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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><PerformancePlanOrReport><Name>About Atypon</Name><Description/><OtherInformation/><StrategicPlanCore><Organization><Name>Atypon</Name><Acronym>ATPN</Acronym><Identifier>_9010ec48-167a-11ed-b3f1-77a22683ea00</Identifier><Description>Necessity and invention ~ Atypon was founded in 1996, driven by the desire to democratize scientific research by expanding its availability, which meant giving scholarly publishers the software that they needed to excel in a new—and often intimidating—digital environment.Atypon’s initial development efforts resulted in Literatum, our online publishing and website development platform, first released in 1999. What was a five-person technology startup in Silicon Valley is now an influential global organization with a team of 500 in six offices across the United States, the UK, Jordan, the Czech Republic, Greece, and China.</Description><Stakeholder StakeholderTypeType="Generic_Group"><Name>Online Publishers</Name><Description>Technology specifically for publishers ~ Over the 25+ years that Literatum has been in continuous development, we’ve gained a deep understanding of what it takes to power a successful online publishing business. Our product development is driven in part by our clients’ requirements for their own businesses. New features are regularly added to meet the design, editorial, and marketing needs of our expanding client base.</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Practitioners</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Researchers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Wiley</Name><Description>Atypon ownership ~ In 2016, Atypon was acquired by Wiley, one of the world’s oldest and most successful publishers. We function as an independent business unit of Wiley, which is also an Atypon client.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>IBM</Name><Description>At the time of acquisition, Wiley and Atypon retained IBM as a consultant to assist in establishing transparent practices and policies ensuring the security and integrity of all customer content and data. All Atypon offices operate under strict security and compliance regulations that prohibit the sharing of our customers’ data, content, or ideas with any other publisher, including Wiley. Wiley staff have no access to content, usage data, or other proprietary client information.</Description></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PricewaterhouseCoopers LLP</Name><Description>Atypon and Wiley’s compliance with these security and privacy practices were made subject to an audit in 2017 by PricewaterhouseCoopers LLP, an independent, trusted third party, which confirmed that we have the appropriate security infrastructure, protocols, and processes in place to protect our customers’ data and content from access by any third party, including Wiley. These results have been made available to Atypon clients.</Description></Stakeholder></Organization><Vision><Description>Direct and lasting relationships </Description><Identifier>_9010ed88-167a-11ed-b3f1-77a22683ea00</Identifier></Vision><Mission><Description>To help online publishers deliver mission-critical content to practitioners and researchers in every field.</Description><Identifier>_9010ee64-167a-11ed-b3f1-77a22683ea00</Identifier></Mission><Value><Name>Relationships</Name><Description>Products ~ Atypon software builds lasting, direct relationships between publishers and their readers</Description></Value><Value><Name>Technology</Name><Description>Technologies ~ The unique technologies underlying our products, and an inside look at how those technologies come to life</Description></Value><Value><Name>Service</Name><Description>Services ~ A suite of services to support and strengthen Literatum, our online publishing platform.</Description></Value><Value><Name>Community</Name><Description>Community ~ Be part of a large, worldwide community of publishers, scholarly societies, and other organizations.</Description></Value><Goal><Name>Software Products</Name><Description>Build lasting, direct relationships between publishers and their readers.</Description><Identifier>_9010ef40-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Readers</Name><Description/></Stakeholder><OtherInformation/><Objective><Name>Websites &amp; Publishing</Name><Description>Provide a publishing and website development platform</Description><Identifier>_9010f008-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Literatum ~ Atypon’s publishing and website development platform is scalable, adaptable, and reliable—and supports the publishing of any type of content.</OtherInformation></Objective><Objective><Name>Authoring</Name><Description>Provide a free authoring tool</Description><Identifier>_9010f0da-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Scholarly Researchers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Authors</Name><Description/></Stakeholder><OtherInformation>Manuscripts ~ The free authoring tool designed specifically for scholarly researchers—and a valuable new service to offer your authors.</OtherInformation></Objective><Objective><Name>Identity Management</Name><Description>Simplify access to websites</Description><Identifier>_9010f30a-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>CONNECT ~ Atypon’s free Identity Management Service that simplifies access to your site—even remotely, and identifies individual website visitors—even those from institutions</OtherInformation></Objective></Goal><Goal><Name>Services</Name><Description>Provide services to support and strengthen our online publishing platform</Description><Identifier>_9010f3fa-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Online Publishing Solutions and Services ~ A suite of services to support and strengthen Literatum, our online publishing platform. | A partner and a platform ~ We know that your online business relies on our platform, and we take that responsibility seriously. The following services support your migration to Literatum and your day-to-day use of it.