American Society of Association Executives & the Center for Association LeadershipAmerican Society of Association Executives & the Center for Association LeadershipASAE_e2ada6a1-655c-4b44-b0cb-f7a805a24576To provide exceptional experiences, a vibrant community, and essential tools that make our stakeholders and theirorganizations more successful._4456f897-74df-4a73-bcee-7e464d15cee6To help associations and association professionals transform society through the power of collaboration_ae20832c-b679-4afc-864d-4f797ae1ca57IdeasGreat ideasPeopleGreat peopleLeadership Inspire leadershipAchievementAchievementKNOWLEDGEBe the definitive source for ideas, tools, and resources for the association profession._4baeca8a-b940-4a83-b4e3-301a8fe4e6541Outcome: ASAE & The Center are the first choice for knowledge and information for the association profession.Management Tools and ResourcesEnhance the quantity, quality, and relevance of the association management tools and resources we offer._0688932d-af70-411d-94d5-7490ffd334331.1InnovationStrengthen our capacity to explore new ideas and approaches for the profession, and foster greater innovation within a global business environment._884ad113-1166-47eb-84e5-f08a319d03b91.2CollaborationPursue opportunities for collaboration both inside and outside our community._ab970415-305e-4630-b12f-db5ab106b2541.3Standards and Best PracticesDevelop and promote professional standards and best practices._0e1aebf6-188f-482a-8e54-51f55be5b11e1.4LEARNING[Through] exceptional learning experiences will enable the association community to consistently produce superior results._7fb057f6-f766-4b12-87fc-af1c3ad283882Outcome: Those in the association community attribute their enhanced performance to ASAE & The Center’s learning experiences.New Approaches and Best PracticesProduce learning experiences that pioneer new approaches and model best practices in adult learning._99502a3e-b783-45e6-913e-7a014381b83a2.1Customized Learning OptionsOffer learning options that can be customized to the needs and resources of a diverse group of participants._549a0a7f-82ab-4d0e-b49d-00de6a8ebaee2.2COMMUNITYEngage association professionals and industry partners in a diverse, global, welcoming community._68d5cf1c-4c79-490d-82b2-439fecd844fd3Outcome: ASAE & The Center is the professional community of choice for association professionals and industry partners.ConnectionsHelp those in the association community connect with others who share their interests._2c0bed97-6c60-479c-b077-f93e98b50aa73.1DiversityPromote and nurture a culture that supports diversity in every facet of the organization._16f6a26a-22c6-4c11-a470-f8469b2f24083.2CollaborationIncrease collaboration with our regional networks and allied societies._a928c987-de25-4c6a-801c-334cd98f80c43.3ADVOCACYAdvocacy and communications efforts [to] enhance recognition for the profession and result ina positive legislative and regulatory climate for the association community._f6409a07-15ab-4217-a0bf-7e8d72565dbd4Outcome: The legislative and regulatory climate is favorable to associations, and the general publicrecognizes the valuable role that associations and association professionals play in advancing society.AwarenessIncrease awareness among the general public, policymakers, and the media of the critical role associations andassociation professionals play in society._0df7a869-3688-43c0-9482-5db9090d19f24.1Legislation and PoliciesIdentify key public policy priorities for the profession and work to enact legislation and policies that benefit the association community._368d25db-b16f-4e94-83bc-0385357e79f34.22010-02-08http://www.asaecenter.org/files/FileDownloads/ASAECenterStrategicDirectionDraft.pdfArthurColman (www.drybridge.com)colman@drybridge.com