Effectiveness & ResultsLooking to the Future --
To further enhance our goals, strategy, capacity and measurement of our performance, Charity Navigator has completed a Strategic and Business Planning process: http://www.kenscommentary.org/2012/07/president-ceos-report-for-july-2012.htmlOur Performance Measures --
To ensure that we remain focused on our goals, we have created a dashboard that is regularly updated by our staff and reviewed by our Board of Directors. The dashboard contains information about our benchmarks for measuring our performance...
Charity Navigator's Charting Impact Report (a standard framework for creating reports that enable stakeholders to easily and clearly understand the objectives, benchmarks for progress, and impact of nonprofits) is accessible on the Chariting Impact website: http://reports.chartingimpact.org/report/1024791/1033907/charity-navigator.pdf
Charity NavigatorCN_3413d66e-0dd0-11df-871f-d1577a64ea2aOur Capacity --
Charity Navigator is the largest and most utilized charity evaluator in America and is well positioned to become the one-stop source for those interested in making a wise social investment. The following resources will enable us to reach our goals:
* Dedicated and involved Board of Directors
* Committed leadership team, staff and volunteers
* Expanding community of individual donors and users
* Financial support from foundations
* Diverse revenue streams which include ad revenue, data sales, customized reports and subscription services (ex. API)
* Technology expertise and infrastructure
* Respected panel of experts and consultants provide guidance in expansion of ratings
* Increasing number partnerships with other nonprofit evaluators such as GreatNonprofits
* Trusted source of information for the media and government regulators78d4c946-cfc5-4b4f-b238-3d1061ea24f8e03f8581-f210-404a-9dfb-f65a80c555e3TransparencyIn an effort to be a role model of transparency and accountability regarding our effectiveness and results, we present the following information to our users. For definitions of the various terms used below, we refer you to the Methodology portion of our site...AccountabilityMethodologyhttp://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1093OrganizationCreate an enduring and scalable organization
e3102b97-0297-4551-bb9c-b9919bee5c3b1Funding SourcesDiversify our sources of funding43e72a74-837d-4f4e-adc4-ee1d15ceea64Strategy 1CN will ensure its long-term financial health by diversifying its sources of funding. This includes increasing the size and support of the Board, expanding support from individual donors, obtaining foundation funding, developing a planned giving program, launching a capital campaign, increasing ad revenue and creating new fee for service products and services.42e274b8-285d-4f13-b684-423a77380273Donations/IncomeUS Dollars(-8%)
Business plan approved in June 2012 set a revised minimum target, in part due to not launching capital campaign this year. Original target was $1,311,530.1,091,5002011-12-012012-11-30[Baseline for FY 2012]1,311,5302011-12-012012-06-301,680,2502014-12-012015-11-30% change over same period last FYE = -8%1,161,2502012-12-012013-11-30% change over same period last FYE = +8%954,5882011-12-012012-10-31Donations/income from all sources. 1,187,3322010-12-012011-11-30e2a8e3d5-bac9-4d10-8e67-be3d026258d0Board MembersNumber(+2) % change over same period last FYE = +17%
142011-12-012012-11-30(+2) % change FY 2013 v. 2012 = +13%
172012-12-012013-11-30TBD2014-12-012015-11-30Board member census.122010-12-012011-11-30(+3) % change over same period last FYE = +25%
152011-12-012012-10-311f460cce-a912-4657-9f66-699a88386806Premium CustomersNumberAchieve a minimum of two premium customers for the A.P.I. (new target)22012-12-012013-11-30TBD2014-12-012015-11-302012-12-012013-11-30Performance Management SystemDevelopedComplete -- Develop & implement a performance management system (new target)2012-12-012013-11-30N/A (Completed)2014-12-012015-11-302012-12-012013-11-30a842cc66-11e6-4721-8dc5-bcf860358acbFeasibility StudyCompletionComplete capital campaign feasibility study (new target)
2012-12-012013-11-30Campaign underway2014-12-012015-11-302012-12-012013-11-3094e8a5c6-cd52-444c-9088-75b4a889c990Business PlanCompletion & ImplementationComplete Business Plan & Implement 2011-12-012012-11-30Performance Management System Implemented2014-12-012015-11-30Secured 75% of funding2010-12-012011-11-30Completed
2011-12-012012-10-31083dccfe-244b-442d-a05d-35de9ccaad4bCapital CampaignLaunchLaunch capital campaign
2011-12-012012-11-30Revised: Launch Feasibility Study (Business plan approved in June 2012 determined feasibility study is needed before campaign launch.)2012-06-302012-11-30Campaign in process2014-12-012015-11-30In Process2012-06-302012-11-302014-12-012015-11-30Product DevelopmentFurther product development48f08eaf-5b15-4261-ad03-cb983f6943712Methodology ConsultationConsult with industry experts and our partners to develop a methodology that provides donors with information on charitiesâ results reporting.6cfb0558-4c65-4a7c-9006-ad026127d46fStrategy 2CN will consult with industry experts and our partners to develop a methodology that provides donors with information on charitiesâ results reporting. We will also re-examine the current financial measures and update them as