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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About GreatNonprofits</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>GreatNonprofits</Name><Acronym>GNP</Acronym><Identifier>_0a1aadb4-b855-11e7-b11d-4d678d42c8d9</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofit Organizations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>The GreatNonprofits Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Perla Ni</Name><Description>CEO -- has executive experience in corporate, academic, and nonprofit sectors. She was the founder and former publisher of the Stanford Social Innovation Review, the leading journal on nonprofit management and philanthropy. Prior to her work at SSIR, Ni co-founded Grassroots Enterprise, later acquired by global public relations firm Edelman.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Kadvany</Name><Description>VP of Product Development -- is a product leader who translates customer needs and business requirements into successful launches. He has experience with user and market research, audience and persona creation, building product roadmaps and specifications, and working with external stakeholders and internal teams. Daniel has worked at the intersection of product and marketing for the last 8 years for a variety of tech and nonprofit companies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Marta L. Caceres</Name><Description>Business Support Manager -- Marta has over 20 years experience in office administration and office accounting. She brings her extensive experience of working in the financial industry and running her own business to help GreatNonprofits operations run smoothly.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ferlee Almacen</Name><Description>Customer Service Specialist Energetic -- results-driven professional with 9 years of experience in customer service arena. She worked as a Team Leader for a US based financial account handling online accounts and billing concerns. She has extensive experience in customer service for telecom , sales and financial account and has great customer service skills on different channels (phone, email, social media and chat)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Neha Paralkar</Name><Description>Marketing Director -- has 8 years of experience working with top agencies like Leo Burnett and DigitasLBi. She helps organizations and nonprofits create brands, stories and meaningful connections with real audiences.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Susan Herman</Name><Description>Head of HR  -- Experienced Human Resources Professional with 10+ experience. Zsuzsanna has MSC in Management and Leadership ( HR specialization), passionate about all aspects of HR, especially if it serves social good. Having diverse experiences across several different industries including financial services, technology and Consulting services.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alexandru Stefanescu</Name><Description>Senior Software Engineer -- Alex has more than 10 years experience in web development and expertise in data analysis.   </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Grace Ching</Name><Description>Director of Customer Experience -- Grace brings with her several years of experience in customer service and website administration. With her keen attention to detail coupled with a knack for finding usability issues, she helps GreatNonprofits deliver a delightful user experience.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Khyati Soparkar</Name><Description>Director of Brand and Growth Marketing -- Khyati is focused on Technology marketing, with experience marketing to consumers, enterprises and small businesses.  She has been a Product, Brand and Content Marketing Leader for 10 years.  She joined GreatNonProfits to help the organization grow their brand and membership by combining marketing and technology with social impact.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Anca Deaconu</Name><Description>Front End Developer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Pratik Kagrana</Name><Description>Product Manager Intern -- Pratik has an extensive technical background and vast business development experience. He has spearheaded developed of several applications which helps improve public safety and grow local economies. He is a student at Purdue University in the Krannert School of Management.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>The GreatNonprofits Board Members</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gregg Behr</Name><Description>Executive Director of The Grable Foundation since 2006. Gregg Behr manages a grantmaking portfolio advancing early childhood education, public education reform, out-of-school time support, and informal learning. Nationally, Gregg is a trustee for Grantmakers for Education. In Pittsburgh, Gregg is founding co-chair of Remake Learning and is a champion for Kidsburgh.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean Byrnes</Name><Description>founder of Flurry, the leader in advertising and analytics services for mobile applications. He is currently an advisor, mentor and angel investor in the San Francisco bay area. Prior to starting Flurry, Sean worked in the innovation group at Verizon Communications developing new business lines based on emerging technologies.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Reed Colley</Name><Description>founded FlightPath in 2013 for people, teams, and leaders in organizations to become more aligned and engaged, leading to higher productivity and fulfillment. Also started Do Something Great Today (DSGT) in 2012, a foundation that is building technology to connect people to the nonprofits they believe in via a mobile app. Prior to FlightPath, he founded and led Black Diamond Performance Reporting.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bill Crane</Name><Description>a technical advisor working with early stage startups. Most recently, he was VP of engineering for LinkedIn during their pre-public growth phase. He was a manager of Windows platform technology at Sun Microsystems and a staff software engineer at IBM. He received a BS in computer science from Texas A&amp;M University.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Richard Fishman</Name><Description>has had careers in law and finance, technology, and venture capital. Richard is currently senior counselor to Ashoka-Innovators for the Public, the world’s largest organization of leading social entrepreneurs. He is also an active angel investor in technology and theater (most recently in "The Book of Mormon" and "Fish in the Dark").  Richard began his career as a civil rights and legal services lawyer and created the first housing and economic development law program in the Southern U.S. Mr. Fishman subsequently headed the American Bar Association’s National Housing Law Program and its National Advisory Commission on Housing and Urban Growth. Richard has served and currently serves on the boards of numerous publicly traded and privately held companies and non-profit organizations. </Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Olivia Khalili</Name><Description>(Board Chair) works with companies to design, implement, and evaluate social benefit initiatives. She leads Yahoo’s social impact program, Yahoo for Good. Previously, Olivia worked with Ashoka to create employee engagement and brand building programs that connected social entrepreneurs with companies. In 2008, she founded CauseCapitalism.com, an online resource that helps businesses grow by incorporating a social mission. Her approach stems from cross-sector experience working with tech startups and nonprofits, and in international development in Micronesia.