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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About America Rising Corporation</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>America Rising Corporation</Name><Acronym>ARC</Acronym><Identifier>_e719fa2a-f294-11ec-81fc-5db3f382ea00</Identifier><Description>America Rising Corporation is a research and communications firm whose mission is to produce the content necessary to wage effective earned and paid media strategies. We do this by providing in-depth research reports, video tracking, media monitoring, and consulting through on-demand and subscription-based plans and platforms.Founded in 2013, America Rising has worked with more than 500 different organizations and candidates to win races up and down the ballot nationwide.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>America Rising Team</Name><Description>Our team is committed to helping provide opportunities for our clients throughout their campaigns.</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Joe Pounder</Name><Description>Founder</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jeff Larson</Name><Description>Chairman</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kyle Reliford</Name><Description>Chief Research Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Aaron Baer</Name><Description>Chief Operating Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Robert Buckley</Name><Description>Managing Director, House Research</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Carter Reese</Name><Description>Managing Director, Senate Research</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christina Van Horn</Name><Description>Managing Director, Accountability Research</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Julia Portela</Name><Description>Managing Director, State Research</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kyle Sisenstein</Name><Description>SVP - Research Director, Senate</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Blair Gremillion</Name><Description>VP, Media Monitoring</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christy Paavola</Name><Description>SVP, House Research</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Allan Blutstein</Name><Description>SVP, FOIA &amp; Public Records</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tim Wigginton</Name><Description>VP, Video</Description></Stakeholder></Organization><Vision><Description>Effective media strategies</Description><Identifier>_e719fb88-f294-11ec-81fc-5db3f382ea00</Identifier></Vision><Mission><Description>To produce content for media strategies</Description><Identifier>_e719fc82-f294-11ec-81fc-5db3f382ea00</Identifier></Mission><Value><Name>Strategy</Name><Description/></Value><Value><Name>Effectiveness</Name><Description/></Value><Goal><Name>Competitive Edge</Name><Description>Give our clients an edge over the competition</Description><Identifier>_e719fd86-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our services are designed to give you an edge over your competition.</OtherInformation><Objective><Name>RESEARCH &amp; ANALYSIS</Name><Description/><Identifier>_e719fe26-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our team produces comprehensive research reports that provide our clients with ready-made content for use in message testing, digital strategies, earned media, and traditional paid media.   Our reports provide a full spectrum understanding of a candidate’s background utilizing legal documents, personal financial disclosures, business records, news accounts, other open source or subscription-based datasets, as well as proprietary information.  Each report undergoes a multi-stage creative and quality control process to cultivate the narratives, and reveal the vulnerabilities, that form the building blocks of effective communications strategies.  This process can be applied to opposition candidates, to vet a candidate, or to produce positive content for a candidate. </OtherInformation></Objective><Objective><Name>MEDIA MONITORING</Name><Description>Put actionable intelligence in our clients' inboxes</Description><Identifier>_e71a0074-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>AR’s state of the art media monitoring operation puts real-time actionable intelligence in our client’s inboxes 7 days a week.  We watch and curate content from print media, local and national television, radio, social media, podcasts, and live-streamed events to provide clients a comprehensive understanding of what is being said by candidates, about candidates, and about issues impacting their campaigns.  All news notifications can be delivered directly via email to a client’s entire team and are also available within the America Rising Console, an alerts archive with powerful search capabilities.  </OtherInformation></Objective><Objective><Name>VIDEO TRACKING</Name><Description>Acquire video content and still images that can be used in earned media, television ads, digital ads, and direct mail</Description><Identifier>_e71a0182-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>One of the most valuable tools in politics is an unfiltered look at what a candidate is saying on the campaign trail.   Our team produces a calendar of upcoming in-person and virtual events and implements strategies to acquire both video content and still images that can be used in earned media, television ads, digital ads, and direct mail.   All video is analyzed by researchers with expertise in that candidate’s record and catalogued into a database where footage can be retrieved and deployed quickly.  Still images produced from video tracking are available for sale at americarisingimages.com.</OtherInformation></Objective><Objective><Name>ADVISORY SERVICES</Name><Description>Provide ongoing support to campaign teams</Description><Identifier>_e71a0286-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Campaign Teams</Name><Description/></Stakeholder><OtherInformation>Our team can fully integrate into a client’s day-to-day operations to provide ongoing support to the campaign team.  America Rising can vet surrogates and staff, fact-check advertisements, collaborate on polling and focus group questions, and develop contextualized research to address emerging opportunities.  Our team can participate in conference calls, work directly with digital and media firms to prevent costly post-production edits, and provide emergency scale in crisis situations.</OtherInformation></Objective><Objective><Name>FIELD RESEARCH &amp; PUBLIC RECORDS</Name><Description>Pull documents from libraries, court houses, governmental agencies, and other record keepers across the country</Description><Identifier>_e71a0358-f294-11ec-81fc-5db3f382ea00</Identifier><SequenceIndicator>5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>No research report can be considered complete relying exclusively on online content.  AR has the ability to quickly pull primary documents from libraries, court houses, governmental agencies, and other record keepers across the country; and has an in-house attorney who specializes in Freedom of Information Act and state-specific public records requests.  This information brings original source material to unreported or underreported narratives.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-06-22</PublicationDate><Source>https://americarisingcorp.com/about-us/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
