<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="part2stratml.xsl"?>
<PerformancePlanOrReport xmlns="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Performance_Plan"><Name>ConVEx San Jose Presentations</Name><Description>ConVEx provides an opportunity to improve communication and collaboration across multiple departments and gives you a rare insider’s look at what is working (or not) for other teams.</Description><OtherInformation>[Submitter's Note:  This StratML rendition of the conference agenda was transformed from the source by ChatGPT and edited in the XForm at https://stratml.us/forms2/Part2Form.xml]</OtherInformation><StrategicPlanCore><Organization><Name>Center for Information-Development Management</Name><Acronym>CIDM</Acronym><Identifier>_952a2b5a-1b26-11f0-b2ad-f72d7bbabdf6</Identifier><Description>The Center for Information-Development Management is an organization of information-development, training, and support managers from around the world. CIDM facilitates collaboration regarding information development among skilled managers in the information industry.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Content Developers</Name><Description>ConVEx San Jose welcomes information creators and their managers across the organization.</Description><Role><Name>Information Creation</Name><Description/><RoleType>Beneficiary</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Conference Sponsors</Name><Description/><Role><Name>Sponsorship</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Comtech Services</Name><Description>For over 40 years, Comtech Services has helped our clients design, create, and publish information products that meet the needs of their users. ^^ At every point in the information development life cycle, we offer expert advice and guidance to help you improve your processes, get to know your audience, fine-tune your content, and use the latest standards and technologies.</Description><Role><Name>Sponsorship</Name><Description/><RoleType>Beneficiary</RoleType><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Cisco</Name><Description>Cisco is a global leader in technology, dedicated to powering an inclusive future for all. With a comprehensive portfolio of networking, security, collaboration, and cloud management solutions, Cisco connects industries and communities securely and efficiently. The company is driven by its purpose to address society's greatest challenges through innovation and technology.</Description><Role><Name>Sponsorship</Name><Description/><RoleType>Beneficiary</RoleType><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Bluestream</Name><Description>At Bluestream, we are passionate about revolutionizing the way companies manage their product documentation. With a rich history of innovation and a clear mission to empower organizations, Bluestream and XDocs has been at the forefront of the DITA industry for over a decade.</Description><Role><Name>Sponsorship</Name><Description/><RoleType>Beneficiary</RoleType><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Metapercept</Name><Description>Metapercept accelerates DITA-XML technical documentation with AI-powered content conversion, enrichment, and structured architecture. Our AI-driven content delivery and chatbot ensure precision, consistency, and scalability across all business domains. From unstructured data to AI-enabled structured content, we empower enterprises with next-gen solutions. Transform your content and unlock the future with Metapercept!</Description><Role><Name>Sponsorship</Name><Description/><RoleType>Beneficiary</RoleType><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Content Rules</Name><Description>At Content Rules, we combine content strategy, optimization, and development to maximize the effectiveness of your content and meet your business needs. We work with innovative companies to develop and implement content strategies for structured authoring, content reuse, and multi-channel publishing. Our methodologies are informed by decades of experience making content easy to write, easy to read, easy to find, and cost-effective to translate.</Description><Role><Name>Sponsorship</Name><Description/><RoleType>Beneficiary</RoleType><RoleType>Performer</RoleType></Role></Stakeholder></Organization><Vision><Description>An immersive experience for Content Developers</Description><Identifier>_952a2ce0-1b26-11f0-b2ad-f72d7bbabdf6</Identifier></Vision><Mission><Description>To offer career-empowering knowledge, practical solutions, best practices, and the best networking in the industry.</Description><Identifier>_952a2d6c-1b26-11f0-b2ad-f72d7bbabdf6</Identifier></Mission><Value><Name>Knowledge</Name><Description/></Value><Value><Name>Empowerment</Name><Description/></Value><Value><Name>Practicality</Name><Description/></Value><Value><Name>Best Practices</Name><Description/></Value><Value><Name>Networking</Name><Description/></Value><Goal><Name>Monday Sessions</Name><Description>Conduct the first day of presentations</Description><Identifier>_952a2d9e-1b26-11f0-b2ad-f72d7bbabdf6</Identifier><SequenceIndicator>04/07</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation/><Objective><Name>AI Leadership</Name><Description>Demonstrate how documentation teams can lead the development and deployment of generative AI solutions.</Description><Identifier>_67d7855f-45f0-5154-9da8-1f87c4cc254f</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Ashlee Brinan</Name><Description>Informatica ^^Ashlee Brinan has been in the technical documentation space for 25 years. She has been with Informatica for most of that time. She is now the Senior Director of Documentation at Informatica, leading the cloud documentation team, a technical multimedia content team, and the internal process and operational documentation team. Ashlee is passionate about creating useful, helpful, and effective content in different formats that assists users. She is equally passionate about mentoring and coaching individuals who can collectively form a successful and collaborative team that creates great technical content. In addition to her tech writing role, Ashlee has been part of Informatica’s IDEB (Inclusion, Diversity, Equity, and Belonging) steering committee and is now a member of a generative AI tiger team which is dedicated to expanding AI knowledge, understanding, and usage in the Informatica Products organization.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rajesh Sivanarayanan</Name><Description>Informatica</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Leading the Generative AI Technical Content Journey in Your Organization^^Barreling down the tracks straight towards all technical documentation teams is generative AI. Many doc teams feel like they’re in a horse and buggy watching the AI train go by or like they’re being forced onto the train with no say on where it’s headed. At worst, teams feel stuck on the tracks watching the AI train bear down on them. Instead of being an onlooker, a simple passenger, or getting run over by the generative AI train, doc teams can become a conductor, playing a role in driving the generative AI technical content experience in their organization. In this presentation, we will share how our technical documentation team is a conductor of a generative AI train in our company. We’ll explain how we kick started a documentation-based LLM that is now available in-product to our customers. We’ll describe how we collaborated with data scientists and engineers to build and train the model and became involved in productizing, testing, and improving the model. We’ll also discuss how we have developed general standards for testing doc LLMs and for writing for LLMs.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d719e60-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_1</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Technical Writing Roles</Name><Description>Explore how the role of the technical writer is evolving in the era of AI, including the importance of context, empathy, and diverse knowledge.</Description><Identifier>_fac56539-72a9-5091-8445-3a787392f6c1</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Karthika Raman</Name><Description>Salesforce ^^Karthika Raman is a lead technical writer at Salesforce, focused on writing for the AI trust layer and agent guardrails. Karthika has worked on the AI Platform team for many years. Before that, she worked at Tableau. She's given talks at Dreamforce and works often with engineers to improve and make sure AI practices are fair. She has a post grad certificate in AI/ML from University of Texas at Austin.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tyrin Avery</Name><Description>Salesforce ^^Tyrin Avery has created leading-edge documentation tool chain solutions and help systems for over twenty years. Among the first to build a DITA toolchain in 2004, she has continued to innovate new solutions for organizations of every size. These solutions grew out of the challenges of a working writer for complex applications and diverse audiences. She is currently a principal technical writer and content strategist at Salesforce.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Evolving Technical Writing Roles in the AI Era^^AI technology is moving rapidly and is expected to impact all job and role sectors, including technical writing. This presentation explores how technical writers are adapting to a new landscape where human intention meets machine action. We’ll examine how technical writing roles are expanding to include specialized positions such as Prompt Engineers, Ontologists, and Conversation Designers. We’ll also talk about how technical writers are becoming key architects of enterprise knowledge, and the skills you’ll need to prepare for and thrive in this new era.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71a50e-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_2</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Audience Evolution</Name><Description>Examine how the audience for technical content is changing and how documentation strategies must adapt.</Description><Identifier>_7ebba726-4f42-57c7-927e-8a5750ad810b</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Joe Gollner</Name><Description>Gnostyx Research ^^Joe Gollner is Managing Director of Gnostyx Research Inc., a company specializing in content strategy, intelligent content technologies, and knowledge engineering. Joe has supported the successful deployment of over 100 content management solutions and has worked with government agencies, global enterprises, and international organizations. Joe is a respected thought leader in the fields of intelligent content, content engineering, and digital transformation.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Who Are You Talking To? The Evolution of our Audience^^We can all agree that generative AI is making us think about our content — what it is, how it works, and who it’s really for. In this session, we explore the evolution of audiences for technical content and the expanding spectrum of content consumers, including humans and machines. We’ll review what this means for your organization and how it influences the way you need to create and manage your content. From understanding personas to optimizing delivery channels, this talk helps you rethink your content strategy for evolving audience expectations.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71aa4a-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_3</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Enterprise Content Strategy</Name><Description>Highlight the failures of enterprise content strategy and outline the organizational support needed for success.</Description><Identifier>_a2df0d73-8faa-5e35-99b5-e482122c7337</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Sarah O’Keefe</Name><Description>Scriptorium ^^Sarah O’Keefe is the Founder and CEO of Scriptorium, a content strategy consultancy. She is a content strategy consultant, specializing in how to fix content problems that are bigger than you think. Sarah is the coauthor of Content Strategy 101 and has spoken at dozens of industry events. Sarah holds a BA from Duke University and is bilingual in English and German.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>So Much Waste, so Little Strategy: Enterprise Customer Content^^Customers rely on content. Customers demand content. Customers complain about content. And yet… content strategy remains an afterthought in most organizations. We will discuss how enterprise customer content fails, what it means to have a content strategy, and what the organization must do to support successful strategy implementation.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71aacc-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_4</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Test Kitchen</Name><Description>Interactive lab session listed on the agenda without an accompanying description.</Description><Identifier>_f6e7dc56-dc08-5ea3-8e3f-f8bce9876a4d</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation>Test Kitchen^^[No session description provided on the official agenda.]</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71ac84-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_5</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI Preparation</Name><Description>Highlight the key strategic considerations for preparing enterprise content for AI applications.</Description><Identifier>_2f5b6855-98ba-58f7-a5c9-76521888168f</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Dipo Ajose-Coker</Name><Description>RWS ^^Dipo Ajose-Coker is a Senior Solutions Consultant at RWS. He has over 18 years of experience working in content, including designing and implementing structured content solutions, and now works with customers to help them transform their content strategies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sarah O’Keefe</Name><Description>Scriptorium ^^Sarah O’Keefe is the Founder and CEO of Scriptorium, a content strategy consultancy. She is a content strategy consultant, specializing in how to fix content problems that are bigger than you think. Sarah is the coauthor of Content Strategy 101 and has spoken at dozens of industry events. Sarah holds a BA from Duke University and is bilingual in English and German.