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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Content Science</Name><Description>Our Philosophy -- It's impossible to succeed at digital business without content. We view content asA business asset activated by the right leadership, governance, + technology.The substance of your customer experience, no matter the channel or touchpoint.A significant ethical responsibility because of its influence on customer decisions + actions.A potential competitive advantage that requires strategic planning + ongoing innovation.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Content Science</Name><Acronym>CNTNTS</Acronym><Identifier>_9bb34ed8-a378-11e9-b39a-3392f69092d3</Identifier><Description>Content Science is an award-winning content intelligence and strategy company founded by Colleen Jones, author of The Content Advantage. Based in Atlanta, Georgia, Content Science has advised clients including Fortune 500 companies, startups, institutions, and government agencies since 2010.</Description><Stakeholder StakeholderTypeType="Person"><Name>Colleen Jones</Name><Description>Founder</Description></Stakeholder></Organization><Vision><Description>Digital business success</Description><Identifier>_9bb34fd2-a378-11e9-b39a-3392f69092d3</Identifier></Vision><Mission><Description>To empower enterprises for the content era</Description><Identifier>_9bb35068-a378-11e9-b39a-3392f69092d3</Identifier></Mission><Value><Name>Humor</Name><Description>We embrace these core values.We're content-loving geeks with a sense of humor.1. Content Love</Description></Value><Value><Name>Curiosity</Name><Description>As Content Scientists, we’re relentlessly curious about the impact of and future with content - and we seek to shape that future for the better.2. Curiosity + Creativity</Description></Value><Value><Name>Creativity</Name><Description/></Value><Value><Name>Confidence</Name><Description>Our confidence arises from our content knowledge, experience, and preparation. When we show confidence, we give our audiences and customers reason to be confident in choosing us.3. Confidence</Description></Value><Value><Name>Collaboration</Name><Description>We collaborate with each other and with our customers to achieve results.5. Collaboration + Accountability</Description></Value><Value><Name>Accountability</Name><Description/></Value><Goal><Name>Services</Name><Description/><Identifier>_9bb3513a-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our award-winning consulting, training, and research will take your content strategy and operations to the next level...Ready to transform your approach to content? We're ready to advise.</OtherInformation><Objective><Name>Consulting</Name><Description>Turn content problems into opportunities.</Description><Identifier>_9bb351bc-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>We're partners, not vendors. We turn content problems into opportunities, from strategy through implementation. We're catalysts for positive change.</OtherInformation></Objective><Objective><Name>Training</Name><Description>Equip teams to take content to the next level.</Description><Identifier>_9bb35248-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Training + Content Science Academy -- From tried-and-true best practices to the latest content research, our in-person and online training will equip you or your team to take content to the next level.</OtherInformation></Objective><Objective><Name>Research</Name><Description>Conduct studies of issues such as content operations and leadership.</Description><Identifier>_9bb352d4-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Research + ContentWRX -- As a think tank, we conduct independent studies of issues such as content operations and leadership. We also conduct custom research as part of our consulting and developed ContentWRX to analyze content effectiveness.</OtherInformation></Objective><Objective><Name>Insights</Name><Description>Provide insights on a retainer basis.</Description><Identifier>_9bb35356-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1.4</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Executive Retainer -- Get exclusive access to insights from our founder on a monthly basis. Gain an outside perspective quickly on ideas, trends, presentations, meetings, and more as you lead major content initiatives or change.</OtherInformation></Objective><Objective><Name>Speaking</Name><Description>Provide keynotes, workshops, and podcast interviews.</Description><Identifier>_9bb353ec-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>1.5</SequenceIndicator><Stakeholder StakeholderTypeType="Person"><Name>Colleen Jones</Name><Description/></Stakeholder><OtherInformation>One of the most influential women in content, Colleen Jones gives keynotes, workshops, and podcast interviews around the world.</OtherInformation></Objective></Goal><Goal><Name>Publications + Insights</Name><Description>Issue publications and offer insights.</Description><Identifier>_9bb35478-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Learn from Content Science Review, The Content Advantage, and our other books, reports, briefs, and whitepapers...Content thought leadership from our team, partners, + clients.</OtherInformation><Objective><Name>Clout</Name><Description>Plan, create, deliver, and optimize content</Description><Identifier>_9bb35504-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>The Content Advantage (Clout 2.0): THE SCIENCE OF SUCCEEDING AT DIGITAL BUSINESS THROUGH EFFECTIVE CONTENT -- In Clout, Second Edition, world-renowned content strategist Colleen Jones introduces eight principles and an updated, comprehensive process for planning, creating, delivering, and optimizing content that will make your business thrive.</OtherInformation></Objective><Objective><Name>Evaluation</Name><Description>Evaluate content.</Description><Identifier>_9bb35586-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Does Your Content Work?  WHY EVALUATE YOUR CONTENT - AND HOW TO START -- Does your content work? It's a simple question, but getting a clear answer is often anything but easy. This ebook will help you overcome common challenges and start evaluating content regularly.</OtherInformation></Objective></Goal><Goal><Name>Products</Name><Description/><Identifier>_9bb3561c-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>The content evaluation platform ContentWRX + online education hub Content Science Academy empower enterprises with data + professional development...Products to transform your approach to content at scale.Empower your enterprise with products offering advanced data + employee development.</OtherInformation><Objective><Name>Content Intelligence</Name><Description>Provide assessments of whether content works for users.</Description><Identifier>_9bb356b2-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Content Intelligence SaaS -- When you subscribe to ContentWRX, you start to turn data about your content into actionable content intelligence. Get a monthly easy-to-understand assessment of whether your content works for your users.</OtherInformation></Objective><Objective><Name>Courses &amp; Certifications</Name><Description>Provide courses and certifications.</Description><Identifier>_9bb35810-a378-11e9-b39a-3392f69092d3</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Academy -- Empower your enterprise with the world's only academy devoted to content excellence. Take courses, achieve certifications, or create a custom center of excellence.</OtherInformation></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2019-07-10</PublicationDate><Source>https://content-science.com/about/</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
