FIVE-YEAR STRATEGIC PLAN 2026NORTH STAR: THE NUMBER OF UNIQUE INDIVIDUALS USING CN’S GUIDANCEMOON SHOT: GUIDE A TRILLION DOLLARS OF GIVING TOWARD BETTER OUTCOMESCharity NavigatorCN_3413d66e-0dd0-11df-871f-d1577a64ea2aGiving is inclusive, effective, and abundant -- driving greater impact for causes people care about_5856f550-d958-11eb-aee3-98da1d83ea00To make impactful giving easier for all _5856f762-d958-11eb-aee3-98da1d83ea00LeadershipWe dream big and strive toward making the seemingly impossible possible, lifting the sector as we go.CollaborationWe collaborate internally and externally to accelerate our work and achieve more together.EquityWe stand for equity, diversity, and inclusion within our organization and through our evaluations and guidance. FairnessWe assume good intent, leading with trust within our organization and through our work to catalyze giving wherever there is need.UsefulnessWe provide fair, transparent evaluations, and valuable tools to enable a diverse set of donors to find and support an ever-greater number of nonprofits they can trust.REACHGrow the number of unique individuals using CN’s guidance to inform their giving_5856f834-d958-11eb-aee3-98da1d83ea001Impact: As more donors use CN’s ratings and guidance, they will have a deeper impact on the world’s toughest problems.Users & GivingIncrease the number of unique individuals using CN’s guidance, whether on CN’s website or elsewhere, and measure the extent to which overall individual giving is influenced by it._5856f906-d958-11eb-aee3-98da1d83ea001.1_94683ee6-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_1[To be determined]Brand & WebsiteRefresh the brand and website experience to attract larger audiences to CN, and develop tools to help these visitors serve as evangelists of CN’s work._5856f9c4-d958-11eb-aee3-98da1d83ea001.2_94684224-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_2[To be determined]APIBuild and promote a new API to better meet donors where they make giving decisions (workplaces, DAFs, and social media)._5856fbd6-d958-11eb-aee3-98da1d83ea001.3Explore opportunities to market and bundle CN’s API along with API services from other organizations._94684364-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_3[To be determined]DonorsFocus on typical donors as the core customer, and change UI to amplify the use of CN’s ratings and guidance._5856fe06-d958-11eb-aee3-98da1d83ea001.4_946845d0-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_4[To be determined]StoriesTouch the hearts of donors with inspirational stories of donors supporting nonprofits having significant impact._5856ff14-d958-11eb-aee3-98da1d83ea001.5_946848aa-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_5[To be determined]RATINGSProvide individual donors with more in-depth and intuitive guidance_5856fff0-d958-11eb-aee3-98da1d83ea002Impact: By constantly improving its ratings, CN will dramatically increase its influence on charitable giving.PerformanceContinue expanding Encompass to improve nonprofit performance, and meet users where they are._585700b8-d958-11eb-aee3-98da1d83ea002.1_946849ea-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_6[To be determined]OrganizationsRate more organizations (across all Encompass beacons) including smaller nonprofits._5857018a-d958-11eb-aee3-98da1d83ea002.2_94684b20-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_7[To be determined]IntegrationFully integrate the Encompass and Star Ratings systems._58570266-d958-11eb-aee3-98da1d83ea002.3_94684c56-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_8[To be determined]Entry PointsExpand and improve high-volume entry points to CN’s site such as the Advisory System, Hot Topics, and curated lists._58570342-d958-11eb-aee3-98da1d83ea002.4_94684da0-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_9[To be determined]TEAMSupport and develop CN team to achieve even greater results_5857040a-d958-11eb-aee3-98da1d83ea003Impact: CN’s team and platform in turn develop ratings to inform donors and their giving.CompetenciesHire additional staff to expand competencies in areas such as business development, ratings, fundraising, design, and other guidance._585705a4-d958-11eb-aee3-98da1d83ea003.1_94684eea-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_10[To be determined]DEIRaise DEI competency by establishing a DEI plan, hiring diverse candidates and building additional staff engagement on the topic._585707ac-d958-11eb-aee3-98da1d83ea003.2_9468505c-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_11[To be determined]SystemsDevelop additional systems that enable CN’s board members to perform at their highest level in helping CN pursue its mission._58570946-d958-11eb-aee3-98da1d83ea003.3CN Board Members_946851b0-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_12[To be determined]PLATFORMImprove technology to provide users with the best possible experience_58570a54-d958-11eb-aee3-98da1d83ea004Impact: CN’s team and platform in turn develop ratings to inform donors and their giving.Searches & FiltersImprove search and filtering technology so donors can more easily find nonprofits that match their interests, such as intersecting demographic information or combining data-sets, (CDC regional need-based metrics)_58570bc6-d958-11eb-aee3-98da1d83ea004.1_9468530e-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_13[To be determined]Technology & ToolsModernize technology stack and use state of the art tools (CRM, CMS)._58570cac-d958-11eb-aee3-98da1d83ea004.2_94685462-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_14[To be determined]REVENUEStrengthen revenue engine with a multi-pronged approach_58570d7e-d958-11eb-aee3-98da1d83ea005Impact: Revenues provide the base for all of CN’s work, supporting both its people and technology platform.GrantsGarner large capacity-building grants to take on major improvements (such as expanding filtering, building new API, creating Needs Based Discovery Tool)._58570e5a-d958-11eb-aee3-98da1d83ea005.1_94685714-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_15[To be determined]Giving BasketFurther monetize Giving Basket, and convert more of those who are already using CN guidance (such as millennials) into CN donors without alienating core users._58570f40-d958-11eb-aee3-98da1d83ea005.2_94685890-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_16[To be determined]Business PlanDevelop business plan for potential earned revenue opportunities, such as the new API and customized research._58571012-d958-11eb-aee3-98da1d83ea005.3_94685a16-d9d0-11eb-a08a-0474fd82ea00PLACEHOLDER_17[To be determined]_94685b92-d9d0-11eb-a08a-0474fd82ea002021-06-282026-06-302021-06-30https://d20umu42aunjpx.cloudfront.net/pdfs/CN_Strategic_Plan_2026.pdf_94685cfa-d9d0-11eb-a08a-0474fd82ea00OwenAmburOwen.Ambur@verizon.net