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marianne Calilhanna</Name><Description>Data Conversion Laboratory ^^Marianne Calilhanna is Vice President of Marketing at Data Conversion Laboratory. She has more than 20 years of experience in marketing and communications in the content management and publishing industry. Marianne works closely with teams across the organization to develop and deliver thought leadership, events, and customer communications.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Preparing Your Organization for AI: Essential Tips for Success^^With the buzz around AI growing louder, it’s easy to be distracted by shiny objects and fancy demos. But what’s really important as you begin to prepare your organization for AI? Join us for a conversation about: - The critical role that content plays in AI outcomes. - The importance of structure in content. - Why you need to understand what you have before you start. We’ll also discuss how to identify your content priorities and build the right foundation for success.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71aedc-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_6</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Structured Content Business Case</Name><Description>Demonstrate how to build a persuasive, real-world business case for adopting structured content systems.</Description><Identifier>_5720bbf1-76d3-5094-90af-3e85b9681fe3</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Patrick Bosek</Name><Description>Heretto ^^Patrick Bosek is the CEO of Heretto. He is a cofounder of the company and a long-time member of the content strategy and structured content community. Patrick speaks and writes about content operations, DITA, AI, and business case development for enterprise content.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Building a Bulletproof Business Case for Structured Content in 2025^^Making a business case for structured content is hard. Proving that the time, money, and effort are worth it is even harder. This session walks through how to build a business case, avoid the pitfalls of vanity metrics, and communicate the benefits of structured content in real-world business terms.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71af54-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_7</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Journey Mapping</Name><Description>Explore how journey maps can be used to align content delivery with user needs and context.</Description><Identifier>_6922d164-b5d7-5517-ac53-134f4e659bcc</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Anu Singh</Name><Description>Fiserv ^^Anu Singh is a content strategist at Fiserv. She has over a decade of experience in technical communication and has worked in various industries including financial services and healthcare. Anu specializes in designing content journeys and enabling omnichannel content strategies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>How to Meet Users with Content Using a Journey Map^^Customers expect personalized content, but they also want to move between channels with ease. Journey maps help you understand the user experience and make your content more accessible. This presentation explores the power of journey maps and how they can be used to deliver content that meets users where they are.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b0b2-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_8</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Adaptive Content</Name><Description>Describe how content strategy can evolve in response to shifts in digital experience, technology, and internal organizational change.</Description><Identifier>_f37b9f89-7e1c-514d-a229-812b45b58f2d</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Brandon Lamontagne</Name><Description>Pegasystems ^^Brandon Lamontagne is a senior manager of content strategy at Pegasystems. He leads a team that’s responsible for content planning and development across product lines. Brandon’s background spans UX writing, information architecture, and enterprise content governance.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Navigating Content Strategy in an Evolving Digital Landscape^^As digital experiences and technologies evolve, so must content strategies. In this session, you’ll learn how a global organization transformed its content strategy to better meet the needs of customers and internal stakeholders. We’ll discuss how content strategy can adapt to changing technologies, organizational structures, and user expectations.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b300-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_9</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Test Kitchen</Name><Description>Interactive lab session listed on the agenda without an accompanying description.</Description><Identifier>_0de3a712-cf83-5fd2-8f17-b42eac6c6f4d</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation>Test Kitchen^^[No session description provided on the official agenda.]</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b3aa-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_10</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Automation</Name><Description>Showcase how automation tools ('trons') enhance the writing process and promote collaborative content development.</Description><Identifier>_342955e4-dcee-512d-8a21-b27ae0da764e</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Joe Zucker</Name><Description>Pegasystems ^^Joe Zucker is a senior technical writer at Pegasystems. He’s been with Pega for over five years and works closely with the Information Experience team to build and refine content automation tools known as “trons.”</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jesse Buday</Name><Description>Pegasystems ^^Jesse Buday is a lead information architect at Pegasystems. He has worked in tech comm for over 15 years and is currently focused on strategy, tooling, and how information architecture plays a role in AI.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>All Hail the Trons – Supercharge Your Content Development^^Trons are user-configurable automation tools that help us build content and develop better experiences for writers. We’ll show off a few trons we’ve built to accelerate our writing process and help enforce our content standards. We’ll also talk about how we bring the community of writers into tron development and why this is important for adoption.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b5da-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_11</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA Business Case</Name><Description>Provide a framework for connecting DITA initiatives to business value and demonstrating ROI.</Description><Identifier>_9a6518fb-7eb3-5081-8a46-46b690958921</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Dipo Ajose-Coker</Name><Description>RWS ^^Dipo Ajose-Coker is a Senior Solutions Consultant at RWS. He has over 18 years of experience working in content, including designing and implementing structured content solutions, and now works with customers to help them transform their content strategies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Unlocking DITA ROI: How to Build a Winning Business Case^^Many organizations see the value of DITA but struggle to build a compelling business case that secures investment. This presentation provides a framework for demonstrating return on investment (ROI), connecting DITA to measurable business outcomes, and avoiding common mistakes that derail DITA initiatives.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b878-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_12</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Collaboration</Name><Description>Promote modern collaboration practices that improve content creation, feedback, and stakeholder engagement.</Description><Identifier>_93bc1c3a-881a-55ed-af7f-f73c14469d61</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Bhavya Aggarwal</Name><Description>zipBoard Tech ^^Bhavya Aggarwal is the CEO of zipBoard Tech. With a background in engineering and UX design, she’s passionate about improving content collaboration and building tools that support remote teams. Bhavya brings over a decade of experience in product development and team leadership.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Power of Collaboration: Transforming Content Development for the Modern User^^Traditional content development processes often create silos between authors, reviewers, and stakeholders. In this session, we explore how modern collaboration practices and tools help bridge these gaps and streamline the content lifecycle. You’ll learn strategies to improve review cycles, gather actionable feedback, and empower diverse teams to work together effectively.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71b918-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_13</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Information Architecture</Name><Description>Demonstrate how strong information architecture and content operations support ethical, scalable AI systems.</Description><Identifier>_af404d9a-c06a-55ed-b566-464ca81a3afc</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Eeshita Grover</Name><Description>Cisco ^^Eeshita Grover is a Senior Manager of Content Experience at Cisco. She leads a team responsible for content design, architecture, and governance for enterprise products. Eeshita has deep expertise in technical communication, content operations, and aligning content strategy with enterprise goals.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Content Ops – Enabling Information Architecture for AI^^AI models are only as good as the content that feeds them. In this session, we’ll explore how a robust information architecture supports scalable, sustainable, and ethical AI implementation. Learn how to align content operations with emerging AI needs and design content systems that are ready for the future.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71bb66-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_14</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI, XML &amp; Word</Name><Description>Show how AI, XML, and Microsoft Word can be integrated to enable structured content workflows in familiar environments.</Description><Identifier>_a8f8da33-04ee-54e5-a380-2a7dca2d8df8</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Pradeep Jain</Name><Description>Ictect, Inc ^^Pradeep Jain is CEO of Ictect, Inc. He has extensive experience in document engineering, structured content, and publishing automation. Pradeep helps organizations adopt XML and AI in familiar tools like Microsoft Word.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joe Gollner</Name><Description>Gnostyx Research ^^Joe Gollner is Managing Director of Gnostyx Research Inc., a company specializing in content strategy, intelligent content technologies, and knowledge engineering. Joe has supported the successful deployment of over 100 content management solutions and has worked with government agencies, global enterprises, and international organizations. Joe is a respected thought leader in the fields of intelligent content, content engineering, and digital transformation.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>AI, XML and Microsoft Word: Working Together^^AI and XML seem like strange bedfellows to Microsoft Word. But not anymore. In this session, we explore how these three technologies can be integrated to support structured content workflows. We’ll showcase real-world use cases and demonstrate how Microsoft Word can participate in an intelligent content ecosystem.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71bdf0-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_15</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Tech Comm</Name><Description>Explore how generative AI is transforming technical communication workflows, roles, and required skills.</Description><Identifier>_a3a9ae70-f772-5c0d-b512-c022c6e0b4f4</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Dana Aubin</Name><Description>Comtech Services ^^Dana Aubin is a content strategist at Comtech Services with over 20 years of experience in technical communication. Dana specializes in content operations and is currently focused on how GenAI is reshaping content workflows and team collaboration.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Amanda Patterson</Name><Description>Comtech Services ^^Amanda Patterson is a senior information developer at Comtech Services. She works with clients on information architecture, content reuse, and AI readiness. Amanda has a background in tech writing, project management, and DITA implementation.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>AI Disruption: How GenAI is Reshaping Tech Comm^^GenAI tools are revolutionizing the way we create, consume, and manage content. In this session, we’ll share lessons learned from evaluating GenAI tools and implementing them in a real-world technical content workflow. You’ll learn how GenAI changes content development, what skills content professionals need, and what challenges you may face as you integrate GenAI into your team.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71bea4-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_16</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA Evaluation</Name><Description>Encourage objective evaluation of DITA and content strategy narratives to determine real organizational fit.</Description><Identifier>_f23e9cf1-77a6-5305-a6ba-6078ccbeb543</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Alan Porter</Name><Description>The Content Pool ^^Alan Porter is the founder of The Content Pool and a recognized thought leader in content strategy. He has over two decades of experience helping organizations design and implement effective content solutions. Alan is also a frequent speaker and writer on the topics of DITA, structured content, and enterprise content strategy.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Is DITA Just a Story?