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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About AJP</Name><Description>We are focused on growing and sustaining an independent local press by building business and technology capacity in local Civic News Organizations. Our three core functions [documented as goals in this StratML rendition]</Description><OtherInformation>Our portfolio of grantees are pioneering a new economic model: sophisticated commercial media strategy and tactics supported by a step-function increase in journalism philanthropy.</OtherInformation><StrategicPlanCore><Organization><Name>American Journalism Project</Name><Acronym>AJP</Acronym><Identifier>_717b4812-05d1-11ea-b254-21cb1283ea00</Identifier><Description>The American Journalism Project is the first venture philanthropy nonprofit focused on local news.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Communities</Name><Description>Our work is grounded in an understanding of the severity, urgency and scope of the local news crisis as market forces continue to fail our communities.Through transformative investments to Civic News Organizations, we are building a new public service media that is governed by, sustained by and looks like the public it serves.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Civic News Organizations</Name><Description>Through transformative investments to Civic News Organizations, we are building a new public service media that is governed by, sustained by and looks like the public it serves.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Institute for Nonprofit News</Name><Description>Civic News Ecosystem -- Today, the Institute for Nonprofit News represents more than 200 newsrooms across the country, who together employ more than 4,000 journalists. In many places, these reporters are the only ones covering local government, school, and other community issues.The best of these organizations can become exemplary models with support from the American Journalism Project.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>AJP Funders</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Knight Foundation</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Arnold Ventures</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Emerson Collective</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Craig Newmark Philanthropic Fund</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>facebook Journalism Project</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christopher Buck</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dr. Hara Schwartz</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Democracy Fund</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Erin Thornton</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Thornton</Name><Description/></Stakeholder></Organization><Vision><Description>Our nation’s local news crisis is solved</Description><Identifier>_717b4984-05d1-11ea-b254-21cb1283ea00</Identifier></Vision><Mission><Description>To build a new public service media</Description><Identifier>_717b4a24-05d1-11ea-b254-21cb1283ea00</Identifier></Mission><Value><Name>Venture Philanthropy</Name><Description>The economics that supported the news industry for most of the twentieth century are no longer viable. As a result, the civic function news provides is under threat.We founded the American Journalism Project to help combat this threat. In other sectors, venture philanthropy has created sustainable new ecosystems that fill gaps left by the market. We are doing the same for local news.What is Venture Philanthropy?Venture philanthropy provides entrepreneurial nonprofits and promising leaders with the same kind of capital, close support, and ongoing partnership that is available to for-profit companies. Successful investments lead to sustainability and mission-driven success.</Description></Value><Value><Name>Sustainability</Name><Description/></Value><Value><Name>Mission-Driven Success</Name><Description/></Value><Value><Name>Democracy</Name><Description>Our Beliefs --Our approach to solving our nation’s local news crisis is based on three interlocking beliefs.* Democracy and journalism are interdependent.* Local news is a public good that markets won't supply.* This is a We, the People, problem to solve.</Description></Value><Value><Name>Journalism</Name><Description/></Value><Value><Name>Public Goods</Name><Description/></Value><Value><Name>Problem Solving</Name><Description/></Value><Goal><Name>Grants</Name><Description>Make course-altering grants to a set of enterprising civic news organizations</Description><Identifier>_717b4af6-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Civic News Organizations</Name><Description>We are raising $50 million for our initial fund to support a portfolio of 25-35 Civic News Organizations across the U.S. — at various stages of development — that can serve as exemplars for a new generation of local news outlets.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Ecosystem Leaders</Name><Description>Critical to leading and lifting whole field</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>High Potential Newsrooms</Name><Description>Ready to evolve into media enterprises</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Promising Startups</Name><Description>Have replicable or scalable models</Description></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_717b4b82-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Coaching</Name><Description>Provide coaching and support from industry experts and peers</Description><Identifier>_717b4c18-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_717b4cae-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Financing</Name><Description>Catalyze financial support for independent local news</Description><Identifier>_717b4d44-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Philanthropists</Name><Description>We welcome support from philanthropists, family foundations, institutional funders, and corporate partners who understand the urgency of the decline in local news and the threat to our democracy.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Family Foundations</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Institutional Funders</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Corporate Partners</Name><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_717b4dd0-05d1-11ea-b254-21cb1283ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2019-11-12</PublicationDate><Source>http://www.theajp.org/who-we-are/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
