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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Asana</Name><Description>We’ve assembled a great team -- Asana was started after Dustin Moskovitz and Justin Rosenstein built an internal tool at Facebook, which quickly changed how the company coordinates. They realized this technology could help every organization achieve their goals. Now, Asana is a team of over 100 peers across 3 offices in SF, NYC, and Dublin, with investors including Benchmark Capital, Andreessen Horowitz, Founders Fund, and Peter Thiel.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Asana</Name><Acronym>A3</Acronym><Identifier>_036d65a8-0440-11e6-9ed6-d19db83adc12</Identifier><Description/><Stakeholder StakeholderTypeType="Person"><Name>Dustin Moskovitz</Name><Description>Prior to Asana, Dustin co-founded Facebook and was a key leader within the technical staff, first in the position of CTO and then later as VP of Engineering.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Justin Rosenstein</Name><Description>Before Asana, Justin worked at Facebook and Google and was the co-inventor of the Like Button, Facebook Pages, Gmail Chat, and Google Drive.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Asana Customers</Name><Description>Great teams [love] Asana -- From the world's fastest growing companies to non-profits and local businesses, teams get results with Asana.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>UBER</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>airbnb</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>IDEO</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Pinterest</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>NASA</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Dropbox</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>BIRCHBOX</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>simplehuman</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>New Relic</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Santander</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>possible</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>EVERLANE</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>stripe</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>lyft</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>United Way</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Abercrombie &amp; Fitch</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>MailChimp</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>BBC Worldwide</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Ernst &amp; Young</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>intel</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>CBS Interactive</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Samsung</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Time Inc</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Tesla</Name><Description/></Stakeholder></Organization><Vision><Description>Every organization achieves its goals.</Description><Identifier>_036d6724-0440-11e6-9ed6-d19db83adc12</Identifier></Vision><Mission><Description>To help humanity thrive by enabling all teams to work together effortlessly.</Description><Identifier>_036d67f6-0440-11e6-9ed6-d19db83adc12</Identifier></Mission><Value><Name>Coordination</Name><Description>We believe coordination should be as effortless between people as it is between our own brains and bodies ...</Description></Value><Value><Name>Appreciation</Name><Description>that people should be appreciated ...</Description></Value><Value><Name>Enjoyment</Name><Description>and love what they do.</Description></Value><Value><Name>Clarity</Name><Description/></Value><Value><Name>Transparency</Name><Description/></Value><Value><Name>Focus</Name><Description/></Value><Value><Name>Collaboration</Name><Description/></Value><Value><Name>Results</Name><Description/></Value><Value><Name>Parialism</Name><Description>Our culture -- We consider ourselves a team of peers more than a company. A sense of mutual respect and mindfulness permeates our culture -- in fact, it's the key to our success.</Description></Value><Value><Name>Mindfulness</Name><Description>Mindfulness, egolessness, and pragmatic craftsmanship are core to our culture -- from daily interactions to how we get things done.</Description></Value><Value><Name>Egolessness</Name><Description/></Value><Value><Name>Pragmatism</Name><Description/></Value><Value><Name>Craftsmanship</Name><Description/></Value><Value><Name>Mentorship</Name><Description>Mentorship, honest feedback, and free executive coaching help us grow in all directions, both professionally and personally.</Description></Value><Value><Name>Feedback</Name><Description/></Value><Value><Name>Coaching</Name><Description/></Value><Value><Name>Transparency</Name><Description>TRANSPARENCY AND AUTONOMY -- Asana runs on trust. Everyone is empowered to make decisions, communication is transparent, and we are obsessed with our own productivity.</Description></Value><Value><Name>Autonomy</Name><Description/></Value><Value><Name>Trust</Name><Description/></Value><Value><Name>Empowerment</Name><Description/></Value><Value><Name>Decision Making</Name><Description/></Value><Value><Name>Communication</Name><Description/></Value><Value><Name>Productivity</Name><Description/></Value><Value><Name>Happiness</Name><Description>We love where we work and we think you will too. Based on a Custom Insights survey, Asana is in the 98th percentile in employee satisfaction and engagement.</Description></Value><Value><Name>Healthiness</Name><Description>A HEALTHY ENVIRONMENT -- Our culinary team serves three delightful and nutritious meals each day. We have yoga on-site daily and offer free gym memberships.</Description></Value><Value><Name>Benefits</Name><Description>EXCEPTIONAL BENEFITS -- We cover 100% of insurance premiums, offer generous parental leave, unlimited vacation time, commuter benefits, and Uber credits.</Description></Value><Value><Name>Diversity</Name><Description>Our promise -- Asana highly values diversity. We endeavor to provide a hiring and working experience in which all people feel they are equally respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, or any other aspect which makes someone unique.</Description></Value><Value><Name>Respect</Name><Description/></Value><Value><Name>Uniqueness</Name><Description/></Value><Goal><Name>Team Work</Name><Description>Change the way teams work together</Description><Identifier>_036d6896-0440-11e6-9ed6-d19db83adc12</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We're changing how teams work togetherThink back to the last time you were deep in the zone -- time flew by and the work flowed through you almost effortlessly. That's how working together should be. Instead, information is scattered and responsibilities are unclear. We try to cut through the chaos with endless meetings and micromanagement, but we end up with less time and not much more clarity.</OtherInformation><Objective><Name/><Description/><Identifier>_036d6986-0440-11e6-9ed6-d19db83adc12</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Organization</Name><Description>Organize everything from the most immediate details to the big picture.</Description><Identifier>_036d6a44-0440-11e6-9ed6-d19db83adc12</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Work is chaotic. It's time for that to change.At Asana, we're building a place where everything from the most immediate details to the big picture are organized. </OtherInformation><Objective><Name>Clarity</Name><Description>Ensure each person knows what they should be doing and why</Description><Identifier>_036d6b34-0440-11e6-9ed6-d19db83adc12</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>With Asana, each person knows what they should be doing and why. This clarity, transparency, and focus allows teams to collaborate with less friction and produce great results.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2016-04-16</PublicationDate><Source>https://asana.com/company</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
