Association of Fundraising ProfessionalsAssociation of Fundraising ProfessionalsAFP_d56806e1-60b9-480e-a602-1e071ce246a6Fundraising is viewed as a credible and respected profession for civic betterment throughout the world.VIVID DESCRIPTION: 1. The contributions of fundraising to advancing the needs of society will be understood and recognized by donors, policy-makers, and the general public.2. There will be a well-developed, widely accepted and utilized body of knowledge (knowledge and skills required to effectively discharge fundraising roles and responsibilities) that reflects the best practices of the fundraising profession within culturally diverse societies.3. Ethical, effective fundraising will be practiced worldwide and will be guided by ethical standards appropriate to the cultural context in which it is practiced.4. An AFP member will be viewed as credible and possessing integrity; AFP as an organization will be described as a credible community of professionals.5. AFP and the AFP Foundations will be perceived as the ultimate resource for the fundraising profession. Members of AFP will be recognized as the best in their field, known to have excellent skills and a high degree of training.6 There will be a curriculum in higher education for undergraduate majors/minors in fundraising or in nonprofit management with a fundraising component.7. Fundraising credentials will be internationally recognized and valued as indicators of trained and experienced professionals._df1f9109-c180-44e3-afeb-e90a7398ae05To Advance Ethical and Effective Fundraising._2be9897f-e35d-4b23-9bc4-38fd1ad1e3fcPhilanthropyThe belief that ethical and effective fundraising are the cornerstones of philanthropy and that philanthropy changes the world.InclusivenessEmbracing diversity in the fundraising community, with a commitment to understanding and addressing the shared and unique needs of all members of that community.ExcellenceProviding the fundraising community with the highest quality of knowledge, research, advocacy, career support, news and information, strategic alliances, and related tools and insights to ensure a successful future.Integrity and CredibilityConducting business according to the highest ethical principles and serving as trustworthy stewards of our resources.CollaborationRecognizing that we can accomplish our purpose only with the strong support and partnership of other individuals, AFP chapters and other groups who share our vision.Service ResponsivenessUnderstanding that our focus is on service to our members, our chapters, stakeholders and customers and that it is provided in a timely and thoughtful manner, open to new ideas, and exceeding expectations.Professional DevelopmentAFP will develop more skilled, knowledgeable and ethical fundraising professionals_f85fdc6f-df20-43f7-94a6-aa4aa373c27aAOutcome:• AFP members are considered to be better fundraisers as a result of knowledge gained through AFP educational offerings and resourcesEffectiveness, Ethics, and AccountabilityAFP will promote effective, ethical, accountable fundraising as both a recognized profession and as an essential component of philanthropy_dfe16e59-c834-4232-9b53-22bbaf5f4354BOutcome:• The fundraising profession will be viewed by the public, governments, donors and the sector as a vital part of the philanthropic processPublic PolicyAFP will advocate for public policy based on principles important to AFP and the fundraising profession_87f00415-c596-4e68-be50-c7739d270952COutcome:• Legislation and regulations are enacted that are favorable to AFP’s members, donors and the general publicValue to MembersAFP will deliver optimal value to members_adcc2387-4344-45b5-9283-a73905c0b3d0DOutcome:• Chapters and the international headquarters will work together to deliver value for membership, with members consistently rating their overall experience with AFP as exceeding expectationsDiversityAFP will embrace and engage diverse individuals, groups and organizations within the fundraising profession._18d42a88-94b9-4801-8e4f-6c02eac4d6dcEOutcome:• AFP will be viewed as a leader in engaging diverse organizations and as the member organization of choice for diverse fundraisersPresence and InfluenceAFP will increase its influence and presence worldwide_ef7f1c47-b9e8-4b92-9928-81b547a7239aFOutcome:• AFP will be a leader in establishing the most effective environment for fundraising communities worldwide by ensuring that a wide range of services is accessible to fundraisers worldwide2007-03-242010-12-312010-02-08http://www.afpnet.org/content_documents/AFP_2007-2010_Strategic_Plan_Approved_20070324.pdfArthurColman (www.drybridge.com)colman@drybridge.com