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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About Us</Name><Description>Founded in 1999, Brightidea launched the first-ever online innovation platform in 2000. The platform was designed to improve the efficiency and effectiveness of any organization's innovation process. Today, Brightidea's innovation program management software helps world class organizations by offering a complete suite of capabilities that cover the entire innovation journey.</Description><OtherInformation>Enterprise Grade Software For Every Stage of Your Innovation Journey ~ With six distinct products, the Brightidea Innovation Cloud meets the needs of every role in innovation management. Each product is a unique package of software, services, and how-to assets designed to drive success and pave the way for your journey ahead.</OtherInformation><StrategicPlanCore><Organization><Name>Brightidea</Name><Acronym>BRTID</Acronym><Identifier>_94b0aa10-6702-11ef-a1b2-ff0ff282ea00</Identifier><Description/><Stakeholder><Name/><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Global Brands</Name><Description>With offices in San Francisco and New York City, we've worked with over 300 leading global brands, including Accenture, Bayer, Cisco, GE and MasterCard, to achieve hundreds of millions of dollars of financial innovation impact.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Accenture</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bayer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Cisco</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>GE</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>MasterCard</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Brightidea Partners</Name><Description>At Brightidea, we recognize the vital role our partners play in our ecosystem -- a community of organizations and individuals focused on a common goal -- customer success. Our partner programs provide a strong foundation of support and collaboration that fosters unparalleled value and mutual business success. Brightidea reaches out globally to work with organizations that offer balancing skills and solutions. Here is our community of carefully selected partners with proven innovation management experience, and when coupled with Brightidea, create value-added services for the client.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PwC</Name><Description>"Brightidea enables us to drive strategic and social innovation initiatives unlocking the creative potential of different ecosystems and to support the development of our clients and partners' innovation programs."
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~ Domenico Agnello, PwC Italy - New Ventures - Innovation Ecosystem Lead</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>btsdi</Name><Description>"Partnering with Brightidea allows us to accelerate the innovation process, putting together a well-structured idea management solution with what we are doing: transforming those ideas into a real product through experimentation."
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~ Fabio Silvestri, Senior Innovation Consultant</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>936</Name><Description>"Brightidea was a natural choice for many reasons, not least because of the powerful tools to manage innovation efforts, but also the people and organisation behind the platform."
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~ Damian Dugdale, Innovation Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Markon Solutions</Name><Description>"As a top of market innovation software, Brightidea has allowed us to formalize our internal idea management as well as consult our customers on how to align solutions to their mission-critical problems."
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~ Leigh Valudes, Vice President - Client Solutions</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>HeroX</Name><Description>"Internal and external crowdsourcing are not mutually exclusive. The synergy between HeroX’s Open innovation/Crowdsourcing Platform and BrightIdea's Idea &amp; Innovation Management Software fosters the match-making of ideas and solutions, no matter where they come from."
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~ Christian Cotichini, Co-Founder &amp; CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Eleccion</Name><Description>"We believe the Brightidea cloud product suite is the perfect platform to help seed a true culture of innovation in future organizational models."
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~ Deanna Doan, Co-founder + Enabling Partner</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Factum Partners</Name><Description>"Brightidea supports us best to run campaigns with high participation and measurable results for our clients."
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~ Oscar Acuña, Innovation &amp; Portfolio Project Management Practice Director</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Simplez</Name><Description>"Partnering with Brightidea allows us to combine social collaboration, human centered design and crowdsourcing to make companies innovate much more."
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~ Rodrigo Oliva, Executive Director</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>ProdigyWorks</Name><Description>"ProdigyWorks’ accelerated innovation process taps into a global Mensa-based network for rapid outside thinking. Brightidea helps facilitate collaboration across varied inputs to quickly identify leading solutions."
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~ Ted Curtin, Chief Innovation Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Impact Innovation</Name><Description>"To get an innovation outcome you need great ideas plus great implementation. Great implementation needs great systems!"
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~ Brian Ruddle, Managing Director</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Stefanini</Name><Description>"The Brightidea platform allows us to capture powerful insights to increase our operational efficiency and create disruptive solutions to resolve clients business challenges."
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~ Mateus Dias, Innovation Consultant</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Colleaga</Name><Description>"Cultivating mission based innovation programs that deliver tangible social benefits require disciplines and an industry leading platform. Partnering with BrightIdea gives us both."
