2012-13 Strategic PlanARMA International’s Strategic Radar Screen: How Our World Is Changing -- ARMA International has identified the following issues [documented as goals and objectives in this StratML rendition] as affecting its members, the profession, and how organizations, in general, manage records and information management. These issues reflect a variety of threats and opportunities, and it is ARMA International's responsibility to define strategies that address the most influential ones.Desired outcomes are identified for the highest priority issues on the Radar Screen, thereby laying the foundation for the programs and projects necessary for success. A cause-and-effect sequence exists in the way these elements relate to each other. The mission and goals provide strategic direction that the programs and projects fulfill in the value they deliver. The operating plan, which comprises the programs and projects, aligns with the operating budget. Long term, the association measures its progress by the feedback it receives from members in the bi-annual Value Survey. The feedback received via this survey tells the board what the members most value and how well the association is delivering that value. The board also receives monthly progress reports and semi-annual report cards on the association’s progress toward meeting projects' objectives. Management accountability is further facilitated by frequent review of the Radar Screen at the operational, board, region, and chapter levels.ARMA InternationalARMA_9cc0255e-8cc9-444e-b03b-aaae7581551eARMA Board of DirectorsARMA International's Board of Directors is responsible for setting the association's strategic direction. It's challenged with balancing the visible future with a longer-term view. The board does so with the help of members, staff, and strategic partners, many of whom participate in the association's annual strategic planning meeting. This diverse group discusses the environmental factors that could significantly affect the association's direction based on its defined mission and goals. These factors are reflected in the Radar Screen issues, which are categorized by the strategic goals.ARMA International is recognized as the worldwide authority and advocate for information governance, and a vital resource for business, legal, compliance, IT, and information management professionals._e55aa18a-daf2-11e7-9208-1694ab18c257The mission of ARMA International is to educate, advocate, provide resources, and set standards that enable professionals to govern information as a critical element of organizational value._e55aa2ca-daf2-11e7-9208-1694ab18c257Customer FocusPut members first in everything we doTransparencyMake transparent decisions, take transparent actionsInformation SharingMaintain an information-sharing ethic and cultureEducationMake educational excellence foremost in programmingRelevanceProduce relevant resources that help professionals govern their organization's informationCompetencyFocus on our core competencies in order to be nimbleStandards & Best PracticesEstablish information governance standards and best practices_e55aa392-daf2-11e7-9208-1694ab18c2571Information GovernanceEstablish and maintain effective information governance programs._e55aa518-daf2-11e7-9208-1694ab18c2571.1The ability to establish and maintain effective information governance programs requires the timely development of relevant standards and guidelines that establish best practices, policies, and procedures for managing records and information. Desired Outcomes: 1. Decrease the time to market. 2. Organizations turn to ARMA International for information governance standards and guidelines. 3. ARMA International actively contributes to the development of standards, technical reports, and guidelines by other organizations globally. 4. ANSI/ARMA standards are adopted as ISO standards (internationally). 5. GARP® metrics are established as the means by which organizations measure compliance with best practices.RIM StandardsPartner with allied organizations to develop RIM standards that will be relevant to legal and IT professionals, as well as RIM professionals._e55aa5d6-daf2-11e7-9208-1694ab18c257Guiding Principle 1.1.1AccreditationMaintain the accreditation necessary to fulfill outcomes._e55aa680-daf2-11e7-9208-1694ab18c257Guiding Principle 1.1.2Standards & GuidelinesPromote standards and guidelines in a timely, proactive manner including increased promotion to regions and chapters._e55aa73e-daf2-11e7-9208-1694ab18c257Guiding Principle 1.1.3Revenue DiversityConsider options that may help to diversify ARMA revenues._e55aa7e8-daf2-11e7-9208-1694ab18c257Guiding Principle 1.1.4PracticesEmbrace the full scope of records and information management practices._e55aa89c-daf2-11e7-9208-1694ab18c2571.2The failure of organizations to embrace the full scope of records and information management practices results in processes that fail to effectively support information access and governance. Desired Outcomes: 1. Governing jurisdictions mandate compliance with recordkeeping rules and make use of GARP® principles in developing recordkeeping requirements. 2. RIM professionals implement mandated record keeping and make use of GARP® metrics to measure compliance. 3. RIM professionals have the tools and knowledge to enable them to articulate the business value of RIM practices. 4. Organizations have in place appropriate enterprise-wide policies that have executive endorsement and support. 5. Organizations regularly conduct enterprise-wide RIM training. 6. Organizations embrace RIM education. 