What We Do > How We Can Help We help companies grow through innovation by leveraging three integrated powers: 1. The power of insight-based ideas -- imagining and creating transformative new products, services, experiences and business models by understanding the unmet and latent needs of consumers and exposing significant opportunities in the market 2. The power of bringing ideas to market -- activating and bringing "next" to life through iteration, prototyping, validation, design and implementation 3. The power of empowering cultures -- creating agility, building capacity and driving capability in the cultures and organizations with which we collaborate Maddock DouglasMDMike MaddockI empower curiosity within companies and make even our most traditional clients perform like entrepreneurs. Maria Ferrante-SchepisI help insurance and financial services industry leaders think differently and embrace new ways of engaging today’s evolving consumers to achieve better results.Luisa C. UriarteI size the innovation opportunity for clients, identifying unmet consumer needs and developing game-changing solutions that lead to greater returns on investment.John K. CoyleI empower clients to develop a Culture of Innovation to unlock the human potential within their companies to drive growth.Thomas StatI align the goals and aspirations of our clients with the passions and capabilities of our people to bring magic, imagination and remarkability to our work.McRae S. WilliamsI align our proven innovation processes and methodologies with inspired and enlightened leaders to help them create the new products, services, experiences and business models to achieve their industry-changing goals.Doug StoneI orchestrate ways for clients to challenge their prejudices, discover new opportunities, and develop new ideas that transform these opportunities into game-changing solutions for their consumers.Cindy MaloneI uncover new ways to think about consumers and bring their stories to life so that their unmet needs can be the force driving our clients’ innovation efforts.Randy SimmsI collaborate with our clients to ensure that the ideas and insights we cocreate are not only brought to life in the market, but they also provide an exceptional customer experience to their target users.Patrick SheehyI discover and secure partnerships that incite corporate movements and deliver meaningful value that get game-changing ideas to market for our clients.Brett MillerI push my team and our clients to continually ask challenging questions and look for the next big idea. I help deliver insight-driven, game-changing, actionable ideas that fulfill unmet needs and drive business.Matt LasheyI harness the power of research by designing custom methodologies and overseeing strategic initiatives to discover unmet customer needs and implement the new product and/or service offerings that will address them.Josh MiddlemanI align our proven Culture of Innovation methodologies and customer experience processes to help clients become sustainably innovative.Wes DouglasI break down the complex language of new processes and technologies by using design to capture, articulate and elevate core ideas into actionable plans.Dave LiefeldI facilitate and promote the cultures in an organization that allow the apparent, as well as the undiscovered, potential of the individual to flourish so that innovation at the organizational level can thrive.Raphael Louis VitónI equip our clients with the tools and practices needed to grow as innovation leaders and bring out the best in their teams to fulfill their higher purpose.Maddock Douglas ClientsBlue Cross Blue Shield of MichiganIn an ongoing, collaborative relationship, Maddock Douglas is working with Blue Cross Blue Shield of Michigan leadership to reposition health care services and consumer touch points with a focus on consumer engagement, value and customer experience. In advance of health care reform, together we conceived, designed and helped implement new paradigms for healthy customer relationships while empowering the organization to thrive in a new health care environment.GE HealthcarePeople who provide in-home support and care to their aging parents, loved ones and those for whom they are responsible are often consumed and exhausted by this onerous and noble responsibility. Through a collaborative relationship, Maddock Douglas and GE Healthcare produced a new level of understanding of the needs of caregivers and care receivers alike. This new understanding led to the application of technology in a way that transcended "technology for technologies' sake" and delivered a fundamentally new, effective and dependable new experience for those who care and those who need that care.General MillsGeneral Mills asked Maddock Douglas to help them deeply explore and understand consumer behavior around weight loss and eating behaviors. Together, we found an unmet need that could be filled by a brand extension that turned snacking into a satisfying and healthy behavior.PhilipsThe routine of oral care has not changed in decades. People still scrub their teeth with brushes and struggle to wedge string between them in an effort to avoid decay and promote oral health. The domain of consumer oral health care has been incredibly slow to leverage technology in meaningful ways. Through a collaborative relationship, Maddock Douglas and Philips created Airfloss, changing the drudgery and inaccuracy of conventional flossing and helping users clean their entire mouth in just 30 seconds, build a healthy habit and improve oral health.SC JohnsonThe history of insect control has not been particularly consumer friendly. By understanding the unmet needs of consumers, the drivers of insect control and repellency, and the essence of two brands, Maddock Douglas and SC Johnson conceived of an entirely new product category of “Decorative Insect Control” that made keeping the bugs away a personal, attractive and highly effective new behavior.Case New HollandCNH's precision farming technology (a high-tech guidance system) was superior and worked across all brands of big equipment but was slow to gain traction. Recognizing that CNH had the potential for an early mover advantage, the challenge was to create a "case for early adoption." Maddock Douglas' collaboration with CNH invested in helping CNH get the North American community of 3,500 dealer networks to activate segmentation strategies and increase market penetration.AT&TIn the highly competitive telecommunications market, AT&T saw an opportunity to further define and affirm their brand by dramatically improving their customers' experience. Working closely with AT&T, Maddock Douglas leveraged and transformed the everyday touch point of customer billing -- an often emotional, complex and ambiguous consumer experience ripe for innovation, intuitive ease of use and simplicity.DRIFIREWearing traditional industrial protective clothing often deterred professionals from effectively performing their important tasks. These jobs require garments that provide protection from fire and other hazards in compliance with workplace safety regulations. Through a collaborative relationship, Maddock Douglas and DRIFIRE created a new brand, a new product line and a new consumer positioning for a line of fire resistant clothing used by the military, firefighters and other high-risk professionals that allows professionals to perform at their highest level of efficiency and effectiveness.Gold EagleGold Eagle asked Maddock Douglas to explore the needs of homeowners when it came to using small engines like lawn mowers, generators and snow blowers. Maddock Douglas helped Gold Eagle uncover an unexpected and unfulfilled need that was driving weekend warriors nuts and silencing engines everywhere.To help companies grow through innovationCollaborationCollaborative -- working "with" you, not "for" you in an immersive, collaborative and transformative experienceComprehensivenessComprehensive -- engaging from "Mind to Market" with a consistent commitment to generating new ideas and parenting those ideas through final implementation and launchResourcefulnessResourceful -- bringing a proven process, seasoned capability and outside perspective to find new understanding, inspiration and insightCourageCourageous -- understanding and embracing uncertainty and volatility to mitigate riskCuriosityCurious -- remaining in a constant state of inquiry and wonderOptimismOptimistic -- occupying a positive, hope-filled and fearless space in the face of pessimism, ambiguity and complexityFocusFocused -- relentlessly focusing on your desired outcome, your brand, your significant financial and enterprise successDiscoveryReframe opportunities based on aspirations, brands and core competencies1We deeply explore the context of your business and your industry, and we thoughtfully reframe opportunities based on your aspirations, your brand and your core competenciesImmersionFind new understanding and inspirations2We find new understanding and inspirations by immersing ourselves in current and future consumer needs, attitudes and behaviorsInsightDevelop and validate insights based on consumers' unmet, unexpressed and unknown needs3We develop and validate insights based on an understanding of consumers' unmet, unexpressed and unknown needsIdeationGenerate new ideas, products, services and experiences as well as value propositions and business models4We imagine and generate new ideas, products, services and experiences and the value propositions and business models that drive themActivationDevelop, refine, design and build consumer experiences5We develop, refine, design and build market-ready and risk-reduced consumer experiences2014-01-12OwenAmburOwen.Ambur@verizon.net