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Clam Lorenz</Name><Description>was co-founder and head of operations for MissionFish, an award-winning social enterprise that powers fundraising programs for eBay and PayPal users. To date, MissionFish has generated nearly $300M in unrestricted funding for nonprofits in the U.S., U.K., and Canada. He leads the nonprofit engagement for PayPal.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Peter Manzo</Name><Description>is President &amp; CEO of United Ways of California. Previously, Pete was Director of Strategic Initiatives for Advancement Project, a civil rights "action tank" that advances equity and expands opportunity for low income and vulnerable people. Pete  also was Executive Director and General Counsel of the Center for Nonprofit Management. Before leading the Center, Pete was Directing Attorney of Community Development Programs for Public Counsel, the nation's largest pro bono law firm and the Los Angeles affiliate of the Lawyers Committee for Civil Rights Under Law. Pete practiced real estate and corporate law in the private sector, first at the law firm of Riordan &amp; McKinzie, then at Tuttle &amp; Taylor in Los Angeles, before moving into the nonprofit sector.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shanna Nasiri</Name><Description>received her B.A. in Business Marketing from the University of San Diego in 2011 and is currently pursuing her M.S. in Social Enterpreneurship from the University of Southern California, Marshall School of Business, in Los Angeles. Early in her career, Shanna gained experience in market research, corporate communications, and event planning while working at technology companies, Qualcomm and InvenSense. Shanna has been managing her family's charitable foundation since its inception. Shanna also serves as a Board Member for Wishbone.org.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Perla Ni</Name><Description>CEO -- has executive experience in corporate, academic, and nonprofit sectors. She was the founder and former publisher of the Stanford Social Innovation Review, the leading journal on nonprofit management and philanthropy. Prior to her work at SSIR, Ni co-founded Grassroots Enterprise, later acquired by global public relations firm Edelman.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christina Trampota</Name><Description>leads dynamic companies as they continue to innovate. She brings years of experience in large brands such as Visa, AT&amp;T and Motorola as well as startups, where she serves as a mentor to early stage companies in the mobile, advertising and payments space. She received her MBA from the University of Chicago and her BBA from the University of Texas at Austin.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cole S. Wilbur</Name><Description>has dedicated the last 40 years in service to the The David and Lucile Packard Foundation. He is currently Trustee and President Emeritus.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>The GreatNonprofits Advisory Board</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>William M. Meehan III</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Craig Newmark</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>David Bonbright</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Phil Buchanan</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Keith Epstein</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rob Gitin</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andy Goodman</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jacob Harold</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Leo Haryono</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bill Jackson</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Victor Kuo</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jan Masaoka</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>​Ari Akerstein</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Drew McManus</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nicole Molinaro</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Fay Morgan</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Hope Neighbor</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Susan Nesbitt</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tom Patterson</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Naval Ravikant</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark Rosenman</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael Seltzer</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Martin Stepanek</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Peter Tavernise</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Halle Tecco</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>GreatNonprofits Funders</Name><Description>This project has been made possible in part by grants from:</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Silicon Valley Community Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>craigslist Charitable Fund</Name><Description/></Stakeholder></Organization><Vision><Description/><Identifier>_0a1aaf76-b855-11e7-b11d-4d678d42c8d9</Identifier></Vision><Mission><Description>To provide community-sourced stories about nonprofits.</Description><Identifier>_0a1ab066-b855-11e7-b11d-4d678d42c8d9</Identifier></Mission><Value><Name/><Description/></Value><Goal><Name>Stories</Name><Description>Enable the sharing of stories by those who have experienced the impact of nonprofit work.</Description><Identifier>_0a1ab142-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofit Organizations</Name><Description>Enable great nonprofits to harness their most authentic and most effective advertising.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Storytellers</Name><Description>Stories are submitted by people who know you best -- your clients, donors, volunteers, and others -- all those who have experienced the impact of nonprofit work up close!</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Clients</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Donors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Volunteers</Name><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_0a1ab232-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Inspiration &amp; Information</Name><Description>Inspire and inform prospective donors and volunteers.</Description><Identifier>_0a1ab304-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Donors</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Volunteers</Name><Description/></Stakeholder><OtherInformation>72% of people say that the presence of a badge increases their likelihood of giving!

Help them differentiate between nonprofits, find ones that they trust, and to encourage your community to be more confident in giving or signing up to volunteer.</OtherInformation><Objective><Name>Differentiation</Name><Description>Differentiate nonprofits.</Description><Identifier>_0a1ab3f4-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Trust</Name><Description>Enable discovery of trustworthy nonprofits.</Description><Identifier>_0a1ab534-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Confidence</Name><Description>Encourage communities to be more confident in giving and volunteering.</Description><Identifier>_0a1ab62e-b855-11e7-b11d-4d678d42c8d9</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-10-23</PublicationDate><Source>http://www.about.greatnonprofits.org/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>