<?xml version="1.0" encoding="UTF-8"?>
<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:stratml_core http://xml.govwebs.net/stratml/references/StrategicPlanISOVersion20140401.xsd"><Name>About Herd Wisdom</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Herd Wisdom</Name><Acronym>HW</Acronym><Identifier>_72e0d552-342c-11e6-9375-8fead2e5eea3</Identifier><Description>Herd Wisdom is made up of seasoned veterans well versed in first-rate technology, business development, professional management and communications.

In addition, we possess an in-depth expertise in the fields of human resources, psychology, marketing, interpersonal relationships and organizational systems.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Managers</Name><Description>How We Can Help You -- 
We created Herd Wisdom because your day shouldn't be spent trying to figure out how to compile abstract data into management solutions. As a manager, HR rep or owner you want to know what your employees are thinking. You want to know that your team is moving in the right direction. The flock is only as good as its shepherd, and we think you'll find that our system makes for a happy herd.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Human Resource Professionals</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Business Owners</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paul Blanchard</Name><Description>Founder &amp; CEO Herd Wisdom</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vincent Giguere</Name><Description>Head of Engineering &amp; co-founder at Herd Wisdom</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Yacine Amrani, CPA, CMA</Name><Description>HFO (Herd Finance Officer)</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sam Andraos</Name><Description>Vice President Sales and Marketing at Herd Wisdom</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nancy Morris</Name><Description>Product Manager - UI/UX expert</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jean-François Paquette</Name><Description>Software Architect / Senior Developer - Herd Wisdom</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Steve Legg</Name><Description>Front-end web &amp; mobile developer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Bach Essamari</Name><Description>HR &amp; Management - CRHA</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Simon Ross</Name><Description>Hubspot Consultant at Globalia Web</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jack Gutman</Name><Description>Consultant, Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gilles Laberge</Name><Description>I-O Psychologist, Engagement Expert</Description></Stakeholder></Organization><Vision><Description/><Identifier>_72e0d70a-342c-11e6-9375-8fead2e5eea3</Identifier></Vision><Mission><Description>To bring you an employee engagement platform that is complete, sustainable and co-created.</Description><Identifier>_72e0d7dc-342c-11e6-9375-8fead2e5eea3</Identifier></Mission><Value><Name>Recognition</Name><Description>WE BELIEVE EMPLOYEES DESERVE -- 
Recognition and respect from their peers and superiors, an environment where they can find happiness, and a job that's fulfilling and fun.</Description></Value><Value><Name>Respect</Name><Description/></Value><Value><Name>Happiness</Name><Description/></Value><Value><Name>Jobs</Name><Description/></Value><Value><Name>Fulfillment</Name><Description/></Value><Value><Name>Fun</Name><Description/></Value><Value><Name>Commitment</Name><Description>WE BELIEVE EMPLOYERS DESERVE -- 
Employees who have an emotional commitment to positive action that furthers the organization's reputation and interest.</Description></Value><Value><Name>Action</Name><Description/></Value><Value><Name>Reputation</Name><Description/></Value><Value><Name>Interests</Name><Description/></Value><Value><Name>Engagement</Name><Description/></Value><Goal><Name>Feedback</Name><Description>Gather accurate and ongoing feedback from employees.</Description><Identifier>_72e0d886-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What We Do -- 
As a company that seeks to enhance employee engagement, our focus is on creating a system of accurate and ongoing feedback from employees.</OtherInformation><Objective><Name>Surveys</Name><Description>Conduct weekly surveys.</Description><Identifier>_72e0d944-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><OtherInformation>Our innovative system collects employee feedback through a series of short weekly survey packets and analyzes the resulting data with our state-of-the-art analytics engine.</OtherInformation></Objective><Objective><Name>Analysis</Name><Description>Analyze survey data.</Description><Identifier>_72e0da0c-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Assimilation &amp; Solutions</Name><Description>Help managers assimilate the information and work on solutions.</Description><Identifier>_72e0dad4-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Managers</Name><Description/></Stakeholder><OtherInformation>Survey results are provided to managers in an easy to read format that allows managers to quickly assimilate information and begin working on solutions.</OtherInformation></Objective><Objective><Name>Projects &amp; Problem Solving</Name><Description>Enable managers and employees to collaborate on projects and problem solving.</Description><Identifier>_72e0db9c-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Managers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><OtherInformation>In order to further the engagement process we have developed a teamwork and communication platform that allows managers and employees to collaborate on projects and problem solving.</OtherInformation></Objective><Objective><Name>Recognition &amp; Rewards</Name><Description>Enable managers to recognize and reward deserving employees.</Description><Identifier>_72e0dc50-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>And since nothing motivates quite like showing your employees your appreciation, our system features a rewards and recognition program that allows managers to recognize and reward deserving employees and for employees to recognize the efforts of their peers.</OtherInformation></Objective><Objective><Name>Peer Recognition</Name><Description>Enable employees to recognize the efforts of their peers.</Description><Identifier>_72e0dd22-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Peers</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Engagement</Name><Description>Keep employees engaged.</Description><Identifier>_72e0ddcc-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>7</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>For all that our program offers we know that there needs to be a component which keeps employees coming back and therefore keeps them engaged. Which is why our system is gamified, meaning for every action an employee performs they are awarded points. Team and employees are ranked according to highest scores and the highest scoring individuals and teams are eligible to win monthly prizes.</OtherInformation></Objective><Objective><Name>Gamification</Name><Description>Award points for every action an employee performs.</Description><Identifier>_72e0de94-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>7.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Ranking</Name><Description>Rank teams and employees according to highest scores.</Description><Identifier>_72e0df52-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>7.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Teams</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Prizes</Name><Description>Award monthly prizes to individuals and teams.</Description><Identifier>_72e0e024-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>7.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Teams</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Trivia</Name><Description>Support a trivia game component.</Description><Identifier>_72e0e0ec-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>8</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>But that's not all. As a further incentive, we have included a trivia game component.  The trivia game allows employees to test their knowledge, challenge their peers and it encourages social discovery. </OtherInformation></Objective><Objective><Name>Knowledge</Name><Description>Allow employees to test their knowledge.</Description><Identifier>_72e0e1b4-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>8.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><OtherInformation>Furthermore, employees earn points for every right answer and they can challenge their peers to beat their score for a chance to earn their colleague's points.</OtherInformation></Objective><Objective><Name>Challenges</Name><Description>Allow employees to challenge their peers.</Description><Identifier>_72e0e290-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>8.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Employees</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Peers</Name><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Social Discovery</Name><Description>Encourage social discovery.</Description><Identifier>_72e0e358-342c-11e6-9375-8fead2e5eea3</Identifier><SequenceIndicator>8.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-06-16</PublicationDate><Source>http://www.herdwisdom.com/about-us.php</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>