</OtherInformation><Objective><Name>Strategy &amp; Solutions</Name><Description>Work alongside our customers to provide the right strategy and insights for each of them</Description><Identifier>_9010f5f8-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Online Publishing Strategy &amp; Solutions ~ Publishing is your passion.Technology is ours. |The people behind the technology ~ We know publishing technology: 80% of our staff are degree-holding engineers—even our sales team includes technologists.We are as engaged with our customers as they are with their readers and members. Complementing an engineering team from across the globe is the industry’s finest client services staff. All of us work alongside our customers to provide the right strategy and insights for each of them.We use our unrivaled knowledge of publishing to make your brand more impactful and your content more valuable.During the onboarding process, we get to know you and your business. Our solution architects help you tailor your new platform and website to your specific operational goals and objectives—before we build them. Post-launch, our account managers and executive team help you develop new business strategies that leverage all of our technology to transform your online business.</OtherInformation></Objective><Objective><Name>Websites</Name><Description>Build publishing websites</Description><Identifier>_9010f6f2-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><OtherInformation>The Atypon Design Studio ~ Your website isn’t just a place to put content | The Atypon Design Studio is a full-service website design agency within Atypon. We’ve built hundreds of publishing websites over the past 20 years, and we know that publishers need to forge strong, lasting connections to their readers. And we understand what those readers want: convenient and productive online experiences.</OtherInformation></Objective><Objective><Name>Content</Name><Description>Migrate and optimize content</Description><Identifier>_9010f7d8-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Content migration &amp; optimization</OtherInformation></Objective><Objective><Name>Migration</Name><Description>Migrate large-scale platform</Description><Identifier>_9010f8b4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Migration experts ~ At Atypon, we have completed more large-scale platform migrations than all of our competitors combined: our migration team has handled transitions to Literatum from custom best-of-breed systems, for publishers of every size, and from every major platform vendor in the industry.</OtherInformation></Objective><Objective><Name>Validation, Cleaning &amp; Mapping</Name><Description>Validate, clean and map data</Description><Identifier>_9010f9fe-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Data validation, cleaning, and mapping ~ As part of every migration, we map the data from your existing site—from account settings to subscription details—to your new site. And where scholarly research is concerned, we generate pristine and metadata-rich XML from all of your existing content.</OtherInformation></Objective><Objective><Name>Conversion</Name><Description>Convert content and optimize image formats for the web</Description><Identifier>_9010fae4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Content format conversion ~ Atypon converts the content in your backfiles and optimizes image formats for the web. Our content migration team has scripts in place to migrate from most other publishing platforms. For unusual or proprietary content formats, we write custom scripts.</OtherInformation></Objective><Objective><Name>QA</Name><Description>Assure the quality of content</Description><Identifier>_9010ff3a-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Content QA ~ After your content is submitted or uploaded, it is run through Literatum’s automated checker before being QA’d and published on your website. Error detection for deposit scripts, press embargoes, and indexing is included.Built-in metadata validation delivered after each batch upload is completed guards against processing errors like unresolved links and missing or damaged content.Literatum generates both human- and machine-readable error reports with information on what the error is and often even how you can fix it. Because Literatum is accessible to you 24/7/365, you can address errors quickly, at any time.</OtherInformation></Objective><Objective><Name>Compliance</Name><Description>Ensure compliance with regulations and standards</Description><Identifier>_90110052-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Regulatory &amp; standards compliance ~ Future-proofing | Whatever the future holds, however standards change, we keep you up to speed. Because Atypon maintains a unified codebase across all Literatum websites, all of our customers automatically benefit from every implementation of new and evolving industry standards and regulations, as well as SEO upgrades.Atypon is a member of NISO, which is dedicated to developing solutions for information creation, discovery, and distribution through standards. We participate in—and lead—industry-defining working groups involved in the ongoing development and maintenance of standards such as the JATS, BITS, and NISO STS DTDs, as well as recommendations for the scholarly industry.