^^Is DITA the perfect solution that solves all your content problems, or is it just another industry buzzword? In this session, we’ll take a critical look at the stories we tell about DITA. Learn how to separate fact from fiction and assess whether DITA aligns with your organization's needs.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c016-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_17</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Information Delivery</Name><Description>Demonstrate techniques for tailoring content experiences to user needs through context-aware delivery.</Description><Identifier>_bfd0a6ee-696b-5ded-b552-9a83ed88dcb7</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Jonatan Lundin</Name><Description>Excosoft ^^Jonatan Lundin is a senior information architect at Excosoft. He has more than 15 years of experience working in content design and delivery. Jonatan is passionate about helping users find the right content at the right time.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Delivering Targeted and Relevant Online Information^^Relevance and targeting are essential for effective information delivery. This session introduces practical techniques for personalizing content experiences based on user context. You’ll see examples of targeted delivery in action and learn strategies to improve content usability and user satisfaction.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c2a0-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_18</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Ideation</Name><Description>Examine how AI tools influence content ideation, storytelling, and creative engagement strategies.</Description><Identifier>_4fbfa04e-b15d-5ac6-966a-ad706cdecc01</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Lance Cummings</Name><Description>University of North Carolina Wilmington ^^Lance Cummings is an associate professor of English at the University of North Carolina Wilmington. His research focuses on AI, technical communication, and content design. Lance is the founder of AI &amp; Machine Rhetorics, a project dedicated to exploring how AI intersects with communication practices.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Exploring the Impact of AI on Ideation in Content Design^^AI isn’t just a tool for speeding up production — it’s reshaping how we think about content ideation and creativity. In this session, we’ll explore how AI influences idea generation, storytelling, and audience engagement. You’ll learn techniques for incorporating AI into your ideation process while maintaining a strong human voice and ethical standards.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c368-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_19</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Test Kitchen</Name><Description>Interactive lab session listed on the agenda without an accompanying description.</Description><Identifier>_b865808a-65c9-5a44-9c6a-2cf059c53196</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation>Test Kitchen^^[No session description provided on the official agenda.]</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c4ee-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_20</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI Readiness</Name><Description>Assess organizational preparedness for AI implementation across content and culture dimensions.</Description><Identifier>_3f0ca639-7f7d-531b-92b9-6995dbde591c</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Rob Hanna</Name><Description>Precision Content Authoring Solutions ^^Rob Hanna is the cofounder and CEO of Precision Content Authoring Solutions. He is a recognized leader in content strategy and intelligent content. Rob has over 25 years of experience helping organizations improve content operations and deliver better customer experiences.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Preparing for AI: Are We Ready for What’s Next?^^AI is here, but are we ready? This session explores what organizations need to do to prepare for AI, from content readiness to culture change. Rob Hanna shares insights from working with companies adopting AI and provides a roadmap to help you assess your current state and take actionable steps forward.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c782-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_21</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>CCMS Implementation</Name><Description>Share lessons learned and change management strategies from deploying a new CCMS at Baxter.</Description><Identifier>_83aa4011-7b6a-5858-9d2c-b6bce9414919</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Sarah Rowe</Name><Description>Baxter ^^Sarah Rowe is a senior content strategist at Baxter. She has over 10 years of experience in content governance, structured authoring, and content management system implementations.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bobbi Werner</Name><Description>Baxter ^^Bobbi Werner is a documentation lead at Baxter. She brings deep experience in user assistance, team leadership, and content operations, with a focus on process improvement and cross-functional collaboration.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Our New CCMS: Land of Discovery^^Implementing a new Component Content Management System (CCMS) is a major endeavor. In this session, we’ll share our journey of adopting a new CCMS at Baxter, including lessons learned, surprises encountered, and strategies used to manage change. If your team is facing a similar transition, come hear what we discovered along the way.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c85e-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_22</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Customer Queries</Name><Description>Present strategies for ensuring accurate, ethical, and verifiable GenAI-generated answers to customer queries.</Description><Identifier>_4497887e-70bb-50ab-a4a1-dbfeb00d3e56</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Selvaraaju Murugesan</Name><Description>Kovai.co ^^Selvaraaju Murugesan is a principal architect at Kovai.co, where he leads efforts to integrate GenAI into customer support systems. He has extensive experience in AI implementation, content engineering, and delivering trusted digital experiences.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Building Trust into GenAI Responses for Customer’s Questions^^Generative AI is powerful, but how can we ensure that it responds accurately and ethically to customer questions? In this session, we explore trust-building strategies for GenAI, including how to source authoritative content, prevent hallucinations, and monitor outputs for quality and compliance.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71c9f8-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_23</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Curricula &amp; Tech Comm</Name><Description>Promote collaboration between academia and industry to update curricula for evolving roles in content strategy and AI.</Description><Identifier>_432f3507-d0b8-53aa-b0ab-098982a9f49a</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Rebekka Andersen</Name><Description>University of California, Davis ^^Rebekka Andersen is an associate professor in the University Writing Program at UC Davis. She focuses on bridging academic learning with industry practices and has conducted research on technical communication, content strategy, and emerging technologies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Carlos Evia</Name><Description>Virginia Tech ^^Carlos Evia is a professor of communication at Virginia Tech. He specializes in technical communication, content design, and DITA. Carlos has collaborated with industry professionals on projects that align academic training with workplace needs.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Designing Curricular Transformation in Technical Communication Through Industry and Academia^^Technical communication programs must evolve to keep pace with industry needs. In this session, we’ll explore how academic and industry collaboration can support curricular transformation. Learn about initiatives that bring professional practice into the classroom and help students prepare for future roles in content strategy, AI, and technical communication.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71ccc8-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_24</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Documentation Delivery</Name><Description>Present strategies to centralize documentation systems for better governance, discoverability, and user experience.</Description><Identifier>_75eac029-7b9f-5876-b9b6-c0b67e706804</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Andrew Douglas</Name><Description>Bluestream ^^Andrew Douglas is a product architect at Bluestream. He has helped organizations across industries implement scalable documentation solutions using CCMS and DITA. Andrew brings expertise in digital publishing, API integration, and content lifecycle management.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Unified Documentation Delivery^^In an omnichannel world, fragmented documentation systems can hinder content delivery and user experience. This session explores strategies for unifying documentation across platforms, tools, and teams. You’ll learn how to implement a unified delivery system that enhances discoverability, governance, and customer satisfaction.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71ce30-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_25</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Creation</Name><Description>Demonstrate how prompt engineering and generative AI can improve content development workflows and quality.</Description><Identifier>_5522195d-db4c-5744-b595-d0b0f6ece857</Identifier><SequenceIndicator>1600</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Jason Kaufman</Name><Description>Irrevo ^^Jason Kaufman is the President and cofounder of Irrevo. He specializes in content strategy, AI integration, and customer experience. Jason is passionate about using technology to solve content challenges and has worked with organizations across industries to build scalable content operations.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Transforming Content Creation: Innovative Applications of AI and Prompt Engineering^^AI is transforming how we create content. In this session, Jason Kaufman explores how prompt engineering can be used to guide AI models in creating accurate, useful, and brand-aligned content. You’ll see real examples and learn practical techniques for working with generative models to augment your content team’s capabilities.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71cfe8-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_26</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Structured Content</Name><Description>Highlight how small, practical changes toward structured content can yield significant benefits.</Description><Identifier>_b300f423-5a16-55d7-a72e-e8b6b3f41e36</Identifier><SequenceIndicator>1600</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Snehal Borole</Name><Description>Synopsys ^^Snehal Borole is a senior information developer at Synopsys. She has experience in transitioning content teams to structured authoring and improving documentation processes for global teams.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ritu Saxena</Name><Description>Synopsys ^^Ritu Saxena is a documentation manager at Synopsys. She leads efforts to implement content standards and support team adoption of structured content practices across business units.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>One Small Step, One Giant Leap^^Change doesn’t have to be overwhelming. In this session, we share how we took small, deliberate steps toward structured content and saw big returns. Learn how you can apply our lessons to make incremental improvements in your own content strategy.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71d2d6-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_27</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Virtual Humans</Name><Description>Explore the use of virtual humans to deliver interactive, conversational documentation experiences.</Description><Identifier>_11be89fb-6f5d-577f-8653-6749118bd564</Identifier><SequenceIndicator>1600</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Scott Abel</Name><Description>The Content Wrangler ^^Scott Abel, known as The Content Wrangler, is a content strategist and futurist. He helps organizations rethink how they create, manage, and deliver content. Scott is a popular speaker and author known for his forward-thinking insights into the future of content.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>The Future of Content Delivery: Virtual Humans as Interactive Documentation Channels^^What if your documentation could talk back? This session explores how virtual humans are being used as interactive content delivery channels. We’ll look at how this technology works, where it’s being applied, and how it might change the way users interact with documentation in the future.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71d3e4-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_28</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA &amp; Learning</Name><Description>Explain how DITA supports modular, reusable content delivery in academic and training settings.</Description><Identifier>_59372d0c-071c-5632-99ef-fb726719bc8a</Identifier><SequenceIndicator>1600</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Martina Schmidt</Name><Description>NINEFEB ^^Martina Schmidt is an instructional designer and DITA consultant at NINEFEB. She specializes in educational content development and structured authoring strategies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Barbara Kalous</Name><Description>NINEFEB ^^Barbara Kalous is a technical communicator and learning specialist at NINEFEB. She has experience designing content for corporate training and academic programs.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>A Journey for Your Content – DITA for Learning Environments^^Learning environments have unique content needs. In this session, we’ll explore how DITA can be adapted to meet the demands of academic and training environments. You’ll learn how structured content supports modularity, reuse, and delivery flexibility in educational settings.