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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About The Trust Project</Name><Description>We asked people what they look for in trusted media – and from their answers, we created ‘Trust Indicators’ for the press to build into news sites.</Description><OtherInformation>Together and individually, the 8 Trust Indicators show who and what is behind a news story so people can easily assess for themselves whether it comes from a credible source.</OtherInformation><StrategicPlanCore><Organization><Name>The Trust Project</Name><Acronym>TTP</Acronym><Identifier>_b8b13380-5eb2-11e8-808a-3109f7613715</Identifier><Description>The Trust Project is an international consortium of news organizations building standards of transparency and working with technology platforms to affirm and amplify journalism’s commitment to transparency, accuracy, inclusion, and fairness so that the public can make informed news choices.</Description><Stakeholder StakeholderTypeType="Person"><Name>Sally Lehrman</Name><Description>Chief Executive, Trust Project ~ Sally Lehrman, an award-winning journalist, founded and leads The Trust Project, an international collaboration that she began building in 2014 to strengthen public confidence in the news through accountability and transparency. The consortium, which involves about 100 news organizations, has created a set of digital standards called “Trust Indicators” that help the public and news distribution platforms easily identify reliable news sites. Lehrman provides vision and strategy, guiding the effort as it implements the news industry’s first-ever transparency standards for users to see and machines to read, also overseeing collaborative implementation and scaling among newsrooms around the world. Lehrman was named one of MediaShift’s Top 20 Digital Innovators in 2018 for this work.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Distribution Platforms</Name><Description>Major news distribution platforms including Google, Facebook and Bing are external partners to the effort and use the Trust Indicators in various ways, such as in search results, news feeds and display on user screens.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Google</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Facebook</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bing</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Leadership Council</Name><Description>The News Leadership Council guides the Trust Project on our Trust Indicators and advises on core issues related to information literacy and rebuilding trust in journalism within a fractious, so-called post-fact environment.

Members of the council represent the various constituencies of the news ecosystem – legacy print, digital native, television, and the public.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Martin “Marty” Baron</Name><Description>Executive Editor – The Washington Post, United States ~ Marty Baron became executive editor of The Washington Post in January, 2013, overseeing its print and digital news operations. Newsrooms under his leadership have won 11 Pulitzer Prizes: four at The Washington Post, including the public service medal in 2014 for coverage of NSA surveillance.

During Martin’s 11 years at The Boston Globe, the Globe won six Pulitzer prizes, including the public service medal in 2003 for its investigation into concealment of clergy sex abuse in the Catholic Church. Marty has held top editing positions at The New York Times, The Los Angeles Times and The Miami Herald, which won a Pulitzer during his time as editor.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jaime Bedoya</Name><Description>Chief Qualified Content Manager – El Comercio, Peru ~ Jaime Bedoya (Lima, 1964) began his career in Caretas magazine in Lima in 1986, eventually departing as Executive Editor. He has been at El Comercio newspaper for the last five years, first joining as Editor of Special Project and now serving as Chief Qualified Content Manager.

Bedoya studied in the Faculty of Letters and Human Sciences, Pontificia Universidad Católica del Perú and in the Centre de Formation et de Perfectionnement des Journalistes, Paris France. He has written six books and has received multiple awards. </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Roberto Bernabò </Name><Description>Deputy Director and Digital Editor-in-Chief – Il Sole 24 Ore, Italy ~ Roberto Bernabò has been deputy director and digital editor-in-chief of Il Sole 24 Ore since January 2018. He worked on the renewal of the newspaper’s digital strategy, with the launch of a new website, the development of video production, the move to a freemium model with the launch of 24+, a paid platform dedicated to reportage; finally, he focuses his efforts on the growth across multiple online platforms and the development of AI projects. 

Between October 2014 and December 2017 Bernabò was editorial director of Finegil, the company controlling all the local newspapers of the Gedi Group, focusing his work on digital innovation.

Earlier, he held increasingly responsible positions within the newspaper il Tirreno, the most important local newspapers of former editorial group L’Espresso, becoming editor-in-chief in 2009, a position he held until 2014. During his years at the head of the paper, he worked on the digital transformation of Il Tirreno, leading it twice to the top three at the “Online Journalism Awards” for non-English websites. Born in Pietrasanta (Lucca) in 1960, Bernabò holds a degree in Communication Sciences.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mario Calabresi</Name><Description>Editor-in-chief – La Repubblica, Italy ~ Mario Calabresi has been based in Rome as editor-in-chief of La Repubblica, the leading Italian daily newspaper in terms of circulation and a leader in digital news. Prior to La Repubblica, he led a six-year tenure as editor-in-chief at La Stampa, the national daily based in Torino. There he spearheaded a complete transformation of the newsroom, making it one of the most integrated and advanced in Europe. 

