ASP 2013 Strategic Planning Meeting: ASP in an era of constraintASP will continue to focus on: * Content - Programs | Webinars | Resources and Research * Conference - World class speakers | Exhibitors | Networking * Certification - Body of knowledge | Professional qualification | Learning * Chapters - Local programs | Networking | Energy and enthusiasm Tiger Team Top Initiative Recommendations: 1) Expertly use social media and upgrade ASP’s website 2) Provide easy to get and cost effective tools and templates 3) Fix the finances – improve revenue from all sources in line with cost structure 4) Aggressively improve, evolve and leverage the value of certification 5) Learn about and better target our six current customer groups and select for who matches our resources 6) Aggressively advocate for the category of strategic management and the “strategy manager” 7) Actively promote the chapter activities and continuously reinforce that “Membership Has Privileges” 8) Better leverage the value of F2F chapters, annual conference for members-at-large and other revenue streams 9) Match qualified consultant members to those in need via a “Consulting Exchange” 10) Change the name to the Association for Strategy Professionals Association for Strategic PlanningASP_6a6449f8-0e60-4221-9d13-e08ff76abf13ASP is a non-profit professional society ...ASP Team 2013 - 2014Neelima FirthPresident - CA Lee CrumbaughVice President - IL Tom CarterTreasurer - CanadaJim StockmalSecretary - DCLaurie Bacopoulos GAMichael Bischoff INBeth Branning CAKevin Center GABill Craddock ARRobert Hockin DCAlan LeedsCATed GalpinCOSusan RadwanMIAhmed SamyAbu DhabiASP Executive CommitteeNeelima Firth, Tom Carter, Lee Crumbaugh, Jim Stockmal Ted GalpinCertification ASP Strategic Planning and Operations CommitteeJim Stockmal Sunny KapoorAwards – Goodman AwardASP Conference CommitteeSue Radwan, Beth Branning Kevin CenterMembershipASP Chapter CommitteeTBD Lee CrumbaughMarketing ASP Programs CommitteeTBDLaurie BacopoulosTechnologyASP Leadership Development CommitteeTBDThe Association for Strategic Planning (ASP) is recognized as the pre-eminent professional association for those engaged in strategic thinking, planning, and action. Leaders concerned with steering an organization through strategic thinking, planning and action know of and turn to ASP for access to knowledge, leading thinking, and for community. To help people and organizations to succeed through improved strategic Thinking, Planning and Action.RelevancyWe have to MATTER to our membership Irrelevant- will not join/renewNeedsMeet an ‘unmet’ needConnectionConnection with the membersLeadershipMembers care about the LeadershipMembersMembers care about other Members Leadership care about the MembersLeadership by ExampleExhibit the traits that we espouse Strategic PlansHave a strategic plan on the website WebsitesExpectationsClear expectations of who we are (Brand)Fiscal ResponsibilityAbility to ExecuteExecuteOrganizationCreate a vibrant organization of strategic thinkers, planners and implementers1Website & Social MediaUpgrade Website/Expertly use social media1.1ASP must tailor offerings to multiple generational cohorts, including a younger cohort that is more used to online activities.  However, we should treat social media not as a replacement for associations but a compliment.  Provide links to the best / most helpful discussions.  We can be a source to help strategy practitioners navigate the overload of content and point to the best.WebsiteImprove and invest in our website1.1.1SearchabilityMake content easily searchable1.1.2Social MediaUtilize and expand social media1.1.3MembershipExpanded membership base 2ASP MembersMembers recruit MembersValueOffer something of value that encourages membership.2.1In order to fix the finances we must offer something of value that encourages membership. Even in very active chapters, many people attend and pay but do not join. We tout our on-line resources at every meeting as a reason to join, but not until I tried to use them this week did I realize the reality of the situation. We must clean up old and out-of-date offerings, some of which have log-in and password information that has long since expired.CertificationAggressively improve, evolve and leverage the value of certification 2.1.1This is one of the most unique assets we have, and we have paid a great price to get it (time, effort, internal fights etc.).  No one can quickly duplicate this asset (Strategic Management Society has spent years trying)  The issue is we need to make it more relevant in terms of critical mass of certified people and of organizations that recognize it.  COUNTER INTUITIVE IDEA – Encourage members of other associations take our certification – Become the ONE accepted credential for strategy / strategic planning and have more organizations promoting it.  Let other associations give us input to the BOK.  Many of the other strategy associations are specialized enough that they are not direct competitors anyhow (SMS is largely academics, IE forums are mostly for profit company practitioners, etc).  The BOK is a great start and we are deeply indebted to those who worked so hard to get it this far but it should be a living, evolving document.Value PropositionIncrease value proposition of certification2.1.1.1BOKImprove the Body of Knowledge2.1.1.2Strategy CommunityCertification for strategy community2.1.1.3Fiscal BaseStable fiscal base (strong reserves) with adequate funds to experiment and fail3Revenue & Cost StructureFix the finances - improve revenue from all sources in line with cost structure3.1Match revenue to costs at realistic membership levels.  Don’t care if it is “revenue problem” or “cost problem,” they just have to balance each other out to be a sustainable organization... Support and expand our financial base: Membership value proposition | Pricing models | Conference | Chapters InfrastructureInfrastructure to support ASP & local chapters4ASP Local ChaptersMeetings4.1Topics 4.2Marketing4.32013-07-202013-10-25http://www.strategyplus.org/pdf/ASP 2013 Strategic Plan Communication.pptxOwenAmburOwen.Ambur@verizon.net