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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About Schema.org</Name><Description>Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Schema.org</Name><Acronym>SO2</Acronym><Identifier>_e2b3292c-1472-11e6-98a8-35cef8713b8c</Identifier><Description>Schema.org is a collaborative, community activity ... Schema.org is organized via two groups: a small Steering Group responsible for high level oversight of the project (including approval of new releases), and a larger Community Group which handles the day to day activity of schema evolution, discussion and integration. Schema.org's Community Group prepares releases for the approval of the Steering Group.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Schema.org Sponsors</Name><Description>Schema.org is sponsored by Google, Microsoft, Yahoo and Yandex. </Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Google</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Microsoft</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Yahoo</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Yandex</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Web Community</Name><Description>In addition to people from the sponsoring companies (Google, Microsoft, Yahoo and Yandex), there is substantial participation by the larger Web community, through public mailing lists such as public-vocabs@w3.org and through GitHub...</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>W3C Schema.org Community Group</Name><Description>Since April 2015, the W3C Schema.org Community Group is the main forum for schema collaboration, and provides the public-schemaorg@w3.org mailing list for discussions. Schema.org issues are tracked on GitHub...  The Schema.org Community Group is chaired by Dan Brickley, who acts in this capacity on behalf of the schema.org project rather than his employer, Google. It is open to any interested parties who have agreed to the W3C Community Contributor License Agreement. The role of the Community Group is to propose, discuss, prepare and review changes to schema.org, for final review and publication by the Steering Group. The Community Group also serves as a hub for discussion with other related communities, at W3C and elsewhere. The schema.org GitHub repository is considered a tool of the Community Group, and is currently the main focus for community discussion. In other words, the W3C schema.org Community Group is the main forum for the project - https://www.w3.org/community/schemaorg/. It is Github-based in the sense that its GitHub repository - https://github.com/schemaorg/schemaorg/ ... * is where all the materials are - examples, schemas, documentation, software * is where the project community develop more complex proposals as branches * holds the issue tracker where changes are discussed * issues #1 (planning), #2 (vocab changes) and #3 (tooling/infrastructure) provide some views into to the various fine-grained issues, as do the labels we attach e.g. cleanup.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Brickley</Name><Description>Chair, Schema.org Community Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Schema.org Steering Group</Name><Description>The day to day operations of Schema.org, including decisions regarding the schema, are handled by a steering group, which includes representatives of the sponsor companies, a representative of the W3C and a small number of individuals who have contributed substantially to Schema.org. Discussions of the steering group are public... The Schema.org Steering Group is chaired by R.V. Guha, who does not represent his employer Google in this capacity. The regular Steering Group participants from the search engines are Peter Mika from Yahoo; Alex Shubin, Yuliya Tikhokhod and Charles Nevile from Yandex; Shankar Natarajan, Tom Marsh and Steve Macbeth from Microsoft; and Vicki Tardif Holand and Dan Brickley from Google. In April 2015 the Steering Group unanimously agreed to expand its membership to include Stéphane Corlosquet and Martin Hepp, and to offer a seat to a representative from W3C. The Steering Group has a mailing list - mostly used for scheduling periodic phone/skype/etc calls, whose notes are posted to public GitHub and linked from issue #1 in the project's issue tracker.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>R.V. Guha</Name><Description>Steering Group Chair</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Peter Mika</Name><Description>Steering Group Participant -- from Yahoo</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alex Shubin</Name><Description>Steering Group Participant -- from Yandex</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Yuliya Tikhokhod</Name><Description>Steering Group Participant -- from Yandex</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Charles Nevile</Name><Description>Steering Group Participant -- from Yandex</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shankar Natarajan</Name><Description>Steering Group Participant -- from Microsoft</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Marsh</Name><Description>Steering Group Participant -- from Microsoft</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Steve Macbeth</Name><Description>Steering Group Participant -- from Microsoft</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vicki Tardif Holand</Name><Description>Steering Group Participant -- from Google</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Brickley</Name><Description>Steering Group Participant -- from Google</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stéphane Corlosquet </Name><Description>Steering Group Participant</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Martin Hepp</Name><Description>Steering Group Participant</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Schema.org Contributers</Name><Description>A number of people have made substantial contributions to Schema.org over the years. These include [the following]... Many, many other individuals have contributed to schema.org discussions, proposals and schemas through W3C lists, Github and elsewhere, see the releases page for more details. We are sorry that we haven't managed to acknowledge everyone individually here, but we are grateful for the energy, insight and collaboration that you have all shared.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Brickley</Name><Description>runs the daily operations for schema.org. He is on the steering group and Google's representative.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stéphane Corlosquet</Name><Description>was responsible for the integration of schema.org into Drupal and has been an active contributor via GitHub and serves on the steering group.