About ReadyReadyR_d18abac9-e8f7-11e3-ae68-d5b345211e1bLaunched in February 2003, Ready is a national public service advertising (PSA) campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation. Ready and its Spanish language version Listo ask individuals to do three key things: The Advertising CouncilThe campaign’s messages have been distributed through: television, radio, print, outdoor and Web (PSAs) developed and produced by The Advertising Council; brochures; www.Ready.gov and www.Listo.gov Web sites; toll-free phone lines 1-800-BE-Ready and 1-888-SE-Listo; and partnerships with a wide variety of public and private sector organizations.Public Sector OrganizationsDepartment of Homeland SecurityIn 2004, The Department of Homeland Security (DHS) and The Federal Emergency Management Agency (FEMA) launched Ready Business, an extension of the Ready campaign that focuses on business preparedness. Federal Emergency Management AgencyReady BusinessReady Business helps owners and managers of small- to medium-sized businesses prepare their employees, operations and assets in the event of an emergency. The campaign’s messages are being delivered through Ready Business section of this Web site, brochures, radio, print and internet PSAs and key partnerships.Small BusinessesMedim-Size BusinessesParentsIn 2006, FEMA launched Ready Kids, a tool to help parents and teachers educate children ages 8 - 12 about emergencies and how they can help get their family prepared. The program includes family-friendly Web pages and online materials developed by Sesame Workshop and Discovery Education.TeachersPrivate Sector OrganizationsFEMA has also worked with a variety of public and private sector organizations to develop tailored preparedness information for specific Americans. American Kennel ClubThe Department worked with American Kennel Club, American Society for the Prevention of Cruelty to Animals, American Veterinary Medical Association and The Humane Society of the United States to create materials that highlight the key steps pet owners should take to prepare themselves and their animals.American Society for the Prevention of Cruelty to AnimalsAmerican Veterinary Medical AssociationThe Humane Society of the United StatesAARPFEMA also worked with AARP, the American Red Cross, the National Organization on Disability and the National Fire Protection Association to create emergency information for seniors and Americans with disabilities and special needs. Materials developed for these specific Americans include brochures and instructional videos available at our publications page.American Red CrossNational Organization on DisabilityNational Fire Protection Associationmilitary familiesIn 2008, The Ready Campaign added a section on their web site for military families. AmericansThe entire Department highlights emergency preparedness through National Preparedness Month (NPM), a nationwide effort held each September to encourage Americans to take simple steps to prepare for emergencies in their homes, businesses and schools.Americans are educated and empowered to prepare for and respond to emergencies, including natural and man-made disasters_d18abaca-e8f7-11e3-ae68-d5b345211e1bTo get the public involved and ultimately to increase the level of basic preparedness across the nation._d18abacb-e8f7-11e3-ae68-d5b345211e1bPreparednessSuppliesBuild an emergency supply kit_d18abacc-e8f7-11e3-ae68-d5b345211e1b1_d18abacd-e8f7-11e3-ae68-d5b345211e1bPlanMake a family emergency plan_d18abace-e8f7-11e3-ae68-d5b345211e1b2Families_d18abacf-e8f7-11e3-ae68-d5b345211e1bInformation & ResponseBe informed about the different types of emergencies that could occur and their appropriate responses_d18ac108-e8f7-11e3-ae68-d5b345211e1b3_d18ac109-e8f7-11e3-ae68-d5b345211e1b2013-04-302014-05-31http://www.ready.gov/about-usOwenAmburOwen.Ambur@verizon.net