Mario started the Digital News Initiative with Google in Italy and was the first editor-in-chief to launch Facebook Live events. He is a board member of the World Editorial Forum, where he follows topics regarding the future of information. He wrote five bestselling books: the most popular one (“Pushing Past The Night“) was translated into French, German and English.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brandon Christopher</Name><Description>Creater and Owner – CANVASxDetroit, United States ~ Brandon Christopher is a Detroit-based creator and owner of CANVASxDetroit, an arts studio dedicated to creative literacy, artistic exposure and addressing social/civic issues via the arts. A former local and federal lobbyist, Brandon hung up his wingtips and suits in exchange for paints and brushes. After graduating from Detroit’s BUILD Entrepreneurship Institute in 2013, Brandon launched CANVASxDetroit offering painting classes, art installations, &amp; creative workshops for professionals.

Brandon is a 2015 Knight Arts Challenge Award winner and has worked on creative projects with Henry Ford Foundation, the Public Broadcasting Service, University of Michigan, the Detroit Institute of Art, &amp; MOCAD (Museum of Contemporary Art Detroit). In 2016, Brandon co-founded MASH Detroit, a 6,000 square foot mixed-use community space on Detroit’s east side. Brandon is currently expanding CANVASxDetroit’s offerings beyond the visual arts to include entertainment, technology, and creative consulting.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rodale Cooley</Name><Description>College and Career Specialist – Phoenix Indian Center, United States ~ Rodale works at paving paths for students who come in with goals but may not understand which mountains to climb and also to watch out for those cliffs. In developing a guide Rodale helps students map out the challenges that lie ahead. And because aspirations take diligence, it’s only necessary to pause and allow them to dream again. Working in the College and Career Readiness program at the Phoenix Indian Center, Rodale has the awesome task of coordinating, planning, and developing many of student programming and activities.

Rodale graduated from Grand Canyon University’s Colangelo College of Business in April 2015 with a master’s of science in leadership. Unlike his current metropolitan surroundings, Rodale come from a rural part of the Navajo Nation. Being raised by grandparents Rodale was taught the keys to success are hard work, dedication, charity, and a life-long pursuit of learning. Apart from his journey with youth, Rodale enjoys his musical passion as a first tenor chorister of the Phoenix Symphony Chorus.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Evelyn Hsu</Name><Description>Co-Executive Director – Robert C. Maynard Institute for Journalism Education, United States ~ Evelyn Hsu is co-executive director of the Robert C. Maynard Institute for Journalism Education. Previously, she was a member of the faculty at The Poynter Institute and was an associate director of the American Press Institute. Hsu was a reporter for The Washington Post and the San Francisco Chronicle. She is a past national president of the Asian American Journalists Association. She is a member of the board of directors of the Sigma Delta Chi Foundation.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Barbara Maushard</Name><Description>Senior Vice President, News – Hearst Television Inc., United States ~ Barbara Maushard was named senior vice president, news, of Hearst Television in 2016 after having served since 2008 as vice president, news. She sets strategy for Hearst Television’s news operations and has management oversight of the corporate-level news team. Under Maushard’s stewardship, Hearst Television stations have earned ten consecutive Walter Cronkite Awards for Excellence in TV Political Journalism from the USC Annenberg School, dozens of National Edward R. Murrow Awards, National Headliner Awards and a prestigious National Association of Broadcasters (NAB) Service to America Award.  

Maushard  has spearheaded multifaceted, group-wide journalism and community outreach projects such as State of Addiction, addressing the nation’s opioid crisis, and Project CommUNITY, exploring the nation’s divisions region by region.  In 2020 Maushard was recognized with one of television journalism’s highest individual honors: the First Amendment Leadership Award from the Radio Television Digital News Foundation (RTNDF). 