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~ Dan Gordon Ph.D., Board Chair</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Catapulted</Name><Description>"Our partnership with Brightidea allows us to provide our clients with a customized innovation process that is unique to the needs of education organizations, allowing them to be relevant and responsive to the needs of those they serve."
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~ Kristin Daniels, Founder and CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Kunnr</Name><Description>"Brightidea is a state-of-the-art platform, developed over three decades through visionary leadership, client engagement, and a great organization. It is the perfect partner for our high-performance, strategic ideation- and innovation-as-a-service solutions."
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~ Rune Nygård, Founder and CEO</Description></Stakeholder></Organization><Vision><Description>A world where the best ideas win</Description><Identifier>_94b0ab96-6702-11ef-a1b2-ff0ff282ea00</Identifier></Vision><Mission><Description>To improve the efficiency and effectiveness of innovation processes</Description><Identifier>_94b0acae-6702-11ef-a1b2-ff0ff282ea00</Identifier></Mission><Value><Name>Innovation</Name><Description>At Brightidea, we're passionate about innovation.</Description></Value><Value><Name>Progress</Name><Description>We believe it's the lifeblood of progress, advancing the human condition and improving the world around us.</Description></Value><Value><Name>Collaboration</Name><Description>To that end, we've set out to accelerate the success of innovation by empowering those behind it with advanced software to facilitate and streamline the ideation process -- and the collaboration it thrives on.</Description></Value><Value><Name>Empowerment</Name><Description/></Value><Value><Name>Efficiency</Name><Description/></Value><Value><Name>Effectiveness</Name><Description/></Value><Value><Name>Impact</Name><Description>As long as the drive exists to turn ideas into reality, we'll persevere in our work to maximize its impact.</Description></Value><Goal><Name>Whiteboard</Name><Description>Ensure the best ideas win</Description><Identifier>_94b0ad6c-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Use Brightidea Whiteboard to brainstorm and take ideas into reality by making data-driven decisions that ensure the best ideas win.</OtherInformation><Objective><Name>Brainstorming</Name><Description>Boost collaboration through brainstorming</Description><Identifier>_94b0ada8-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>A Native Whiteboard to Boost Your Collaboration ~ Brightidea Whiteboard gives your team a place to brainstorm in your own infinite space via a browser. Engage your employees and colleagues remotely or in person and collaborate in real-time via the zoomable multiplayer interface. Create stickies for new ideas, upload images, draw with dynamic pen and marker tools, emote with rich reactions, leverage smart tools like timers to keep your meetings on track, and utilize all of your favorite idea and innovation management templates.</OtherInformation></Objective><Objective><Name>Development</Name><Description>Ensure that ideas are developed, enriched, prioritized, resourced, and worked into innovation workflows</Description><Identifier>_94b0adf8-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Don’t Just Brainstorm… Get Sh!t Done ~ What happens when the brainstorm ends? With Brightidea Whiteboard every idea collected is a unique smart object that you can send to a Brightidea Innovation Pipeline with just a few clicks. Don't let the momentum stop once your brainstorm ends, ensure your ideas continue being developed, enriched, prioritized, resourced, and worked into your innovation workflow. Make sure your best ideas don't get stuck on your digital or in-person whiteboards.</OtherInformation></Objective><Objective><Name>Decison Making</Name><Description>Make data-driven decisions</Description><Identifier>_94b0ae34-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Way More Data Than Any Other Whiteboard Tool ~ Whiteboarding is a fantastic way to brainstorm with your team, but you also need to make data-driven decisions after the brainstorm ends. With Brightidea you can easily view rich data directly inside the dashboards powered by your innovation pipeline and your team activity. Track things like idea activity history, comments, votes, business impact, and participation analytics to see who is engaging and from where. Make informed decisions about which ideas your team will prioritize so that the best ideas win based on merit alone.</OtherInformation></Objective></Goal><Goal><Name>Idea Box</Name><Description>Capture, manage, and track ideas</Description><Identifier>_94b0ae7a-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Use Brightidea Idea Box to capture, manage, and track ideas across the organization no matter the size.</OtherInformation><Objective><Name>Participation &amp; Collaboration</Name><Description>Make participation easy and facilitate collaboration</Description><Identifier>_94b0aec0-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Start Collecting Ideas Fast ~ Most platforms require heavy customization but Brightidea's turn-key Idea Box is ready to go from day one. The streamlined interface makes participation easy and the mobile app facilitates collaboration anywhere at any time. ROI and business impact are easily tracked through a robust analytics engine that leads to informed insight.