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<?xml-stylesheet type="text/xsl" href="../part2stratml.xsl"?><StrategicPlan><id/><Name>About Change This</Name><Description>ChangeThis is a new kind of media. It's calm and thoughtful and direct and transparent. And unlike almost every other form of media, it reaches people through community. If an idea is a good one, it'll spread, because people like you will send it to their friends. Unlike a broadcaster, we're not using FCC frequencies to send our ideas to people who don't want to hear them. The ChangeThis website is our archive, our info center and an easy place to subscribe.</Description><OtherInformation/><StrategicPlanCore><Organization><Name>ChangeThis.com</Name><Acronym>CT</Acronym><Identifier>_7980496a-b3d6-11e4-b6e7-f059fc454b9b</Identifier><Description>ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. </Description><Stakeholder><Name>Amit Gupta</Name><Description/></Stakeholder><Stakeholder><Name>Catherine Hickey</Name><Description/></Stakeholder><Stakeholder><Name>Noah Weiss</Name><Description/></Stakeholder><Stakeholder><Name>Phoebe Espiritu</Name><Description/></Stakeholder><Stakeholder><Name>Michelle Sriwongtong</Name><Description/></Stakeholder><Stakeholder><Name>Seth Godin</Name><Description>The original idea behind ChangeThis came from Seth Godin.</Description></Stakeholder><Stakeholder><Name>800-CEO-READ</Name><Description>In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care.</Description></Stakeholder></Organization><Vision><Description/><Identifier>_79804a6e-b3d6-11e4-b6e7-f059fc454b9b</Identifier></Vision><Mission><Description>To support and spread great ideas.</Description><Identifier>_79804b18-b3d6-11e4-b6e7-f059fc454b9b</Identifier></Mission><Value><Name>Ideas</Name><Description>Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.</Description></Value><Value><Name>Passion</Name><Description/></Value><Value><Name>Conviction</Name><Description/></Value><Value><Name>Knowledge</Name><Description/></Value><Value><Name>Education</Name><Description/></Value><Value><Name>Thought</Name><Description/></Value><Value><Name>Persuasion</Name><Description/></Value><Value><Name>Freedom</Name><Description/></Value><Value><Name>Appeal</Name><Description/></Value><Value><Name>Change</Name><Description/></Value><Value><Name>Point-of-View</Name><Description/></Value><Value><Name>Self-Betterment</Name><Description/></Value><Value><Name>Inspiration</Name><Description/></Value><Goal><Name>Manifestos</Name><Description>Publish manifestos in Portable Document Format (PDF)</Description><Identifier>_79804bc2-b3d6-11e4-b6e7-f059fc454b9b</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation>What is a manifesto?That's what we call one of our PDF files. It's an argument, a reasoned, rational call to action, supported by logic and facts...We choose arguments that at least some of the people on our Editorial Board believe will change the discussion for the better, that if implemented will make a bad situation better, and that will spread...</OtherInformation><Objective><Name/><Description/><Identifier>_79804c58-b3d6-11e4-b6e7-f059fc454b9b</Identifier><SequenceIndicator/><Stakeholder><Name/><Description/></Stakeholder><OtherInformation/></Objective></Goal></StrategicPlanCore><AdministrativeInformation><StartDate/><EndDate/><PublicationDate>2015-02-13</PublicationDate><Source>http://changethis.com/page/show/about_us</Source><Submitter><FirstName>Owen</FirstName><LastName>Ambur</LastName><PhoneNumber/><EmailAddress>Owen.Ambur@verizon.net</EmailAddress></Submitter></AdministrativeInformation></StrategicPlan>