Maushard has worked at four Hearst stations since 1997, serving as news director at three of them. She began her career at WHOI in her hometown of Peoria, Ill. Among other industry roles, Maushard serves on the boards of NBC News Channel and the Kneeland Project for Responsible Journalism.  Maushard graduated with a degree in broadcast journalism from Bradley University in Peoria.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marisa Porto</Name><Description>Executive-in-Residence – Hampton University, United States ~ Marisa Porto is the executive-in-residence at Hampton University where she teaches in the journalism and business schools. She also hosts a video series examining public policy issues in Virginia.

Porto has spent decades in media and business leadership positions, most recently as publisher and editor for Virginia Media/Daily Press Media, which includes the Virginian-Pilot, the Daily Press and community publications from Richmond, Va., to North Carolina. She previously held top news positions with Gannett Inc. organizations in Florida, Delaware and Ohio. 

Porto is a past president of the Virginia Press Association and a past board member for the Southern Newspaper Publishers Association.  Porto is a member of Impact 100, an initiative of the Peninsula Community Foundation of Virginia, and the vice chair of the board of directors of the Girl Scout Council of the Colonial Coast. She served a four-year term as a citizen member of Virginia’s statewide Freedom of Information Advisory Council and was the chairwoman for the public records subcommittee. She has also been a fellow, a mentor and executive-in-residence for the Maynard Institute for Journalism Education, an organization devoted to diversity in media leadership and news coverage.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alex Skatell</Name><Description>Founder, Chief Executive – Independent Journal Review, United States ~ Alex’s interest in tech and media began early on. While in college at Clemson, Alex developed numerous iPhone applications, including a top 25 application that was featured by Gizmodo,  and the “What’s Hot” section of the iTunes app store. Only four years after graduating, Alex founded Independent Journal Review (IJR.com) in a small apartment in Charleston, South Carolina. Today, Independent Journal Review is a top 50 website in the country and reaches more than 35 million monthly readers.