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71d5b0-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_29</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Harmonization</Name><Description>Introduce methods for aligning and optimizing content ecosystems to support AI-driven processes.</Description><Identifier>_210c77c8-e379-5aaa-8f85-f55908a8fc5a</Identifier><SequenceIndicator>1600</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Christopher Hill</Name><Description>Data Conversion Laboratory ^^Christopher Hill is the Vice President of Product Development at Data Conversion Laboratory. He has led numerous projects focused on content structure, XML technologies, and digital transformation. Chris works closely with clients to modernize their content operations and align them with emerging technologies like AI.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Harmonizer: Streamlining Your Content Ecosystem for AI-Driven Innovation^^For AI to work well with content, the content must be structured, consistent, and connected. In this session, we’ll introduce the “Harmonizer,” a tool and methodology to assess, align, and optimize content ecosystems for AI readiness. You’ll learn how to identify issues, prioritize improvements, and prepare your content for intelligent automation.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71d89e-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_30</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective></Goal><Goal><Name>Tuesday Sessions</Name><Description>Conduct the second day of presentations</Description><Identifier>_952a2f00-1b26-11f0-b2ad-f72d7bbabdf6</Identifier><SequenceIndicator>04/08</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation/><Objective><Name>DITA &amp; Corporate Taxonomies</Name><Description>Demonstrate how to align structured content with enterprise taxonomies using DITA and SubjectScheme maps.</Description><Identifier>_f3a3b5e2-1c4d-4d8e-9a3f-2b6e5f7a9c1d</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Eliot Kimber</Name><Description>ServiceNow ^^Eliot Kimber is a founding and current member of the DITA Technical Committee and a long-time speaker and writer on DITA and other structured markup subjects. He has worked to apply DITA to many different industries, including commercial publishing and various technical domains. Eliot is co-editor of ISO/IEC 10744:1996, HyTime, and a founding member of the W3C XML Working Group.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Scott Hudson</Name><Description>ServiceNow ^^Scott Hudson is a Senior Staff Technical Content Architect at ServiceNow. He is also a long-time member of the OASIS DocBook and DITA Technical Committees. He specializes in content architecture, optimizing the DITA authoring experience, creating author assistance using Schematron and Vale, and evaluating new information technologies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Classification Madness: Applying a Corporate Taxonomy to DITA^^ServiceNow maintains a corporate taxonomy for its products, which was only weakly reflected in the product documentation. As part of a larger corporate information customer satisfaction improvement initiative, Product Content implemented a process to classify the ServiceNow Platform product documentation using the taxonomy. This process involved both automatic and authored classification, including the use of SubjectScheme maps to drive both authoring and delivery of content on servicenow.com/docs. This paper presents the implementation decisions made, describes how the classification process works, and outlines the governance and maintenance processes for managing the classifications as the taxonomy and content evolve.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71d9c0-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_31</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Discoverability &amp; Engagement</Name><Description>Showcase how Hitachi Vantara improved content delivery using Fluid Topics to enhance discoverability and engagement.</Description><Identifier>_0ad99df2-e096-4158-8907-6bfe08d5d4f2</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Fabrice Lacroix</Name><Description>Fluid Topics ^^Fabrice Lacroix is the CEO and founder of Fluid Topics. He brings decades of experience in content delivery platforms and enterprise search. Fabrice is passionate about enabling organizations to extract more value from their content through advanced technology.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jyoti Ramchandra</Name><Description>Hitachi Vantara ^^Jyoti Ramchandra is Director of Information Experience at Hitachi Vantara. She leads the team responsible for global product documentation strategy, execution, and innovation. Jyoti has a strong background in content operations and customer success.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Hitachi Vantara’s Journey to Next-Level Content Experience^^In this session, we’ll explore how Hitachi Vantara transformed their content delivery ecosystem to improve discoverability, consistency, and user experience. With the help of Fluid Topics, they reimagined their documentation portal to better serve internal and external audiences, ultimately increasing content value and engagement.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71dc22-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_32</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Collaboration</Name><Description>Present strategies for overcoming content silos through collaboration and unified enterprise practices.</Description><Identifier>_a3f0d529-d7b7-4098-91bc-f741217c3c7e</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Val Swisher</Name><Description>Content Rules ^^Val Swisher is the founder and CEO of Content Rules. She is a recognized content strategy expert and author of several books on content, including *The Personalization Paradox*. Val helps global companies create scalable, personalized content strategies.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Leslie Farinella</Name><Description>Content Rules ^^Leslie Farinella is the Chief Evangelist at Content Rules. With a background in linguistics and content operations, she helps organizations improve their content ecosystems to better meet customer needs and prepare for the future of AI.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Bridges Not Barriers: Reaching Across Silos^^In many organizations, silos lead to disconnected content, wasted effort, and lost opportunities. This session explores how to build bridges across silos by using content as a unifying force. Val and Leslie will share real-world strategies and success stories from enterprise environments.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71e0e6-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_33</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Customers &amp; Content</Name><Description>Share how Rocket Software realigned its content strategy around customer experience and business value.</Description><Identifier>_69095710-c373-4a63-a44a-cc87f6640fc4</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Kate Wheat</Name><Description>Rocket Software ^^Kate Wheat is Senior Manager of Content Strategy at Rocket Software. She leads a team focused on delivering content that improves the customer experience and supports strategic business goals. Kate has extensive experience in technical writing, content design, and team leadership.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>It’s All About the Content!^^Content is more than documentation—it’s the connective tissue of the customer experience. In this session, you’ll learn how Rocket Software has refocused its content strategy to align with customer needs and business priorities. Kate Wheat shares lessons learned from leading a content-first transformation.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71e28a-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_34</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Test Kitchen</Name><Description>Interactive lab session listed on the agenda without an accompanying description.</Description><Identifier>_c4dc896a-62e0-4d76-a379-0c2f2761cdb8</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation>Test Kitchen^^[No session description provided on the official agenda.]</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71e51e-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_35</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Taxonomies &amp; Wikis</Name><Description>Describe how Crunchyroll implemented a scalable taxonomy for governance and improvement across a vast wiki system.</Description><Identifier>_e14eb4c1-3d5f-462e-b544-db31e6ed1012</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Jeffrey Scattini</Name><Description>Crunchyroll ^^Jeffrey Scattini is a senior technical writer at Crunchyroll with a background in large-scale documentation systems and content governance.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Haley Helgesen</Name><Description>Crunchyroll ^^Haley Helgesen is a senior information architect at Crunchyroll. She focuses on information systems, taxonomy design, and content strategy.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lindsay Bachman</Name><Description>Crunchyroll ^^Lindsay Bachman is a content strategist at Crunchyroll, where she leads initiatives on structured content, metadata, and information delivery.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>How We Live in the Shadows: Taxonomy in Large Wikis^^How do you apply a taxonomy to tens of thousands of pages in a public wiki? In this session, we’ll share how Crunchyroll created a sustainable taxonomy system for documentation at scale. You’ll learn how we approached metadata governance, cross-functional collaboration, and continual improvement in a complex content environment.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71e9ce-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_36</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content-Driven UXs</Name><Description>Explain how embedded content and UX strategy were used to enhance user engagement within product workflows.</Description><Identifier>_ba883c0c-70ba-4d5f-8199-c13dda2d08a5</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Pam Noreault</Name><Description>Ellucian ^^Pam Noreault is a user experience designer and content strategist at Ellucian. She works at the intersection of product design and content, focused on making help content more accessible, relevant, and impactful.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Driven UX: How We Made Content Shine^^This session highlights how we elevated the user experience by embedding content into product workflows. You’ll see how UX principles and content strategy were applied to drive user engagement and improve help outcomes across Ellucian’s platform.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71ebf4-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_37</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Cross-Silo Collaboration</Name><Description>Demonstrate strategies for overcoming organizational silos to enhance content creation and user experience.</Description><Identifier>_e2f3c1d4-5b6a-4c7d-8e9f-0a1b2c3d4e5f</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Kat Reierson</Name><Description>Docusign ^^With over a decade of experience as a technical writer and manager, Kat Reierson leads a team at Docusign in crafting user-friendly product content. Dedicated to simplifying complex technical information, fostering collaboration, and driving process improvement, Kat is committed to excellence. Beyond work, Kat is an avid adventurer who loves exploring the outdoors with her Bernese Mountain dogs. She is passionate about giving back through volunteer work and supporting professional organizations that have shaped her career.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Cross-Silo Collaboration: From Roadblocks to Results^^Cross-silo collaboration is often easier said than done, but it’s vital for delivering effective, user-centric content. This session will focus on overcoming common challenges of working across different teams and departments, from misaligned priorities to communication barriers.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71ef00-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_38</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content &amp; AI Readiness</Name><Description>Outline five essential strategies to convert unstructured content into structured formats, enhancing findability, consistency, and effectiveness in AI applications.</Description><Identifier>_e3b0c442-98fc-1c14-9afc-0e141d5f6d7a</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Regina Lynn Preciado</Name><Description>Content Rules ^^Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help customers adopt structured content successfully and prepare their content for AI. Whether the business objective is to reduce risk, streamline processes, deliver personalized experiences at scale, or implement AI solutions, Regina has helped organizations of all sizes achieve their content reuse and automation goals. She lives a dogspotting lifestyle.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>5 Keys to Successful Content Transformation^^If your content ecosystem consists of unstructured, long-form content, chances are high that (a) people spend hours trying to find information and (b) your organization is looking to AI solutions to help people find answers faster. ^^ As technologies emerge faster than humans can think, content stewardship becomes ever more important. Most enterprise content is full of inaccuracies, inconsistencies, and redundancies that have interfered with findability for decades. Now, AI solutions are shining a spotlight on those issues by providing wrong or contradictory answers. When the AI can’t find an answer, it hallucinates in an attempt to provide you with something, anything at all. The problem is that even AI, despite its ability to process information at unprecedented speed, cannot make up for issues in the source content. ^^ In this session, you’ll learn the five keys to successfully transforming your content so that you get the most ROI from your investment in AI solutions. These keys apply whether you deploy an internal copilot to help people get their work done or a sophisticated chatbot to help your customers find accurate information quickly. Hint: DITA XML plays a huge role in this effort.