Marketing Plan for HHIThe content of this StratML rendition were rekeyed from screen shots of a virtual presentation by Ariana Pernice during the Hilton Head Town Council's virtual meeting on June 2, 2020.Hilton Head Island-Bluffton Chamber of CommerceHHIBCC_b0a6a0b0-89af-11ea-a224-0add2a83ea00The Chamber of Commerce is the Designated Marketing Organization (DMO) for Hilton Head._fc9848f2-a511-11ea-a587-40920883ea00To market Hilton Head Island as a destination for visitors_fc984a8c-a511-11ea-a587-40920883ea00BrandStrengthen brand awareness and marketing_fc984b54-a511-11ea-a587-40920883ea001Partnerships & EndorsementsUtilize third-party media partnerships and endorsements to further amplify our voice and brand._fc984c08-a511-11ea-a587-40920883ea001.AMedia_b7057738-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_1[To be determined]Search EnginesExpand and broaden organic keyword rankings for Search Engine Marketing (SEM)._fc984ca8-a511-11ea-a587-40920883ea001.B_b7057850-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_2[To be determined]Qualification & TargetingLeverage a strategic mix of targeted methods to identify and reach the most qualified users._fc984e24-a511-11ea-a587-40920883ea001.C_b705790e-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_3[To be determined]Content & MessagingDeliver clear, consistent and relevant messaging and optimized content for proper indexing by search engines._fc984ee2-a511-11ea-a587-40920883ea001.D_b7057a76-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_4[To be determined]Social MediaCreate content and measurements to adapt to social media platforms._fc984f8c-a511-11ea-a587-40920883ea001.E_b7057c7e-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_5[To be determined]E-MailCreate and distribute personalized, informative and strategic email content._fc985036-a511-11ea-a587-40920883ea001.F_b7057e18-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_6[To be determined]WebsiteOptimize high-quality content on the website that is engaging, entertaining and conversion-driven._fc98a4a0-a511-11ea-a587-40920883ea001.G_b7057f4e-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_7[To be determined]Public RelationsEmploy a public relations plan designed to increase visibility and consideration._fc98a568-a511-11ea-a587-40920883ea001.H_b7058048-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_8[To be determined]Meetings & GroupsExpand meetings and groups_fc98aff4-a511-11ea-a587-40920883ea002Shoulder- & Off-SeasonsMarket the destination to prospects in all meetings and group market segments to grow shoulder and off-season business._fc98b10c-a511-11ea-a587-40920883ea002.A_b705811a-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_9[To be determined]International PresenceContinue to grow our international presence._fc98b1fc-a511-11ea-a587-40920883ea002.B(Paused until the appropriate time.)_b70581e2-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_10[To be determined]Development & ManagementEnergize destination development and management_fc98b2f6-a511-11ea-a587-40920883ea003Tourism ProductsDevelop a strategic framework that will identify tourism product development opportunities (new or through existing infrastructure) within the destination._fc98b472-a511-11ea-a587-40920883ea003.A_b70582aa-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_11[To be determined]VisionSupport Hilton Head Island's goal to develop a Destination Management Plan that encompasses a bold and shared long-term vision for the destination to create a competitive advantage._fc98b56c-a511-11ea-a587-40920883ea003.B_b705837c-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_12[To be determined]Innovation & SustainabilitySustain and innovate_fc98b666-a511-11ea-a587-40920883ea004Research PlatformsUse research platforms to influence future marketing efforts._fc98b76a-a511-11ea-a587-40920883ea004.A_b7058462-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_13[To be determined]Imagery & ContentCreate a collateral piece with compelling imagery and content about the destination._fc98b864-a511-11ea-a587-40920883ea004.B_b705853e-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_14[To be determined]ResourcesAlign internal and governance resources to support Strategic Plan and "Community Cornerstone"._fc98b968-a511-11ea-a587-40920883ea004.C_b7058624-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_15[To be determined]Visitor ExperienceEstablish an organizational framework in collaboration with the Town of Hilton Head Island and private sector to manage a positive visitor experience._fc98ba76-a511-11ea-a587-40920883ea004.D_b7058714-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_16[To be determined]Alignment & EngagementImprove alignment and community engagement_fc98bb70-a511-11ea-a587-40920883ea005Partnerships & EngagementIncrease community partnerships and engagement to leverage resources for the destination and organizations._fc98bc6a-a511-11ea-a587-40920883ea005.ACommunity Organizations_b7058804-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_17[To be determined]Visitor ExperienceEnhance residents' awareness and appreciation for the tourism and visitor experience._fc98bd6e-a511-11ea-a587-40920883ea005.BVisitorsTouristsResidents_b70588fe-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_18[To be determined]Strategic RelationshipsExpand awareness and advocacy efforts leading to strategic relationships with elected community leaders._fc98be68-a511-11ea-a587-40920883ea005.CElected Community Leaders_b7058ad4-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_19[To be determined]OutreachOrchestrate staff participation in outreach programs with community groups and industry organizations._fc98bf6c-a511-11ea-a587-40920883ea005.DCommunity GroupsIndustry Organizations_b7058bec-f84a-11ea-9229-48ee60babdf6PLACEHOLDER_20[To be determined]_b7058d04-f84a-11ea-9229-48ee60babdf62020-06-02https://www.facebook.com/TownofHiltonHeadIslandSC/videos/2562549944059984/_b7058e08-f84a-11ea-9229-48ee60babdf6OwenAmburOwen.Ambur@verizon.net