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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About ARDA</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>American Resort Development Association</Name><Acronym>ARDA</Acronym><Identifier>_129b1ac4-26a1-11eb-8794-f00b1683ea00</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>ARDA Leadership Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jason Gamel</Name><Description>President/CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sandra "Sam" DePoy, RRP</Name><Description>Senior Vice President, Global Public Policy</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Elizabeth A. Baker</Name><Description>Vice President, State Legislative/Regulatory Official Outreach &amp; ARDA-ROC</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Robert Clements</Name><Description>Vice President, Regulatory Affairs &amp; General Counsel</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jenny Ochtera Davlin, RRP</Name><Description>Chief Business Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rob Dunn, RRP</Name><Description>Chief Financial Officer</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brian Kaltenbaugh</Name><Description>Vice President, Technology &amp; Innovation</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Catherine Lacey, RRP</Name><Description>Vice President, Meetings &amp; Executive Director, AIF</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Stewart, RRP</Name><Description>Vice President, State Government Affairs</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Justin Vermuth</Name><Description>Vice President, State Government Affairs &amp; Deputy General Counsel</Description></Stakeholder></Organization><Vision><Description>The vacation ownership industry soars and timeshare owners enjoy their dream vacations</Description><Identifier>_129b1b8c-26a1-11eb-8794-f00b1683ea00</Identifier></Vision><Mission><Description>To connect, protect, and affect the timeshare industry</Description><Identifier>_129b1c22-26a1-11eb-8794-f00b1683ea00</Identifier></Mission><Value><Name>Innovation</Name><Description>Our members deliver one of America’s most innovative and enjoyable lifestyle products, and ARDA’s culture is a reflection of that vibrant, ever-evolving product.</Description></Value><Value><Name>Enjoyment</Name><Description/></Value><Value><Name>Passion</Name><Description>We’re passionate about delivering extraordinary experiences. That’s why ARDA members, staff, and others in the ARDA family are so active and feel so united. We know the value of putting owners on vacation — not just to the owners themselves, but to the nation’s economy as a whole.</Description></Value><Value><Name>Experiences</Name><Description/></Value><Value><Name>Ethics</Name><Description>Our passion for timeshare comes along with a drive to build momentum for the industry and a fierce dedication to a code of ethics. We’re not a regulatory agency, but our historic guidelines on timeshare activities have raised consumer confidence in the industry.Meanwhile, our members work in partnership with us to carry out those guidelines and keep our code of ethics current...ARDA and its members are committed to the highest standards and ethical behavior in the industry. To demonstrate that commitment, all ARDA members as a condition of membership must agree to comply with the ARDA Code of Ethics (Code). The Code consists of not only general conduct requirements, but also specific requirements for members to adhere to when transacting with consumers, standards for disclosure of information to the public, rules regarding resort management, base guidelines for resale activities, as well as administrative procedures for interpretation and enforcement of the Code.https://www.arda.org/sites/default/files/media/file/CodeofEthicsFinal040714.pdf</Description></Value><Goal><Name>Connections</Name><Description>Connect timeshare professionals by building relationships and fostering collaboration</Description><Identifier>_129b1d44-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Timeshare Professionals</Name><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_129b1e20-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Advocacy</Name><Description>Protect the rights and well-being of the timeshare industry through advocacy at all levels of government</Description><Identifier>_129b1ea2-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Timeshare Industry</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Governments</Name><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_129b1f2e-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Education &amp; Alliances</Name><Description>Affect the growth of the industry by providing education and building strategic alliances that help members expand their businesses</Description><Identifier>_129b1fba-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/><Objective><Name/><Description/><Identifier>_129b2046-26a1-11eb-8794-f00b1683ea00</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2020-11-14</PublicationDate><Source>https://www.arda.org/about-us</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