Adding to the business, Alex co-founded IMGE, a full service digital agency in 2013. IMGE is based in Alexandria, VA, and has a team of more than 35 working with some of the world’s largest brands, associations, and campaigns, developing innovative tech tools and implementing digital strategies to help clients reach their audiences and goals. Alex has been dubbed a “wunderkind” of media tech by the New York Times, and has been included in Forbes 30 under 30, Fortune Magazine’s 40 under 40, and WIRED’s political Tech Titans of 2016. Alex is a member of several advisory boards.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Martin Virtel</Name><Description>Editor – DPA-Newslab, Germany ~ Martin Virtel is editor at dpa-newslab, the R&amp;D unit of dpa, the leading news agency in Germany. Since coding his first simple robot journalist in 1993, he has dedicated his career to help create productive environments for technology-driven innovation in journalism, frequently being mistaken for an engineer by the journalists, and for a journalist by the engineers. He teaches digital journalism at the Máster en Periodismo BCN_NY in Barcelona and is founding partner of Datenfreunde, an award-winning technology consultancy for media companies based in Hamburg and Berlin. He lives in Hamburg with his wife and daughter.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Project Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Angela Pimenta</Name><Description>Brazil Co-Lead ~ Angela Pimenta is the coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. She holds a Masters in Journalism form Columbia University (2001) and is a candidate at the Media and Technology PhD program of Universidade Estadual Paulista (Unesp). Her doctoral research investigates media literacy strategies for the out-of-school Brazilian population. Former president of Projor (2015-2019), she has coordinated the News Atlas, a pioneering project aimed at mapping the local press in Brazil amidst the digital revolution.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Francisco Belda</Name><Description>Brazil Co-Lead ~ Francisco Belda is a journalist, professor at the Social Communication Department and vice-coordinator of the Graduate Program on Media and Technology at São Paulo State University (Unesp). He is currently the president of Projor – Institute for the Development of Journalism, and the academic coordinator of Projeto Credibilidade, the Brazilian chapter of the Trust Project. From 2015 to 2019 he was a visiting scholar at Brandeis University (Massachusetts, U.S.). Previously, he was a reporter, editor, manager, and director of news companies. He earned a PhD in Production Engineering and a master’s in Communication Science at University of São Paulo (USP).</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark Payton</Name><Description>Compliance Consultant ~ Mark Payton is an editor and journalist with more than 30 years of news and magazine experience. Most recently, Mark was editorial director of Haymarket Consumer Media, managing the strategy for a portfolio of online and print  brands in sport, music, technology, management and automotive. Today, Mark is an editorial consultant, supporting the Trust Project through compliance reviews for newsrooms joining the Project.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pierpaolo Bozzano</Name><Description>Technical Consultant ~ Pierpaolo Bozzano is a journalist and a technologist. He heads the Content Innovation Lab of Il Sole 24 Ore, the leading newspaper in business, financial and regulatory information in Italy. He worked as a foreign correspondent in the North American Bureau of Il Sole 24 Ore for a decade until his work shifted to ‘software journalism’ a few years ago. He and his team have designed and developed systems to facilitate new models of storytelling for digital products, looking beyond the current production cycle and focusing on tools, trends and technologies for the publishing products of the future. Il Sole’s Content Innovation Lab was constituted with the specific goal of integrating artificial intelligence and automation within the newsroom flow.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Colin Tate</Name><Description>Technical Strategy Consultant ~ Colin Tate is a leading expert in data-driven strategy, with nearly two decades of experience helping commercial and social businesses thrive. He has worked with Haymarket, France Telecom, Warner Music Group, Mindapples, The Financial Times, The RSA, The Post Office and many others, generating over £200M in increased growth. Before that he worked as a negotiator and stakeholder liaison for the Japanese government.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>InterPret Language Services</Name><Description>Translation and Interpretation ~ InterPret Language Services offers simultaneous interpreting and translation services in English, Spanish, and Portuguese for the Trust Project. The interpreting team includes Sarita Gomez-Mola, Claudia Cereghino, Teresa Figueira, Tim Yuan, and Cristina Helmerichs, and is led by Steven Mines. Collectively, InterPret represents decades of professional experience at the highest level for international academic, government, non-profit and corporate clients, and is inspired to help the Trust Project communicate in multiple languages and build bridges among news partners.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Project Advisors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rosental Calmon Alves</Name><Description>Rosental Calmon Alves holds the Knight Chair in International Journalism and the UNESCO Chair in Communication at the University of Texas at Austin, where, in 2002, he founded the Knight Center for Journalism in the Americas, which he still leads today. He serves as a consultant for media organizations in Europe and the Americas and frequently speaks in academic and industry conferences around the world. Alves became professor at UT’s Moody College of Communication’s School of Journalism and Media in 1996, when he moved from Rio de Janeiro to Austin, after a 27-year journalism career in Brazil. He was a director and managing editor of the then leading newspaper Jornal do Brasil. His main areas of teaching and research are: international news, especially the work of foreign correspondents; journalism and press freedom in Latin America; digital journalism; and media innovation and entrepreneurship.