2006-2010 Strategic PlanThe purpose of a strategic plan is
to focus an organization’s limited
resources on outcomes valued
highly by its stakeholders.
At its meetings on May 4 and
November 2, 2006, the Society
for Public Health Education’s
(SOPHE) Board of Trustees
and House of Delegates
unanimously adopted the vision
statement, mission statement,
seven goals, and 21 objectives
to be accomplished by the
year 2010. It also approved
the “champions” to be held
accountable for achieving the
goals, recommended strategies
for accomplishing the objectives,
and process and impact
measures of success.
For the first time, the Board
also adopted a value statement
for the Society espousing six
key priorities by which the
organization would like to operate
in terms of its membership,
employees, the public, and other
stakeholders.
SOPHE’s Strategic Planning
Committee will collaborate with
goal champions, leaders and
stakeholder groups to make
progress toward SOPHE’s goals
and objectives. The committee
will report at least annually to the
Board about the organization’s
progress in achieving the plan.
In the future, SOPHE’s
priorities may change due to
organizational achievements, new
opportunities and unexpected
challenges. SOPHE’s 2006-2010
strategic plan is intended to serve
not as a set of rigid requirements
but rather as a flexible guide and
tool that will evolve as SOPHE
moves with common direction
toward 2010 and beyond.Society for Public Health EducationSOPHE_64e507d8-4073-11df-b765-356f7a64ea2aA healthy world through health education_64e72716-4073-11df-b765-356f7a64ea2aThe mission of the Society
for Public Health Education is
to provide leadership to the
profession of public health
education and to contribute to
the health of all people and the
elimination of disparities through
advances in health education
theory and research, excellence
in professional preparation and
practice, and advocacy for public
policies conducive to health._64e72838-4073-11df-b765-356f7a64ea2aResponsivenessResponding to the needs of its membersQualityDelivering quality products and servicesIintegrity, Accountability and TransparencyDemonstrating integrity, accountability and transparencyTeamwork and CollaborationPromoting teamwork and collaborationDiversityEmbracing diversityTradition and InnovationRespecting organizational tradition while encouraging innovation.Long-Term HealthTo expand opportunities for health educators and health education
to contribute to the long-term health of the public_64e7291e-4073-11df-b765-356f7a64ea2a1VisibilityEnhance visibility of health education
among employers, policymakers,
the media and the general public_64e729dc-4073-11df-b765-356f7a64ea2a1AEmployersPolicymakersMediaGeneral PublicExposure to UndergraduatesIncrease exposure of undergraduate students to the health education
profession_64e72a5e-4073-11df-b765-356f7a64ea2a1BUndergraduatesPromotion and PartnershipsIncrease participation in promoting
the health education profession
by SOPHE members, chapters, health
education students and other health
professionals through partnerships
and public actions that are identifiable
as health education-related_64e72afe-4073-11df-b765-356f7a64ea2a1CSOPHE MembersSOPHE ChaptersHealth Education StudentsHealth ProfessionalsDisparitiesTo increase the use of health education to eliminate disparities_64e72b94-4073-11df-b765-356f7a64ea2a2Information and KnowledgeUse information/knowledge
gained from special issues of
SOPHE’s journals, Health Education
& Behavior and Health Promotion
Practice (e.g., Jan. 2006, summer
2006) regarding racial and ethnic
health disparities for future journal
articles and presentations at SOPHE
and other health meetings_64e72c16-4073-11df-b765-356f7a64ea2a2ACurriculumDevelop, market and disseminate
curriculum on eliminating racial
and ethnic health disparities for use
by SOPHE members, chapters and
the health education profession and
increase linkages with communitybased
organizations to utilize the curriculum
to foster exchange of
best practices_64e72c98-4073-11df-b765-356f7a64ea2a2BSOPHE MembersSOPHE ChaptersInitiativesBy 2010, increase the number
of nominations by 20% of SOPHE
members to collaborate/participate in
selected state, national and international
health disparities initiatives_64e72d2e-4073-11df-b765-356f7a64ea2a2CProfessional Preparation and TrainingTo strengthen the professional preparation and training of health educators
