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<StrategicPlan xmlns="urn:ISO:std:iso:17469:tech:xsd:stratml_core" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <Name>About Us</Name>
  <Description>
    CMX is the world&apos;s leading community of community professionals, founded February 6,
    2014 with its inaugural CMX Summit conference. CMX advances the community industry
    through education, research, events, and a global network of practitioners. CMX was
    acquired by Bevy in February 2019 and operates within the Bevy organization.
  </Description>
  <OtherInformation>Submitter&apos;s Note: This StratML rendition was compiled from the source by Claude.ai.
  </OtherInformation>
  <StrategicPlanCore>
    <Organization>
      <Name>CMX</Name>
      <Identifier>f65bb8b7-3a2b-4ab9-a325-f51e755b8135</Identifier>
      <Description>
        The world&apos;s leading community for community professionals. Founded February 6,
        2014. Acquired by Bevy in February 2019. Home to tens of thousands of community
        professionals from the biggest and most exciting companies in the world.
      </Description>
      <Stakeholder StakeholderTypeType="Organization">
        <Name>Bevy</Name>
        <Description>Parent organization. CMX operates within Bevy and the CMX team
          lives within the Bevy organization.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Beth McIntyre</Name>
        <Description>Director of Community. Leading voice in community building with 7+
          years of experience. Launched CMX Connect, built the CMX Community Industry
          Awards, leads planning for CMX Summit, and oversees all CMX global programs
          including CMX Global, Masterclasses, the CMX Community Industry Report, and
          the online CMX Community.</Description>
      </Stakeholder>
      <Stakeholder StakeholderTypeType="Person">
        <Name>Ahmad Fahim Didar</Name>
        <Description>Part-Time Community Manager. Seasoned community builder with 10+
          years of experience. Manages the CMX Connect program, overseeing outreach,
          onboarding, and ongoing support for global chapter leaders.</Description>
      </Stakeholder>
    </Organization>
    <Vision>
      <Description>Community is the future of business, and every community professional
        has the knowledge, network, and support needed to thrive.</Description>
      <Identifier>e386f315-a4e5-43de-a53b-2a261a42f5ac</Identifier>
    </Vision>
    <Mission>
      <Description>To advance the community industry and help professional community
        builders thrive.</Description>
      <Identifier>e8b82cae-5afc-4a7b-b4fa-3763af17be5b</Identifier>
    </Mission>
    <Value>
      <Name>Generosity</Name>
      <Description>
        Community is in CMX&apos;s DNA. CMX steps up to help members learn and grow without
        asking for anything in return, shares learnings with radical transparency, and
        operates from the conviction that when one member wins, all members win.
        No member is left behind.
      </Description>
    </Value>
    <Value>
      <Name>Groundbreaking</Name>
      <Description>
        CMX is a community for the bold and ambitious. CMX believes community is the
        future of business and holds both the opportunity and responsibility to shape
        that future — through constant experimentation, innovation, and building systems
        that benefit future generations of community builders.
      </Description>
    </Value>
    <Value>
      <Name>Active Inclusion</Name>
      <Description>
        Building inclusive spaces is both right and value-creating. CMX does not expect
        its community to become diverse, equitable, and inclusive organically — it takes
        an active role: ensuring all practitioners can learn from shared lessons, seeking
        out unheard voices, making space for those voices, and working collectively to
        check bias and improve.
      </Description>
    </Value>
    <Goal>
      <Name>Community Network</Name>
      <Description>
        Build and sustain the world&apos;s leading online and offline network for community
        professionals, enabling peer connection, shared learning, and mutual support
        across all experience levels and geographies.
      </Description>
      <Identifier>bbc4905f-b8e0-4bd6-af8e-3af5d06db760</Identifier>
      <SequenceIndicator>1</SequenceIndicator>
      <Objective>
        <Name>Online Community</Name>
        <Description>
          Operate the online CMX Community as the primary digital home for tens of
          thousands of community professionals — providing ongoing programming,
          peer connection, and access to industry resources.
