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 xsi:schemaLocation="urn:ISO:std:iso:17469:tech:xsd:PerformancePlanOrReport http://stratml.us/references/PerformancePlanOrReport20160216.xsd" Type="Strategic_Plan"><Name>About The Markup</Name><Description>Big Tech Is Watching You. We’re Watching Big Tech.</Description><OtherInformation>We are a nonprofit newsroom with an unparalleled roster of quantitative journalists who are committed to finding the true meaning in large amounts of data.  Our programmers use the latest computational methods—from large-scale data collection to artificial intelligence—to pierce the veil of secrecy around tech used by big businesses and the government.</OtherInformation><StrategicPlanCore><Organization><Name>The Markup</Name><Acronym>TMRKP</Acronym><Identifier>_2a83bd08-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><Description>The Markup is a nonprofit newsroom that investigates how powerful institutions are using technology to change our society. We are a new kind of media organization, staffed with an unparalleled roster of quantitative journalists who pursue meaningful, data-driven investigations.
The Markup uses these and other cutting edge methods to collect and analyze evidence showing how technology is being used and how it affects you, your family, and your community. </Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Powerful Institutions</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Big Tech Companies</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Quantitative Journalists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Academics</Name><Description>We invite academics, journalists, policymakers, consumer activists, and community organizers to engage with our findings—after all, this is for you.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Journalists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Policymakers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Consumer Activists</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Community Organizers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>The Markup Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Julia Angwin</Name><Description>Editor-in-Chief and Founder</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nabiha Syed</Name><Description>President</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Evelyn Larrubia</Name><Description>Managing Editor for Investigations</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Simon Fondrie-Teitler</Name><Description>Infrastructure Engineer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Annie Gilbertson</Name><Description>Reporter</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Adrianne Jeffries</Name><Description>Investigative Reporter</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jon Keegan</Name><Description>Investigative Data Journalist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lauren Kirchner</Name><Description>Investigative Reporter</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Colin Lecher</Name><Description>Reporter</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Emmanuel Martinez</Name><Description>Investigative Data Journalist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Surya Mattu</Name><Description>Investigative Data Journalist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sam Morris</Name><Description>Graphics Editor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Phiffer</Name><Description>Full Stack Engineer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aaron Sankin</Name><Description>Investigative Reporter</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mia Sato</Name><Description>Audience Engagement Editor</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Maddy Varner</Name><Description>Investigative Data Journalist</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Wynton Wong</Name><Description>Office Manager and Executive Assistant</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Leon Yin</Name><Description>Investigative Data Journalist</Description></Stakeholder></Organization><Vision><Description>Trustworthy journalism</Description><Identifier>_2a83bea2-38b2-11eb-b1fe-dcbd0b83ea00</Identifier></Vision><Mission><Description>To investigate how powerful institutions are using technology to change our society</Description><Identifier>_2a83bf6a-38b2-11eb-b1fe-dcbd0b83ea00</Identifier></Mission><Value><Name>Science</Name><Description>Our approach is scientific: We build datasets from scratch, bulletproof our reporting, and show our work. We call this The Markup Method. </Description></Value><Value><Name>Technology</Name><Description/></Value><Value><Name>Data</Name><Description/></Value><Value><Name>Public Service</Name><Description>As a nonprofit newsroom, our journalism exists to serve the public.</Description></Value><Value><Name>Transparency</Name><Description>And that’s why we have embraced a Show Your Work philosophy. Whenever possible, we will publish the underlying datasets and code that we use in our investigations, as well as a detailed methodology describing the data, its provenance and the statistical techniques used in our analysis.</Description></Value><Value><Name>Outreach</Name><Description>We also want our stories to reach you where you are.</Description></Value><Value><Name>Partnership</Name><Description>That means we will publish our stories on our own site and also through distribution partnerships with other media.</Description></Value><Value><Name>Sharing</Name><Description>And because we know many different types of audiences—including those we don’t know about!—will be interested in our work, we encourage you to freely republish our work under the terms of our Creative Commons license. </Description></Value><Value><Name>Privacy</Name><Description>We also make a privacy promise to our readers. We will not expose you to third-party tracking. We will collect as little personal information about you as possible. And we will never monetize this data. This makes our work more complicated and more expensive, which is tough for a nonprofit—but your privacy is worth it. </Description></Value><Value><Name>Trust</Name><Description/></Value><Goal><Name>Trust</Name><Description>Rebuild trust in journalism</Description><Identifier>_2a83c064-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our goal is simple: We want to rebuild trust in journalism, one dataset at a time. 

We pursue stories through what we’re calling The Markup Method, an approach rooted in the scientific method. It’s a three-step process:</OtherInformation><Objective><Name>Questions</Name><Description>Ask questions and collect or build the datasets to test our hypotheses</Description><Identifier>_2a83c1ea-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Build. We ask questions and collect or build the datasets we need to test our hypotheses.</OtherInformation></Objective><Objective><Name>Stories</Name><Description>Rigorously review our stories</Description><Identifier>_2a83c352-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Bulletproof. We bulletproof our stories through a rigorous review process, inviting external experts and even the subjects of investigations to challenge our findings.</OtherInformation></Objective><Objective><Name>Methodology</Name><Description>Share our research methods</Description><Identifier>_2a83c4b0-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Show our work. We share our research methods by publishing our datasets and our code. And we explain our approach in detailed methodological write-ups. </OtherInformation></Objective><Objective><Name>Code &amp; Datasets</Name><Description>Publish our datasets and our code</Description><Identifier>_2a83c604-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Explanations</Name><Description>Explain our approach in detailed methodological write-ups</Description><Identifier>_2a83c758-38b2-11eb-b1fe-dcbd0b83ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2020-12-07</PublicationDate><Source>https://themarkup.org/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>