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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About APA</Name><Description></Description><OtherInformation></OtherInformation><StrategicPlanCore><Organization><Name>American Psychological Association</Name><Acronym>APA</Acronym><Identifier>_6e60bed0-d29c-11e0-97b0-d6687a64ea2a</Identifier><Description>Based in Washington, D.C., the American Psychological Association (APA) is a scientific and professional organization that represents psychology in the United States. With more than 154,000 members, APA is the largest association of psychologists worldwide.</Description><Stakeholder><Name></Name><Description></Description></Stakeholder></Organization><Vision><Description>The American Psychological Association aspires to excel as a valuable, effective and influential organization advancing psychology as a science, serving as:

*    A uniting force for the discipline

*    The major catalyst for the stimulation, growth and dissemination of psychological science and practice

*    The primary resource for all psychologists

*    The premier innovator in the education, development, and training of psychological scientists, practitioners and educators

*    The leading advocate for psychological knowledge and practice informing policy makers and the public to improve public policy and daily living

*    A principal leader and global partner promoting psychological knowledge and methods to facilitate the resolution of personal, societal and global challenges in diverse, multicultural and international contexts

*    An effective champion of the application of psychology to promote human rights, health, well being and dignity</Description><Identifier>_6e60c09c-d29c-11e0-97b0-d6687a64ea2a</Identifier></Vision><Mission><Description>The mission of the APA is to advance the creation, communication and application of psychological knowledge to benefit society and improve people&#8217;s lives.</Description><Identifier>_6e60c16e-d29c-11e0-97b0-d6687a64ea2a</Identifier></Mission><Value><Name>Excellence</Name><Description>Continual pursuit of excellence</Description></Value><Value><Name>Knowledge</Name><Description>Knowledge and its application based upon methods of science</Description></Value><Value><Name>Service</Name><Description>Outstanding service to its members and to society</Description></Value><Value><Name>Social Justice</Name><Description></Description></Value><Value><Name>Diversity </Name><Description></Description></Value><Value><Name>Inclusion</Name><Description></Description></Value><Value><Name>Ethical action</Name><Description>Ethical action in all that we do</Description></Value><Goal><Name>Development and Application</Name><Description>Encouraging the development and application of psychology in the broadest manner</Description><Identifier>_6e60c204-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name></Name><Description></Description><Identifier>_6e60c290-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Research</Name><Description>Promoting research in psychology, the improvement of research methods and conditions, and the application of research findings</Description><Identifier>_6e60c344-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name></Name><Description></Description><Identifier>_6e60c3e4-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Standards</Name><Description>Improving the qualifications and usefulness of psychologists by establishing high standards of ethics, conduct, education, and achievement</Description><Identifier>_6e60c47a-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name></Name><Description></Description><Identifier>_6e60c51a-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal><Goal><Name>Knowledge</Name><Description>Increasing and disseminating psychological knowledge through meetings, professional contacts, reports, papers, discussions, and publications</Description><Identifier>_6e60c5c4-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation><Objective><Name></Name><Description></Description><Identifier>_6e60c66e-d29c-11e0-97b0-d6687a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate></StartDate><EndDate></EndDate><PublicationDate>2011-08-29</PublicationDate><Source>http://www.apa.org/about/index.aspx</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber></PhoneNumber><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>