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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About ActBlue</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>ActBlue</Name><Acronym>AB</Acronym><Identifier>_73ad2bd0-9dcd-11e9-bc16-77c31f19af57</Identifier><Description>ActBlue is a nonprofit, building fundraising technology for the left.</Description><Stakeholder><Name/><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Democrats</Name><Description>Together, we've raised 3,561,082,245 dollars for Democrats and progressive causes in just 15 years.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Progressive Causes</Name><Description>We've built more than just a fundraising platform. We've created the kind of grassroots power that can take on, and beat back, the power of corporate spending and secretive super PACs.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Grassroots Donors</Name><Description>ActBlue acts as a conduit federally and in most states, which means we provide the infrastructure for campaigns and organizations to fundraise online, but we don't fundraise on behalf of anyone. Unlike groups that spend large sums of cash from undisclosed sources, ActBlue offers grassroots donors a way to give fully disclosed donations to the candidates and causes they choose.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_73ad2d42-9dcd-11e9-bc16-77c31f19af57</Identifier></Vision><Mission><Description>To democratize power and help small-dollar donors make their voices heard in a real way.</Description><Identifier>_73ad2dec-9dcd-11e9-bc16-77c31f19af57</Identifier></Mission><Value><Name>Speed</Name><Description>Quick Setup -- You only get so many big moments in digital fundraising. We can set up organizations and federal campaigns in minutes so you can start harnessing the power of the grassroots.</Description></Value><Value><Name>Support</Name><Description>Friendly Support -- We know it's always crunch time when you're working on issues you're passionate about. We actually answer the phone when you call and respond to every email we receive. And we’ll provide the same level of support for your donors.</Description></Value><Value><Name>Ease of Use</Name><Description>ActBlue Express Lane -- Donating has never been this easy. ActBlue Express Lane is our single-click payment system that allows you to embed links in your fundraising emails. Increase your conversion rates by up to 200% by taking advantage of our 4 million+ ActBlue Express user base.</Description></Value><Value><Name>Mobility</Name><Description>Mobile is the future of online fundraising. As in, more than a quarter of your business. We've invested in building the fastest, most mobile-optimized payment platform out there. Every Contribution Form is automatically mobile responsive.</Description></Value><Value><Name>Branding</Name><Description>Customize our Contribution Forms in minutes to match your brand. Create an unlimited number of forms and change them up when you're targeting different interest groups, or design a special branding for your clam bake fundraiser or inauguration party.</Description></Value><Value><Name>Testing</Name><Description>A/B Tools -- Challenge your assumptions. We provide built-in A/B tools for every Contribution Form, so you can test your way to higher conversion rates. And if you can think of a different test you want to run, we're always ready and willing to help you set it up.</Description></Value><Value><Name>Interaction</Name><Description>Ticketed Events -- We make online &gt; offline interaction easier than ever. Set ticket prices and supporter levels, add event details, give each host their own tracking number, and access your guest list. On the day of your event, download our AB Events app from the App Store and use your mobile phone to scan tickets at the door.</Description></Value><Value><Name>Teamwork</Name><Description>Tandem Fundraising is an exclusive ActBlue feature that lets campaigns and organizations using our tools team up and raise money together through a joint contribution form. That means donors can give to multiple organizations with a single click.</Description></Value><Value><Name>Data Integration</Name><Description>Compliance &amp; Data Integration -- ActBlue makes compliance easy! We integrate with all major vendors of organizational CRM software, including real-time data integrations with Action Network, ActionKit, and Blue State Digital. You can also import your data right into NGP for fast and accurate compliance management. And if your compliance team still has questions, we’d be happy to hop on the phone with them.</Description></Value><Value><Name>Security</Name><Description>We take credit card security seriously around here. We’re a PCI Level 1 certified merchant and we're audited yearly to ensure that we're maintaining that high level of security.</Description></Value><Goal><Name>Connections</Name><Description>Help campaigns and organizations connect with new and existing grassroots donors. </Description><Identifier>_73ad31a2-9dcd-11e9-bc16-77c31f19af57</Identifier><SequenceIndicator/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Nonprofits</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Democratic Campaigns</Name><Description/></Stakeholder><OtherInformation>We develop top-of-the-line fundraising software and offer simple, intuitive tools to help campaigns and organizations connect with new and existing grassroots donors. As a result, nonprofits thrive and Democratic campaigns get more donations through ActBlue than any other platform. Together, we build powerful movements.How do we make that happen? </OtherInformation><Objective><Name>Conversion Rates</Name><Description>Test contribution forms to maximize conversion rates.</Description><Identifier>_73ad3256-9dcd-11e9-bc16-77c31f19af57</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Well, first we test and retest our contribution forms to maximize conversion rates.</OtherInformation></Objective><Objective><Name>Ease of Use</Name><Description>Make it easy to give.</Description><Identifier>_73ad3300-9dcd-11e9-bc16-77c31f19af57</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Donors</Name><Description/></Stakeholder><OtherInformation>We make it as easy as possible to give, no matter where the donor is, or on what device they're using.</OtherInformation></Objective><Objective><Name>Access</Name><Description>Provide free access for campaigns and organizations.</Description><Identifier>_73ad342c-9dcd-11e9-bc16-77c31f19af57</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Campaigns</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Organizations</Name><Description/></Stakeholder><OtherInformation>And we make it free for campaigns and organizations - no tricks or add-ons. </OtherInformation></Objective><Objective><Name>Tools</Name><Description>Continuously upgrade our tools.</Description><Identifier>_73ad34ea-9dcd-11e9-bc16-77c31f19af57</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Democratic Campaigns</Name><Description>That's why a majority of Democratic Senate and House campaigns - along with the DCCC, DSCC, DGA, over one-third of statewide campaigns, and advocacy organizations around the country - have chosen ActBlue.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>DCCC</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>DSCC</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>DGA</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Advocacy Organizations</Name><Description/></Stakeholder><OtherInformation>And with a top-notch tech team, our tools are always dependable, and we're always working to upgrade them.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-07-03</PublicationDate><Source>https://secure.actblue.com/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