        </Description>
        <Identifier>2718b829-5720-47c1-b979-db28f7052817</Identifier>
        <SequenceIndicator>1.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Professionals</Name>
          <Description>Practitioners at all career stages building and managing
            communities within organizations worldwide.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Global Masterclasses</Name>
        <Description>
          Deliver CMX Global programming and Masterclasses providing deep-skill
          development and peer learning opportunities accessible to community
          professionals regardless of geographic location.
        </Description>
        <Identifier>d5036be5-54f8-4046-a020-7bdb447e2f89</Identifier>
        <SequenceIndicator>1.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Professionals</Name>
          <Description>Global practitioners seeking structured skill development
            beyond their local or organizational context.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Local Chapters</Name>
      <Description>
        Grow and support a global network of volunteer-led CMX Connect chapters
        delivering in-person and local community for practitioners in their own
        cities and regions, managed by empowered chapter directors.
      </Description>
      <Identifier>f647f150-b92b-42ca-b088-77d9587f06e5</Identifier>
      <SequenceIndicator>2</SequenceIndicator>
      <Objective>
        <Name>Chapter Network</Name>
        <Description>
          Recruit, onboard, and support volunteer CMX Connect Directors across cities
          and countries worldwide to run local chapter programming that extends the
          CMX mission to practitioners who cannot access global or virtual events alone.
        </Description>
        <Identifier>bfd74ebd-7c9c-4006-bcd2-c44c71e8af39</Identifier>
        <SequenceIndicator>2.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Aadithya Kannan C.A</Name>
          <Description>CMX Connect Director, Chennai, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Abdou Rafiou Berekou</Name>
          <Description>CMX Connect Director, Lomé, TG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Abdulaziz Akanbi</Name>
          <Description>CMX Connect Director, Ilorin, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Abhishek Bathwal</Name>
          <Description>CMX Connect Director, Guwahati, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Akshay Chowdhry</Name>
          <Description>CMX Connect Director, Noida, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Anjum Arsheen</Name>
          <Description>CMX Connect Director, Dubai, AE</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Anthony Annaelechukwu Nduka</Name>
          <Description>CMX Connect Director, Enugu, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Ayoku Alaran</Name>
          <Description>CMX Connect Director, Lagos, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Ayushman Ahluwalia</Name>
          <Description>CMX Connect Director, Dehradun, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Barkha Jain</Name>
          <Description>CMX Connect Director, Pimpri-Chinchwad, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Charmaine Joy Pasion</Name>
          <Description>CMX Connect Director, Cavite, PH</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Charmy Gajera</Name>
          <Description>CMX Connect Director, Pune, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Daniel Ude</Name>
          <Description>CMX Connect Director, Delta, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>El Mehdi Hachami</Name>
          <Description>CMX Connect Director, Rabat, MA</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>George Karani</Name>
          <Description>CMX Connect Director, Nairobi, KE</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Jaime Aranda</Name>
          <Description>CMX Connect Director, Sevilla, ES</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Janani K</Name>
          <Description>CMX Connect Director, Chennai, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Javi Moral</Name>
          <Description>CMX Connect Director, Madrid, ES</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Jay Elango</Name>
          <Description>CMX Connect Director, Chennai, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Jeniffer Medeiros</Name>
          <Description>CMX Connect Director, São Paulo, BR</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Juan Diego Castano</Name>
          <Description>CMX Connect Director, Colombia, CO</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Lauren Indovino</Name>
          <Description>CMX Connect Director, New York, US</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Manik</Name>
          <Description>CMX Connect Director, Mohali, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Mariano de Diego</Name>
          <Description>CMX Connect Director, Madrid, ES</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Marilo Meta</Name>
          <Description>CMX Connect Director, Tirana, AL</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Michelle Edhie Wahidin</Name>
          <Description>CMX Connect Director, Digital Nomad Community</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Muhammad Ali Tariq</Name>
