About UsWe aim to increase transparency and trust across web content and digital advertising through open collaboration and standardization.[Submitter's Note: This StratML rendition was compiled from the source by ChatGPT and lightly edited in the XForm at https://stratml.us/forms2/Part1Form.xml]Originator Profile Collaborative Innovation PartnershipOP CIP_ec5b4ea8-93e0-11f0-9ce0-d14b2d83ea00Collaborative Innovation Partnership established to research, test, and standardize Originator Profile (OP) technology with multiple organizations.METICollaborative Innovation Partnership (CIP) is a corporation established with the approval of METI for the purpose of overcoming problems that cannot be solved by any one party alone by conducting testing and research in cooperation with multiple companies, universities, independent corporations, etc., and commercializing technologies.OP CIP Board MembersJun MuraiChief Director | Professor of Keio University, Co-Chairs, Cyber Civilization Research CenterJunichi AbeSenior Director | Director, Vice President, The Yomiuri ShimbunHisayuki TobeDirector | Executive Director, The Asahi Shimbun CompanySatoko TakitaDirector | Chair of the Board of Directors, WebDINO JapanTakashi AndoDirector | Operating Officer Media Business Division, ADK Marketing Solutions Inc.Takashi UdagawaDirector | General Manager of Digital Business Division, Sankei ShimbunMitsuyuki NakamuraDirector | Managing Executive Officer, Dentsu Inc.Yoshiko IdemitsuDirector | Corporate Officer, Hakuhodo Inc.Osamu HirachiDirector | Executive Officer, The Mainichi NewspapersHiroshi KataokaDirector | Executive Corporate Officer, LY CorporationMinako SuematsuAuditor | Chairperson, Publisher and President, The Japan TimesTatsuya KurosakaSecretary-general | Project Associate Professor, Graduate School of Media & Governance, Keio UniversityOP CIP Membersin Japanese alphabetical orderAkita Sakigake ShimpoThe Asahi Shimbun CompanyWebDINO JapanADK Marketing Solutions Inc.NTT, Inc.The Ehime ShimbunThe Kahoku Shimpo PublishingKyodo NewsThe Kyoto ShimbunThe Kochi ShimbunThe Kobe ShimbunThe Saga ShimbunSEARCHLIGHTSankei ShimbunThe Sanyo ShimbunJiji PressThe Shizuoka ShimbunThe Shinano Mainichi ShimbunThe Japan TimesShogakukanSmartNews Inc.Dai Nippon PrintingThe Chugoku ShimbunThe Chunichi ShimbunTokyo Broadcasting System TelevisionDentsu Inc.Dentsu SokenThe Niigata NippoNikkeiNippon Television Network CorporationJapan Broadcasting CorporationNews CorpHakuhodo Inc.Video ResearchThe Fukushima Minyu ShimbunFuji Television NetworkfluctFreakOut HoldingsThe Hokkaido Shimbun PressTHE HOKKOKU SHIMBUNThe Mainichi NewspapersmagaportThe Miyazaki Nichi Nichi ShimbunMomentumThe Yomiuri ShimbunLY CorporationIndividual OP CIP MembersJun MuraiProfessor of Keio university, Co-Chairs, Cyber Civilization Research CenterShigeya SuzukiProject Professor, Graduate School of Media & Governance, Keio UniversityTatsuya KurosakaProject Associate Professor, Graduate School of Media & Governance, Keio UniversityTatsuhiko YamamotoProfessor, Keio University Law SchoolKeio University Cyber ​​Civilization Research CenterAssociate MemberA healthier future of the Internet in which everyone can use the web with confidence._ec5b5100-93e0-11f0-9ce0-d14b2d83ea00To research and develop Originator Profile technology that labels machine-readable information about content originators to increase transparency and trust across web content and digital advertising through open collaboration and standardization._ec5b51aa-93e0-11f0-9ce0-d14b2d83ea00TransparencyMake information sources and distribution channels visible to users and counterparties.TrustHelp users assess that information comes from trustworthy sources.StandardizationAdvance open standards and implementations to enable interoperable adoption.CollaborationWork with publishers, advertisers, certification bodies, and browser vendors.TransparencyIncrease transparency of content origin and advertising counterparties via OP labels._ec5b520e-93e0-11f0-9ce0-d14b2d83ea001LabelingProvide machine-readable originator labels on web content so users can check trust._ec5b5272-93e0-11f0-9ce0-d14b2d83ea001.1Advertising IdentificationEnable counterpart identification in digital ad transactions to reduce ad fraud and improve brand safety._ec5b52d6-93e0-11f0-9ce0-d14b2d83ea001.2CertificationSupport use of OP technology by certification bodies without embedding publisher or advertiser judgments within the technology._ec5b533a-93e0-11f0-9ce0-d14b2d83ea001.3StandardizationAdvance OP technology through proof-of-concept trials and open standardization._ec5b539e-93e0-11f0-9ce0-d14b2d83ea002TrialsConduct proof-of-concept testing and evolve the technology based on feedback._ec5b5434-93e0-11f0-9ce0-d14b2d83ea002.1Open SourcePropose OP technology and an open-source implementation to relevant standards bodies._ec5b54c0-93e0-11f0-9ce0-d14b2d83ea002.2Standards BodiesW3CAdoptionCooperate with the web content and online advertising industries and browser vendors for practical adoption._ec5b552e-93e0-11f0-9ce0-d14b2d83ea002.3Web Content IndustryOnline Advertising IndustryBrowser Vendors2022-12-152025-09-17https://originator-profile.org/en-US/about/OwenAmburOwen.Ambur@verizon.net