</OtherInformation></Objective><Objective><Name>Customization</Name><Description>Shape services around what best suits organizations, projects, and goals</Description><Identifier>_90110142-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Customer service &amp; project management ~ We’re as engaged with our customers as our customers are with their readers.Our client success teams are structured around the input we’ve received from our customers about how they want their accounts to be managed. We don’t fit our clients into our existing models—we shape our services around what best suits your organization, projects, and goals.</OtherInformation></Objective><Objective><Name>Partnership</Name><Description>Engage in ongoing partnerships</Description><Identifier>_901102a0-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.5.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Partnership isn’t a one-time event ~ We make sure you’re taken care of before, during, and after your site launch. Every client is supported by an internal client advocate, an implementation partner, and an account manager. Close collaboration among the project management and account management teams ensures all of your feedback is shared and acted on.Many of our project and account managers are also technologists, and equipped to keep you up to speed on how to apply, and make best use of, existing and new platform features. You’ll also have opportunities to participate in our Community Meetings and to join topic-specific Community Interest Groups where customers and Atypon staff exchange ideas and solve problems collaboratively.</OtherInformation></Objective><Objective><Name>Teamwork</Name><Description>Function as an extension of our clients' teams</Description><Identifier>_901103a4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.5.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Dedicated teams ~ For clients with particularly ambitious post-launch roadmaps, a dedicated team of Atypon software developers, solution architects, quality analysts, designers, and account managers, headed by a program manager, functions as an extension of your own team.</OtherInformation></Objective><Objective><Name>Feedback</Name><Description>Make adjustments continuously and in real time</Description><Identifier>_9011049e-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.5.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>We’re listening ~ Clients are surveyed regularly about the quality of service they’re receiving and the way a project was rolled out, so that we can make adjustments continuously and in real time. In short, we have the people and processes in place not only to deliver personalized client service, but to deliver it the way you want it delivered.</OtherInformation></Objective><Objective><Name>Integration</Name><Description>Integrate with other systems</Description><Identifier>_901105a2-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description>Many publishers also choose Literatum to replace their existing third-party systems.</Description></Stakeholder><OtherInformation>Third-party systems integration ~ Literatum is built to fit into your existing publishing ecosystem. Its architecture integrates easily with even the most complex third-party software, minimizing the downtime and disruptions that can accompany such system extensions. Systems we regularly integrate with include:</OtherInformation></Objective><Objective><Name>Membership</Name><Description>Integrate with membership management</Description><Identifier>_901106a6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Subscription</Name><Description>Integrate with subscription management</Description><Identifier>_901107b4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Merchandising &amp; Fulfillment</Name><Description>Integrate with merchandising and fulfillment</Description><Identifier>_901108b8-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Submission</Name><Description>Integrate with submission systems</Description><Identifier>_901109c6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>CRM</Name><Description>Integrate with customer relationship management</Description><Identifier>_90110c00-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Queries</Name><Description>Integrate with search engines</Description><Identifier>_90110d18-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>eCommerce</Name><Description>Integrate with eCommerce modules</Description><Identifier>_90110e3a-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.7</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Payments</Name><Description>Integrate with payment processors</Description><Identifier>_90110f48-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.8</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Ads</Name><Description>Integrate with ad servers</Description><Identifier>_90111056-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.9</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Identity &amp; Access</Name><Description>Integrate with identity and access management</Description><Identifier>_90111178-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.10</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>LMS</Name><Description>Integrate with Learning Management Systems</Description><Identifier>_90111286-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.11</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Content Registration</Name><Description>Integrate with Content registration agencies such as Crossref, DOAJ, PubMed, PMC, and more.