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Craig Newmark</Name><Description>Craig Newmark is a Web pioneer, philanthropist, and leading advocate. Most commonly known for founding the online classified ads service craigslist, Newmark works to support and connect people and drive broad civic engagement. In 2016, he founded Craig Newmark Philanthropies to advance people and grassroots organizations that are “getting stuff done” in areas that include trustworthy journalism &amp; the information ecosystem, voter protection, women in technology, and veterans &amp; military families. At its core, all of Newmark’s philanthropic work helps to strengthen American democracy by supporting the values that the country aspires to – fairness, opportunity, and respect.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Project Funders</Name><Description>Craig Newmark, founder of craigslist, was our original funder, through the Trustworthy Journalism Initiative of Craig Newmark Philanthropies. Google followed with their financial support. Today’s funders also include the Democracy Fund, the John S. and James L. Knight Foundation and Facebook.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Democracy Fund</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>John S. and James L. Knight Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Facebook</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Project Working Groups</Name><Description>Our thanks to the many individuals and their organizations who contributed time and expertise to the Trust Indicators and their editorial and technical definitions, the Trust Project branding identity, and to overall strategy. Our amazing volunteers include:
* The News Leadership Council, which guides the Trust Project on our Trust Indicators and advises on core issues related to information literacy and rebuilding trust in journalism within a fractious, so-called post-fact environment.
* The Trust Project Branding Group, expert designers who collaborated on creating our branding identity and Trust Mark logo under the leadership of Devin Slater, formerly design director at The Globe and Mail.
* The UX Working Groups (Americas, Europe) and Development Working Groups (Americas, Europe), who worked together on the details needed to implement the Trust Indicators and associated markup vocabulary on news sites.
* The Schema.org community, which collaborated with The Trust Project on new technical vocabulary for the structured data behind each Trust Indicator. A special shout-out to Dan Brickley, who led the charge.
* The many news executives and partners who develop editorial definitions for the following Trust Indicators, labels that will help differentiate quality news from poorly reported news, press releases and propaganda:</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Trust Project Branding Working Group</Name><Description>Members:
* Nick Etemadipour, Independent Journal Review
* Devin Slater, The Globe and Mail
* Jordan Flaig, Independent Journal Review
* Patrick Slawinski, USA Today
* João Matos, Deutsch Presse-Agentur
* Jessica Squires, Trinity Mirror plc</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>UX Working Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Europe UX Working Group</Name><Description>Members:
* Tamar Gur, BBC
* Luisa Sousa, BBC
* Joao Matos, dpa
* Martin Virtel, dpa
* Ana-Maria Bourceanu, Economist
* Jon Warden, Haymarket Media
* Marco Antonutti, La Stampa/La Repubblica
* Paul Moore, Trinity Mirror
* Jessica Squires, Trinity Mirror</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Americas UX Working Group</Name><Description>Members:
* Gabe Travers, Hearst
* Nick Etemadipour, Independent Journal Review
* Julia Smith, Institute for Nonprofit News
* Marcus Moretti, Mic
* Matt Ericson, New York Times
* Angela Barber, The Globe and Mail
* Devin Slater, The Globe and Mail
* Katie Parker, Washington Post
* Patrick Slawinski, USA Today</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Development Working Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Europe Development Working Group</Name><Description>Members:
* James Logan, BBC
* Elsa Ranjith, BBC
* Afroditi Katika, BBC
* Kathryn Jonas, Economist
* Adam Smith, Economist
* Martin Virtel, dpa
* Mark Payton, Haymarket
* Covato Giuseppe, La Stampa/La Repubblica	
* Ann Gripper, Trinity Mirror
* Rob Hammond, Trinity Mirror</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Americas Development Working Group</Name><Description>Members:
* Greg Gerrein, Hearst
* Michael Rosellini, Hearst
* Nick Etemadipour, Independent Journal Review
* Julia Smith, Institute for Nonprofit News
* RC Lations, Institute for Nonprofit News
* Marcus Moretti, Mic
* Matthew Ericson, New York Times
* Evan Sandhaus, New York Times
* Angela Barber, The Globe and Mail
* Devin Slater, The Globe and Mail
* Greg Barber, Washington Post
* Kate Chipman, USA Today</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Best Practices Working Group</Name><Description>Members:
* Karen Pensiero, Wall Street Journal
* Brent Jones, USA Today
* Robertson Barrett, Hearst Newspapers
* Carlos Martinez de la Serna, Univision
* John Daniszewski, Associated Press
* Robert McKenzie, BBC
* Christoph Dernbach, dpa (Deutsche Presse-Agentur)
* Contributions by Diversity Working Group
* Elizabeth Jensen, National Public Radio</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalist Expertise Working Group</Name><Description>Members:
* Tyler Chance, Wall Street Journal
* Michelle Srbinovich, WDET (Detroit Public Radio)
* Jennifer Hicks, Wall Street Journal
* Robin Honderich, The Star
* Jana Lavrov, Zeit Online
* Contributions by Diversity Working Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Citations/References Working Group</Name><Description>Members:
* Peter Bale, Center for Public Integrity, WikiTribune
* Manny Garcia, Gannett.com
* Greg Barber, Washington Post
* David Walmsley, The Globe and Mail
* Matt Ericson, New York Times
* Louis Wustemann, LexisNexis UK</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Type of Work Labels Working Group</Name><Description>Members:
* Greg Barber, Washington Post
* Peggy Northrop, Shebooks
* Celeste LeCompte, ProPublica
* Mizell Stewart, Gannett
* Anna Masera, La Stampa
* Contributions by New York Times and Washington Post
