Our Strategy Australian Information Industry AssociationAIIA_d1df7cc8-7ab1-11e0-bfa5-fa377a64ea2aOur Vision is of a future where a thriving, sustainable and influential information industry accelerates the digital economy to enhance Australia’s productivity and sustainability._d1df7f66-7ab1-11e0-bfa5-fa377a64ea2aOur Mission is to provide exceptional value to our members_d1df80b0-7ab1-11e0-bfa5-fa377a64ea2aIndustry ImageShape the image of the information industry within public and private business sectors and the community_d1df818c-7ab1-11e0-bfa5-fa377a64ea2a1_d1df8222-7ab1-11e0-bfa5-fa377a64ea2aLeadership and InfluenceProvide industry leadership and influence in our key focus areas_d1df82b8-7ab1-11e0-bfa5-fa377a64ea2a2Digital Economy_d1df834e-7ab1-11e0-bfa5-fa377a64ea2a2.1Environmental Sustainability_d1df83ee-7ab1-11e0-bfa5-fa377a64ea2a2.2AIIA's Environment and Sustainability Leadership CouncilThe Association's work in environmental sustainability is directed by the Environment and Sustainability Leadership Council, chaired by AIIA National Board Director Bob Hayward - Chief Technology and Innovation Officer, CSC Asia.Josh MillenNational Policy and Program Manager, Sustainability Developing environmental sustainability has been a long-term priority for AIIA and the Australian ICT industry. The ICT industry takes management of its own carbon emissions very seriously and it is an area in which we aim to lead by example. Regardless of the actual mechanisms we use to achieve any transition to a low carbon economy, there is no doubt that the ICT industry has a leading role to play in Australia's environmental future. In some other countries around the world we see acknowledgment of this fact through mechanisms such as the establishment of GreenIT Advisory Offices and integrating sustainable ICT into economic stimulus programs. This shows that global leaders are realising the importance of ICT in driving economic growth while reducing emissions, cutting waste and controlling the spiralling costs of spending on energy. Direct environmental impact of technology ICT powers an ‘always on’ world. And while the benefits of technology are far-reaching, the amount of energy required to keep our technological devices functioning increases each year. Similarly, lower production costs and rapid technological advances mean that consumers and businesses upgrade products more frequently, creating new recycling challenges. The direct impact of information and communications technology on the environment for Australia was recently measured by the Australian Computer Society in May 2010. ACS calculated that ICT is responsible for 2.7 percent of Australia’s carbon footprint and more than 7 percent of Australia’s electricity consumption. Environmental sustainability is no longer a choice for ICT companies, but a business imperative. AIIA is working with its members to minimise the industry’s collective environmental footprint. Indirect contribution of technology to sustainability In addition to examining and taking measure to reduce our own industry footprint, companies in the ICT Industry are also championing the transformational role of ICT in a low-carbon economy by looking at ways to assist other industries to meet the challenge of lowering their overall environmental footprint. There is a significant opportunity to implement new technologies that help reduce the other 97 percent greenhouse gas emissions across the economy – through activities such as optimising fleet management, more intelligent utility grids, electronic bills and payments, video-conferencing and improved building management systems. Recycling and eWasteDevelop a voluntary industry-driven recycling and eWaste and product stewardship strategy, called Byteback, which was established in 2007 with Sustainability Victoria. _d1df84ca-7ab1-11e0-bfa5-fa377a64ea2a2.2.1We are now progressively rolling out Byteback across Australia as it becomes the national standard for computer equipment recycling.CO2 and Carbon EmissionsPromote the role that technology-led solutions play in the reduction of CO2 and Australia’s carbon emissions to government and industry, including the development of thought-leadership papers._d1df859c-7ab1-11e0-bfa5-fa377a64ea2a2.2.2GreenIT Products and ServicesSupport the implementation of GreenIT Products and Services and AIIA member companies in their sustainability endeavours._d1df866e-7ab1-11e0-bfa5-fa377a64ea2a2.2.3Regulatory EnvironmentsLobby for appropriate regulatory environments to support our industry _d1df8740-7ab1-11e0-bfa5-fa377a64ea2a2.2.4GreenIT CheckSupport the implementation of GreenIT Check_d1df881c-7ab1-11e0-bfa5-fa377a64ea2a2.2.5Victorian GreenIT ClusterEstablish a Victorian GreenIT Cluster that connect s the supply and demand sides of the market, including the development of a Capability Register that profiles GreenIT innovation and case studies._d1df88f8-7ab1-11e0-bfa5-fa377a64ea2a2.2.6Best PracticeExamine International Best Practice on GreenIT and Environmental Sustainability to inform the progress of the digital economy_d1df89de-7ab1-11e0-bfa5-fa377a64ea2a2.2.7Industry Development and Growth_d1df8ace-7ab1-11e0-bfa5-fa377a64ea2a2.3Programs and OfferingsDeliver effective programs and offerings that achieve our stated Vision_d1df8bbe-7ab1-11e0-bfa5-fa377a64ea2a3_d1df8ccc-7ab1-11e0-bfa5-fa377a64ea2a2011-05-09http://www.aiia.com.au/?page=our_strategyOwenAmburOwen.Ambur@verizon.net