Words We Live ByTrust Across America™ (TAA) is unraveling the complexities of trustworthy business behavior by collaborating with experts around the world to identify its underpinnings. These corporate leaders, academics and consultants span various industries and work across a multitude of disciplines including organizational behavior, leadership, ethics, accounting, finance, sustainability and corporate social responsibility. Many of these individuals are well-respected visionaries and strong proponents of taking a long-term perspective, of stakeholder theory and of integrated reporting. They have helped uncover the essence of trustworthy business behavior and have worked with us to identify the core drivers of trust. Trust Across America™ has developed an audit model called FACTS® for measuring trustworthy business behavior. The FACTS® Audit breaks through the "traditional" corporate reporting model. It provides companies and industries with a holistic assessment tool for measuring trustworthy behavior, and a new method of telling an integrated, unbiased and unified story to stakeholders. We anticipate that this model, which can currently be applied to almost 3,000 companies, will help to establish a framework that can serve as a benchmark for other companies, as well as for business sectors and industries. Furthermore, the model enables organizations to protect their reputation by anticipating “surprises” and managing risk from both a financial and a non-financial perspective. Trust Across America™TAA_6e939c42-a0ed-11e4-937c-9a70c84e4dfaCompaniesIndustriesBarbara KimmelFOUNDER -- Barbara Kimmel is an award-winning communications executive and former consultant to McKinsey who has run her own firm, Next Decade, Inc., a firm that has been unraveling and simplifying complex subjects for over twenty years. During this time she has published award- winning reference books; created media campaigns; publicized books, authors and businesses; and consulted to start-ups on building marketing and communications programs. She holds a BA in International Affairs from Lafayette College and an MBA in Marketing from Baruch. In 2012 Barbara was named one of 25 Women Who are Changing the World by Good Business International. TAA FRIENDSEach of the following individuals has contributed to our definition of trust, and/or has assisted in identifying and vetting data providers. We have reviewed dozens of potential alliances and partners, and are grateful for the guidance, assistance, insight and support of this growing list of organizations and experts.Stan AltmanPast President of Baruch College and Dean of the School of Public AffairsHank BoernerChairman of the Governance & Accountability InstituteAllen BrombergerPartner Perlman and PerlmanMark ChussilFounder and CEO of Advanced Competitive Strategies, Inc. David CostelloPresident/CEO, NASBA (National Association of State Boards of Accountancy) Center for the Public Trust Mark DonohuePresident and Founder, Sustainable Impact InvestingJed EmersonOriginator of the concept of Blended ValuePeter FiresteinPresident of Global Strategic Communications, Inc.R. Edward FreemanAcademic Director of the Business Roundtable Institute for Corporate EthicsCharles H. GreenSpeaker and educator on trust-based relationships and Founder of Trusted Advisor AssociatesDavid GuilmettePresident, National Segment at CignaAnthony JohndrowManaging Director, Reputation InstitutePaul KleinFounder and President, ImpaktLinda LockePrincipal of Reputare ConsultingPhilip MirvisOrganizational psychologist and senior research fellow at Boston CollegeBrian MoriartyAssociate Director for Communications, Business Roundtable Institute for Corporate EthicsDr. Sherwyn MorrealeDirector of Graduate Studies in Communication at University of ColoradoRand PearsallFormer Director of Marketing Communications BASF CorporationDennis Reina, Ph.DCo-Founder of the Reina Trust Building InstituteMichelle Reina, Ph.DCo-Founder of the Reina Trust Building InstituteJudith SamuelsonExecutive Director Business and Society Program, Aspen InstituteDr. Pamela Shockley-ZalabakChancellor and Professor of Communication at the University of ColoradoTony SimonsAssociate Professor at Cornell and President of Integrity Dividend LLCFrank SonnenbergMarketing strategist and founder of Sonnenberg & PartnersDave StangisVice President of CSR and Sustainability for the Campbell Soup CompanySandy StyerPractice Lead, Trust Diagnostics, Trusted Advisor AssociatesRobert Whipple"The Trust Ambassador" and CEO of Leadergrow, Inc.... trustworthy behavior in organizations_6e939e68-a0ed-11e4-937c-9a70c84e4dfaTo help enhance trustworthy behavior in organizations_6e93a098-a0ed-11e4-937c-9a70c84e4dfaIntegrityTo operate with the highest levels of integrity in all that we do.QualityTo collaborate with highly respected, ethical individuals and organizations. To share the ideas of highly respected thought leaders who want to advance the cause of organizational trust and are not out for personal gain. To create the most integrated, comprehensive and holistic methodology for evaluating trustworthy behavior.CommunityTo build a flexible, entrepreneurial organization with a low cost structure. This is achieved by supplementing our core group of professionals with a "community" of highly specialized individuals and firms that share our values.ObjectivityTo align our organization with respected leaders and organizations that have established solid reputations of unbiased professionalism in their fields. To measure company trustworthiness using external independent data and not allowing companies to “game the system” by completing in-house questionnaires. To ensure that there is no quid pro quo in return for association with or participation in Trust Across America - Trust Around the World. To fund the organization without displaying favoritism or giving the perception of an implied endorsement. As such, we will not accept any form of advertising on our website.CredibilityTo shine the spotlight on "The Most Trustworthy Companies" and help them share best practices. (We will not engage in a race to expose "offenders.")SuccessTo improve organizational trustworthiness around the world, achieve growth and profitability, offer quality services, and strengthen win-win relationships with world-class thought leaders who define excellence.SUCCESSPromoting the correlation between operating within a trustworthy framework and achieving success.URGENCYShine the spotlight on the critical importance of trustworthy organizational behavior._6e93a156-a0ed-11e4-937c-9a70c84e4dfa1_6e93a228-a0ed-11e4-937c-9a70c84e4dfaLEADERSHIPIdentify thought leaders around the world who are advancing the trust and integrity movement._6e93a2f0-a0ed-11e4-937c-9a70c84e4dfa2_6e93a3ae-a0ed-11e4-937c-9a70c84e4dfaIDEASServe as a clearinghouse for thoughtful ideas in the areas of trust and integrity._6e93a58e-a0ed-11e4-937c-9a70c84e4dfa3_6e93a67e-a0ed-11e4-937c-9a70c84e4dfaEXCHANGE Provide forums that encourage networking, collaboration, and the sharing of best practices among thought leaders._6e93a804-a0ed-11e4-937c-9a70c84e4dfa4_6e93a96c-a0ed-11e4-937c-9a70c84e4dfaMETRICSProvide the most comprehensive, objective and unbiased frameworks and metrics._6e93aa3e-a0ed-11e4-937c-9a70c84e4dfa5_6e93ab10-a0ed-11e4-937c-9a70c84e4dfaCHANGERaise the bar by showcasing best practices._6e93ac00-a0ed-11e4-937c-9a70c84e4dfa6_6e93acfa-a0ed-11e4-937c-9a70c84e4dfaACTIONBridge the gap between theory and day-to-day organizational practices._6e93ade0-a0ed-11e4-937c-9a70c84e4dfa7_6e93aeda-a0ed-11e4-937c-9a70c84e4dfa2015-01-20http://trustacrossamerica.com/about-words.shtmlOwenAmburOwen.Ambur@verizon.net