7. RIM professionals work collaboratively with IT, legal/compliance, and business units to ensure an effective enterprise-wide RIM program that supports the organization’s information governance program.Government AffairsSupport government affairs programs in the United States, Canada, and the European Union._e55aa950-daf2-11e7-9208-1694ab18c257Guiding Principle 1.2.1Government AgenciesUnited StatesCanadaEuropean UnionPartnershipsPartner with allied organizations._e55aaa0e-daf2-11e7-9208-1694ab18c257Guiding Principle 1.2.2Value PropositionReinforce the value of qualified RIM professionals in communication as appropriate._e55aaacc-daf2-11e7-9208-1694ab18c257Guiding Principle 1.2.3RIM ProfessionalsMaterials & ContactsLeverage relevant ARMA materials and contacts._e55aab94-daf2-11e7-9208-1694ab18c257Guiding Principle 1.2.4Revenue DiversityIncorporate programs that diversify ARMA revenues._e55aac52-daf2-11e7-9208-1694ab18c257Guiding Principle 1.2.5TechnologyExert greater RIM influence in technology development and decision making._e55aad10-daf2-11e7-9208-1694ab18c2571.3The proliferation of records and information creation and management technologies drive the need for greater RIM influence in technology development and decision making.Policy & TrainingEstablish RIM policy and end-user training._e55aadd8-daf2-11e7-9208-1694ab18c2571.4The growing technological sophistication of the general workforce increases the need for organizational RIM policy and end-user training.Regulatory ComplianceMeet compliance and regulatory requirements._e55aaea0-daf2-11e7-9208-1694ab18c2571.5The need for organizations to meet compliance and regulatory requirements in multiple jurisdictions is increasing the demand for information and education in global RIM practices.Professional AdvancementAdvance the profession._e55aaf5e-daf2-11e7-9208-1694ab18c2572EducationMeet the educational needs of diverse audiences._e55ab03a-daf2-11e7-9208-1694ab18c2572.1Changing business realities -- including evolving technologies and litigation requirements -- now demands RIM education that meets the needs of diverse audiences. Desired Outcomes: 1. RIM and non-RIM professionals regard ARMA International as the primary resource for education and information on governing records and information. 2. ARMA International partners with targeted post-secondary education institutions to develop and include a RIM education curriculum based on ARMA International’s RIM competencies. 3. ARMA International provides comprehensive competency- and principles-based educational and informational offerings that enable RIM and non-RIM professionals to be valued contributors to their organizations' strategic direction. 4. ARMA International establishes excellence in program governance and auditing to support the ever changing requirements.Resources, Partners & CompetenciesBuild upon current resources/partners and competencies._e55ab10c-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.1Post-Secondary RelationshipsEstablish formal relationship with interested post-secondary institutions._e55ab1e8-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.2Post-Secondary InstitutionsCRM ExamCollaborate with the Institute of Certified Records Managers (ICRM) for anything related to CRM exam preparation._e55ab2ce-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.3Institute of Certified Records ManagersNon-RIM AudiencesBroaden our focus to non-RIM audiences -- including IT, Legal, and general business._e55ab3aa-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.4IT AudienceLegal AudienceBusiness AudienceCommercializationExamine opportunities to diversify ARMA's revenue streams, including the commercialization of educational programs._e55ab490-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.5Collaborative RelationshipsEstablish collaborative relationships with partners in IT, information security, and legal/compliance to enhance our ability to develop RIM resources relevant to their constituents._e55ab5bc-daf2-11e7-9208-1694ab18c257Guiding Principle 2.1.6IT ProfessionalsInformation Security ProfessionalsLegal ProfessionalsCompliance ProfessionalsAlliancesCreate and leverage strategic alliances._e55ab6ac-daf2-11e7-9208-1694ab18c2572.2ARMA International's ability to achieve its mission requires that it create and leverage strategic alliances.RecruitmentAttract younger generations to choose RIM as a career path._e55ab788-daf2-11e7-9208-1694ab18c2572.3Young PeopleThe aging demographic of the RIM profession creates an imperative that we attract younger generations to choose RIM as a recognized and viable career path.ValueProvide value to members._e55ab95e-daf2-11e7-9208-1694ab18c2573ARMA MembersCollaborationCollaboration more effectively between ARMA International and its chapters._e55aba3a-daf2-11e7-9208-1694ab18c2573.1ARMA ChaptersARMA International values its partnership with its regions and chapters. However, more effective collaboration between ARMA International and its chapters is imperative for the success of all parties. Desired Outcomes: 1. Members receive value and a high-quality experience at all levels of the association. 2. Assist chapters to achieve consistency in branding, programming, and overall experience 3. Chapters have the resources and guidance they need to strengthen their operations.Chapter OptionsConsider options outside the current chapter structure._e55abb16-daf2-11e7-9208-1694ab18c257Guiding Principle 3.1.1Chapter PartnershipsFoster a mutually beneficial partnership with the chapters._e55abc10-daf2-11e7-9208-1694ab18c257Guiding Principle 3.1.2ARMA ChaptersRevenue DiversityExamine opportunities to diversify ARMA's revenue streams in cooperation with ARMA's chapters._e55abcf6-daf2-11e7-9208-1694ab18c257Guiding Principle 3.1.3ARMA ChaptersInformation Access PlanCompile a plan to meet the needs of our members and customers._e55abdd2-daf2-11e7-9208-1694ab18c2573.2How members and other audiences engage and interact with the association has changed due to the way they access information. As technology and how we access information changes, a more comprehensive plan is needed to ensure that we are meeting the needs of our members and customers. Desired Outcomes: 1. Professionals are able to access and interact with ARMA International resources in their preferred channel / format. 2. Active engagement by target audiences via their preferred channel / format.RevenueExamine opportunities to diversify ARMA's revenue streams in meeting these needs._e55ac00c-daf2-11e7-9208-1694ab18c257Guiding Principle 3.2.1Content & DeliveryProvide value to professionals in both content and delivery experience._e55ac106-daf2-11e7-9208-1694ab18c257Guiding Principle 3.2.2Volunteer OpportunitiesProvide volunteer opportunities in addressing these needs._e55ac1ec-daf2-11e7-9208-1694ab18c257Guiding Principle 3.2.3Global ReachRespond to and assist interested communities throughout the world._e55ac2f0-daf2-11e7-9208-1694ab18c2573.3Because issues around managing records and information are global, ARMA International is committed to responding to and assisting interested communities throughout the world to provide education, resources, and the opportunity for more formal structures.2012-01-012013-12-312017-12-06http://www.arma.org/docs/default-document-library/strategic-plan-2012-13.pdfOwenAmburOwen.Ambur@verizon.net