appropriate.42e274b8-285d-4f13-b684-423a77380273Charities PostedNumberFinalize first cause area CN 3.0 Prototype and gather data on 400 charities 2011-12-012012-11-30% change FY 2013 v. 2012 = +12,000%6002012-12-012013-11-30[Adjusted downward from previous target of] 6,500 charities with information posted [in FY 2012 Dashboard]4,2002014-12-012015-11-30Continuing Testing of CN 3.0 Prototype52011-12-012012-11-302012-12-012013-11-302014-12-012015-11-30d0e64075-f595-4171-984d-cdd4cb8be728CN 2+CompletionComplete development of CN 2+ 2011-12-012012-11-30Revised: Deadline FY 2013 (Business plan approved in June 2012 set three more immediate tasks. See July 2012 President'ÂÂs Report - http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1404)2012-06-302012-11-30Completed2012-12-012013-11-30N/A (Completed)2014-12-012015-11-30Task Force has held 5 meeting thus far2011-12-012012-10-3107a8edf1-8efd-4150-955d-99d3da8f4994New Products & ServicesNumberImplement other new products & services (ex. API).2010-12-012011-11-30+7 = +24%
362011-12-012012-10-31TBD2014-12-012015-11-30292010-12-012011-11-30(+7 %)
Change over same period last FYE = +24%
362011-12-012012-10-3117b50c0d-12c2-4bd2-b0bd-aabeb1578518NonprofitsMillionCreate a web page for every US registered nonprofit (new target)1.62012-12-012013-11-30Maintain web pages for all as the sector continues to grow2014-12-012015-11-302013-12-012013-11-30Authority & AdvocacyRemain a leading industry authority and donor advocate4c0882a1-a6eb-4bde-8eba-a01f324701763DonorsBest Practices & Good GovernanceBe a role model of best practices and good governanced77a86b3-2058-46f8-858b-5f97bdaf9cecStrategy 3To be a role model of best practices and good governance we will continue to adhere to the recommendations set forth in Independent SectorâÂÂs Principles for Good Governance and Ethical Practice: A Guide for Charities and Foundations. We will also continue to ensure that we have all the proper policies and procedures in place that charities are required to report on to the IRS in the Form 990. In the near future, we will also implement an even more robust performance management and measurement system to track our results and provide evidence of the social value of our services. All of the aforementioned information will be presented on our web site in a transparent manner.42e274b8-285d-4f13-b684-423a77380273Best PracticesNumber AdoptedAdopt IRS & Panel on the NP Sector best practices(+1) = +2%
452011-12-012012-11-30Ongoing updating of best practices2014-12-012015-11-30442010-12-012011-11-30Completed2011-12-012012-10-310189469a-e6a2-48da-9040-3643ca3c0a0dAnniversary ActivitiesConductConduct CN 10 Year Anniversary activities 2011-12-012012-11-30Completed2011-12-012012-10-31f20a025f-5162-4a39-acb5-dd50a256db49Donor Webinars NumberConduct 2 donor webinars 22011-12-012012-11-30TBD2014-12-012015-11-30One completed 4/15.
Second is planned for holiday giving season
12011-12-012012-10-31fe437fc9-2c08-488f-89fa-792058ea544eBookFirst DraftFirst draft completed for a publishable book on charitable giving (new target)2012-12-012013-11-302012-12-012013-11-309f7fda15-e837-4b0d-9cbf-3d1dace8369aArticles PublishedNumberOne article per quarter in mainstream media (new target)
42012-12-012013-11-3042014-12-012015-11-302012-12-012013-11-3021ffb67b-f293-4548-b5a6-d0eaf5ce878dSpeaking EngagementsNumber/YearMonthly speaking engagements (targeted at individual donors, charities, institutional funders and policy makers) (new target)122012-12-012013-11-30122014-12-012015-11-302012-12-012013-11-30Market GrowthGrowing utilization and donor markets0a15e6aa-5e57-467a-9957-4315933c1fd74Website & DataImprove our website to maintain a user-friendly platform for accessing data about charities90400cb2-8139-4a01-9369-135bc1ccce34Strategy 4CN will continually improve our website to maintain a user-friendly platform for accessing data about charities. We will also utilize that data to publish reports that appeal to a wide number of donors. We will be as responsive as possible to all requests by donors, the media, government, the business community and charities for information and education about our products and services, as well as our views regarding the challenges and accomplishments of the charitable sector.Donors The MediaGovernmentThe Business Community Charities42e274b8-285d-4f13-b684-423a77380273Website VisitsMillionsTotal Visits2010-12-012011-11-30+2.5%5 2011-12-012012-11-30% change FY 2013 v. 2012 = +12%
6.5 2012-12-012013-11-309 2014-12-012015-11-304.88 2010-12-012011-11-30+26%5.492011-12-012012-10-31fccef606-7470-475d-a960-45a5974a6be8Quality Visits%ClickTale provides us with a monthly percentage based on a sample of visits.Minimum Monthly Percentage of Quality Visits 902011-12-012012-11-30922012-12-012013-11-30TBD2014-12-012015-11-30922011-12-012012-10-31651a8573-1972-485e-a7fe-c61546344e2aRegistered UsersNumber+9%280,0002011-12-012012-11-30% change FY 2013 v. 2012 = +18%335,0002012-12-012013-11-30500,0002014-12-012015-11-30256,8002010-12-012011-11-30% change over same period last FYE = +11%281,7002011-12-012012-10-31e1c76dc5-d891-4810-8761-db84c8478051Charities RatedNumberIncrease the # of rated charities to 7,000 (new target) % change FY 2013 v. 2012 = +17%
7,0002012-12-012013-11-309,0002014-12-012015-11-306,0002011-12-012012-11-302011-12-012012-10-312012-12-27OwenAmburOwen.Ambur@verizon.net