</Description><Identifier>_90111394-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>2.6.12</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Content Registration Agencies</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>Crossref</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>DOAJ</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PubMed</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Organization"><Name>PMC</Name><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Technology</Name><Description>Enable publishers to go beyond delivering content and create lasting connections with readers</Description><Identifier>_901114b6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Readers</Name><Description/></Stakeholder><OtherInformation>Atypon technologies: The future of online publishing | Powering the business of online publishing—one reader at a time | Technology developed specifically for publishers ~ Atypon develops tools that enable publishers to go beyond delivering content and create lasting connections with readers throughout their careers. For over two decades, Atypon technology has solved real-world publishing business challenges. Here are some of the software solutions that set us apart, giving publishers what they need and readers what they want:</OtherInformation><Objective><Name>Discovery</Name><Description>Enable discovery of relevant information</Description><Identifier>_901115ce-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Information discovery ~ Skillful SEO means more readers find your site. And machine learning lets them find what they came for on your site, even before they start looking. | Get noticed ~ If visitors can’t find it, they can’t read it. The enhanced search and recommendation technologies built into Literatum automatically surface what your visitors want to read. | Help readers find what they’re looking for …Integrated search pulls results from across all of your content assets, products, and websites. And the consumer-grade interface lets readers quickly drill down to the right granular content, without leaving the search results page.Predictive search anticipates what visitors are looking for, and session-based search histories remind them what they’ve looked for previously. Spelling correction, auto suggestions, search query expansion, and acronym recognition make search more convenient and results more accurate. | … and even what they aren’t ~ Literatum’s precision content recommendations are based on both content similar to what the reader is looking for and what others with similar interests have read. Search results and rankings leverage artificial intelligence (AI) to put what your visitors are interested in front and center, leading readers to content they didn’t even know they wanted.</OtherInformation></Objective><Objective><Name>Engagement &amp; Immersion</Name><Description>Engage users with the immersive reading experiences</Description><Identifier>_901116f0-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Web-based eReader ~ Engage users and keep them on your site with the immersive reading experiences that researchers and practitioners expect.</OtherInformation></Objective><Objective><Name>Inteactivity</Name><Description>Provide interactive reading experiences</Description><Identifier>_90111902-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.2.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Publications are more than just text ~ To engage readers, you have to give them more than just static documents to read offline. The Atypon eReader, fully integrated in Literatum, provides an interactive reading experience that increases user engagement on your site.Incorporate interactive HTML elements and rich media to set your content offering apart, and include charts, figures, code snippets, and enhanced data to support the mission of reproducible science.</OtherInformation></Objective><Objective><Name>Accessibility &amp; Value</Name><Description>Make content fully accessible and more valuable to your readers</Description><Identifier>_90111a6a-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.2.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>The power of a professional-grade product ~ With Atypon’s eReader, there’s no software or content to download. The eReader opens immediately from within your website, streaming content in an intuitive user interface. Automatically generated, semantically enriched EPUBs—the web standard for digital publications—make your content fully accessible and more valuable to your readers, while the option of PDFs is still provided for anyone who wants them. Enhanced navigation such as persistent TOCs and page navigation, progress syncing, a library for offline use, multiple reading layouts, document search, and convenient access sharing options offer digital natives the convenience they need to be productive.</OtherInformation></Objective><Objective><Name>Piracy</Name><Description>Curb unlicensed usage and content piracy</Description><Identifier>_90111ca4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.2.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Engagement is the enemy of piracy ~ By curtailing PDF downloads and providing convenient content sharing strategies, Atypon eReader helps curb unlicensed usage and content piracy. The eReader prioritizes the user experience and keeps readers on your site, turning your publication website from a download store into an online destination.</OtherInformation></Objective><Objective><Name>Taxonomies &amp; Tagging</Name><Description/><Identifier>_90111ea2-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Automation</Name><Description>Automate tagging of content</Description><Identifier>_90111fec-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.3.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Automated semantic tagging ~ The Atypon Auto-Tagger is a pre-trained Artificial Intelligence (AI) classification service that applies semantic tags from any master list—your own, Atypon’s, or those of a third party—in real-time as content is uploaded. By comparing your topic sets and taxonomies with sample sets of how tags have previously been applied, Literatum accurately and automatically proliferates tags across the entire corpus of your content.