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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>About Us</Name>
  <Description>We help companies build, grow, and scale their global communities.</Description>
  <OtherInformation>Submitter&apos;s Note: This StratML rendition was compiled from the source by Claude.ai.
  </OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>Bevy Labs, Inc.</Name>
      <Identifier>a1b2c3d4-e5f6-4789-8abc-def012345601</Identifier>
      <Description>
    Bevy is an enterprise-grade community platform founded in 2017 and purpose-built
    to help companies build, grow, and scale their global communities. Bevy acquired
    CMX in 2019 and Eventtus in 2021. Trusted by more than 10,000 communities globally,
    Bevy serves organizations from startups and nonprofits to the world&apos;s largest
    enterprises. Bevy is headquartered at 3790 El Camino Real, Unit 532,
    Palo Alto, CA 94306.    </Description>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Derek Andersen</Name>
        <Description>Co-Founder and CEO of Bevy. Also serves as host of the annual
          CMX Summit conference.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>CMX</Name>
        <Description>Subsidiary acquired February 2019. The world&apos;s leading community
          for community professionals, operating within the Bevy organization.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Eventtus</Name>
        <Description>Acquired 2021 to enhance mobile solutions for community events
          and deepen Bevy&apos;s hybrid and virtual event capabilities.</Description>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>A world where everyone belongs — one billion meaningful community
        connections created, and the loneliness epidemic ended.</Description>
      <Identifier>b2c3d4e5-f6a7-4890-9bcd-ef0123456702</Identifier>
    </Vision>
    <Mission>
      <Description>To change the world together by building a world where everyone
        belongs — harnessing cutting-edge AI technology to empower community leaders
        to transform digital connections into real, meaningful friendships that go
        beyond the digital world.</Description>
      <Identifier>c3d4e5f6-a7b8-4901-0cde-f01234567803</Identifier>
    </Mission>
    <Value>
      <Name>Community First</Name>
      <Description>
        Build for the passionate advocates and local organizers. Ensure they can
        galvanize their community and drive impact. The community leader — not the
        enterprise customer — is the primary constituency Bevy serves.
      </Description>
    </Value>
    <Value>
      <Name>Stand Up</Name>
      <Description>
        Protect your principles, defend your position, and stand by your customers
        and your team. Integrity and loyalty are non-negotiable, even when doing so
        is difficult.
      </Description>
    </Value>
    <Value>
      <Name>Legend Communication</Name>
      <Description>
        Communicate before assuming. Actively listen. Use clear, concise language
        to convey ideas. Misunderstanding is a choice; clarity is a discipline.
      </Description>
    </Value>
    <Value>
      <Name>Legacy Building</Name>
      <Description>
        Do what is needed to get the job done — in the moment and sustainably over
        time. Be decisive and maintain a bias for action. Build things that will
        outlast the urgency that created them.
      </Description>
    </Value>
    <Value>
      <Name>Growth Mindset</Name>
      <Description>
        Dream big, work hard, and learn from mistakes. Adopt a growth mindset and
        never give up. Continuous improvement — personal and organizational — is
        both a practice and a responsibility.
      </Description>
    </Value>
    <Goal>
      <Name>Belonging at Scale</Name>
      <Description>
        Address loneliness as a serious public health issue by enabling communities
        that give people a sense of belonging, purpose, and shared identity — working
        toward the creation of one billion meaningful community connections worldwide.
      </Description>
      <Identifier>59971b2b-6e78-4d06-bd03-f8e8e83eb71a</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Objective>
        <Name>Billion Connections</Name>
        <Description>
          Create over one billion meaningful community connections globally — the
          defining quantitative target of Bevy&apos;s mission — by providing the platform,
          tools, and leadership support that enable communities to flourish at scale
          across geographies, industries, and life circumstances.
        </Description>
        <Identifier>e60cd1e9-aae2-40b4-8c35-8c4a4db5e9b7</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Isolated Individuals</Name>
          <Description>People experiencing loneliness or social isolation who benefit
            from access to intentionally designed communities offering belonging,
            purpose, and genuine human connection.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Intentional Design</Name>
        <Description>
          Ensure that communities built on Bevy are designed with intention and care —
          providing space for people to feel seen, heard, and supported regardless of
          location, and functioning as a meaningful extension of real life rather than
          a replacement for it.
        </Description>
        <Identifier>3a20e449-c68b-4471-a7d2-1979e4793328</Identifier>
        <SequenceIndicator>1.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Members</Name>
          <Description>Individuals participating in Bevy-powered communities seeking
            authentic connection, shared identity, and a sense of belonging beyond
            passive digital engagement.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Community Platform</Name>
      <Description>
        Provide enterprise-grade community infrastructure enabling organizations of
        all sizes — from startups and nonprofits to the world&apos;s largest enterprises —
        to build, grow, and scale global communities through events, forums,
        engagement tools, gamification, data, and AI-powered capabilities.
