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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><Name>About Capterra</Name><Description>We offer the most comprehensive list of business software solutions on the web so that you're guaranteed to find your best match.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>Capterra</Name><Acronym>CPTR</Acronym><Identifier>_d86445a0-8ec4-11e7-b038-eede0adc5b8c</Identifier><Description/><Stakeholder StakeholderTypeType="Generic_Group"><Name>Capterra Team</Name><Description/></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Alex Ignatov</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Amelia Peacock</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Amy Presuhn</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrew Conrad</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrew Jones</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Andrew Marder</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Annalie Aplin</Name><Description>Products &amp; Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Arlen Strausman</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Avi Leavitt</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ayrald Hubert</Name><Description>Reviews</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ben Sperry</Name><Description>Client Sucess</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Berkeley Sassman</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brandon Morgan</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Brian Thompson</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Caroline Malamut</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Casey Briglia</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Casey Wagner</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cathy Reisenwitz</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chelsey Aldridge</Name><Description>Products &amp; Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Fitzner</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Chris Pritts</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Christina Tsantes</Name><Description>Software Lab</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Cristina Stensvaag</Name><Description>Products &amp; Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Hilton</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dan Taylor</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Daniel Marvin</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Danielle Ballard</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Danny Page</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Deesha Adyanthaya</Name><Description>PR and Social Media</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Don Georgette</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Dylan Echter</Name><Description>PR and Social Media</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Eric Alsheimer</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Frances Chin</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Gabrielle Whitt</Name><Description>Executive Assistant</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Geoff Hoppe</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Halden Ingwersen</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jade Thomas</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>James Rew</Name><Description>Software Lab</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jeff Pierce</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jeff Schwartz</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jen Bischoff</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Jess Javage</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>J.P. Medved</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>John Zwerneman</Name><Description>Reviews</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kaitie Connolly</Name><Description>Software Lab</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kari Miller</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Katie Hollar</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kelsey Walsh</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Kelsie Anderson</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Laura Williams</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lauren Welschenbach</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Lexi Pemberton</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Liz Gujral</Name><Description>Software Lab</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Liz Hish</Name><Description>Products &amp; Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Luke Mason</Name><Description>Business Development &amp; Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Maria Carolina Lopez</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Mark DiGiammarino</Name><Description>Review</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matt Hirniak</Name><Description>Review</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Matt Katz</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Meron Bahta</Name><Description>Human Resources</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael Kotchish</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Michael Ortner</Name><Description>CEO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nadia Podurushina</Name><Description>Products &amp; Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Nick Morpus</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paco Darcey</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Patrick Nelson</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Paulo Gonzaga</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rachel Burger</Name><Description>Content</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rachel Wille</Name><Description>Software Lab</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Raj Chilakapati</Name><Description>CTO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Rebecca Weisenhoff</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Robert Kahrs</Name><Description>Client Marketing Services</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ryan Cazalet</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Ryan Yeoman</Name><Description>COO</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sara Hartanov</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sean Huang</Name><Description>Client Success</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Seung Choi</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Shelby Day</Name><Description>Business Development</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Sreedhar Chidambaram</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Tirena Schue</Name><Description>Marketing</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Venka Ashtakala</Name><Description>Technology</Description></Stakeholder><Stakeholder StakeholderTypeType="Person"><Name>Vivian Lorencatto</Name><Description>Client Success</Description></Stakeholder></Organization><Vision><Description>Business needs are met.</Description><Identifier>_d86448ca-8ec4-11e7-b038-eede0adc5b8c</Identifier></Vision><Mission><Description>To help businesses find the right software.</Description><Identifier>_d86449a6-8ec4-11e7-b038-eede0adc5b8c</Identifier></Mission><Value><Name>Talent</Name><Description>Talented Team + Strong Core Values -- At Capterra, we live by these four principles, day-in and day-out.</Description></Value><Value><Name>Goodness</Name><Description>Seek the Good</Description></Value><Value><Name>Excellence</Name><Description>Do Great Work</Description></Value><Value><Name>Helpfulness</Name><Description>Be Ridiculously Helpful</Description></Value><Value><Name>Continuous Improvement</Name><Description>Keep On Getting Better</Description></Value><Goal><Name>Comparison</Name><Description>Facilitate browsing and comparison of software</Description><Identifier>_d8644a5a-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Every year, millions of people start their software research in one of the 300+ software categories listed on our website.</OtherInformation><Objective><Name>Categorization</Name><Description>Categorize software.</Description><Identifier>_d8644b0e-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>1.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Advice</Name><Description>Provide trusted, unbiased advice</Description><Identifier>_d8644bb8-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Buying guides, blog posts, and user reviews help you evaluate all options from an unbiased, third-party source.</OtherInformation><Objective><Name>Buying Guides</Name><Description>Provide buying guides.</Description><Identifier>_d8644c62-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>2.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Blogging</Name><Description>Post blogs.</Description><Identifier>_d8644d20-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>2.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>User Reviews</Name><Description>Host user reviews.</Description><Identifier>_d8644dca-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>2.3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal><Goal><Name>Personalization</Name><Description>Offer personalized matches</Description><Identifier>_d8644e74-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>3</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>Our software experts are on-hand to guide the way and recommend a short list of solutions matched to your specific needs.</OtherInformation><Objective><Name>Guidance</Name><Description>Provide expert guidance.</Description><Identifier>_d8644f28-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>3.1</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective><Objective><Name>Recommendations</Name><Description>Provide a short list of recommended solutions.</Description><Identifier>_d8644fdc-8ec4-11e7-b038-eede0adc5b8c</Identifier><SequenceIndicator>3.2</SequenceIndicator><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><PublicationDate>2017-08-31</PublicationDate><Source>http://www.capterra.com/about</Source><Submitter><GivenName>Owen</GivenName><Surname>Ambur</Surname><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