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_6d71f342-1ca0-11f0-85f6-28108fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_39</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Oxygen</Name><Description>Demonstrate the integration of AI capabilities across Oxygen tools to enhance the technical documentation process.</Description><Identifier>_1e528d38-1cca-11f0-8202-c48397babdf6</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Alexandru Jitianu</Name><Description>Syncro Soft, Oxygen XML Editor ^^Alexandru Jitianu has been working for more than 15 years for Syncro Soft Ltd., the producer of the popular Oxygen XML Editor. During this period, his main focus has been in the development of technical documentation tools and DITA specific support.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Oxygen AI Positron Assistant – Integrating AI Across Oxygen Tools^^This session will demonstrate the new features and functionalities of the Oxygen AI Positron Assistant add-on. Available for both the Oxygen Web Author browser-based editor and the Oxygen Content Fusion collaboration platform, the assistant now enables direct connection to your own AI engine (via your Open AI account, Azure Open AI service, or Anthropic Claude). The presentation will showcase usage scenarios illustrating how the assistant can enhance the technical documentation writing process, including content rewriting, proofreading, summarization, translation, content reuse, content generation via retrieval augmented generation (RAG), vision support for documentation from screenshots, and automation of processes on multiple files.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_1e5294cc-1cca-11f0-8202-c48397babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_40</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>API Documentation</Name><Description>Explore the transition from static API documentation to semantic, knowledge-driven approaches that enhance API discoverability and automation.</Description><Identifier>_1e529b2a-1cca-11f0-8202-c48397babdf6</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Mark Wentowski</Name><Description>Docs-Geek ^^Mark Wentowski is an experienced API documentation specialist and the founder of Docs-Geek. He offers in-depth training on API documentation, blending theory and practical application, and has developed courses designed for technical communicators transitioning from UI to API writing, as well as stakeholders needing to document or understand APIs. His work focuses on enhancing API discoverability and automation through semantic documentation approaches.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>From Static API Docs to Semantic APIs: A Knowledge-Driven Approach to API Discoverability and Automation^^This session delves into the evolution of API documentation from static formats to semantic, knowledge-driven approaches. Attendees will learn how to enhance API discoverability and automation by implementing structured, semantic documentation practices that align with modern development workflows and tools.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_1e529e0e-1cca-11f0-8202-c48397babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_41</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Technical Content Teams</Name><Description>Explore strategies for expanding the capacity of technical content teams beyond traditional limitations through innovative approaches and leadership.</Description><Identifier>_1e52a232-1cca-11f0-8202-c48397babdf6</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Melanie Davis</Name><Description>Dragonfly Diva Docs ^^Melanie Davis is the Founder and CEO of Dragonfly Diva Docs LLC. With a degree in journalism and a long career in technical documentation, she specializes in refining AI prompts to obtain desired information or perform tasks effectively. Melanie's expertise lies in enhancing the capabilities of technical content teams through innovative strategies and leadership.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Creating Capacity-exceeding Technical Content Teams^^This session delves into methods for expanding the capacity of technical content teams beyond traditional limitations. Attendees will learn about innovative approaches to leadership, process optimization, and the integration of AI tools to enhance team performance and output.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_1e52a796-1cca-11f0-8202-c48397babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_42</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Product Content</Name><Description>Detail the transformation of a technical writing team into a Product Content Engineering group, highlighting the development of best practices and the integration of content strategy with technology.</Description><Identifier>_1e52ab4c-1cca-11f0-8202-c48397babdf6</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Beth Lemesany</Name><Description>ServiceNow ^^Beth Lemesany is the manager of the Product Content Engineering team at ServiceNow with 12 years in the TechPubs community. She and her team are dedicated to driving innovation at ServiceNow to enhance how internal partners reuse content, ensuring a consistent experience across ServiceNow web properties, while improving the documentation writing and build processes for content creators.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dawn Bunting</Name><Description>ServiceNow ^^Dawn Bunting is a Principal Software Engineer at ServiceNow. She began her career at ServiceNow in 2014 as a technical writer and has experienced the evolution from author to engineer. Dawn has been passionate about software since Apple's 1984 Macintosh commercial.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>From Writers to Engineers: The Evolution of Product Content Engineering^^This presentation delves into the journey of transforming a team from technical writers into a fully-fledged Product Content Engineering group. Starting with documentation, progressing into tools development, and finally into engineering, the session discusses the challenges faced, solutions created, and how the team reshaped their role to contribute to both content strategy and technology. Attendees will learn about the team's evolution, the best practices developed for Product Content Engineering, and actionable insights to apply in their own teams.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_1e52aff2-1cca-11f0-8202-c48397babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_43</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Quality &amp; AI</Name><Description>Explore the critical role of content quality in the successful implementation of AI technologies within product design and development.</Description><Identifier>_1e52b59c-1cca-11f0-8202-c48397babdf6</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Berry Braster</Name><Description>Etteplan ^^Berry Braster is the Technology Director at Etteplan, a technology service provider with over 4,000 specialists in engineering, IoT, and technical documentation. With over 24 years of experience in technical content, his team has trained over 3,500 writers and SMEs, and implemented content quality checking software across various industries.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Content Quality, the Key Ingredient to a Successful AI Implementation^^AI is revolutionizing the way we design, develop, and support complex products. But there’s one critical factor that often goes unaddressed when it comes to successfully utilizing AI. During this presentation, Berry Braster will explore: ^^ - How AI is transforming product design and development. ^ - The key element crucial to leveraging AI effectively. ^ - Practical strategies to navigate challenges and seize opportunities in the AI landscape.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_1e52b81c-1cca-11f0-8202-c48397babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_44</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Translation Management</Name><Description>Demonstrate how the IXIA CCMS simplifies translation tracking and management through its Unified Localization features.</Description><Identifier>_0a029d30-1ccc-11f0-8847-97f597babdf6</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Leigh White</Name><Description>MadCap Software ^^Leigh White is a Product Owner at MadCap Software, where she works with the Product Definition team to gather customer feedback, design features, communicate with the Development team, and help drive IXIA CCMS releases that are robust, timely, and useful. She is also the author of “DITA For Print: A DITA Open Toolkit Workbook” and a contributor to “The Language of Content Strategy” and “The Language of Technical Communication.” Over her career, Leigh has been a DITA author, information architect, and DITA Open Toolkit fanatic, advocating that effective technical communicators need to be more than writers; they need to be part programmer, part designer, and part project manager.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Tracking Translations…Tricky? Not with the IXIA CCMS^^One of the most challenging jobs for Translation teams is keeping track of what has and has not been translated—what content has already been sent as part of another deliverable, what is out to the vendor and awaiting return, and what isn’t ready to go yet, to mention a few considerations. Add in the fact that multiple revisions of the same content could be in play at once, and things can get tricky very fast. With the introduction of Unified Localization, the IXIA CCMS seeks to simplify all of these challenges by providing a dashboard where Translation Coordinators can quickly and easily see the progress of each object in the project. In this Test Kitchen, Leigh takes a small translation project from its first cycle through several subsequent cycles to show how readily Unified Localization provides the information that Translation teams need to work efficiently.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_0a02a49c-1ccc-11f0-8847-97f597babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_45</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA &amp; iiRDS</Name><Description>Explore how small companies can effectively adopt DITA and iiRDS standards to enhance content management and delivery.</Description><Identifier>_0a02ab68-1ccc-11f0-8847-97f597babdf6</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Lief Erickson</Name><Description>Intuitive Stack ^^Lief Erickson is the co-founder and principal consultant of Intuitive Stack, a content strategy consultancy. He began his career in the content industry as a technical writer and has held positions as an information architect and content strategist. His focus is to reduce or remove friction wherever it is in your tool stack or processes.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Markus Wiedenmaier</Name><Description>C-REX ^^Markus Wiedenmaier is the CEO of c-rex.net GmbH, specializing in structured content solutions and iiRDS implementations. He has been instrumental in developing standards for intelligent information delivery.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Small Enterprises</Name><Description/><Role><Name>Content Management &amp; Delivery</Name><Description/><RoleType>Performer</RoleType><RoleType>Beneficiary</RoleType></Role></Stakeholder><OtherInformation>How a Small Company Uses DITA &amp; iiRDS^^This session examines the strategies and benefits of adopting DITA and iiRDS frameworks within small companies. Presenters will share experiences and practical approaches to implementing these standards to streamline content management and enhance information delivery.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_0a02ad0c-1ccc-11f0-8847-97f597babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_46</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Help Sites</Name><Description>Identify common pitfalls in help site design and provide actionable strategies to enhance user experience and content accessibility.</Description><Identifier>_0a02b04a-1ccc-11f0-8847-97f597babdf6</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Ren Taylor</Name><Description>Heretto ^^Ren Taylor is the Director of Growth Marketing at Heretto, where she combines storytelling, strategy, and connection to elevate the role of technical writers and content professionals. With a background in mass communication and radio journalism, she brings a deep appreciation for people and their stories into every aspect of her work. Passionate about making content operations more accessible and valued, Ren helps organizations understand the power of structured content while ensuring tech writers get the recognition they deserve. She thrives on building relationships, crafting compelling narratives, and turning complex concepts into engaging conversations. Outside of work, Ren volunteers with Austin Bulldog Rescue and has two bulldogs of her own. She and her husband live in Austin, Texas, where they love trying new restaurants, going to concerts, and being first in line to catch the latest film releases.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Is Your Help Site Actually Helpful?^^Your help site is supposed to help, but is it actually doing its job? After conducting numerous Help Site Assessments, I’ve uncovered the most common pitfalls that make documentation frustrating instead of functional. From poor navigation to hidden content and ineffective search, we’ll explore the key trends that impact usability—and, most importantly, how to fix them. This session will provide real-world insights and practical takeaways to help you create a help site that’s easy to navigate, findable, and truly useful for your users. Whether your docs need a few refinements or a complete overhaul, you’ll leave with actionable strategies to make your help site work smarter, not harder. Join me to learn how to turn documentation missteps into opportunities for better user experiences!