About UpekkhaSaaS Accelerator & Early-stage Fund for founders who care about optionality. Reject the brainwashing of the ‘Go big or Go home’ mindset. You have more choices you can make.UpekkhaUPK_6606488a-e36c-11ec-8a4f-2d091783ea00FoundersWe created Upekkha so that founders like you are not robbed of meaningful outcomes. By default, founders are shoved down the unicorn path. Over 98% of them get butchered at the Unicorn altar. It hurts!Upekkha TeamA Team dedicated towards meaningful founder outcomePrasannaManaging PartnerShekar NairPartnerThiyagarajan M (Rajan)PartnerTanukaContent and Program DesignGokulHead, Founder ExperienceRohithHead, Data & SignalsFahadProgram Leader, BasecampAnanyaManager, Partnerships & Community ExperienceVarshaProgram Associate, BasecampYoosufManager, MarketingAbhayDevOps AssociateAakashSaaS AnalystJithin SAdmissions Ops AssociateAamirTechnical Product AssociateShilpaHuman Resources Business PartnerShusupti (Megha)Community Co-ordinatorBhavyaAssociate - StartupsManoharIntern - Data and Signals (APM)PriyaCohort Coordinator- BasecampArjunCohort CoordinatorKrutiLegal - Junior AssociateNehaMarketing Coordinator and PartnershipsThe Value SaaS CommunityBe a part of The Value SaaS Community ~ When our founders joined Upekkha, they were first-time entrepreneurs with no background in building SaaS. As a part of the community, they gained the confidence and clarity to double their recurring revenue growth every year. ‍ The community found support to reject the brainwashing of the ‘go big or go home’ mindset. Yes, it is possible to both grow and be in control. Join more than 140 founders who are following what we call the Value SaaS path at Upekkha. Upekkha NetworkOne out of every six SaaS startups from India is part of the Upekkha network | 68 Portfolio Companies ~ These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.SignEasySignEasy is the world's most delightful e-signature solution. Praised by the Apple design team, SignEasy is among the 'Best Business Apps' featured by Apple and is the only e-signature brand to find a place in Apple's global commercials. As a design-led product company, it has been profitable for years.iMochaiMocha is a skills assessment platform trusted by enterprise customers such as Gartner, Fujitsu, and Capgemini. As a part of Upekkha's first cohort, iMocha transformed themselves from the services mindset startup to a product mindset and got to their first million in annual recurring revenue under 30 months.SocialPilotSocialPilot is an Ahmedabad-based startup. It was spun out from a mobile app services company in 2015. Facing challenges in the first two years in establishing its brand, SocialPilot joined Upekkha in 2017. SocialPilot hit its first million in annual recurring revenue under 19 months by reducing its churn and improving its value-based pricing.GaragePlugGaragePlug is an Automotive Aftermarket Cloud platform for auto brands that care deeply about the post-purchase experience. It is trusted by leading enterprises such as Toyota, Aramco, and dozens of mid-sized progressive auto companies.TarsTARS is a 100% bootstrapped company that has carved out a niche in Conversation Landing pages. TARS' founder-duo from India have never traveled to the US. They’ve grown TARS as a global brand.ZoconutZoconut is a full-stack platform that helps dietitians and health coaches build their brand online by providing them all the tools they need to manage and grow their business. Celebrity health coaches and dietitians using Zoconut at large hospital chains have seen 3x revenue growth.Investors @ UpekkhaBackers & Believers ~ Some of the best Indian origin SaaS founders and operators back Upekkha as advisors & investors.Girish MathruboothamCEO, FreshworksDavid HauserFounder of Grasshopper, Chargify and SuperFatShekhar KiraniPartner, AccelPallav NadhaniFounder & CEO, Charts.comAnand ChandrasekaranEVP, Five9Saras SarasvathyProfessor, University of VirginiaGodard AbelCo-Founder & CEO, G2Aneesh ReddyCo-Founder & CEO, Capillary TechnologiesAshish TulsianCo-Founder & CEO, POSistVijay RayapatiGM, NutanixRohit BhatCo-Founder & Managing Partner, Airavat CapitalVinod MuthukrishnanChief Growth Officer, CiscoSunder NookalaCo-Founder & CEO, HuminosVara Kumar NamburuCo-Founder & CTO, WhatfixSujit KarpeCo-Founder & CTO, iMochaSubho HalderCo-founder and CIO, AppknoxSoaib GrewalEntrepreneurKrishnamoorthy SubramanianCo-founder, ChargebeeShubham GuptaEx-Goldman Sachs and Angel InvestorSanjoe Tom JoseCEO, TalviewRajaraman SanthanamCo-Founder, ChargebeeRajan AnandanManaging Director, Sequoia CapitalPriya MohanFounder turned VCPrabakaran MurugaiahFounder & CEO, Techfetch.comShrikant KaleFounder, iZooto