* Hildegunn Soldal, Dagbladet</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Methods Working Group</Name><Description>Members:
* Cheryl Carpenter, McClatchy Company
* Richard Gingras, Google
* Phillip Davis, (ex) Intel corp.
* Emiliya Mychasuk, Financial Times
* John Drescher, The News and Observer
* Esteban Roman, El Universal
* Rudy Galfi, Google
* Contributions by other working groups
* Emilio Garcia-Ruiz, Washington Post</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Local Working Group</Name><Description>Members:
* Steve Ackermann, Raycom
* Barbara Maushard, Hearst Television
* Marisa Porto, Daily Press Media Group</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Diverse Voices Working Group</Name><Description>Members:
* Jason Begay, Native American Journalists Association/University of Montana	
* Karen Magnuson, USA TODAY Network and ASNE
* Paul Cheung, Asian American Journalists Association/Associated Press
* Riitta Pihlajamaki, Yle
* Kristen Go, Common Sense News
* Tracie Monique Powell, Senior Fellow at Democracy Fund
* Evelyn Hsu, Maynard Institute for Journalism Education</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Actionable Feedback Working Group</Name><Description>Members:
* Bruce Koon, KQED San Francisco
* Joyce Terhaar, Sacramento Bee
* Mark Payton, Haymarket Consumer Media	</Description></Stakeholder></Organization><Vision><Description>People can easily assess whether news stories come from credible sources</Description><Identifier>_7323d95c-1058-11ec-8fac-07910e83ea00</Identifier></Vision><Mission><Description>To show who and what are behind news stories</Description><Identifier>_7323db96-1058-11ec-8fac-07910e83ea00</Identifier></Mission><Value><Name>Authority</Name><Description>We base our work on research, evidence and the core ideals of journalism.</Description></Value><Value><Name>Authenticity</Name><Description>We are truthful and follow strict standards.</Description></Value><Value><Name>Transparency</Name><Description>We are open, honest and accessible. We Illuminate, not obfuscate, and admit our mistakes.</Description></Value><Value><Name>Inclusivity</Name><Description>Our work keeps a diverse public at its center.</Description></Value><Value><Name>Fairness</Name><Description>Our work is impartial and respectful of differences.</Description></Value><Value><Name>Reliability</Name><Description>We are consistent — and can be counted on.</Description></Value><Goal><Name>Best Practices</Name><Description>Use best practices</Description><Identifier>_7323dcd6-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Funders</Name><Description>Document the sources of funding for news sites</Description><Identifier>_b8b136fa-5eb2-11e8-808a-3109f7613715</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Who funds the site?</OtherInformation></Objective><Objective><Name>Mission</Name><Description>Document the mission of the news organization</Description><Identifier>_e58394cc-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What is its mission?</OtherInformation></Objective><Objective><Name>Standards &amp; Ethics</Name><Description>Document the standards and ethics that guide the processes of gathering news</Description><Identifier>_e5839760-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What standards and ethics guide the process of gathering news?</OtherInformation></Objective><Objective><Name>Conflicts of Interest</Name><Description>Document procedures for dealing with reporters' conflicts of interest</Description><Identifier>_e58398f0-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What happens if a journalist has ties to the topic covered?</OtherInformation></Objective></Goal><Goal><Name>Expertise</Name><Description>Document journalists' expertise</Description><Identifier>_7323de70-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Authorship</Name><Description>Name the authors of news reports</Description><Identifier>_7323df9c-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Who made this?</OtherInformation></Objective><Objective><Name>Profiles</Name><Description>Document details about journalists</Description><Identifier>_e5839abc-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><OtherInformation>Are there details about the journalist, including contact information, areas of knowledge and other stories they’ve worked on?</OtherInformation></Objective><Objective><Name>Contact Information</Name><Description>Provide contact information</Description><Identifier>_e5839da0-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Knowledge</Name><Description>Document reporters' areas of knowledge</Description><Identifier>_e5839f1c-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Related Stories</Name><Description>Document other stories on which reporters have worked</Description><Identifier>_e583a084-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Work Type</Name><Description>Document the type of work</Description><Identifier>_7323e0c8-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What is this?</OtherInformation><Objective><Name>Definitions</Name><Description>Label stories with clear definitions</Description><Identifier>_7323e208-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Do you see story labels with clear definitions to distinguish opinion, analysis and advertiser (or sponsored) content from news reports?</OtherInformation></Objective><Objective><Name>Opinions</Name><Description>Distinguish opinion from news reports</Description><Identifier>_e583a1ce-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.1.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Pundits</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Analyses</Name><Description>Distinguish analysis from news reports</Description><Identifier>_e583a30e-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>News Analysts</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Sponsored Content</Name><Description>Distinguish advertiser (or sponsored) content from news reports</Description><Identifier>_e583a5d4-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>3.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Content Sponsors</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Citations &amp; References </Name><Description>Document sources</Description><Identifier>_7323e690-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What is the source?