2011-2013 STRATEGIC PLANThis document contains the 2011 - 2013 AFP Strategic Plan developed by the AFP Strategic Planning Committee (the Committee) with significant input from the AFP association board, association board divisions, committees and task forces; the AFP Foundation for Philanthropy board; chapter leadership and AFP members. The Committee also relied on external resources that provided insightful data in the development of the plan. The new plan was approved by the AFP Board of Directors at its October 2010 meeting.Association of Fundraising ProfessionalsAFP_e91d8a72-cad1-11e0-8cd2-9c687a64ea2aFundraising is viewed as a credible and respected profession for civic betterment throughout the world._e91d8d1a-cad1-11e0-8cd2-9c687a64ea2aAFP, an association of professionals throughout the world, advances philanthropy by enabling people and organizations to practice ethical and effective fundraising. The core activities through which AFP fulfills this mission include education, training, mentoring, research, credentialing and advocacy._e91d8e32-cad1-11e0-8cd2-9c687a64ea2aPhilanthropyThe belief that ethical and effective fundraising are the cornerstones of philanthropy and that philanthropy changes the world.InclusivenessEmbracing diversity in the fundraising community, with a commitment to understanding and addressing the shared and unique needs of all members of that community.ExcellenceProviding the fundraising community with the highest quality of knowledge, research, advocacy, career support, news and information, strategic alliances, and related tools and insights to ensure a successful future.Integrity and CredibilityConducting business according to the highest ethical principles and serving as trustworthy stewards of our resources.CollaborationRecognizing that we can accomplish our purpose only with the strong support and partnership of other individuals, AFP chapters and other groups who share our vision.Service ResponsivenessUnderstanding that our focus is on service to our members, our chapters, stakeholders and customers and that it is provided in a timely and thoughtful manner, open to new ideas, and exceeding expectations.KnowledgeDeveloping Superlative Practitioners_e91d8f04-cad1-11e0-8cd2-9c687a64ea2a1Goal: AFP will develop skilled, knowledgeable and ethical professionals worldwide. Outcome: Professionals demonstrate best practices as a result of knowledge gained through AFP educational offerings and resources._e91d8fae-cad1-11e0-8cd2-9c687a64ea2aStrengthening the ProfessionEducating External Audiences_e91d913e-cad1-11e0-8cd2-9c687a64ea2a2Goal: AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy. Outcome: The fundraising profession is viewed increasingly as a vital part of the philanthropic process._e91d91f2-cad1-11e0-8cd2-9c687a64ea2aAdvocacy and Public PolicyShaping Public Policy_e91d929c-cad1-11e0-8cd2-9c687a64ea2a3Goal: AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession. Outcome: Legislation and regulations are protected and enacted which are favorable to philanthropy and the profession._e91d9350-cad1-11e0-8cd2-9c687a64ea2aOptimal ValueEnhancing the Member Experience_e91d9404-cad1-11e0-8cd2-9c687a64ea2a4Goal: AFP will deliver optimal value to members. Outcome: Chapters and International headquarters will work together to deliver optimal value and experiences with members consistently rating their overall experience with AFP as exceeding expectations._e91d94c2-cad1-11e0-8cd2-9c687a64ea2aAdvancing DiversityEstablishing a Diverse Profession_e91d958a-cad1-11e0-8cd2-9c687a64ea2a5Goal: AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession. Outcome: AFP will be viewed as a leader in engaging diverse organizations and as the member organization of choice for diverse fundraisers._e91d965c-cad1-11e0-8cd2-9c687a64ea2aOutreachSupporting the International Community_e91d972e-cad1-11e0-8cd2-9c687a64ea2a6Goal: AFP will provide strong leadership in promoting and supporting the fundraising community worldwide. Outcome: AFP will be a leader in establishing the most effective environment for fundraising communities worldwide by ensuring that best practice knowledge, experience and expertise are accessible to fundraisers._e91d980a-cad1-11e0-8cd2-9c687a64ea2aSuccessionPreparing for the Future_e91d98f0-cad1-11e0-8cd2-9c687a64ea2a7Goal: AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers. Outcome: AFP will become a relevant and critical resource that enhances fundraising careers and builds professional networks for the next generation._e91d99d6-cad1-11e0-8cd2-9c687a64ea2a2010-10-022011-08-19http://www.afpnet.org/files/ContentDocuments/2011_2013StrategicPlan.pdfOwenAmburOwen.Ambur@verizon.net