^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_0a02b554-1ccc-11f0-8847-97f597babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_47</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Organizational Change</Name><Description>Provide a framework for effectively collaborating with Agents of Change to navigate and implement organizational transformations.</Description><Identifier>_0a02b6f8-1ccc-11f0-8847-97f597babdf6</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Amber Swope</Name><Description>DITA Strategies ^^Amber Swope is an internationally recognized DITA expert and information architect. With over 20 years of experience in information development and 15 with DITA, Amber aids organizations in creating opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and mentors team members to advance the IA as it evolves to meet new business needs.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Schommer</Name><Description>Intuitive Stack ^^Dan Schommer is a Principal Consultant at Intuitive Stack, specializing in content strategy and transformation. With extensive experience in guiding organizations through content modernization initiatives, Dan collaborates with teams to implement effective content solutions that align with business goals.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Love Your Agent of Change: Embracing Your Partner in Transformation^^Business today is in a state of flux. If you want to remain relevant, you need to be ready to leverage new opportunities (like AI) and evolve to meet changing business needs. All successful transformation initiatives have one thing in common: an informed and responsive Agent of Change. ^^ In this presentation, Amber Swope and Dan Schommer share a blueprint for working with or as Agents of Change. They draw on their experience in change initiatives to prepare you for navigating transformation, whether you’re the one initiating change, resisting it, or living somewhere in between.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_0a02b996-1ccc-11f0-8847-97f597babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_48</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Technical Documentation</Name><Description>Explore how Fluid Topics is integrating Generative AI to revolutionize the creation, delivery, and interaction with technical documentation.</Description><Identifier>_0a02be28-1ccc-11f0-8847-97f597babdf6</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Fabrice Lacroix</Name><Description>Fluid Topics ^^Fabrice Lacroix is the CEO of Fluid Topics, a company focused on transforming the way organizations manage and deliver their technical content. He has extensive experience in the technical content industry and has led the development of innovative solutions integrating AI to enhance content usability and user interaction.</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>GenAI at work: Tech Doc Like You’ve Never Seen Before^^In this session, Fabrice Lacroix will demonstrate how Fluid Topics is incorporating Generative AI into their content delivery platform, enabling more dynamic and user-centric technical documentation. Attendees will learn about the potential for AI to automate content creation, enhance document interactivity, and improve user engagement through AI-driven solutions that transform static documentation into a more responsive and personalized experience.</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_0a02c3f0-1ccc-11f0-8847-97f597babdf6</Identifier><Relationship><Identifier>PLACEHOLDER_49</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA &amp; iiRDS Skills</Name><Description>Explore how DITA, iiRDS, and the Asset Administration Shell frameworks can help address skills shortages in technical content and asset management.</Description><Identifier>_af2c3b42-3b98-4cc9-9136-354b7e20921f</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Harald Stadlbauer</Name><Description>NINEFEB ^^Harald Stadlbauer is a leading expert at NINEFEB, specializing in the integration of DITA and iiRDS frameworks. He helps organizations leverage these standards to optimize content workflows and address industry challenges, particularly in managing technical assets and skills shortages.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bob Johnson</Name><Description>Clio’s TechScribe ^^Bob Johnson is a technical content specialist at Clio’s TechScribe, with expertise in implementing structured content solutions like DITA and iiRDS. His focus is on addressing complex content challenges and optimizing knowledge sharing in technical domains.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>DITA, iiRDS, Asset Administration Shell: Addressing Skills Shortages^^This session explores how leveraging DITA, iiRDS, and the Asset Administration Shell can mitigate the skills shortages facing industries, particularly in the technical content and asset management sectors. Presenters will share best practices for adopting these frameworks to optimize content workflows and address knowledge gaps effectively.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51d7d6-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_50</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Large-Scale Content</Name><Description>Learn about the challenges and strategies for scaling content processing and implementation in large-scale projects.</Description><Identifier>_fdc92e30-22db-4d08-b8c3-d9a1535d9a9d</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Charles Dowdell</Name><Description>Komatsu ^^Charles Dowdell is an expert in content management and large-scale implementation at Komatsu, with a focus on optimizing workflows in complex, high-volume content environments. He works on ensuring the smooth integration of content solutions across global operations.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jan Bares</Name><Description>Argos Multilingual ^^Jan Bares is a senior consultant at Argos Multilingual, specializing in the implementation of large-scale content processing solutions across industries. He provides guidance on scaling multilingual content strategies to meet global business needs.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Practical Large Scale Implementation Processing^^This session focuses on the challenges and practical strategies involved in processing and implementing large-scale content projects. The presenters will provide insights into streamlining workflows and ensuring content consistency across different regions and platforms.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51e0dc-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_51</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Goals &amp; Content Delivery</Name><Description>Examine how content delivery can move beyond AI-driven solutions, search algorithms, and "one right answer" to focus on goal-oriented outcomes.</Description><Identifier>_94f1c8ba-b1ed-4f0d-a687-b22b8290194f</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Alvin Reyes</Name><Description>RWS ^^Alvin Reyes is a content strategy expert at RWS, specializing in goal-oriented content delivery frameworks. His work focuses on creating tailored content solutions that go beyond traditional methods, ensuring that content meets the specific needs and goals of its audience.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Goal-oriented Content Delivery: Beyond AI, Search, and “One Right Answer”^^In this session, attendees will explore how goal-oriented approaches to content delivery can provide more meaningful and user-specific outcomes than traditional search-based or AI-driven solutions. The session will cover strategies for aligning content with user goals and the benefits of moving beyond the "one right answer" paradigm.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51e74e-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_52</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Context, Content &amp; AI Hallucinations</Name><Description>Learn how context-aware structured content can help mitigate AI hallucinations and improve content accuracy in AI-driven systems.</Description><Identifier>_c4f02156-7455-48f5-8d8f-92c7c59301b5</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Rebecca Wyatt</Name><Description>Enterprise Knowledge ^^Rebecca Wyatt is an expert in structured content and AI implementation at Enterprise Knowledge. She specializes in developing solutions that ensure content accuracy and prevent AI hallucinations through context-aware frameworks and best practices.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Context-Aware Structured Content to Mitigate Hallucinations^^This session explores how using context-aware structured content can prevent AI systems from producing inaccurate or irrelevant outputs. The presenter will cover best practices for content structuring and AI integration to improve accuracy and mitigate hallucinations in AI-driven systems.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51f0a4-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_53</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Quality</Name><Description>Discover how HyperSTE integrates AI technology to improve content quality through automated checks and analysis.</Description><Identifier>_7a19d75a-6584-45d2-81f7-d03c3b8a4c7a</Identifier><SequenceIndicator>1400</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Berry Braster</Name><Description>Etteplan ^^Berry Braster is the Technology Director at Etteplan, specializing in AI applications for content quality management. He leads teams focused on enhancing the accuracy, relevance, and effectiveness of technical documentation through AI-powered tools like HyperSTE.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>HyperSTE, AI-Powered Content Checker^^HyperSTE is an AI-powered tool designed to automate content checks, improving accuracy and ensuring quality standards in technical documentation. This session will showcase how HyperSTE integrates AI to streamline content review processes, identify errors, and enhance overall content quality.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51f81a-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_54</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>iiRDS &amp; Business Transformation</Name><Description>Explore how the iiRDS standard can revolutionize technical documentation processes and enhance business operations.</Description><Identifier>_7a9b8f6c-2d3e-4b6a-9b7c-3d8e9f7a6d5e</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Mark Schubert</Name><Description>Parson AG ^^Mark Schubert is a technical consultant at Parson AG, specializing in authoring tools and publishing solutions. He has been an active member of the iiRDS working groups and led the Development group for five years.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>iiRDS will transform your business!^^This session will showcase how the iiRDS standard benefits companies across various industries, including mechanical and chemical engineering, and how it seamlessly integrates with DITA.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff51f9fa-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_55</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Documentation Pipelines</Name><Description>Discover innovative approaches to documentation creation, testing, and self-healing using advanced AI and testing methodologies.</Description><Identifier>_8b6c7d5e-1f2a-4c3b-9d4e-0e5f6a7b8c9d</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Manny Silva</Name><Description>Skyflow ^^Manny Silva is the Head of Documentation at Skyflow and the creator of Doc Detective. He is passionate about intuitive and scalable developer experiences and has a background in both technical writing and engineering.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>The Docs Pipeline of the (Near) Future^^This presentation will explore novel approaches to documentation that leverage advanced AI and testing methodologies, providing a glimpse into the future of documentation workflows.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff520044-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_56</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA Content Delivery</Name><Description>Learn about the essential elements that contribute to successful DITA content delivery and how to implement them effectively.</Description><Identifier>_9c7d8e6f-0a1b-4c2c-8d3e-1e4f5a6b7c8d</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Andrew Douglas</Name><Description>Bluestream ^^Andrew Douglas is the Sales Manager at Bluestream, specializing in DITA content delivery solutions. He is involved in promoting the latest release of XDelivery and has been actively participating in ConVEx 2025 events.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>DITA Content Delivery- Core Success Factors^^This session will delve into the challenges and strategies for scaling content processing and implementation in large-scale projects, providing insights into streamlining workflows and ensuring content consistency.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff520238-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_57</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI Editing &amp; DITA Workflows</Name><Description>Explore how AI editing tools can improve readability, grammar, and content generation in DITA XML workflows.</Description><Identifier>_0a1b2c3d-4e5f-6a7b-8c9d-0e1f2a3b4c5d</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Radu Coravu</Name><Description>Syncro Soft, Oxygen XML Editor ^^Radu Coravu is a DITA XML expert working on oXygen XML Editor. He focuses on developing the visual XML Author editing environment and specific DITA support, combined with working on the Oxygen AI Positron add-on.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Overcoming Challenges – Editing DITA XML Content with AI Tools^^This session will discuss the interaction between AI editing tools and DITA XML features, providing insights into developing AI tools that work effectively with DITA-specific features.