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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About BBB Wise Giving Alliance</Name><Description>[We produce] reports about national charities, evaluating them against comprehensive Standards for Charity Accountability, and publish a magazine, theWise Giving Guide, three times a year.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>BBB Wise Giving Alliance</Name><Acronym>WGA</Acronym><Identifier>_c24f501a-b6c6-41dd-95e2-f23be8ba22bb</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Donors</Name><Description>BBB WGA does not rank charities but rather seeks to assist donors in making informed judgments about those that solicit their support. </Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Charities</Name><Description>Evaluations are done without charge to the charity and are posted for free public access on give.org.

BBB WGA reports on nationally soliciting charities that the public has most often asked about as well as charities that request to be evaluated. Give.org reports on about 1,300 nationally soliciting charities...

National charities that are found to meet all BBB Charity Standards have the option of signing a license and paying a fee for the use of a BBB Accredited Charity Seal that can be displayed on their websites and in their fund raising materials.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Better Business Bureaus</Name><Description>In addition, about half of the 112 Better Business Bureaus in the United States and Canada cumulatively produce reports on over 10,000 locally soliciting charities using the same BBB Charity Standards as BBB WGA.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>BBB WGA Board of Directors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cass Wheeler</Name><Description>Chair -- 
Strategic Consultant/ Coach /Speaker
(former CEO American Heart Association),
Georgetown, TX</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark Shamley</Name><Description>Vice Chair -- 
President and CEO,
Association of Corporate Contributions Professionals,
Mt. Pleasant, SC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Char Mollison</Name><Description>Treasurer -- 
Faculty and Program Coordinator,
Nonprofit Management,
Johns Hopkins University,
Washington, DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Audrey Alvarado</Name><Description>Secretary --
Alvarado Consulting
(former Vice President, Nonprofit Roundtable of Greater Washington),
Washington, DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Holly Cherico</Name><Description>Director, Marketing &amp; Communications,
The Kingsbury Center,
Washington, DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jocile Ehrlich</Name><Description>President and CEO,
BBB serving Southern Ohio, Northern Kentucky and Southeast Indiana,
Cincinnati, OH</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Karl Emerson</Name><Description>Montgomery, McCracken, Walker &amp; Rhoads, LLP
(former Director, Pennsylvania Bureau of Charitable Organizations),
Philadelphia, PA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rick Johnston</Name><Description>Principal Consultant &amp; Association Vertical Lead,
!mpact Makers, Richmond, VA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andras Kosaras</Name><Description>Arnold &amp; Porter, LLP, Washington, DC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paulette Maehara</Name><Description>President (retired),
Association of Fundraising Professionals</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mary Power</Name><Description>President and CEO,
Council of Better Business Bureaus,
Arlington, VA </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Claire Rosenzweig</Name><Description>President and CEO,
BBB serving Metropolitan New York, Long Island and the Mid Hudson,
New York, NY</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jack Siegel</Name><Description>Charity Governance Consulting, LLC,
Chicago, IL</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>E. Miles Wilson</Name><Description>Independent Philanthropic Consultant
(former Director, Philanthropic and Nonprofit Services, Dorothy A. Johnson Center for Philanthropy)
Miamisburg, OH</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>H. Art Taylor</Name><Description>Ex Officio -- 
President and CEO,
BBB Wise Giving Alliance</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>BBB WGA Staff</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>H. Art Taylor</Name><Description>President and CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bennett Weiner</Name><Description>Chief Operating Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Julie Rizzo</Name><Description>Director, Charity Seal Licensing Program &amp; Fundraising</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shawn Van Gorder</Name><Description>Director, Charity Evaluation</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elvia Castro</Name><Description>Research Analyst</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Edward Loftin</Name><Description>Research Analyst</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Holly Parker</Name><Description>Research Analyst</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ezra Vazquez-D'Amico</Name><Description>Research Analyst</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jean Lewis</Name><Description>Administrative Coordinator</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>BBB WGA Institutional Sponsors</Name><Description>In past years, the BBB Wise Giving Alliance has been supported, in part, by generous gifts from the following corporations and foundations.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>3M</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Airco Commercial Services, Inc.</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Alticor</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Anna Paulina Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>AOL</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Apple</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bagels Forever, Inc.</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Battle Creek Community Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>BBDO</Name><Description>
</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>BIC</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Blue Beacon International, Inc.</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bridgewood Fieldwater Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Burger King</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>California Wellness Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Capital One</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Community Foundation of West AL</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Consumer Healthcare Products</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>CRN</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ernest Lowenstein Foundation, Inc.</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>ET Browne</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Euro-Pro</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ferrero</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>FTD</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Fuji Film</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Gerald and Karen Kolschowsky Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Harold Simmons Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Henley Management Company</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Henry M. Staley Charitable Trust</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Hershey's</Name><Description>Hertz</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Hertz</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Highlights for Children</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Hirschi Investments</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Jelmar</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>John N. Blackman, Sr., Foundation	</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>John W. Anderson Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Johnson &amp; Johnson	</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Kellogg's</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Long Construction</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Lukens Family Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Mazda</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>McMaster-Carr Supply Company</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Merisant</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Michelin</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Midas</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Mission Pharmacal</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Nev 2/11 Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>New Hope Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Novartis</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>NuSkin</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ogilvy</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Panwy Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Parker Kemp Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Pepsi</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Pfizer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Priceline.com</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PurduePharma</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Reckitt Benckiser</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Robert W. Wilson Fund</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ross Family Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Rubin Postear</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>SC Johnson</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Schering Plough</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Scientific Image Center</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sergeants Pet Care</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sid W. Richardson Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>SMP Industries INC</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Smuckers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Sony Corporation of America</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Specialty Fertilizer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Talbots</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Tempur-Pedic</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Jaffee Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Perkins Charitable Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>The Strickland Family Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Unilever</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Whirlpool</Name><Description/></Stakeholder></Organization><Vision><Description/><Identifier>_bb484180-c493-11e5-a1f7-c63f134596b3</Identifier></Vision><Mission><Description>To help donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public.</Description><Identifier>_bb4843ba-c493-11e5-a1f7-c63f134596b3</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Reports</Name><Description>Evaluate national charities against comprehensive Standards for Charity Accountability.</Description><Identifier>_bb4844a0-c493-11e5-a1f7-c63f134596b3</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_bb484568-c493-11e5-a1f7-c63f134596b3</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Magazine</Name><Description>Publish theWise Giving Guide</Description><Identifier>_bb484644-c493-11e5-a1f7-c63f134596b3</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_bb484716-c493-11e5-a1f7-c63f134596b3</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-01-26</PublicationDate><Source>http://www.give.org/about-bbb-wga/more-about-us/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>