</OtherInformation></Objective><Objective><Name>Taxonomy</Name><Description>Provide a multi-discipline taxonomy covering scientific disciplines and supporting concepts</Description><Identifier>_90112122-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.3.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>The Atypon Taxonomy ~ Properly semantically annotated content is crucial for information discovery, but creating and maintaining taxonomies is a time-consuming process, typically requiring the continual efforts of taxonomists and domain experts. To address these challenges, the Atypon Taxonomy is a ready-to-deploy, multi-discipline taxonomy covering 19 primary scientific disciplines and 200,000 supporting concepts to scale to any publisher’s content. It is kept up-to-date by the Collective Intelligence of all participating publishers and Atypon, whose usage regularly enriches the tags and their metadata.The Atypon Taxonomy can serve as an alternative to proprietary taxonomies, but can also work alongside them to annotate and structure content uniformly. Delivered with the Atypon Auto-Tagger to process back and front lists, The Atypon Taxonomy frees publishers to focus on other important aspects of their business.</OtherInformation></Objective><Objective><Name>Customization &amp; Tagging</Name><Description>Support custom taxonomies as well as tags applied manually</Description><Identifier>_9011226c-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.3.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Taxonomy and topic creation and assignment ~ Literatum supports custom taxonomies as well as tags applied manually, and tagging capability is woven throughout the platform.Literatum taxonomies go far beyond simply displaying keywords. They can be applied to anything, including multimedia content, subscribers, and content products. They can be used to create targeted marketing campaigns, refine searches, make recommendations, track content usage by topic, and more.Taxonomies are also incorporated in reports, so you can gauge how content on one topic is performing against content on another.Tags and taxonomies underlie some of Literatum’s key features, including:* Search facets and filters* Synonym mapping* Hierarchical browsing* Topic-based alerts, content recommendations, and offers* Behavioral marketing (alerts, content recommendations, and offers based on users’ site behavior)Rapid creation of new, topic-based content bundles</OtherInformation></Objective><Objective><Name>Abuse</Name><Description>Monitor &amp; remediate abuse</Description><Identifier>_901123b6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Abuse monitoring &amp; remediation ~ Literatum makes it easy for authorized users to get to what they want while preventing unauthorized users from getting to it at all.Our automated abuse monitoring solution halts unauthorized crawlers before they affect site uptime, prevents unauthorized users from illegally harvesting content, and protects your site from content piracy and data theft. Automated abuse remediation includes IP blocklisting and publisher-validated allowlists.</OtherInformation></Objective><Objective><Name>Management, Marketing &amp; Sales</Name><Description>Manage, market, and sell any content type.</Description><Identifier>_901124f6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.5</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Publisher-defined content types ~ Manage, market, and sell any content type. | Atypon believes all content is created equal …Literatum can host any type of content—but the platform goes far beyond that.</OtherInformation></Objective><Objective><Name>Attention</Name><Description>Make content stand out on the web</Description><Identifier>_90112654-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.5.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>… and Literatum treats it that wayAtypon’s Digital Objects technology makes all of your content stand out on the web. It lets you tag, target, discount, promote, bundle, and sell any type of content as easily as you would an article, from editorials and exams to blog posts, databases, and videos.You’re never tied to a single way of presenting your content. You can specify how each content asset appears, and even display it in different ways in different places on your website.</OtherInformation></Objective><Objective><Name>Discoverability</Name><Description>Boost discoverability of content</Description><Identifier>_9011279e-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.5.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Improved discoverability ~ Content variety keeps readers—and Google—happy. Hosting all of your assets on a single platform increases site traffic by giving your website a significant SEO boost.</OtherInformation></Objective><Objective><Name>Shopping</Name><Description>Enable purchase of any and all of our clients' products using a single shopping cart</Description><Identifier>_901128e8-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.5.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>One-stop shopping ~ Digital Objects give your sales and marketing efforts a boost. Make content recommendations, cross-sells, upsells, and promotional offers across all of your content assets, the way effective consumer websites do. In addition, visitors can purchase any and all of your products using a single shopping cart.</OtherInformation></Objective><Objective><Name>Continuity &amp; Recovery</Name><Description>Support business continuity and disaster recovery</Description><Identifier>_90112a50-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.6</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Recovery</Name><Description>Ensure post-disaster recovery for websites and data in no more than 72 hours</Description><Identifier>_90112b9a-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.6.