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff520828-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_58</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Delivery</Name><Description>Discover how Tridion Docs Genius utilizes AI to enhance content delivery and improve user experiences.</Description><Identifier>_1a2b3c4d-5e6f-7a8b-9c0d-1e2f3a4b5c6d</Identifier><SequenceIndicator>1500</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Nigel Lock</Name><Description>RWS ^^Nigel Lock is a professional at RWS, specializing in AI-powered content delivery solutions. He is involved in the development and promotion of Tridion Docs Genius, an AI-driven knowledge portal that enhances content discovery.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Tridion Docs Genius: AI-powered content delivery^^This session will explore how Tridion Docs Genius leverages AI technologies to transform content delivery, providing enhanced user experiences through intelligent content management and personalization. Attendees will learn about the benefits of AI in content systems and how it can optimize content discoverability and automation.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff520a1c-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_59</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>URLs &amp; SEO</Name><Description>Learn best practices for defining site URL structures that enhance search engine visibility and improve user experience.</Description><Identifier>_f3b2a1c0-d4e5-4f6a-b7c8-9d0e1f2a3b4c</Identifier><SequenceIndicator>1615</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Tom Berry</Name><Description>ServiceNow ^^Tom Berry is a Senior Technical Writer at ServiceNow, specializing in content strategy and SEO optimization. He has extensive experience in structuring content to improve search engine rankings and user engagement.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eliot Kimber</Name><Description>ServiceNow ^^Eliot Kimber is a Senior Technical Writer at ServiceNow, with a focus on content architecture and SEO best practices. He collaborates with cross-functional teams to ensure content is discoverable and aligned with search engine algorithms.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>SEO Magic: Defining Site URL Structures for Search Engines^^This session will cover strategies for creating URL structures that are both user-friendly and optimized for search engines, enhancing site visibility and accessibility.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff521066-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_60</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Documentation Gaps</Name><Description>Explore how custom GPT models can be tailored to bridge knowledge gaps in technical documentation, improving accuracy and efficiency.</Description><Identifier>_6a5b4c3d-2e1f-4a6b-8d7c-9e0f1a2b3c4d</Identifier><SequenceIndicator>1615</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Erin Servais</Name><Description>AI for Editors ^^Erin Servais is an editor and instructor who teaches editors to upskill with artificial intelligence. She serves on the board of directors for ACES: The Society for Editing and has taught editing at the University of California, San Diego.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Bridging Knowledge Gaps: Custom GPT Solutions for Technical Documentation^^This session will discuss the development and implementation of custom GPT solutions to enhance the quality and consistency of technical documentation.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff521264-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_61</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Field Service &amp; Support</Name><Description>Learn strategies for aligning technical documentation with field service and support teams to improve service delivery and customer satisfaction.</Description><Identifier>_2d3c4b5a-1e0f-4a6b-9d8c-7e0f1a2b3c4d</Identifier><SequenceIndicator>1615</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Harald Stadlbauer</Name><Description>NINEFEB ^^Harald Stadlbauer is the Managing Director of NINEFEB Technical Documentation GmbH. He is actively engaged in developing iiRDS further and contributing to the AAS (Asset Administration Shell) submodels of the IDTA (Industrial Digital Twin Association).^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Bridging the Gap Between TechDoc and Field Service and Support^^This session will explore methods to integrate technical documentation with field service and support operations, ensuring that service teams have access to accurate and timely information.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff5217d2-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_62</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Content Development</Name><Description>Examine the practical applications and limitations of generative AI in content development processes.</Description><Identifier>_1a2b3c4d-5e6f-7a8b-9c0d-1e2f3a4b5c6d</Identifier><SequenceIndicator>1615</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Torsten Machert</Name><Description>Congree Language Technologies ^^Torsten Machert is a Senior Consultant at Congree Language Technologies GmbH. He specializes in content optimization and linguistic intelligence, helping organizations enhance content quality and consistency.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Content Development and GenAI: Myth or Reality^^This session will address the capabilities and challenges of integrating generative AI into content development workflows, providing insights into its practical use.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff5219da-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_63</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Test Kitchen</Name><Description>Explore hands-on, interactive opportunities for testing AI-powered content solutions and learning about real-world applications of AI in technical documentation.</Description><Identifier>_29f8acb4-2e8b-4937-8e25-8e3c43bdf6f6</Identifier><SequenceIndicator>1615</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Test Kitchen Session</Name><Description>No specific presenter as the session is interactive and exploratory for attendees. Facilitators will be available to guide hands-on activities and answer questions.</Description><Role><Name>Facilitator</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Test Kitchen^^This session offers an interactive environment where attendees can engage with AI-powered tools, explore their capabilities, and participate in real-world tests of content solutions. Facilitators will guide attendees through hands-on activities, including AI-driven content generation, editing, and optimization, giving participants practical insights into the applications of AI in technical documentation.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_ff521f66-1d28-11f0-a0f2-bcc66dbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_64</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective></Goal><Goal><Name>Wednesday Sessions</Name><Description>Conduct the third day of presentations</Description><Identifier>_bded7c30-e0de-5d0c-95f7-df478403b05f</Identifier><SequenceIndicator>04/09</SequenceIndicator><Stakeholder><Name/><Description/><Role><Name/><Description/></Role></Stakeholder><OtherInformation/><Objective><Name>Customer Support &amp; Knowledge Retrieval</Name><Description>Explore strategies for building and maintaining enterprise-scale RAG solutions that enhance customer support and knowledge retrieval.</Description><Identifier>_e4d3c2b1-a6f5-4d4a-b8c7-9a0e1d2c3b4d</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Jenifer Schlotfeldt</Name><Description>IBM ^^Jenifer Schlotfeldt is a senior technical writer at IBM, specializing in content strategy and AI integration. She leads initiatives to enhance documentation accessibility and usability.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Inge Halilovic</Name><Description>IBM ^^Inge Halilovic is a senior content strategist at IBM, focusing on content design and AI applications. She collaborates on projects to improve content delivery and user engagement.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sarah Packowski</Name><Description>IBM ^^Sarah Packowski is a technical writer at IBM, specializing in AI-driven content solutions. She contributes to the development of RAG systems to enhance documentation effectiveness.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Tactics for Successful RAG Solutions^^This session will delve into the practical aspects of implementing RAG solutions, focusing on modular and model-agnostic strategies. The presenters will share insights from their experience in building and maintaining enterprise-scale RAG systems, discussing content design approaches and evaluation techniques.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27dfc18-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_65</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Conversions</Name><Description>Learn effective strategies for converting unstructured content to structured formats, focusing on tools and techniques that streamline the process.</Description><Identifier>_f5e4d3c2-b1a0-4d9e-8c7f-6d5e4c3b2a1d</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Adelheid Certik</Name><Description>Mizuho OSI ^^Adelheid Certik is the Assistant Manager of Technical Writing at Mizuho OSI. With over 20 years of experience in the medical device and semiconductor industries, she leads a team focused on creating structured, topic-based documentation using DITA.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Content Conversion Hacks: Tips and Tricks for Success^^This session will cover practical approaches to content conversion, including strategic planning, tool selection, and lessons learned from in-house conversion projects. Attendees will gain insights into managing content transformations effectively.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e08b6-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_66</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; DITA Workflows</Name><Description>Discover how AI assistants can enhance DITA XML workflows by automating tasks and improving content management efficiency.</Description><Identifier>g6h5i4j3-k2l1-m0n9-o8p7-q6r5s4t3u2v1</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Alexandru Jitianu</Name><Description>Syncro Soft, Oxygen XML Editor ^^Alexandru Jitianu is a senior developer at Syncro Soft, the creators of Oxygen XML Editor. With over 15 years of experience, he specializes in DITA-specific support and the development of technical documentation tools.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Building AI Assistants for DITA XML Workflows^^This session will explore the integration of AI assistants into DITA XML workflows, focusing on how these tools can automate repetitive tasks and enhance content management processes. Attendees will learn about the benefits and implementation strategies of AI assistants in technical documentation.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e0e10-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_67</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>DITA Migration</Name><Description>Examine the advantages and challenges of migrating to the DITA standard, considering current industry trends and organizational needs.</Description><Identifier>h7i6j5k4-l3m2-n1o0-p9q8-r7s6t5u4v3w2</Identifier><SequenceIndicator>0830</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Robert Anderson</Name><Description>Oracle ^^Robert Anderson is a Principal Member of Technical Staff at Oracle, specializing in XML (DITA) and SGML publishing tools. He is currently the lead architect of the open-source DITA Open Toolkit and has extensive experience in content management and publishing technologies.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Migrate to DITA? In This Day and Age?^^This session will examine the pros and cons of migrating to DITA in today’s content ecosystem. The presenter will discuss practical considerations for organizations thinking about adopting DITA, addressing both the benefits and challenges of this transition. Attendees will learn about real-world examples and strategies for evaluating whether DITA is the right solution for their needs in the current landscape.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e1590-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_68</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>RAG Systems</Name><Description>Learn strategies to enhance content quality and structure for effective use in Retrieval-Augmented Generation (RAG) systems.</Description><Identifier>_f1a2b3c4-d5e6-7f8a-9b0c-1d2e3f4a5b6c</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Inge Halilovic</Name><Description>IBM ^^Inge Halilovic is a Senior Content Strategist at IBM, specializing in AI-driven content solutions. She focuses on optimizing content for RAG systems to improve accuracy and user experience.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Optimizing Content for Retrieval-Augmented Generation Solutions^^This session will explore techniques for preparing and structuring content to maximize the effectiveness of RAG systems. Attendees will gain insights into content design principles that enhance AI-driven content retrieval and generation processes.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e1da6-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_69</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Globalized Content</Name><Description>Examine a real-world case study on migrating globalized structured content to achieve consistency and flexibility across platforms.</Description><Identifier>g2h3i4j5-k6l7-m8n9-o0p1-q2r3s4t5u6v7</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Mike Rice</Name><Description>Content Rules ^^Mike Rice is a Senior Content Strategist at Content Rules, specializing in content migration and globalization. He has extensive experience in transforming structured content to meet global standards.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Case Study: Migrating Globalized Structured Content for Consistency and Flexibility^^This session will present a detailed case study on the challenges and solutions involved in migrating structured content for global use. Attendees will learn best practices for ensuring content consistency and flexibility across diverse markets.