Six Ground Rules for ReinventionCreating a platform for self-organization ... can generate copious innovation, but it can also unleash more competition and keep companies on their toes... You need to know that your core assets and your skill sets allow you to continue to innovate fast enough ... There are long-term challenges too as leaders are called upon not just to reinvent their organizations but to participate in a global reinvention.These "rules" are paraphrased from Macrowikinomics: New Solutions for a Connected Planetmacrowikinomics.comDon TapscottCo-AuthorAnthony D. WilliamsCo-Author... new solutions for a connected planetTo identify ways of working through which successful individuals and groups can enable wikinomics in their organizations and sectors. Self-OrganizationTurn your thing (good or service) into a platform where others can self-organize and create new value.1... to succeed in a wiki world ... become a curator, someone who creates a context or platform that allows other people to self-organize and create things that are valuable... Increasingly ... it's not just about what we create, but about the overall value we can orchestrate through collaboration with our broader ecosystem... because of the networked age, organizations can be more than just organizations. They can be platforms for value creation. Creating a platform for innovation ... expands the power of a business or an organization because it harnesses the creative power of a larger, more diverse, and ultimately more capable network of contributors than you could ever find in a single organization.ContextSet the context for co-innovation and collaboration.1.1VenuesProvide venues.1.2ToolkitsBuild user-friendly toolkits.1.3Raw MaterialsSupply the raw materials that collaborators need to add value to your product.1.4Intellectual PropertyShare some intellectual property2... to make wikinomics happen in your organization you'll need to selectively put intellectual property and other assets in the commons, thus allowing larger numbers of contributors to interact freely with larger amounts of information in search of new projects and opportunities for collaboration... In virtually every institution most new innovation and knowledge today is the product of networked individuals and entities looking for new solutions to specific problems and needs. And the big opportunity for all leaders is to leverage shared infrastructures as a way to accelerate their transition to wikinomics models.Asset ReuseLook at all of the assets in your organization and determine whether some of them could be more valuable if they were available for reuse or modification.2.1Start by taking a look at all of the assets in your organization and asking whether some of them could be more valuable if they were available for reuse or modification.Public GoodsHitch a ride on public goods. 2.2Try hitching a ride on public goods. For example, is there an open-source community working on products that could boost demand for your consulting services or lower your cost of doing business.Talent PoolEnlarge the pool of talent addressing a particular R&D problem.2.3... look for opportunities to enlarge the pool of talent addressing a particular R&D problem, especially when proprietary approaches are failing or taking too long.New Opportunities & Revenue StreamsDetermine whether opening up an asset could help foster new opportunities or revenue streams.2.4... if you have an asset that others may find valuable, ask yourself whether opening it up could help foster new opportunities or revenue streams. Supporting an open standard, for example, could encourage user innovation and enhance interoperability with ecosystem partners.Rewards[Clarify] how participants are going to be rewarded and/or given a chance to make money.2.5... organizations need to think creatively not only about what they share but also how they share it... go into a collaborative venture with a clear view of how participants are going to be rewarded and/or given a chance to make money... once participants have worked out the economic basis on which the work is being done ... that makes it much easier to solicit new partners.EncouragementEncourage people to organize themselves to help you solve problems and come up with new ideas.3The paradox of today's age is ... to be strong, to have control, to ensure your security as an organization or society, you have to let go... in the case of government, it could mean giving up monopoly on policy creation and handing citizens a meaningful role in the process... To influence a process rather than control it represents a big change in mind-set for a company that is accustomed to planning and carefully executing every aspect of its work... successful projects will take on a life of their own.The VanguardStrengthen the vanguard and spur them on by providing incentives, recognizing excellence, and promoting talented individuals.4Collaborative communities never get off the ground without a core group of leaders who establish the vision and community values, help manage group interactions, champion the cause, and attract more people to the ecosystem. This small group of key participants does a disproportionate amount of the work ... This is the Vanguard, and if you want to tap into the power of self-organization you need to strengthen it... If you look closely at the most developed communities, you'll find a delicate balance between self-organization and hierarchical direction... The direction comes from the Vanguard... The importance of community coordination and integration cannot be overstated. If value is not integrated properly, users may become disenchanted and strop contributing... Communities that are creating things develop their own rules (written and unwritten) that govern issues such as communication, appropriation, and the form and manner of contribution.PlatformBuild a platform where the Vanguard can innovate.4.1How do you strengthen the Vanguard to grow a community within your organization or in the broader world? Build them a platform where they can innovate. Share your intellectual property so that they have something to work with... And above all, provide incentives that will motivate the Vanguard to be successful.Intellectual PropertyShare your intellectual property so that they have something to work with.4.2IncentivesProvide incentives that will motivate the Vanguard to be successful.4.3MeritocracyCreate a dynamic meritocracy where ideas and information can flow freely.5Creating a culture of collaboration ... means giving up he instinct to protect turf and exert control -- creating a dynamic meritocracy where ideas and information can flow freely through the organization... importing tools like wikis will not turn your organization into a hive of collaboration overnight.Pilot ProjectsLaunch a pilot project.5.1Start small ... launch a pilot project [to] demonstrate the value of collaboration, and of the collaborative tools.Reverse MentoringGet young people to teach older ones how to use the new tools to collaborate more effectively.5.2... use reverse mentoring, and get young people to teach older ones how to use the new tools to collaborate more effectively.Incentives[Consider creating] incentives for group performance rather than individual performance5.3The right incentives can be important too. Incentives for group performance rather than individual performance, for example, could encourage people to work together more productively.Leadership by ExampleSet an example through your own behavior, in the way you collaborate and share information.5.4Leaders... if you're a leader, set an example through your own behavior, in the way you collaborate and share information... there is no substitute for executive leadership ... To turn into a collaborative workplace, your organization's leadership will need to decide that collaboration is an essential part of your business or mission and direct the organization toward that common achievement.EmpowermentEmpower the Net Generation6Net GenerationThe place to start is with the demographic who will understand and make it happen -- young people.2013-11-12http://www.macrowikinomics.com/OwenAmburOwen.Ambur@verizon.net