Business PlanThe Institute is guided in its strategic direction by a business plan that was developed during 2007, and is continuously updated by the Board of Directors. This work identified eight key areas of focus for the Institute over a two-year period.2010 was a year spent focusing on ... building a stable back office. Having successfully completed this tack, the new Board will focus efforts on delivering on our vision to promote information architecture and increasing membership retention. This effort will involve redefining our audience and focusing on providing services that impact our constituents most effectively and efficiently. The Board will develop a strategy during a retreat scheduled for February 2011. The business plan likely will need to be updated for 2011 to reflect the resulting strategy.Information Architecture InstituteIAIThe Information Architecture Institute is a 501(c)6 professional organization, operated by a dedicated, multi-national group of people. Volunteering our own resources, we aspire to build bridges to related disciplines and organizations. We invite you to join us in advancing the state of information architecture through research, education, advocacy and community service.To build bridges to related disciplines and organizations ... in advancing the state of information architecture through research, education, advocacy and community service.Web PresenceProvide a stellar web presence that is influential and represents our expertise in this arena.1Back OfficeBuild a strong, stable "back office" that enables a consistent handoff from each Board to the next, supports excellent member communication and volunteer coordination, and allows the Board to be more strategic and less tactical and operational.2Board of DirectorsMembershipIncrease the membership base and improve member retention.3ActivityIncrease activity on all continents.4Media CoverageAchieve more frequent, accurate, and influential media coverage of IA and the IA Institute.5News MediaProducts and ServicesProvide services and products that enable members to acquire outstanding IA skills, validate their practices and knowledge, and achieve a high level of confidence that they're doing good work.6MembersLeadershipSupport IAs becoming leaders within organizations (e.g. as CTO, CIO, or CEO); clarify and promote career paths to leadership. 7Information ArchitectsAwareness and ReputationGain the ear of the business community, and be viewed by business leaders as thought leaders in the User Experience domain.8Business Leaders2011-03-182011-04-08http://www.iainstitute.org/en/about/annual-report/annual_report_2010.phpOwenAmburOwen.Ambur@verizon.net