and public health professionals_64e72dba-4073-11df-b765-356f7a64ea2a3Health EducatorsPublic Health ProfessionalsCompetenciesBy 2010, at least 33% of faculty in
institutions preparing health educators
will have revised or enhanced
curricula to address the revised and
new entry- and advanced-level health
education competencies_64e72e46-4073-11df-b765-356f7a64ea2a3AFacultyContinuing Education and Professional DevelopmentBy 2010, national SOPHE will
sponsor a minimum of fifteen (15)
continuing education or professional
development opportunities_64e72ee6-4073-11df-b765-356f7a64ea2a3BProfessional Preparation ProgramsBy 2010, increase by 50% the
number of professional preparation
programs approved/accredited by
the Council on Education for Public
Health, the SOPHE/AAHE Baccalaureate
Approval Committee, or the
National Council for Accreditation of
Teacher Education_64e72f7c-4073-11df-b765-356f7a64ea2a3CCouncil on Education for Public HealthSOPHE/AAHE Baccalaureate Approval CommitteeNational Council for Accreditation of Teacher EducationResearchTo advance a dynamic research agenda for health education
and behavioral sciences_64e73012-4073-11df-b765-356f7a64ea2a4ArticlesBy 2010, increase publication
of articles on the translation of health
education and health promotion
research from researchers and
practitioners_64e730bc-4073-11df-b765-356f7a64ea2a4AResearchersPractitionersRearch AgendaBy 2008, update and disseminate SOPHE’s research agenda_64e7315c-4073-11df-b765-356f7a64ea2a4BTraining and MentoringBy 2008, increase the training
and mentoring by 25% of junior
faculty members, practitioners
and students on relevant research
methods and strategies_64e731f2-4073-11df-b765-356f7a64ea2a4CJunior Faculty MembersPractitionersStudentsAdvocacyTo expand the reach and effectiveness of SOPHE’s advocacy efforts_64e732b0-4073-11df-b765-356f7a64ea2a5Train the Trainer ProjectBy 2008, develop/institute a
regular “Advocacy 101 Train the
Trainer” project for at least 40
health educators_64e7335a-4073-11df-b765-356f7a64ea2a5AHealth EducatorsAwarenessIntegrate advocacy awareness/
linkages into other strategic plan goals
and increase SOPHE’s advocacy
reach beyond SOPHE membership/
leadership_64e733fa-4073-11df-b765-356f7a64ea2a5BReportsBy 2010, at least 25% of SOPHE
members will report using SOPHE
advocacy page(s) for state, national
and international advocacy initiatives_64e734c2-4073-11df-b765-356f7a64ea2a5CSOPHE MembersChaptersTo sustain, strengthen and empower SOPHE chapters to better meet the
needs of health educators at the local level_64e73576-4073-11df-b765-356f7a64ea2a6SOPHE ChaptersContinuing EducationBy 2009, all SOPHE chapters
will provide high-quality continuing
education opportunities for health
education, health promotion and
public health professionals tailored
to different levels of experience and
different career stages_64e73620-4073-11df-b765-356f7a64ea2a6ASOPHE ChaptersPublic Health ProfessionalsVisibilityBy 2008, increase chapter and
member visibility through chapter
involvement, innovation and success
with national recognition of members
and sponsoring agencies_64e736f2-4073-11df-b765-356f7a64ea2a6BSOPHE MembersSOPHE ChaptersCollaborationBy 2008, increase collaboration
within/among chapters to build
relationships and opportunities for
professional growth and knowledge
sharing_64e737a6-4073-11df-b765-356f7a64ea2a6CSOPHE ChaptersOperations, Governance and Resource DevelopmentTo continually elevate performance in operations, governance and resource
development to achieve SOPHE’s mission and strategic plan_64e7385a-4073-11df-b765-356f7a64ea2a7Board Member KnowledgeBy 2007, enhance Board member
knowledge through orientation and
ongoing training to ensure understanding
of fiduciary responsibilities,
governance and engagement in core
mission-related activities_64e73940-4073-11df-b765-356f7a64ea2a7ASOPHE Board MembersMembershipBy 2010, increase SOPHE national
membership 20% and support
chapters in increasing their memberships
(linked to goal 6)_64e739fe-4073-11df-b765-356f7a64ea2a7BFundingContinue to increase and maintain
diversified funding streams and
reserves to enhance financial stability_64e73ac6-4073-11df-b765-356f7a64ea2a7C2006-11-022010-12-302010-04-04OwenAmburOwen.Ambur@verizon.net