Natwar MaheshwariSenior Product Marketing Manager, MailchimpManjula SridharFounder, Argbyte TechnologiesKhadim BattiCo-Founder & CEO, WhatfixKesava ReddyCRO, E2E NetworksKarthik BhatFounder, UbiquityHarishanker KannanCo-Founder & CEO, ProMobi TechnolgiesJimit BagadiyaCo-Founder & CEO, SocialPilotDr. Ritesh MalikFounder & CEO, Innov8 Co-workingSachin GroverFounder & CTO, iZootoVivek KhandelwalFounder, iZootoGagandeep Singh JosanCo-Founder & CEO, Nittio Learn (Acquired by Whatfix)Arvind PaniCo-Founder & CEO, ReverieAravindan RsCo-Founder & CTO, Nittio Learn (Acquired by Whatfix)Ankit OberoiCEO, AdPushupAnkit PansariCEO, OslashAkshat ChoudharyFounder, BlogVaultAmit MishraFounder & CEO, iMochaHarshit AgarwalCEO, AppknoxAdith PodharFounding Partner, Gemba CapitalAaditya SoodCEO, Calm.io (Acquired by Nutanix)Aniketh JainChief Revenue Officer, KaleyraAlok AgrawalVP, Rubrik, Inc.Ashish AgarwalCTO, KaleyraNitin SharmaFounder, FirstPrinciplesPankaj JainCOO, WorkomoAdvisors @ UpekkhaSaras SarasvathyProfessor, University of VirginiaPallav NadhaniFounder & CEO, FusionchartsDavid HauserFounder of Grasshopper, Chargify and SuperFatShekhar KiraniVC, AccelVijay RayapatiGM, NutanixAneesh ReddyFounder & CEO, CapillaryRavi NarayanCEO, T-HubUpekkha Community StartupsDon’t be a lone hustler. Be a part of our tribe. Upekkha expands its community by carefully adding founders every year to create a community-driven, progressive SaaS movement. With other SaaS founders, you learn, share past experiences, and help each other grow.AdNabuAlmabaseAllEventsAppknoxBotman NinjaClassproCloudQACulturroEnrichVideoFaqprimeFinlyFitbotsGaragePlugGimBooksHashtag LoyaltyInstioiMochaIoT Research LabsiFlyChatiZootoKloudleKennectNittio Learn(Acquired by Whatfix)OceanFrogsPazoQDC SoftwareQuickSellRecotapRestoLabsRetigence TechRippleHireScalefusionSendXSignEasySocialPilotTagalysTalviewTarsVaultedgeVideoFormVideoKenWeCPZoconutZimyoGrowth with control_660649de-e36c-11ec-8a4f-2d091783ea00To foster the development of software as a service_66064b00-e36c-11ec-8a4f-2d091783ea00OptionalityOptionality is the choice you make to stay in control while you grow. PartnershipDe-risk your startup partnerships ~ Partnerships are tricky. Startup partnerships are even trickier.Risk MitigationBut when you work with capital-efficient, remote-ready Upekkha SaaS startups you will reduce your risk and improve your chances of making the best value from your partnerships. FocusHelp startups focus on what to do and what not to do_66064c5e-e36c-11ec-8a4f-2d091783ea00StartupsRevenueStart your SaaS revenue flywheel spinning_66064e2a-e36c-11ec-8a4f-2d091783ea001Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue. ‍ SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.Community & Lessons LearnedBecome part of a community of founders and avoid careless mistakes _66064f2e-e36c-11ec-8a4f-2d091783ea002Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster. ‍ Being part of a group like this can also save you years by preventing careless mistakes ScalingGrow your SaaS while keeping your options open_6606508c-e36c-11ec-8a4f-2d091783ea003There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business. ‍ Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions. PartnershipsDe-risk strategic partnerships_660651d6-e36c-11ec-8a4f-2d091783ea004How Does Upekkha help de-risk your strategic partnerships?DiscoveryFind strategic partners_660652da-e36c-11ec-8a4f-2d091783ea004.1Not all startups succeed. More than 90% fail. Startups that don’t grow capital-efficiently on their own will burden you with costs and be a misfit for your strategic goals. When you partner with Upekkha startups that are growing in the Value SaaS way you will discover true strategic partners.CostReduce risk-driven cost_660653e8-e36c-11ec-8a4f-2d091783ea004.2As in software development, identifying risks early will reduce the costs of your strategic partnerships. Partnering with early-stage startups can be riskier and can cost you dearly in achieving your common goals. A strategic partner should help you solve your problems, without consuming all of your resources. Upekkha startups build their businesses using proven frameworks and processes to help high-value markets solve important problems.ComplianceBe cross-border compliant_660654ec-e36c-11ec-8a4f-2d091783ea004.3StartupsB2B PartnersUnited StatesIndiaThe team at Upekkha has worked with over 100 US-to-India B2B partnership deals. Our team has tons of experience helping startups structure their partnerships in compliant-efficient ways. With our help you will save months and ink better partnerships. 2022-06-03https://www.upekkha.io/OwenAmburOwen.Ambur@verizon.net