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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About Trust Lab</Name><Description>CREATING A SAFER INTERNET ~ We build the enterprise systems and tools you need to identify high-risk and unsafe content, accounts and transactions at scale.</Description><OtherInformation>OUR STORY ~ Trust Lab was founded by senior Trust &amp; Safety executives from Google, YouTube, Reddit and TikTok with over 30 years of industry experience and a mission to make the web safer for everyone.</OtherInformation><StrategicPlanCore><Organization><Name>Trust Lab</Name><Acronym>TL</Acronym><Identifier>_78620f06-6e95-11ec-b5d9-7290f682ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Lab Leaders</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Benji Loney</Name><Description>Cofounder &amp; President of Product ~ Benji has over 10 years of experience building and scaling Trust &amp; Safety teams. As a policy and enforcement expert, he’s been on the forefront of navigating critical user and brand safety challenges for some of the industry’s most prolific Trust &amp; Safety organizations, including YouTube, TikTok and Reddit. Benji combines his in-depth expertise across policy, operations and automation for high-risk safety areas to build state-of-the-art abuse-fighting products. He received his Bachelors in International Business from Carleton and an MBA from Stanford.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shankar Ponnekanti</Name><Description>Cofounder &amp; CTO ~ Shankar worked on machine learning and brand safety at Google and Youtube for 15 years, leading many of its technical efforts for revenue, trust and engagement while maximizing safety. As a Distinguished Engineer he launched multi-billion dollar products across Search, Youtube, Display and GMail ads and navigated YouTube’s brand safety crisis. Shankar received his B.S. (B. Tech.) from IIT Madras and PhD in Computer Science from Stanford.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Siegel</Name><Description>Cofounder &amp; CEO ~ Tom founded Google’s Trust &amp; Safety team and scaled it into an industry-leading abuse fighting organization. For 10 years, Tom was the executive who led 1000s of engineers, policy experts, and ops specialists as they built the tools to protect Google’s 4 billion users. Believing the industry needed a third-party solution to the thorniest T&amp;S problems, he started Trust Lab in 2020. Tom received his M.S. at the University of Technology Dresden and his MBA from Stanford.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Lab Team</Name><Description>Now, our team is focused on creating the technology and partnerships to achieve our vision of a healthy and safe internet, with empowered users and trusted platforms.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Sun</Name><Description>Trust &amp; Safety Engineering</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Emre Bayram</Name><Description>Trust &amp; Safety Engineering</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jonathan Shrago</Name><Description>Trust &amp; Safety Product</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Katie Ellig</Name><Description>Business Operations</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nick Miller</Name><Description>Trust &amp; Safety Data Science</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Peter Dudic</Name><Description>Head of Trust &amp; Safety Measurement</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Raj Agarwal</Name><Description>Trust &amp; Safety Engineering</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sailaja Annamareddi</Name><Description>Trust &amp; Safety Product Operations</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>William McEachen</Name><Description>Trust &amp; Safety Engineering</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Xiaolin Zhuo</Name><Description>Trust &amp; Safety Engineering</Description></Stakeholder></Organization><Vision><Description>A safer Internet</Description><Identifier>_78621082-6e95-11ec-b5d9-7290f682ea00</Identifier></Vision><Mission><Description>To build systems and tools to identify high-risk and unsafe content, accounts and transactions</Description><Identifier>_78621190-6e95-11ec-b5d9-7290f682ea00</Identifier></Mission><Value><Name>Integrity</Name><Description>Honesty, fairness and respect is the foundation of how we get things done and how we treat everyone we work with. We celebrate diversity.</Description></Value><Value><Name>Commitment</Name><Description>We believe in the opportunity for Trust Lab to change the world for the better. We are passionate about our mission, a safer internet for everyone especially its most vulnerable users.</Description></Value><Value><Name>Ambition</Name><Description>Internet safety is a big and complex problem that matters to everyone. We pursue bold and unconventional paths that bring meaningful and lasting change to society.</Description></Value><Value><Name>Fun</Name><Description>Working at Trust Lab should be a positive and energizing experience for everyone. We strive to make working here fun and meaningful.</Description></Value><Goal><Name>Technology &amp; Partnerships</Name><Description>Create the technology and partnerships to achieve our vision of a healthy and safe internet, with empowered users and trusted platforms</Description><Identifier>_7862130c-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Measurement</Name><Description>Measure and quantify risk</Description><Identifier>_7862142e-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Trust Lab’s comprehensive Content Safety metrics report measures and quantifies risk in sensitive verticals and visualizes findings using statistically sound metrics and insightful explanations.

Our combination of human scouts and automated systems comprehensively measure core abuse metrics to help you make more informed platform and policy decisions.</OtherInformation></Objective><Objective><Name>Detection</Name><Description>Deliver scores, labels and metadata for content, accounts and transactions</Description><Identifier>_7862153c-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Trust Graph delivers scores, labels and metadata for content, accounts and transactions to help platforms better assess the riskiness of those entities.

Trust Graph systems are deployed for a number of sensitive abuse verticals including extremism, misinformation and offline badnes.</OtherInformation></Objective><Objective><Name>Consulting</Name><Description>Provide platforms with comprehensive and independent Trust &amp; Safety assessments</Description><Identifier>_78621636-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Trust Lab Consulting lifts customers’ Trust &amp; Safety efforts to an industry-leading level. Using our patented Kaptix Content Safety Measurement Service, we provide platforms with comprehensive and independent Trust &amp; Safety assessments of a standard and quality unmatched across the industry.</OtherInformation></Objective><Objective><Name>Issue Scoping</Name><Description>Research markets and forums</Description><Identifier>_78621730-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Research markets and forums for any abuse spread (off-platform), test specific features of your platform (existing or pre-release), or comprehensively assess the market and competitors for learnings and insights.</OtherInformation></Objective><Objective><Name>Red Teaming</Name><Description>Assess platforms from an adversarial perspective</Description><Identifier>_7862182a-6e95-11ec-b5d9-7290f682ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Unique Trust and Safety assessment of your platform from an adversarial perspective. Gain insights into user, advertiser, and PR concerns and product vulnerabilities. Collaborate with Trust Lab on the design of tests that are within your comfort zone.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-01-05</PublicationDate><Source>https://www.trustlab.com/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>