<?xml version="1.0" encoding="UTF-8"?>
<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>Values.com</Name><Description></Description><OtherInformation></OtherInformation><StrategicPlanCore><Organization><Name>The Foundation For A Better Life</Name><Acronym>FBL</Acronym><Identifier>_5237bb20-405b-11df-95cc-e73c7a64ea2a</Identifier><Description>The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities &#8211; values such as honesty, caring, optimism, hard work, and helping others.</Description><Stakeholder><Name></Name><Description></Description></Stakeholder></Organization><Vision><Description></Description><Identifier>_5237bd5a-405b-11df-95cc-e73c7a64ea2a</Identifier></Vision><Mission><Description>To encourage others to do good</Description><Identifier>_5237be2c-405b-11df-95cc-e73c7a64ea2a</Identifier></Mission><Value><Name>Honesty</Name><Description></Description></Value><Value><Name>Caring</Name><Description></Description></Value><Value><Name>Optimism</Name><Description></Description></Value><Value><Name>Hard Work</Name><Description></Description></Value><Value><Name>Helping Others</Name><Description></Description></Value><Goal><Name>Public Service Campaigns</Name><Description>Create public service campaigns to communicate the values that make a difference in our communities</Description><Identifier>_5237beae-405b-11df-95cc-e73c7a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation>These messages, communicated utilizing television, theatres, billboards, radio, internet, etc., model the benefits of a life lived by positive values. The Foundation encourages others to step up to a higher level and then to pass on those positive values they have learned. These seemingly small examples of individuals living values-based lives may not change the world, but collectively they will make a difference. And in the process help make the world a better place for everyone. After all, developing values and then passing them on to others is The Foundation for a Better Life.</OtherInformation><Objective><Name></Name><Description></Description><Identifier>_5237bf30-405b-11df-95cc-e73c7a64ea2a</Identifier><SequenceIndicator></SequenceIndicator><Stakeholder><Name></Name><Description></Description></Stakeholder><OtherInformation></OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate></StartDate><EndDate></EndDate><PublicationDate>2010-04-04</PublicationDate><Source>http://www.values.com/about-us</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber></PhoneNumber><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>