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e22ec-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_70</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Modeling &amp; Testing</Name><Description>Discover how skeleton documents can streamline content modeling, testing, and styling processes in technical documentation workflows.</Description><Identifier>h2i3j4k5-l6m7-n8o9-p0q1-r2s3t4u5v6w7</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Amy Kidd</Name><Description>MadCap Software ^^Amy Kidd is a DITA Specialist at MadCap Software, focusing on content modeling and testing strategies. She has a background in content creation and management, including positions as Technical Writer, Documentation Manager, Product Manager, and Technology Manager.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Skeleton Documents for Easier Modelling, Testing, and Output Styling^^This session will introduce the concept of skeleton documents and demonstrate how they can be used to simplify modeling, testing, and styling tasks in content development. Attendees will gain practical insights into implementing this approach to enhance their workflows.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e2c88-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_71</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Structure, Delivery &amp; DITA</Name><Description>Explore how focusing on content delivery can facilitate the adoption of DITA by aligning structured content with delivery requirements.</Description><Identifier>i2j3k4l5-m6n7-o8p9-q0r1-s2t3u4v5w6x7</Identifier><SequenceIndicator>0930</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Frank Miller</Name><Description>Ryffine ^^Frank Miller is the President and Founder of Ryffine, specializing in modernizing technical content. He emphasizes the importance of foundational technical writing practices like structured writing, metadata, and semantic text enhancements in the face of integrating new technologies.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Structure Through Delivery: The New Gateway to DITA Adoption^^This session will discuss how focusing on content delivery can serve as a strategic approach to adopting DITA. The presenter will share insights into aligning structured content with delivery requirements to streamline the adoption process.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e3516-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_72</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Question-Driven Content</Name><Description>Explore strategies for designing content that effectively supports retrieval-augmented generation (RAG) solutions, enhancing user experience and content discoverability.</Description><Identifier>_6e7f8a9b-1c2d-3e4f-5a6b-7c8d9e0f1a2b</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Sarah Packowski</Name><Description>IBM ^^Sarah Packowski is a technical writer at IBM, specializing in content strategy and AI integration. She focuses on optimizing content for retrieval-augmented generation (RAG) solutions to improve user engagement and information retrieval.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Question-Driven Content Design: Strategy for the Age of RAG^^This session will delve into the principles of question-driven content design, emphasizing how structuring content around anticipated user queries can enhance the effectiveness of RAG systems. Attendees will learn techniques for aligning content creation with user intent to improve the accuracy and relevance of AI-generated responses.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e3b60-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_73</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Content Migration</Name><Description>Understand the complexities involved in content migration projects and the challenges of achieving structured content quickly, dispelling the myth of instant structure.</Description><Identifier>_7d8e9f0a-1b2c-3d4e-5f6a-7b8c9d0e1f2a</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Max Swisher</Name><Description>Content Rules ^^Max Swisher is a Director of Technology at Content Rules, Inc., specializing in content strategy and migration. He leads initiatives to streamline content processes and improve content quality across various platforms.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Content Migration and the Illusion of Instant Structure^^This session will explore the common misconceptions about content migration, particularly the belief in achieving structured content instantly. The presenter will share insights into the realistic timelines and efforts required for successful content migration projects.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e4402-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_74</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Docs as Code</Name><Description>Learn from a case study of transitioning to a docs-as-code approach and the subsequent return to a traditional content management system, highlighting the lessons learned and best practices.</Description><Identifier>_8a9b0c1d-2e3f-4a5b-6c7d-8e9f0a1b2c3d</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Mike McGinnis</Name><Description>Tridium ^^Mike McGinnis is a Senior Technical Writer at Tridium, with extensive experience in structured authoring and content management systems. He has led initiatives to enhance documentation processes and improve content delivery.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>A Journey to Docs as Code and Back Again^^This session will present a real-world case study of adopting a docs-as-code approach, the challenges encountered, and the eventual return to a traditional content management system. The presenter will discuss the factors influencing these decisions and the insights gained from the experience.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e4ec0-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_75</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>AI &amp; Reuse Strategy</Name><Description>Discover how applying structure and metadata to content can prepare it for integration with generative AI systems, enhancing content reuse and AI-generated outputs.</Description><Identifier>_9b0c1d2e-3f4a-5b6c-7d8e-9f0a1b2c3d4e</Identifier><SequenceIndicator>1045</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Lyndsey Lynch</Name><Description>Amazon.com ^^Lyndsey Lynch is a Manager of Content Framework Onboarding at Amazon, specializing in structured authoring and content strategy. She focuses on integrating generative AI into content workflows to improve efficiency and content quality.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Fish in the Water: Integrating Generative AI into Reuse Strategy^^This session will explore how structured content and metadata can facilitate the integration of generative AI into content reuse strategies. The presenter will share experiences and best practices for optimizing content for AI systems to enhance content delivery and user engagement.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e551e-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_76</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>RAG AI &amp; DITA</Name><Description>Explore the integration of knowledge graphs with Retrieval-Augmented Generation (RAG) models, utilizing DITA to enhance content retrieval and reasoning capabilities.</Description><Identifier>_e9d8c7b6-5a4f-3d2e-1c0f-9a8b7c6d5e4f</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Michael Iantosca</Name><Description>Avalara ^^Michael Iantosca is the Senior Director of Content Platforms at Avalara Inc. With over four decades of experience, he has been a pioneer in content management systems, leading the design and development of advanced platforms based on SGML and DITA.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Graph-Driven RAG AI Powered by DITA^^This session delves into the innovative integration of knowledge graphs with RAG models, powered by DITA. Attendees will learn how this approach enhances content retrieval and reasoning, providing more accurate and context-aware responses in AI-driven systems.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e5dde-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_77</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Right-to-Repair</Name><Description>Examine the implications of the Right-to-Repair movement on technical documentation, focusing on the role of tech writers in creating accessible and comprehensive repair manuals.</Description><Identifier>_f8e7d6c5-4b3a-2d1b-0a9c-8f7e6d5c4b3a</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Scott Abel</Name><Description>The Content Wrangler ^^Scott Abel, known as 'The Content Wrangler,' is a content strategist specializing in helping organizations improve their content creation and delivery processes. He focuses on standardizing and enhancing the way information is authored, maintained, and delivered.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Right-to-Repair: What It Means for Consumers and Tech Writers^^This session explores the growing Right-to-Repair movement and its impact on technical writing. Attendees will learn how to create detailed, user-friendly repair manuals that empower consumers and support sustainability efforts.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e66f8-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_78</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Knowledge Management</Name><Description>Discuss the evolving landscape of knowledge management, focusing on AI-driven strategies, content reuse, and the integration of structured content frameworks.</Description><Identifier>g7f6e5d4-3c2b-1a0a-9d8c-7b6a5c4d3b2a</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Alvin Reyes</Name><Description>RWS ^^Alvin Reyes is a Product Owner at RWS, specializing in content management solutions. He has over 13 years of experience in IT and R&amp;D, focusing on improving content supply chains and integrating AI technologies.^^</Description><Role><Name>Panelist</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Harald Stadlbauer</Name><Description>NINEFEB ^^Harald Stadlbauer is a content strategist at NINEFEB, specializing in the integration of DITA and iiRDS frameworks. He helps organizations leverage these standards to optimize content workflows.^^</Description><Role><Name>Panelist</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark Gross</Name><Description>Data Conversion Laboratory ^^Mark Gross is a Senior Consultant at Data Conversion Laboratory, focusing on content transformation and knowledge management solutions. He has extensive experience in implementing structured content systems.^^</Description><Role><Name>Panelist</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lance Cummings</Name><Description>UNC Wilmington ^^Dr. Lance Cummings is a faculty member at the University of North Carolina at Wilmington, specializing in knowledge management and content strategy. He has a background in both academia and industry.^^</Description><Role><Name>Moderator</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Shaping the Future of Knowledge Management^^This panel discussion will delve into the future of knowledge management, exploring the role of AI, structured content frameworks like DITA, and strategies for content reuse. Attendees will gain insights into building scalable and efficient knowledge systems.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e6d24-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_79</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective><Objective><Name>Office &amp; DITA</Name><Description>Explore the process of transforming Office content to DITA for improved reuse, consistency, and multichannel publishing capabilities.</Description><Identifier>_c35e73ba-1a8a-4d39-9cf4-b8b459fc9e64</Identifier><SequenceIndicator>1145</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Scott Hudson</Name><Description>ServiceNow ^^Scott Hudson is a Senior Technical Writer at ServiceNow, specializing in content strategy and transformation. He helps organizations transition to structured content frameworks like DITA for improved content reuse and multichannel delivery.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eliot Kimber</Name><Description>ServiceNow ^^Eliot Kimber is an expert in structured content and a DITA implementation specialist at ServiceNow. He has extensive experience in helping organizations adopt DITA for scalable content creation, focusing on content reuse and multichannel publishing.^^</Description><Role><Name>Presenter</Name><Description/><RoleType>Performer</RoleType></Role></Stakeholder><OtherInformation>Office to DITA: Transforming Content for Reuse and Multichannel Publishing^^This session will cover strategies for migrating from traditional Office document formats to DITA-based systems. The presenters will demonstrate the benefits of DITA for content reuse, scalability, and consistency across multiple publishing channels, providing practical steps for organizations looking to make the transition.^^</OtherInformation><PerformanceIndicator ><SequenceIndicator/><MeasurementDimension/><UnitOfMeasurement/><Identifier>_e27e7710-1d30-11f0-b2fa-1f086fbabdf6</Identifier><Relationship><Identifier>PLACEHOLDER_80</Identifier><ReferentIdentifier/><Name/><Description/></Relationship><MeasurementInstance><TargetResult><Description/><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></TargetResult><ActualResult><Description>[To be determined]</Description><Descriptor><DescriptorName/><DescriptorValue/></Descriptor><StartDate/><EndDate/></ActualResult></MeasurementInstance><OtherInformation/></PerformanceIndicator></Objective></Goal></StrategicPlanCore><AdministrativeInformation><Identifier>_952a2e7a-1b26-11f0-b2ad-f72d7bbabdf6</Identifier><StartDate>2025-04-07</StartDate><EndDate>2025-04-09</EndDate><PublicationDate>2025-04-19</PublicationDate><Source>https://convex.infomanagementcenter.com/2025-monday/</Source></AdministrativeInformation><Submitter><Identifier>_952a2eb6-1b26-11f0-b2ad-f72d7bbabdf6</Identifier><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></PerformancePlanOrReport>