</OtherInformation><Objective><Name>Sources</Name><Description>Document the sources of information</Description><Identifier>_7323e884-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Does the site tell you where it got its information?</OtherInformation></Objective><Objective><Name>Records</Name><Description>Provide access to the authoritative records from which facts are gleaned and assertions are made</Description><Identifier>_e583a746-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>For investigative, controversial or in-depth stories, are you given access to the original materials behind the facts and assertions? </OtherInformation></Objective></Goal><Goal><Name>Methods</Name><Description>Document methods</Description><Identifier>_7323ead2-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Priorities</Name><Description>Document the justifications for giving priority to news reports</Description><Identifier>_7323ec12-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>5.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Why was it a priority?</OtherInformation></Objective><Objective><Name>Motives</Name><Description>Document the motivations for investigative reports</Description><Identifier>_e583aa52-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>5.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>For investigations, in-depth or controversial stories, why did they pursue the topic?</OtherInformation></Objective><Objective><Name>Procedures</Name><Description>Document the processes used to gather information for news reports</Description><Identifier>_e583abce-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>5.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>How did they go about the process?</OtherInformation></Objective></Goal><Goal><Name>Local Sourcing</Name><Description>Document sourcing of local news</Description><Identifier>_7323ed3e-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Locally Sourced</OtherInformation><Objective><Name>Community Knowledge</Name><Description>Document reporters' knowledge of the communities about which they are reporting</Description><Identifier>_7323ee88-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>6.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Do they know the community?</OtherInformation></Objective><Objective><Name>Locality</Name><Description>Document the locations from which reports are created</Description><Identifier>_e583ad72-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>6.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Was the reporting done on the scene?</OtherInformation></Objective><Objective><Name>Situational Knowledge</Name><Description>Document reporters' knowledge of local situations and communities</Description><Identifier>_e583aeda-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>6.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Is there evidence of deep knowledge about the local situation or community?</OtherInformation></Objective></Goal><Goal><Name>Diversity</Name><Description>Document the diversity of newsroom reporters</Description><Identifier>_7323efbe-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>7</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Diverse Voices</OtherInformation><Objective><Name>Perspectives</Name><Description>Bring in diverse perspectives across social and demographic differences</Description><Identifier>_7323f266-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>7.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Social Groups</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Demographic Groups</Name><Description/></Stakeholder><OtherInformation>What are the newsroom’s efforts and commitments to bring in diverse perspectives across social and demographic differences?</OtherInformation></Objective><Objective><Name>Balance &amp; Fairness</Name><Description>Include communities and perspectives in news coverage with fairness and balance</Description><Identifier>_e583b0c4-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>7.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Are some communities or perspectives included only in stereotypical ways, or even completely missing?</OtherInformation></Objective></Goal><Goal><Name>Feedback</Name><Description>Enable and act on feedback</Description><Identifier>_7323f3ce-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>8</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Actionable Feedback</OtherInformation><Objective><Name>Engagement</Name><Description>Enable reader engagement</Description><Identifier>_7323f504-1058-11ec-8fac-07910e83ea00</Identifier><SequenceIndicator>8.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What does the site do to engage your help in setting coverage priorities, asking good questions and finding the answers, holding powerful people and institutions accountable and ensuring accuracy?</OtherInformation></Objective><Objective><Name>Coverage</Name><Description>Enable reader engagement in setting coverage priorities</Description><Identifier>_e583b2b8-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>8.1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Q&amp;A</Name><Description>Enable reader engagement in asking good questions and finding the answers</Description><Identifier>_e583b470-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>8.1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Accountability</Name><Description>Enable reader engagement in holding powerful people and institutions accountable</Description><Identifier>_e583b6aa-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>8.1.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Powerful People</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Institutions</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Accuracy</Name><Description>Enable reader engagement in ensuring accuracy</Description><Identifier>_e583b97a-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>8.1.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Alterations &amp; Expansions</Name><Description>Enable feedback to alter and expand stories</Description><Identifier>_e583bb8c-10b9-11ec-bc0f-4e190783ea00</Identifier><SequenceIndicator>8.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Can you provide feedback that might provoke, alter or expand a story?</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2021-09-08</PublicationDate><Source>https://thetrustproject.org/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>