      </Description>
      <Identifier>9f191f95-2ae7-429f-959f-61a058bbaf2c</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Objective>
        <Name>Event Infrastructure</Name>
        <Description>
          Deliver robust in-person, virtual, and hybrid event capabilities — including
          groups, event management, and mobile solutions — enabling community organizers
          to run scalable, high-impact gatherings that translate digital relationships
          into real-world connection.
        </Description>
        <Identifier>b90fb533-0066-450d-857b-b4ecf93e5986</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Organizers</Name>
          <Description>Local and global event organizers using Bevy to design and
            run in-person, virtual, and hybrid community gatherings.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Engagement Tools</Name>
        <Description>
          Provide forums, an Engagement Hub, and gamification capabilities that drive
          sustained participation, surface active contributors, and convert casual
          members into committed community advocates over time.
        </Description>
        <Identifier>9e6086b3-bb5e-47bb-a3dd-77f6046ef84c</Identifier>
        <SequenceIndicator>2.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Managers</Name>
          <Description>Professionals responsible for daily community health, engagement,
            and member experience within Bevy-powered communities.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>ROI Visibility</Name>
        <Description>
          Deliver ROI and data capabilities that give community leaders and their
          executive stakeholders clear, defensible evidence of community impact —
          translating engagement metrics into business outcomes that justify investment
          and inform strategy.
        </Description>
        <Identifier>c6cf6952-20f5-4195-b047-46e482a15b96</Identifier>
        <SequenceIndicator>2.3</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Executives</Name>
          <Description>Senior community and business leaders requiring measurable
            evidence of community&apos;s contribution to organizational goals.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Enterprise Customers</Name>
          <Description>Large organizations including early customers Asana, Atlassian,
            and Salesforce, and the broader base of 10,000+ communities trusting Bevy
            to deliver measurable community ROI at scale.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Platform Migration</Name>
        <Description>
          Remove switching costs as a barrier to adoption by offering managed community
          migration for organizations moving from other platforms — ensuring continuity
          of member relationships and community data during transition.
        </Description>
        <Identifier>23c243b0-eb73-4e8b-a987-4a2c275efc94</Identifier>
        <SequenceIndicator>2.4</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Platform Switchers</Name>
          <Description>Organizations seeking to migrate an existing community from a
            competing platform to Bevy without disrupting member experience or
            losing community history.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>AI Empowerment</Name>
      <Description>
        Harness cutting-edge AI technology to multiply the capacity and impact of
        community leaders — enabling them to serve larger populations, surface deeper
        insights, and deliver more personalized connection experiences than human
        effort alone could sustain.
      </Description>
      <Identifier>1fb6d2f3-8bfb-4ca1-9cad-b3c151c5111b</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <Objective>
        <Name>Knowledge Agent</Name>
        <Description>
          Deploy the Community Knowledge Agent — an AI capability that captures,
          organizes, and surfaces community knowledge — enabling members to find
          answers, resources, and connections without requiring manual curation
          by community staff.
        </Description>
        <Identifier>37f86e65-8eef-452d-a5e0-32d22bcb405e</Identifier>
        <SequenceIndicator>3.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Members</Name>
          <Description>Members seeking fast, accurate access to community knowledge,
            peer expertise, and relevant resources within Bevy-powered communities.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Leader Amplification</Name>
        <Description>
          Provide AI-powered tools that amplify the capacity of community leaders to
          manage engagement, identify at-risk members, recognize emerging advocates,
          and deliver personalized experiences — enabling small teams to serve
          communities at enterprise scale.
        </Description>
        <Identifier>3d23aa58-8678-4bb8-a639-d230933a323a</Identifier>
        <SequenceIndicator>3.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Leaders</Name>
          <Description>Organizers and managers responsible for community health who
            need AI assistance to scale their impact beyond what manual workflows
            allow.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Profession Advancement</Name>
      <Description>
        Advance community management as a recognized, valued profession by operating
        CMX as the world&apos;s leading community for community professionals — providing
        education, research, events, and peer connection that help practitioners
        thrive in their careers and drive the field forward.
      </Description>
      <Identifier>f45a1677-4920-4ea1-b6ed-def956be6af1</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <Objective>
        <Name>CMX Operations</Name>
        <Description>
          Sustain and grow CMX as a valued education and connection space for community
          professionals worldwide — delivering Summit, Connect chapters, Academy,
          research reports, awards, and online community programming that serve the
          needs of practitioners at every career stage.
        </Description>
        <Identifier>13b94093-57ab-4e49-b2ec-409e46bec805</Identifier>
        <SequenceIndicator>4.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Professionals</Name>
          <Description>Practitioners at all experience levels building and managing
            communities who rely on CMX for peer learning, career development,
            and professional identity.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <StartDate>2017-01-01</StartDate>
    <EndDate>2026-05-01</EndDate>
    <PublicationDate>2026-04-24</PublicationDate>
    <Source>https://bevy.com/b/mission</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>