</OtherInformation></Objective><Objective><Name>Submissions</Name><Description>Empower workers to submit ideas when and where it is convenient for them</Description><Identifier>_94b0af06-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Develop a Robust Innovation Pipeline ~ With an always-on digital suggestion box for collecting ideas, your workforce is empowered to submit ideas when and where it is convenient for them, at their desks or on the go. Management is a cinch with a drag and drop interface and intuitive idea evaluation tools. Idea Box gives you everything you need to collect, manage, and track the success of your innovation process.</OtherInformation></Objective><Objective><Name>Scalability</Name><Description>Manage and automate increasing volumes of idea submissions</Description><Identifier>_94b0af4c-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>A Platform That Scales With You ~ Our feature-rich platform is built to maximize the creative potential of your team. The scalable innovation platform is tailored to your specific needs, without charging for unnecessary modules or services. Our system can upgrade to offer tools to help manage and automate the increased volume of idea submissions.</OtherInformation></Objective></Goal><Goal><Name>Program</Name><Description/><Identifier>_94b0af9c-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Use Brightidea Program to drive innovative thinking in your organization and deliver impact quickly with minimal resources.</OtherInformation><Objective><Name>Discussion</Name><Description>Initiate Employee Engagement</Description><Identifier>_94b0afe2-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Exploration</Name><Description>Explore market opportunities</Description><Identifier>_94b0b032-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Hackathons</Name><Description>Manage hackathons</Description><Identifier>_94b0b082-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Naming</Name><Description>Brand internal programs</Description><Identifier>_94b0b15e-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Optimization</Name><Description>Improve business areas</Description><Identifier>_94b0b1ae-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Pitches</Name><Description>Run internal "Shark Tanks"</Description><Identifier>_94b0b208-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Recognition</Name><Description>Recognize innovative people</Description><Identifier>_94b0b258-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.7</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Solutions</Name><Description>Solve problems</Description><Identifier>_94b0b2a8-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.8</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Savings</Name><Description>Source ideas for cost savings</Description><Identifier>_94b0b302-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>3.9</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Slash</OtherInformation></Objective></Goal><Goal><Name>Lab</Name><Description>Use Brightidea Lab to nurture riskier ideas safely away from the core business, funding only the most promising projects.</Description><Identifier>_94b0b352-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name>Monitoring</Name><Description>Track evolving trends</Description><Identifier>_94b0b3ac-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Applications</Name><Description>Leverage new technology</Description><Identifier>_94b0b438-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Understanding</Name><Description>Facilitate design research</Description><Identifier>_94b0b492-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Incubation</Name><Description>Develop opportunities</Description><Identifier>_94b0b4e2-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>4.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Ecosystem</Name><Description>Connect to outside resources and incorporate them into a broader innovation strategy</Description><Identifier>_94b0b578-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Use Brightidea Ecosystem to connect to outside resources and incorporate them into a broader innovation strategy.</OtherInformation><Objective><Name>Acceleration</Name><Description>Manage accelerators</Description><Identifier>_94b0b5d2-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>5.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Scouting</Name><Description>Discover technology companies</Description><Identifier>_94b0b62c-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>5.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Ventures</Name><Description>Fund ventures</Description><Identifier>_94b0b6b8-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>5.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Transformation</Name><Description>Enact far-reaching change</Description><Identifier>_94b0b71c-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Use Brightidea Transformation to enact far-reaching change in your company through cultural, digital, or organizational transformation.</OtherInformation><Objective><Name>Gigs</Name><Description>Allocate work internally</Description><Identifier>_94b0b776-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>6.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Consultations</Name><Description>Seek external advisors</Description><Identifier>_94b0b7e4-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>6.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Transformations</Name><Description>Research promising opportunities</Description><Identifier>_94b0b848-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>6.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Suggestions</Name><Description>Consider ideas</Description><Identifier>_94b0b8ac-6702-11ef-a1b2-ff0ff282ea00</Identifier><SequenceIndicator>6.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate>1999-12-31</StartDate><EndDate/><PublicationDate>2024-08-30</PublicationDate><Source>https://www.brightidea.com/company/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>