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Recovery time ~ Post-disaster recovery time for websites and data is no more than 72 hours. Our advanced and secure server infrastructure also means that Literatum websites always have servers to fall back on, should any unforeseen disruptions occur.</OtherInformation></Objective><Objective><Name>Backup</Name><Description>Provide comprehensive data backup</Description><Identifier>_90112cee-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.6.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Atypon’s comprehensive data backup configuration includes a near-real-time, two-week rollback storage system. Incremental tape backups are made weekly, and complete tape backups are made monthly. Tapes are stored offsite for one year and tested at random intervals. Clients can also elect to back up their platform to the cloud.</OtherInformation></Objective><Objective><Name>Monitoring</Name><Description>Monitor response-time</Description><Identifier>_90112e60-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.6.3</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Response-time monitoring ~ Atypon uses a leading external monitoring agency to test our servers every 5 minutes from more than 100 locations worldwide.</OtherInformation></Objective><Objective><Name>Marketing</Name><Description>Help readers discover more of what they like and show them more of what you want them to see</Description><Identifier>_90112fb4-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.7</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Behavioral marketing ~ Help readers discover more of what they like—and show them more of what you want them to see.</OtherInformation></Objective><Objective><Name>Prediction &amp; Recommendations</Name><Description>Predict and recommend content that visitors might be interested to see</Description><Identifier>_90113108-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.7.1</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Understand your readers’ likes and wants ~ Literatum can track visitors and their behavior on your website, which allows you to surface the content, ads, and offers that will interest each reader the most, increasing their time on site—and the value of every ad impression.Literatum websites can predict and recommend content that a visitor might be interested in, based on what similar users have clicked, downloaded, and read. Because recommended content is drawn from the entirety of your offerings—from articles to podcasts to blogs—Literatum makes all your content more marketable. And showing readers the content they need alongside the content they didn’t even know they wanted extends their site visits and generates new revenue.</OtherInformation></Objective><Objective><Name>Groups</Name><Description>Segment website visitors into groups based on similar characteristics</Description><Identifier>_90113284-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.7.2</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name/><Description/></Stakeholder><OtherInformation>Smart Groups are smart publishing ~ Smart Groups’ targeting technology segments website visitors into groups based on similar characteristics, such as their geographic location or subscription status, or on site behaviors like their reading history or the ads they’ve clicked.Once you’ve defined a visitor segment, or Smart Group, it’s easy to target content, ads, and promotions to the visitors who’ll respond favorably to them. Smart Groups can even be used to track users who have not created an account or logged in, letting you target new visitors and increase the chance that they’ll become a customer.Combine Smart Groups with Literatum’s flexible sales and subscription models, and you have a powerful new way to increase revenues.</OtherInformation></Objective><Objective><Name>Security</Name><Description>Ensure the security of content and data</Description><Identifier>_901133e2-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.8</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name>IBM e-Business Hosting/Equinix</Name><Description/></Stakeholder><OtherInformation>Financial-grade data security ~ Your content and data are safe with us | Our data security is provided in partnership with IBM e-Business Hosting/Equinix, the world leader in secure hosting solutions. State-of-the-art, time-tested, and thorough, it complies with Payment Card Industry Data Security Standards (PCI DSS) and is audited by an Approved Scanning Vendor (ASV) every three months.Each client has multiple dedicated virtual servers, which are replicated across our hardware servers for redundancy and security. All network activity encounters multiple firewalls before reaching any application or data.</OtherInformation></Objective><Objective><Name>Servers</Name><Description>Ensure the physical safety of our servers</Description><Identifier>_90113540-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.8.1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Physical security ~ Atypon servers are housed by the same company that handles Google, Amazon, eBay, and other high-profile companies. Access to the facility requires a pre-arranged approval request, photo identification, and two-factor biometric authentication. The facility is also guarded and monitored by on-site security and CCTV 24/7.</OtherInformation></Objective><Objective><Name>Backup</Name><Description>Offer multi-datacenter clustering</Description><Identifier>_901136c6-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.8.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Clients can also opt in to a multi-datacenter clustering feature, which serves customer content from multiple locations.