrics. We win and lose together and never say, "That's not my job."</Description></Value><Value><Name>Scrappiness</Name><Description>SCRAPPY -- 
We're smart, resourceful, and find a way. We write our own story instead of following others.</Description></Value><Value><Name>Excellence</Name><Description>OUR DNA -- 
Only 2% get hired. But that 2% gives 100%.
We don't hire mediocrity. We don't deliver mediocrity.</Description></Value><Value><Name>Initiative</Name><Description>We're in the biggest roles of our careers and we're grabbing the bull by the horns.

Some are A-types. None are A-holes.</Description></Value><Value><Name>Drive</Name><Description>We push each other. We challenge each other.</Description></Value><Value><Name>Caring</Name><Description>But we also care about each other.</Description></Value><Value><Name>Ownership</Name><Description>This is our company, and we act like owners.</Description></Value><Goal><Name>Human Experience</Name><Description>Better the human experience</Description><Identifier>_9574f9aa-f9a0-11e7-873a-db4ff8215f3c</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>People</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Companies</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description/></Stakeholder><OtherInformation>WHAT’S NEXT?
Bettering the human experience -- 
As our technology scales from people and companies to communities and governments, we will begin to close gaps in ways we never dreamed possible.

Not only will our technology power the world's greatest companies, but by understanding human emotions, beliefs, sentiments and values, we will close some of the world’s biggest gaps: political misunderstandings, human rights issues, health care disparities, gender equality, education, and income.

Because many of the world's most pressing problems occur from a lack of understanding -- and that's a problem we can solve.</OtherInformation><Objective><Name>Companies</Name><Description>Power companies.</Description><Identifier>_9574fa7c-f9a0-11e7-873a-db4ff8215f3c</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Gaps</Name><Description>Close some of the world's biggest gaps: political misunderstandings, human rights issues, health care disparities, gender equality, education, and income.</Description><Identifier>_9574faea-f9a0-11e7-873a-db4ff8215f3c</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2018-01-14</PublicationDate><Source>https://www.qualtrics.com/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>