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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><!--This document transformed using a tool developed by Drybridge Technologies for information navigate to http://www.drybridge.com--><!--The schema posted at http://www.schema-archive.com is provided as a courtesy for on-line validation of various standards. You should verify that the schema provided meets your requirements.--><Name>Aerobics and Fitness Association of America</Name><StrategicPlanCore><Organization><Name>Aerobics and Fitness Association of America</Name><Acronym>AFAA</Acronym><Identifier>_498bd46f-6863-4571-94b6-bb4010dd333b</Identifier></Organization><Mission><Description>To provide comprehensive cognitive and practical education for fitness professionals, supported by internationally-recognized standards, grounded in research, reflecting a commitment to quality distance education that upholds safe and effective fitness practice.</Description><Identifier>_6007c1ea-d42c-4aa8-a922-36932a36be83</Identifier></Mission><Goal><Name>Courses and Certifications</Name><Description>Serve the AFAA fitness professional by developing courses and certifications beneficial to and of interest for the fitness industry.</Description><Identifier>_32989d9f-2313-41c8-a3a4-cf6c8738480b</Identifier><SequenceIndicator>1</SequenceIndicator><Objective><Name>New Courses and Certifications</Name><Description>Launch and expand new AFAA courses and certifications.</Description><Identifier>_5ab57365-0ea3-43b5-99ea-848b925155c5</Identifier><SequenceIndicator>1.1</SequenceIndicator></Objective></Goal><Goal><Name>Learning and Growth</Name><Description>Enhance professional development of fitness professionals by facilitating opportunities for learning and individual growth.</Description><Identifier>_57edfa79-ea24-4ac7-9f40-5a1c23ce747d</Identifier><SequenceIndicator>2</SequenceIndicator><Objective><Name>Professional Development</Name><Description>Create opportunities for professional development.</Description><Identifier>_c2194bb9-e92b-43ba-ab5f-0041659530e5</Identifier><SequenceIndicator>2.1</SequenceIndicator></Objective></Goal><Goal><Name>Standards, Guidelines, and Ethics</Name><Description>Establish standards and guidelines for the delivery of quality and professional fitness services and business practices, as well as, the development of ethics statements for AFAA fitness professionals.</Description><Identifier>_d89cc135-2bc5-4dc5-928a-1bc591aa41cb</Identifier><SequenceIndicator>3</SequenceIndicator><Objective><Name>Business Systems</Name><Description>Create internal and external business systems to support AFAA growth.</Description><Identifier>_a779fc1d-307d-4e6e-b792-753a9e0d4402</Identifier><SequenceIndicator>3.1</SequenceIndicator></Objective></Goal><Goal><Name>Awareness</Name><Description>Collaborate with public and private industries on the development of programs and services to increase the awareness of fitness education and its benefits to individuals and communities worldwide.</Description><Identifier>_feafd2e4-b410-4b9d-a469-1f78026d5c4a</Identifier><SequenceIndicator>4</SequenceIndicator><Objective><Name>Fitness Education</Name><Description>Collaborate with AFAA license agreements, corporate affiliates, and industry entrepreneurs to provide products and services to support fitness education.</Description><Identifier>_1219d5d2-0715-487a-a337-a240cca57eab</Identifier><SequenceIndicator>4.1</SequenceIndicator></Objective></Goal><Goal><Name>Networking and Knowledge Dissemination</Name><Description>Network with other industry organizations to advance the knowledge of fitness education and professional practices by initiating and disseminating research findings.</Description><Identifier>_4490ab61-73f8-43e7-a3f5-bf7127c89edd</Identifier><SequenceIndicator>5</SequenceIndicator><Objective><Name>Market Research</Name><Description>Participate and conduct market research to advance fitness education and professional practices.</Description><Identifier>_02e924b0-d88c-4c92-a069-5db4f7443de3</Identifier><SequenceIndicator>5.1</SequenceIndicator></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2010-02-08</PublicationDate><Source>http://www.afaa.com/about_afaa.htm</Source><Submitter><FirstName>Arthur</FirstName><LastName>Colman (www.drybridge.com)</LastName><EmailAddress>colman@drybridge.com</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