* Multi-vendor instantaneous hardware, software, and power failover* Uninterruptible power supply, backup generators, and batteries</OtherInformation></Objective><Objective><Name>Redundancy</Name><Description>Replicate each hardware component of our hosting infrastructure</Description><Identifier>_90113842-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>3.8.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Each hardware component of Atypon’s hosting infrastructure is replicated once at a minimum; a loss of any one component will never affect overall system operation. Our data center provides redundant electricity, and all hardware is connected to multiple power sources. In addition, all components have multiple network interfaces connected to redundant networking switches with redundant Internet service providers. Hardware, power, and network connectivity failover is instantaneous.</OtherInformation></Objective></Goal><Goal><Name>Community</Name><Description>Foster a worldwide community of publishers, scholarly societies, and other organizations who are facing the same challenges and opportunities</Description><Identifier>_901139aa-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>4</SequenceIndicator><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishers</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Scholarly Societies</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Atypon Interest Groups</Name><Description>OUR COMMUNITY INTEREST GROUPS INCLUDE:</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Accessibility Interest Group</Name><Description>led by reps from the American Society of Civil Engineers and the American Association for the Advancement of Science</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Onsite Discovery Interest Group</Name><Description>led by reps from the American College of Physicians and University of Toronto Press</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Open Access Interest Group</Name><Description>led by reps from Canadian Science Publishing and the American Society for Microbiology</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Publishing Workflows Interest Group</Name><Description>led by a rep from the American Institute of Physics</Description></Stakeholder><Stakeholder StakeholderTypeType="Generic_Group"><Name>Offsite Discovery Interest Group</Name><Description>led by reps from SAGE and the New England Journal of Medicine</Description></Stakeholder><OtherInformation>What is community at Atypon? ~ As an Atypon customer, you’re part of a large, worldwide community: a community of publishers, scholarly societies, and other organizations who are facing the same challenges and opportunities.Fostering that community is becoming a big part of the work we do as a company, right alongside the effort we put into developing and supporting our products.Our whole industry thrives when ideas and knowledge are shared. So the Atypon community—your community—is interactive and self-directed, a space for collaboration and conversation, tackling common challenges, and making collective progress. | 3 pillars of community at Atypon</OtherInformation><Objective><Name>Forums</Name><Description>Deliver product-focused webinars, blog posts, and other forums</Description><Identifier>_90113b44-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>4.1</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>New forums for Atypon development updates ~ Our traditional User Conferences had two key components: product-focused sessions where Atypon provided updates on new and upcoming developments, and informal sharing of information and product experiences among customers and Atypon staff.While those development updates are critical, they’re also easy to deliver—everywhere and on demand—via product-focused webinars, blog posts, and other forums, like our new Community Newsletter, and that’s where you’ll find the majority of that information content from now on.</OtherInformation></Objective><Objective><Name>Meetings</Name><Description>Prioritize interactive discussions and programming that comes from the community</Description><Identifier>_90113cca-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>4.2</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>The Community Meeting ~ It’s the informal conversations that both we and our customers most value from our in-person meetings, and that’s why, starting with our first Atypon Community Meeting on June 23, 2021, we’ve shifted our focus to prioritize interactive discussions and programming that comes from you, the community.Save the date: The next Community Meeting is happening on September 8, 2022, in Washington, DC!While you’re here, please explore our Community Resources page with contributions from our Atypon and community speakers.</OtherInformation></Objective><Objective><Name>Interest Groups</Name><Description>Provide a space where community members can connect to share ideas, solutions, and tips</Description><Identifier>_90113e46-167a-11ed-b3f1-77a22683ea00</Identifier><SequenceIndicator>4.3</SequenceIndicator><Stakeholder StakeholderTypeType="Organization"><Name/><Description/></Stakeholder><OtherInformation>Community Interest Groups ~ The last “pillar” of our community-building efforts are the Community Interest Groups—some already established, and others just preparing for launch. The goal of these groups is to provide an informal, useful, and fun space where community members can connect to share ideas, solutions, and tips; where they can learn from one another and coordinate their thinking and initiatives—whether or not they relate to Atypon. Each group is led by an Atypon client and community member, and supported by a relevant subject matter expert from the Atypon team.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2022-08-07</PublicationDate><Source>https://www.atypon.com/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></PerformancePlanOrReport>