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jason Douglas</Name><Description>coordinates the integration of schema.org into Google's search products.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>R.V.Guha</Name><Description>initiated schema.org and is one of its co-founders. He currently heads the steering group.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sam Goto</Name><Description>of Google did much of the work being schema.org's Actions vocabulary.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vicki Tardif Holland</Name><Description>of Google has worked on vocabularies for a lot of major topics on Schema.org. Together with Dan Brickley, she serves on the steering group and takes care of much of the day to day running of schema.org.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Martin Hepp</Name><Description>author of GoodRelations, has worked closely with the community to integrate GoodRelations into schema.org. He serves on the steering group.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Charlie Jiang</Name><Description>was the representative from Microsoft from 2011 to 2013.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jason Johnson</Name><Description>was the representative from Microsoft from 2013 to 2014 and contributed to the Actions and Sports vocabularies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Steve Macbeth</Name><Description>is one of the co-founders of schema.org and serves as Microsoft's executive sponsor.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Peter Mika</Name><Description>is Yahoo's current representative and have been involved in the schema.org project since 2011.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gaurav Mishra</Name><Description>contributed to earlier versions of schema.org as Yahoo's representative until 2013.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Scott Peterson</Name><Description>Scott Peterson (Google), David Rudin (Microsoft) and Erin Simon (Google) have taken care of the legal documents.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Rudin</Name><Description>(Microsoft)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Erin Simon</Name><Description>(Google)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alex Shubin</Name><Description>has led Yandex's involvement in schema.org since 2011.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Yuliya Tikhokhod</Name><Description>contributed to Yandex's work on schemas, particularly those for describing audiences and VideoGames.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Egor Antonov</Name><Description>Egor Antonov, Vladimir Gorovoy and Mikhail Senin of Yandex contributed to the schemas for audiences and for Actions.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vladimir Gorovoy</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mikhail Senin</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Charles Nevile</Name><Description>of Yandex contributed to the content accessibility work, and to liaison with W3C's Web Apps group.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bill Coughran</Name><Description>Bill Coughran and Alan Eustace played a big role in creating schema.org.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alan Eustace</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Greg Grossmeier </Name><Description>Greg Grossmeier (while at Creative Commons), Phil Barker and many others worked on LRMI.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Phil Barker</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Evan Sandhaus</Name><Description>Evan Sandhaus, Andreas Gebhard and Stuart Myles led Schema.org's first partnership, working on rNews with the IPTC.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andreas Gebhard</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Stuart Myles</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aneesh Chopra</Name><Description>Aneesh Chopra, as Whitehouse CTO helped create and promote the Job Postings vocabulary.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ralph Swick</Name><Description>Ralph Swick and Vint Cerf helped establish the relations between Schema.org and the W3C.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vint Cerf</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>W3C Community Groups</Name><Description>Note also that other W3C Community Groups exist that are focussed partially or entirely on schema.org improvements, e.g. health and medicine, sports, archives, libraries and bibliography, autos... ...these groups have their own ways of working, and coordinate via the main Schema.org Community Group and its Github repository. </Description></Stakeholder></Organization><Vision><Description>Webmasters and developers ... get the maximum benefit for their efforts.</Description><Identifier>_e2b32af8-1472-11e6-98a8-35cef8713b8c</Identifier></Vision><Mission><Description>To create, maintain, and promote schemas for structured data on the Internet.</Description><Identifier>_e2b32bd4-1472-11e6-98a8-35cef8713b8c</Identifier></Mission><Value><Name>Openness</Name><Description>The vocabularies are developed by an open community process, using the public-schemaorg@w3.org mailing list and through GitHub.</Description></Value><Value><Name>Flexibility</Name><Description>Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD.</Description></Value><Value><Name>Relationships</Name><Description>These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model.</Description></Value><Value><Name>Usage</Name><Description>Over 10 million sites use Schema.org to markup their web pages and email messages.</Description></Value><Value><Name>Extensibility</Name><Description>Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences.</Description></Value><Goal><Name>Vocabularies &amp; Schemas</Name><Description>Make it easier for webmasters and developers to decide on a schema.</Description><Identifier>_e2b32ca6-1472-11e6-98a8-35cef8713b8c</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Webmasters</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Developers</Name><Description/></Stakeholder><OtherInformation>A shared vocabulary makes it easier for webmasters and developers to decide on a schema and get the maximum benefit for their efforts. It is in this spirit that the sponsors, together with the larger community have come together, to provide a shared collection of schemas.</OtherInformation><Objective><Name/><Description/><Identifier>_e2b32d78-1472-11e6-98a8-35cef8713b8c</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-05-07</PublicationDate><Source>http://schema.org/docs/about.html</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>