          <Description>CMX Connect Director, Lahore, PK</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Muhammad Asad</Name>
          <Description>CMX Connect Director, London, GB</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Naman Markan</Name>
          <Description>CMX Connect Director, Gwalior, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Naveen Dhanaraj</Name>
          <Description>CMX Connect Director, Coimbatore, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Noriko Yamamoto</Name>
          <Description>CMX Connect Director, Tokyo, JP</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Ofonime Brown</Name>
          <Description>CMX Connect Director, Abuja, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Palak Awasthi</Name>
          <Description>CMX Connect Director, Bengaluru, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Pratibha Singh</Name>
          <Description>CMX Connect Director, Hyderabad, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Prerna Prasad</Name>
          <Description>CMX Connect Director, Dubai, AE</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Rochelle Sonnenberg</Name>
          <Description>CMX Connect Director, New York, US</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Rohan Singh</Name>
          <Description>CMX Connect Director, Gurugram, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Royston G King</Name>
          <Description>CMX Connect Director, Kuala Lumpur, MY</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sagarbhai Chauhan</Name>
          <Description>CMX Connect Director, Ahmedabad, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sanjeet Mishra</Name>
          <Description>CMX Connect Director, Patna, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Santiago Espinosa</Name>
          <Description>CMX Connect Director, Mexico City, MX. Also Summit speaker
            (Hot Take: Stop Making It Easy — How Friction Creates Belonging).</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sarah Ho</Name>
          <Description>CMX Connect Director, London, GB</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sasmini Bandara</Name>
          <Description>CMX Connect Director, Digital Nomad Community</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Shahriar Azad Evan</Name>
          <Description>CMX Connect Director, Dhaka, BD</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Shivam Yadav</Name>
          <Description>CMX Connect Director, Jabalpur, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Shivani Solanki</Name>
          <Description>CMX Connect Director, Ahmedabad, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Simangele Mabena</Name>
          <Description>CMX Connect Director, Vancouver, CA</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sothan Thach</Name>
          <Description>CMX Connect Director, Orange County, US</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Soumyadeep Mandal</Name>
          <Description>CMX Connect Director, Kolkata, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Stephen Paul</Name>
          <Description>CMX Connect Director, Abuja, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Subramanyam Gunda</Name>
          <Description>CMX Connect Director, Visakhapatnam, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Sunny Patwa</Name>
          <Description>CMX Connect Director, Gorakhpur, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Tarun Gupta</Name>
          <Description>CMX Connect Director, Delhi, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Tendo Mutanda</Name>
          <Description>CMX Connect Director, Newark, US</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Tesla Hague</Name>
          <Description>CMX Connect Director, Kansas City, US</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Tope James Moses</Name>
          <Description>CMX Connect Director, Ibadan, NG</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Unsa Fatima</Name>
          <Description>CMX Connect Director, Ghaziabad, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Vishal Saraswat</Name>
          <Description>CMX Connect Director, Agra, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Vishal Shah</Name>
          <Description>CMX Connect Director, Mumbai, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Vivek Kumar</Name>
          <Description>CMX Connect Director, Lucknow, IN</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Person">
          <Name>Whitney Marin</Name>
          <Description>CMX Connect Director, Paris, FR</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Annual Summit</Name>
      <Description>
        Convene the community profession&apos;s flagship annual conference — CMX Summit —
        bringing together practitioners for keynotes, workshops, debates, and peer
        exchange that set the direction of the field for the year ahead.
      </Description>
      <Identifier>0f1b4d6a-cc3d-41e0-940c-cf16721d0282</Identifier>
      <SequenceIndicator>3</SequenceIndicator>
      <Objective>
        <Name>Conference Programming</Name>
        <Description>
          Design and deliver a multi-day Summit program featuring keynotes, hot takes,
          panels, workshops, debates, and an unconference that collectively advance
          practitioner skills, challenge conventional thinking, and build lasting
          professional relationships.
        </Description>
        <Identifier>e23cce4d-113c-4357-991b-3e4298a7d0f6</Identifier>
        <SequenceIndicator>3.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Summit Attendees</Name>
          <Description>Community professionals attending CMX Summit to learn, connect,
            and contribute to the advancement of the field.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Professional Development</Name>
      <Description>
        Develop and deliver training, education, and career resources that equip
        community professionals at every stage to grow their skills, advance their
        careers, and demonstrate their value within their organizations.
      </Description>
      <Identifier>018cb552-09ef-41b3-b55a-6e7cef2c0677</Identifier>
      <SequenceIndicator>4</SequenceIndicator>
      <Objective>
        <Name>CMX Academy</Name>
        <Description>
          Provide structured training and educational programs through CMX Academy
          that build core community management competencies and professional
          credentials recognized across the industry.
        </Description>
        <Identifier>60655892-4509-4487-a799-7d78bd0c0e1d</Identifier>
        <SequenceIndicator>4.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Aspiring Community Professionals</Name>
          <Description>Practitioners seeking formal training, credentials, or structured
            skill development to enter or advance in the community field.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Job Board</Name>
        <Description>
          Operate a community-specific job board connecting practitioners with
          organizations seeking community talent, advancing career mobility across
          the profession.
        </Description>
        <Identifier>fce4f1bb-6c13-4030-87df-98df3354ecce</Identifier>
        <SequenceIndicator>4.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Job Seekers</Name>
          <Description>Community professionals actively seeking new roles or
            career advancement opportunities within the field.</Description>
        </Stakeholder>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Hiring Organizations</Name>
          <Description>Companies and nonprofits seeking qualified community
            professionals to build or grow their programs.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
    <Goal>
      <Name>Industry Intelligence</Name>
      <Description>
        Produce and publish authoritative research, guides, and recognition programs
        that document the state of the community profession, surface best practices,
        and celebrate excellence — establishing CMX as the definitive source of
        industry knowledge.
      </Description>
      <Identifier>ef7ce603-aa9d-4cd2-8dc7-12032dd3fd2f</Identifier>
      <SequenceIndicator>5</SequenceIndicator>
      <Objective>
        <Name>Research Reports</Name>
        <Description>
          Regularly publish the CMX Community Industry Report and supporting guides
          synthesizing data and practitioner insight into benchmarks, trends, and
          guidance that the entire industry can learn from — not just a select few.
        </Description>
        <Identifier>71afc81e-fa65-4455-b01a-cd96d5f29795</Identifier>
        <SequenceIndicator>5.1</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Community Industry</Name>
          <Description>The broad field of community management practitioners,
            executives, and researchers who benefit from shared benchmarks and
            industry-wide data.</Description>
        </Stakeholder>
      </Objective>
      <Objective>
        <Name>Industry Awards</Name>
        <Description>
          Operate the CMX Community Industry Awards to recognize outstanding
          practitioners, programs, and organizations — celebrating excellence,
          surfacing unheard voices, and setting a high bar for the profession.
        </Description>
        <Identifier>262f930e-f161-476e-8d29-110ee11d7943</Identifier>
        <SequenceIndicator>5.2</SequenceIndicator>
        <Stakeholder StakeholderTypeType="Generic_Group">
          <Name>Award Nominees</Name>
          <Description>Community professionals and programs nominated for recognition
            of outstanding contribution to the community industry.</Description>
        </Stakeholder>
      </Objective>
    </Goal>
  </StrategicPlanCore>
  <AdministrativeInformation>
    <StartDate>2014-02-06</StartDate>
    <EndDate>2026-05-01</EndDate>
    <PublicationDate>2026-04-24</PublicationDate>
    <Source>https://www.cmxhub.com/about</Source>
    <Submitter>
      <GivenName>Owen</GivenName>
      <Surname>Ambur</Surname>
      <EmailAddress>Owen.Ambur@verizon.net</EmailAddress>
    </Submitter>
  </AdministrativeInformation>
</StrategicPlan>